''Action Man'' was a UK comic book series published by

Panini Comics Panini Comics is an Italian comic book publisher. A division of Panini Group, which also produces collectable stickers, it is headquartered in Modena, Italy. The company publishes comic books in Argentina, Brazil, Chile, France, Germany, Hung ...

, based on the

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

toy line of the same name. It ran for 138 issues between 1996 and January 18, 2006 before being surpassed by spin-off series ''Action Man: A.T.O.M.''. The comic was initially published every month, with this later changing to every three weeks. The final editor was Ed Caruana, with previous editors including Rob Jones.

Publication history

began publishing Action Man in 1996, with the

Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...

logo being featured on the cover for the first few years of publication. Panini had obtained the

Marvel UK Marvel UK was an imprint of Marvel Comics formed in 1972 to reprint US-produced stories for the British weekly comic market. Marvel UK later produced original material by British creators such as Alan Moore, John Wagner, Dave Gibbons, Steve Di ...

licence in 1995, with Marvel UK having themselves previously published an

Action Force Action Force is a brand of European action figures released in the 1980s that was based on the ''Action Man'' toyline. It was also used to introduce '' G.I. Joe: A Real American Hero'' toys to European markets. Several publishing companies have ...

comic during the 1980s. Further to the regular monthly issues, Panini would occasionally publish additional issues, including a 'Christmas Special' in 2000.

Egmont Books Egmont may refer to: * Egmont Group, a media corporation founded and rooted in Copenhagen, Denmark * Egmond family (often spelled "Egmont"), an influential Dutch family, lords of the town of Egmond ** Lamoral, Count of Egmont (1522–1568), the bes ...

also published a series of collected editions in 2001, typically with two stories per title. After ten years and 138 issues, the Panini series ceased publication in January 2006. It was subsequently replaced by a spin-off title, ''Action Man: A.T.O.M.'', published by Panini in as a tie-in with Hasbro's recently-launched A.T.O.M. toy line.

Simon Furman Simon Christopher Francis Furman (born 22 March 1961) is a British comic book writer who is best known for his work on Hasbro's ''Transformers'' franchise, starting with writing Marvel's initial comic book to promote the toyline worldwide, a ...

was the primary writer for this new series.

Strip

The comic strip was the main feature for each issue, with the narratives invariably focusing on Action Man's efforts to thwart the evil plans of his arch enemy, the

mad scientist The mad scientist (also mad doctor or mad professor) is a stock character of a scientist who is perceived as " mad, bad and dangerous to know" or " insane" owing to a combination of unusual or unsettling personality traits and the unabashedly a ...

Dr. X, and his 'Council of Doom'. Initially, the stories in each issue featured little to no continuity between them. However, as the comic progressed, continuing story arcs would become more prominent. Several new characters, both enemies and allies of Action Man, were introduced over the title's run. The first strip featured in the comic was named "Into Action".

2003 arc

2003 introduced the fictional 'Island X', an X-shaped island home to Dr. X and the Council of Doom. This would become the setting for many stories for years to come. The plot focused on Dr. X building a huge 'Death Ray' on Island X which he would use to destroy capital cities across the world unless he was made world leader. Action Man had to explore Island X in his quest to find the Doctor's base, with several confrontations ensuing before their final battle in issue #100. The outcome was shown in the following issue on a giant poster, with Dr. X falling to his death. A new villain named Antifreeze was also introduced in 2003 as a member of the Council of Doom.

2004 arc

2004 saw the introduction of two new

teammates for Action Man: Native American

archer Archery is the sport, practice, or skill of using a bow to shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting and combat. In m ...

, Redwolf, and the

Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal A ...

extreme sportsman, Flynt. The central plot for this story arc centred on the new villain 'No-Face' creating an army of 'X Robots', built in the late Dr. X's image, to spread terror across the world before later resurrecting Dr. X as a cyborg. No-Face then kidnapped a scientist named Professor Moran and forced him to make a mind control gas for Dr. X, which could help the doctor achieve his goal of taking over the world. No-Face was a master of disguise who was able to frame Action Man for the kidnapping of Moran. Initially, Professor Moran refused to help the villainous duo, but Dr. X claimed he would blow up every capital city in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

if Moran didn't help him. The story arc culminated in issue #119, published in November 2004, where Moran was ultimately rescued by Action Force and Dr. X temporarily defeated. No-Face would continue to serve as the doctor's primary accomplice. The 2004 direct-to-DVD film '' Action Man: Robot Atak'' adapted this story arc, with the DVD being given away as a cover gift with the comic.

''X-Missions'' (2005 arc)

The final story arc was entitled 'X-Missions', beginning in issue 120 with the story 'Tokyo Terror'. The X-Missions logo was featured on the cover of each issue during the course of the arc, as well as on the boxes of the action figures released between 2005 and 2006. The plot involved Dr. X harnessing animal DNA and using it to create a 'Terror Toxin' chemical. He planned to use this on innocent people to turn them into a personal army of 'Toxic Troopers'. Some X-Robots were also upgraded to become 'Toxic Robots' which had large blades in place of their hands. Additionally, Action Man had to complete ten deadly missions that Dr. X had set out for him, hence the title of the story arc. A direct to VHS and

DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...

film titled ''Action Man: X-Missions - The Movie'' was also released in 2005 and featured some similar plot elements. The final story to be printed in the comic was titled "Island of Terror!" and was written by Simon Frith, with art by John Ross.'Island of Terror', ''Action Man'', Panini Comics, issue #138, 18 January 2006, page 7.

* 'Mission Brief' - introduction providing additional context for the strip. * Comic strip * Colouring page * Character profiles, features on past stories from the comic etc. * Competition - often for the toy featured in the issue's strip. Other competition prizes included video games and DVDs. * Puzzles * Posters - a giant pull-out poster in the centre of the comic and occasional back cover poster. * Letters page featured reader letters and artwork, with the prize of a free action figure being awarded to each issue's 'star letter'. This section had various character-themed names over the comic's course, including 'Action Stations', 'Gangrene's Gunk Mail', 'Antifreezes Cool Mail' and 'Dr X's Hate Mail'.

Collected editions

In 2001,

published a series of books each containing two strips from random issues of the comic, priced at £1.99 each. A poster would typically also be included. Published titles included the following: * ''Action Man: Extreme Adventures'' Demolition Derby'; 'Armed and Dangerous!'() * ''Action Man: X Hunter'' Smash 'n' Grab'; 'Rumble in the Jungle'()

References

External links

Panini Comics at Blood for the Barron, an Action Force fan site

{{Panini CEs 1996 comics debuts 2006 comics endings Action Man British comics Comics magazines published in the United Kingdom Comics based on Hasbro toys Defunct British comics IDW Publishing titles Marvel UK titles