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Actiance Inc (formerly known as FaceTime Communications) was an American-based
multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
that developed the platforms required to enable the security, management and compliance of unified communications, Web 2.0 and social media channels. Headquartered in Redwood City, California, Actiance supported all leading
social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
,
unified communications Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including e ...
providers and
Instant Messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and trigge ...
platforms, including
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
,
LinkedIn LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job se ...
,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017ā ...
,
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
,
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
,
Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...
,
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
, IBM and
Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...
.


History


1997ā€“2007

Actiance was established in 1997, Actiance provided call centre and CRM enablement for instant messaging, web chat and email. Working with AOL, Yahoo!, MSN and Microsoft, Actiance established the industry's first CAP agreements (Certified Access Programs), providing enhanced access to the public IM networks. In 2000, Actiance was awarded "Most Innovative Use of Real-time Collaboration" at the Microsoft Exchange Conference. In 2001, the company launched its first compliance and security solution for IM networks, IM Auditor. Aimed specifically at the
financial services Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, acco ...
sector that needed to comply with government regulations enabled financial services organizations to leverage the power of public instant messaging networks from AOL, Microsoft and Yahoo! for time-sensitive communications while ensuring administrative controls were in place to comply with government regulations. By 2003, over 50% of the top 100 financial services firms worldwide that needed to comply with
Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
and NASD record retention and supervisory requirements were using IM Auditor. In 2004, Actiance introduced Real Time Guardian (RTG), a gateway for filtering unauthorized IM connections and stopping
peer-to-peer Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the network. They are said to form a peer-to-peer n ...
(P2P) filesharing on sites such as KaZaA,
Grokster Grokster Ltd. was a privately owned software company based in Nevis, West Indies that created the Grokster peer-to-peer file-sharing client in 2001 that used the FastTrack protocol. Grokster Ltd. was rendered extinct in late 2005 by the United St ...
and
Morpheus Morpheus ('Fashioner', derived from the grc, Ī¼ĪæĻĻ†Ī® meaning 'form, shape') is a god associated with sleep and dreams. In Ovid's ''Metamorphoses'' he is the son of Somnus and appears in dreams in human form. From the Middle Ages, the name b ...
. Actiance added features to RTG, including support for unified communication platforms such as
Microsoft Office Communications Server Skype for Business Server (formerly Microsoft Office Communications Server and Microsoft Lync Server) is real-time communications server software that provides the infrastructure for enterprise instant messaging, presence, VoIP, ad hoc and st ...
and
IBM Lotus Sametime HCL Sametime Premium (formerly IBM Sametime and IBM Lotus Sametime) is a clientā€“server application and middleware platform that provides real-time, unified communications and collaboration for enterprises. Those capabilities include presence ...
. In 2005, a zero day defence system was added.


2008 - present

In 2008, Actiance added new capabilities to RTGā€™s successor, Unified Security Gateway (USG), providing IT managers with management, security and control over 140 social networking sites, 20,000 individual Facebook widgets and more than 400 Web and real-time applications. Making USG the first secure Web gateway to combine content monitoring, management and security of Web 2.0 applications, such as social networks, instant messaging and Unified Communications, with URL filtering, malware and Web antivirus protection. 2010 saw another first for Actiance when it launched Vantage, IMAuditorā€™s successor, which included stringent security and compliance controls for Skype in the enterprise. Vantage provides granular security, policy controls, and compliance features for real-time and unified communications (UC) ā€“ providing management for the widest variety of UC and real-time communications platforms; including Microsoft Office Communications Server, and IBM Lotus Sametime, public instant messaging platforms such as Windows Live and Skype, web conferencing and industry-focused networks like Reuters, Bloomberg, and YellowJacket. Later that same year it includes support for
Microsoft Lync Server Skype for Business Server (formerly Microsoft Office Communications Server and Microsoft Lync Server) is real-time communications server software that provides the infrastructure for enterprise instant messaging, presence, VoIP, ad hoc and st ...
. Also in 2010, Actiance launched Socialite Enable, security, management, and compliance solution for enterprises using social networks. Socialite provides granular control of applications such as Facebook, LinkedIn and Twitter, and allows organizations to comply with regulatory compliance demanded by organizations such as the
Financial Industry Regulatory Authority The Financial Industry Regulatory Authority (FINRA) is a private American corporation that acts as a self-regulatory organization (SRO) that regulates member brokerage firms and exchange markets. FINRA is the successor to the National Associati ...
(FINRA) and the
Financial Services Authority The Financial Services Authority (FSA) was a quasi-judicial body accountable for the financial regulation, regulation of the financial services industry in the United Kingdom between 2001 and 2013. It was founded as the Securities and Investmen ...
. Available as both a software-as-a-service deployment (
SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...
) or as an on-premises installation as a module of USG, Socialite Enable allows for organizations to control social media features and communications for users both on the corporate network and situated remotely. In January 2011, FaceTime Communications announced that it had changed its name to Actiance following the purchase of the
FaceTime FaceTime is a Proprietary software, proprietary videotelephony product developed by Apple Inc. FaceTime is available on supported iOS mobile devices running iOS 4 and later and Mac computers that run and later. FaceTime supports any iOS devic ...
brand by Apple. In June 2011, Actiance announced Socialite Engage, a new platform that allows distributed teams to share content, engage with clients and prospects, and analyze the impact of the content on social media sites. Designed specifically to enable investment and insurance professionals to distribute pre-approved content, Socialite Engage enables any organization to manage social media in a secure and compliant environment, while allowing users to see at a glance which content had the most impact. It also leverages third-party data sources, such as internal systems and data feeds, highlights channels that are the most effective and identifies potential sales leads. In 2017, Actiance merged with the Portland company Smarsh, which provides archiving solutions for compliance and risk management. Both companies are currently being owned by K1 Investment Management.


References


External links

* {{Official website Data security Unified communications Social media companies Companies based in Redwood City, California