Acer Inc. ( ) is a Taiwanese
multinational hardware and electronics corporation specializing in advanced electronics technology, headquartered in
Xizhi
Xizhi () is an inner city district in eastern New Taipei City in northern Taiwan, and is located between Taipei City and Keelung City. Compared to most districts in eastern New Taipei, which are very sparsely populated, Xizhi is one of the mor ...
,
New Taipei City
New Taipei City is a special municipality located in northern Taiwan. The city is home to an estimated population of 3,974,683 as of 2022, making it the most populous city of Taiwan, and also the second largest special municipality by area, be ...
. Its products include
desktop
A desktop traditionally refers to:
* The surface of a desk (often to distinguish office appliances that fit on a desk, such as photocopiers and printers, from larger equipment covering its own area on the floor)
Desktop may refer to various compu ...
PCs, laptop PCs (
clamshells,
2-in-1 Two in One or 2-in-1 or ''variant'' may refer to:
* ''Two in One'' (film), a 2007 Russian film
* "Two in One", a 2016 song by Sonja Vectomov
* '' Marvel Two-in-One'', an American comic book series
* Canon: Two in One, a musical term
* 2-in-1 PC, ...
s,
convertible
A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers.
A convertible car's design allows an open-air driving expe ...
s and
Chromebook
A Chromebook (sometimes stylized in lowercase as chromebook) is a laptop or tablet running the Linux-based ChromeOS as its operating system. Initially designed to heavily rely on web applications for tasks using the Google Chrome browser, Chromeb ...
s),
tablet
Tablet may refer to:
Medicine
* Tablet (pharmacy), a mixture of pharmacological substances pressed into a small cake or bar, colloquially called a "pill"
Computing
* Tablet computer, a mobile computer that is primarily operated by touching the s ...
s,
servers, storage devices,
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
devices, displays,
smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s and
peripheral
A peripheral or peripheral device is an auxiliary device used to put information into and get information out of a computer. The term ''peripheral device'' refers to all hardware components that are attached to a computer and are controlled by the ...
s, as well as
gaming PC
A gaming computer or gaming PC is a personal computer specifically designed for playing video games at very high graphic and gameplay configurations. Gaming PCs typically differ from mainstream personal computers by using high-performance video ...
s and accessories under its Predator brand. Acer is the
world's 5th-largest PC vendor by unit sales as of September 2022.
In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer, and distributor of products, while performing production processes via contract manufacturers.
Centre for Research on Multinational Corporations
The Centre for Research on Multinational Corporations (SOMO– nl, Stichting Onderzoek Multinationale Ondernemingen), is an independent, non-profit research and network organisation working on social, ecological and economic issues related to su ...
, Bart Sleb, 2005 Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added
IoT
The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other com ...
applications.
History
Acer was founded in 1976 by
Stan Shih
Stan Shih (; born 18 December 1944), is the Co-founder & Honorary Chairman of Acer Inc. In 1976, after receiving bachelor's and master's degrees in electronic engineering from National Chiao Tung University, Shih founded Multitech with his wife ...
(), his wife Carolyn Yeh, and five others as Multitech in
Hsinchu City
Hsinchu (, Chinese: 新竹, Pinyin: ''Xīnzhú'', Wade–Giles: ''Hsin¹-chu²'') is a city located in northwestern Taiwan. It is the most populous city in Taiwan Province not among the special municipalities, with estimated 450,655 inhabi ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
. The company began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the
Micro-Professor MPF-I
The Micro-Professor MPF-I, introduced in 1981 by Multitech (which, in 1987, changed its name to Acer), was the first branded computer product from Multitech and probably one of the world's longest selling computers. The MPF-I, specifically design ...
training kit, then two Apple II clones–the
Microprofessor II
Microprofessor II (MPF II), introduced in 1982, was Multitech's (later renamed Acer) second branded computer product and also one of the earliest Apple II clones. It does not look like most other computers. The case of the MPF II was a slab with ...
and
III–before joining the emerging IBM PC compatible market and becoming a significant PC manufacturer. The company was renamed Acer in 1987.
In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales versus contract manufacturing businesses, the company spun off the contract business in 2000, renaming it Wistron Corporation. The restructuring resulted in two primary units: brand name sales and contract manufacturing. In 2001, the company sold its manufacturing units
BenQ
BenQ Corporation (; ) is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices under the "BenQ" brand name, which stands for the company slogan ''Bringing Enj ...
and
Wistron
Wistron Corporation () is an electronics manufacturer based in Taiwan. It was the manufacturing arm of Acer Inc. before being spun off in 2000. As an original design manufacturer, the company designs and manufactures products for other compani ...
in order to focus resources on design and sales.
Acer increased worldwide sales while simultaneously reducing its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003
to US$11.31 billion in 2006.
Acer's North American market share has slipped in the early 2000s, while its European market share has risen.
In the mid-2000s, consumer notebooks were almost the sole growth drivers for the PC industry, and Acer's exceptionally low overheads and dedication to the channel made it one of the main beneficiaries of this trend. Acer grew quickly in Europe in part by embracing the use of more traditional distribution channels targeting retail consumers when some rivals were pursuing online sales and business customers. In 2007, Acer bought
Gateway in the United States and Packard Bell in Europe, and became the third-largest provider of computers and the second largest for notebooks, achieving significant improvement in profitability. Acer has strived to become the world's largest PC vendor in the belief that the goal can help it achieve economy of scale and garner higher margin. However, such a reliance on the high-volume, low-value PC market made Acer exposed when buying habits changed.
In September 2018, Acer spun-off its smart gadget unit GadgeTek Inc., which produces Leap Beads, smart
prayer beads
Prayer beads are a form of beadwork used to count the repetitions of prayers, chants, or mantras by members of various religions such as Hinduism, Buddhism, Shinto, Umbanda, Islam, Sikhism, the Baháʼí Faith, and some Christian denominations ...
that track mantras and footsteps.
In 2019, Acer announced the
esports
Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
social platform PLANET9.gg, which aims to provide game analytics, community-organized competitions, and social experiences.
2013 re-organisation
In November 2013, chairman and CEO J.T. Wang and president Jim Wong both resigned due to the company's poor financial performance. Wang had been reportedly due to leave Acer at the end of the year and was supposed to have been succeeded by Wong. Acer co-founder
Stan Shih
Stan Shih (; born 18 December 1944), is the Co-founder & Honorary Chairman of Acer Inc. In 1976, after receiving bachelor's and master's degrees in electronic engineering from National Chiao Tung University, Shih founded Multitech with his wife ...
took over as board chairman and interim president after the departure of Wang and Wong and began to search for new candidates to assume the roles of CEO and president. On 23 December, Acer named
Jason Chen, then the vice president of worldwide sales and marketing at
Taiwan Semiconductor Manufacturing
Taiwan Semiconductor Manufacturing Company Limited (TSMC; also called Taiwan Semiconductor) is a Taiwanese multinational semiconductor contract manufacturing and design company. It is the world's most valuable semiconductor company, the world' ...
, as its new president and CEO, effective 1 January.
Acquisitions and joint ventures
* In 1988, Acer acquired Counterpoint Computers.
* In 1990, Acer acquired
Altos Computer Corporation.
* In 1993, Acer acquired the PC division of
Commodore International
Commodore International (other names include Commodore International Limited) was an American home computer and electronics manufacturer founded by Jack Tramiel. Commodore International (CI), along with its subsidiary Commodore Business Mach ...
.
* In 1997, Acer acquired
Texas Instruments
Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globall ...
notebook computer business.
* On 27 August 2007, Acer announced plans to acquire its US-based rival
Gateway, Inc.
Gateway, Inc., previously Gateway 2000, is an American computer hardware company. The company developed, manufactured, supported, and marketed a wide range of personal computers, computer monitors, servers, and computer accessories. It was acqui ...
for US$710 million. Acer's former chairman, J.T. Wang, stated that the acquisition completed Acer's "global footprint, by strengthening
tsUnited States presence". Included in this acquisition was the
eMachines
eMachines was a brand of economical personal computers. In 2004, it was acquired by Gateway, Inc., which was in turn acquired by Acer Inc. in 2007. The eMachines brand was discontinued in 2013.
History
eMachines was founded in September 1998 by ...
brand.
* In January 2008, Acer announced that it had acquired a controlling interest of 75% of
Packard Bell
Packard Bell is a Dutch-registered computer manufacturing brand and subsidiary of Acer. Originally an American radio set manufacturer, Packard Bell Corporation, it was founded by Herbert A. Bell and Leon S. Packard in 1933. In 1986, Israeli in ...
.
* In March 2008, Acer acquired Taiwanese electronics manufacturing company
E-TEN
E-TEN Information Systems Co., Ltd. (倚天資訊股份有限公司) was an electronics manufacturing company based in Taiwan, specializing in sophisticated handheld devices such as smartphones.
Founded in 1985 in Taipei, E-TEN initially became ...
.
* In 2009, Acer acquired 29.9% of Italian computer system manufacturer
Olidata.
* In August 2010, Acer and
Founder Technology
Founder Technology Group Corporation (), a subsidiary of Founder Group from Peking University, is an information technology state-owned enterprise in Shanghai, China. It is engaged in the development of personal computers and computer peripherals, ...
signed a memorandum of mutual understanding to strengthen their long-term PC business cooperation.
* In July 2011, Acer bought iGware Inc. (formally BroadOn) for US$320 million. The aim is to create Acer Cloud to enter cloud computing market. iGware had developed cloud software and infrastructure tools for devices. It had also notably partnered with
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
on several projects.
* In September 2015, Acer acquired GPS cycling computer brand Xplova.
* In September 2015, Acer invested in robotics start-up company
Jibo
Cynthia Breazeal is an American robotics scientist and entrepreneur. She is a former chief scientist and chief experience officer of Jibo, a company she co-founded in 2012 that developed personal assistant robots. Her most recent work has focus ...
.
* In March 2016, Acer made an equity investment in grandPad, a provider of technology solutions specifically designed for senior citizens.
* In June 2016, Acer's board of directors approved the establishment of a joint venture with
Starbreeze
Starbreeze Studios AB is a Swedish video game developer and publisher based in Stockholm. The studios's notable games developed include '' The Chronicles of Riddick: Escape from Butcher Bay'', ''Payday 2'' and '' Brothers: A Tale of Two Sons ...
AB to design, manufacture, promote, market and sell StarVR Virtual Reality Head-Mounted Displays.
* In 2016, Acer acquired wireless pet camera maker Pawbo.
* In 2017, Acer became the largest corporate shareholder of
AOPEN
AOPEN (, stylized AOPEN) is a major electronics manufacturer from Taiwan that makes computers and parts for computers. AOPEN used to be the Open System Business Unit of Acer Computer Inc. which designed, manufactured and sold computer componen ...
Inc.
* In October 2017, Acer purchased a 66.7% majority stake in StarVR from Starbreeze.
* In 2019, Acer and
Ubisoft
Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
teamed up for the Rainbow Six Pro League and other major
esports
Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
events with the
Predator
Predation is a biological interaction where one organism, the predator, kills and eats another organism, its prey. It is one of a family of common feeding behaviours that includes parasitism and micropredation (which usually do not kill th ...
brand as the PC and monitor sponsor.
Operations
As of September 2022, Acer has over 7,713 employees worldwide, operating in 40 countries/territories.
Australia
Acer Computer Australia (ACA) was established in 1990, and is currently Australia's third-largest personal computer vendor, behind Hewlett-Packard Australia and
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.
Dell sells personal computers (PCs), servers, data ...
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. ACA has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in the government and education markets. As of 2006, it has over 480 employees.
The company repairs, assembles and manufacturers laptops and desktops in Sydney.
Europe
Acer's EMEA headquarters are located in
Lugano
Lugano (, , ; lmo, label=Ticinese dialect, Ticinese, Lugan ) is a city and municipality in Switzerland, part of the Lugano District in the canton of Ticino. It is the largest city of both Ticino and the Italian-speaking southern Switzerland. Luga ...
,
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. From the late 1990s to mid-2000s, Acer had computer factories in Europe. The business area was the whole
EMEA
EMEA is a shorthand designation meaning Europe, the Middle East and Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two ...
. In the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
under the name of Acer IMS bv, there were two factories: Acer laptop factory in
Den Bosch
s-Hertogenbosch (), colloquially known as Den Bosch (), is a city and municipality in the Netherlands with a population of 157,486. It is the capital of the province of North Brabant and its fourth largest by population. The city is south of th ...
and Acer and
IBM desktop factory in
Tilburg
Tilburg () is a city and municipality in the Netherlands, in the southern province of North Brabant. With a population of 222,601 (1 July 2021), it is the second-largest city or municipality in North Brabant after Eindhoven and the seventh-larg ...
. Acer also had facilities in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
under the name of IMS in
Ahrensburg
Ahrensburg () is a town in the district of Stormarn, Schleswig-Holstein, Germany. It is located northeast of Hamburg and is part of the Hamburg Metropolitan Region. Its population is around 31,000. ''Schloss Ahrensburg'', the town's symbol, is ...
and
Hamburg
(male), (female) en, Hamburger(s),
Hamburgian(s)
, timezone1 = Central (CET)
, utc_offset1 = +1
, timezone1_DST = Central (CEST)
, utc_offset1_DST = +2
, postal ...
. Acer computers are also assembled in
Mingachevir
Mingachevir ( az, Mingəçevir ) is the fourth-largest city in Azerbaijan with a population of about 106,000. It's often called the "city of lights" because of its hydroelectric power station on the Kur River, which divides the city down the mid ...
,
Azerbaijan
Azerbaijan (, ; az, Azərbaycan ), officially the Republic of Azerbaijan, , also sometimes officially called the Azerbaijan Republic is a transcontinental country located at the boundary of Eastern Europe and Western Asia. It is a part of th ...
.
India
Acer's subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a wholly-owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers, and low profile notebooks for education. The head office is in
Bengaluru
Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, India.
Indonesia
PT Acer Indonesia is a wholly-owned subsidiary of Acer and distributes its products through their main distributor PT Dragon Computer & Communication. Acer is currently the second-largest computer vendor in Indonesia. In the first quarter of 2016, Acer recorded >81% market share in Windows tablet in Indonesia.
North America
![Acer-America-Offices](https://upload.wikimedia.org/wikipedia/commons/e/ea/Acer-America-Offices.jpg)
Acer America Corporation, headquartered in
San Jose, California
San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
, is a member of the Acer Group. Acer's R&D, engineering, manufacturing, and marketing operations in the United States and Canada are handled by Acer America. The U.S. headquarters was opened with a staff of three in 1985, as Multitech Electronics USA, in
Mountain View, California
Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376.
Mountain View was integral to the early history and growth of Silicon Valley, and is the ...
. In 1986, the U.S. headquarters were moved to San Jose, California.
Notable product lines
![Acer Aspire Switch 12 S](https://upload.wikimedia.org/wikipedia/commons/1/14/Acer_Aspire_Switch_12_S.png)
*
Acer Extensa
Acer Extensa series is an affordable line of Acer laptops designed for office and business users. Its competitors include the Dell Vostro, and HP ProBook lines and low-end Lenovo ThinkPad laptops. The Extensa series includes several notebooks ...
series - Business-oriented laptops
*
Acer Iconia
The Acer Iconia is a range of tablet computers from Acer Inc. of Taiwan.
Acer presented its first tablet during a global press conference in New York on 23 November 2010. The family includes a big screen smartphone called Iconia Smart. The Ico ...
- A series of
tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being comput ...
s
*
Acer Aspire
Acer Aspire (stylised as Λspire or ΛSPIRE) is a series of personal computers by Acer Inc. aimed at casual household users. The Aspire series covers both desktop computers and laptops. Acer developed the series to range from essentials to high p ...
- Budget to entry level Personal-use computer and laptops aimed for casual household use
*
Acer TravelMate - Lightweight business-oriented laptops
Acer Nitro- Acer's entry to mid-end gaming-oriented laptops
*
Acer Predator - Acer's mid to high-end gaming laptops and desktops
*
Acer Aspire One
Acer Aspire One is a line of netbooks first released in July 2008 by Acer Inc.
Many characteristics of a particular model of Acer Aspire One are dictated by the CPU platform chosen. Initial models were based on the Intel Atoms. Later, model ...
- Acer's mid to high-end personal-use laptop
*
Acer Swift
The Swift is a line of laptop computers produced by Acer. They are designed to be lightweight and thinner than typical laptops. Laptops in the Swift series are the Swift 1, Swift 3, Swift 5 and Swift 7.
The Acer Swift 7 was launched at the IFA ...
- A series of mid to high-end ultra-portable notebooks
* Acer Spin - A series of budget to mid-end two-in-one laptops
* Acer ConceptD - Desktop and laptops designed for
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s and
rendering
*
Acer Veriton
Acer Veriton series is a line of Acer PCs designed for business and professional users. The series includes several PCs with different sizes, shapes, performance and functionality. Veriton PCs come in various configurations, as well as dimensi ...
- A high-end business-oriented desktop
*Acer Enduro - Acer's series of rugged laptops
*Acer Endero Urban - Lightweight semi-rugged laptops.
Brands
* Aazar
*
eMachines
eMachines was a brand of economical personal computers. In 2004, it was acquired by Gateway, Inc., which was in turn acquired by Acer Inc. in 2007. The eMachines brand was discontinued in 2013.
History
eMachines was founded in September 1998 by ...
*ProPack
*
Gateway
*
Packard Bell
Packard Bell is a Dutch-registered computer manufacturing brand and subsidiary of Acer. Originally an American radio set manufacturer, Packard Bell Corporation, it was founded by Herbert A. Bell and Leon S. Packard in 1933. In 1986, Israeli in ...
*Pawbo
*
Predator
Predation is a biological interaction where one organism, the predator, kills and eats another organism, its prey. It is one of a family of common feeding behaviours that includes parasitism and micropredation (which usually do not kill th ...
*Xplova
*Nitro
Corporate social responsibility
In 2005, Acer published its first environmental report, for which the company used the
Global Reporting Initiative
The Global Reporting Initiative (known as GRI) is an international independent standards organization that helps businesses, governments and other organizations understand and communicate their impacts on issues such as climate change, human righ ...
(GRI) guidelines. All of Acer's tier-one suppliers have acquired
ISO 14001
ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b ...
certification.
In November 2012, Acer was ranked 4th place out of 15 in
Greenpeace
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth t ...
's re-launched Guide to Greener Electronics, with a score of 5.1 points out of 10. The Guide ranks electronics makers according to their policies and practices to reduce their impact on the climate, produce greener products, and make their operations more sustainable.
Greenpeace criticized the company for not setting out targets to reduce
greenhouse gas
A greenhouse gas (GHG or GhG) is a gas that Absorption (electromagnetic radiation), absorbs and Emission (electromagnetic radiation), emits radiant energy within the thermal infrared range, causing the greenhouse effect. The primary greenhouse ...
(GHG) emissions as intended in 2010 and for not providing external verification for the GHG emissions it reports for its operations and business travel. It also scored badly on the products criteria receiving no points on product lifecycle while Greenpeace noted that a higher percentage of its products need to meet or exceed
Energy Star
Energy Star (trademarked ''ENERGY STAR'') is a program run by the U.S. Environmental Protection Agency (EPA) and U.S. Department of Energy (DOE) that promotes energy efficiency. The program provides information on the energy consumption of pro ...
standards in order for it to score more points.
It received some praise for launching new products which are free from
Polyvinyl chloride plastic (PVC) and
brominated flame retardant Brominated flame retardants (BFRs) are organobromine compounds that have an inhibitory effect on combustion chemistry and tend to reduce the flammability of products containing them. The brominated variety of commercialized chemical flame retardants ...
s (BFRs) and the company informed Greenpeace that the majority of its products will be PVC/BFR free in the near future. Acer also scored well on chemical management for lobbying for restrictions on organo-halogens and was commended for reporting on GHG emissions from its first-tier suppliers and investigating its second tier.
In its 2012 report on progress relating to
conflict minerals
The eastern Democratic Republic of the Congo (DRC) has a history of conflict, where various armies, rebel groups, and outside actors have profited from mining while contributing to violence and exploitation during wars in the region. The four mai ...
, the
Enough Project
The Enough Project is a Washington, D.C.-based non-profit organization that was founded in 2007. Its stated mission is to end genocide and crimes against humanity. The Enough Project conducts research in several conflict areas in Africa includi ...
rated Acer the seventh highest of 24 consumer electronics companies.
Acer has been listed on the
DJSI's Emerging Markets Index since 2014 and on
MSCI's Global Sustainability Indexes in 2015-2016.
Sponsorships
* Acer sponsored the
BAR
Bar or BAR may refer to:
Food and drink
* Bar (establishment), selling alcoholic beverages
* Candy bar
* Chocolate bar
Science and technology
* Bar (river morphology), a deposit of sediment
* Bar (tropical cyclone), a layer of cloud
* Bar (u ...
-
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
racing team in the year . In , Acer provided sponsorship to the
Prost Grand Prix
Prost Grand Prix was a Formula One racing team owned and managed by four-time Formula One world champion Alain Prost. The team participated in five seasons from 1997 to 2001.
History
Purchase of Ligier
As early as 1992, Alain Prost had ambitio ...
Formula One team, and the team's
Ferrari
Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...
engines were badged as Acers.
* Acer sponsored the Ferrari Formula 1 team from 2003 up to 2012 (Official Supplier since 2006) and its Top Sponsor of FC Internazionale – Milano (Inter Milan) Football Club. From 2007 to 2009 Acer has been Official Supplier of
FC Barcelona
Futbol Club Barcelona (), commonly referred to as Barcelona and colloquially known as Barça (), is a professional football club based in Barcelona, Catalonia, Spain, that competes in La Liga, the top flight of Spanish football.
Founded ...
. On 19 March 2007, Acer announced it would sponsor the Factory Fiat Yamaha Team for the 2007
MotoGP
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...
World Championship season. Since 2009, Packard Bell (part of Acer Group) has been the sponsor of the Yamaha Factory Racing Team.
* Acer was the worldwide TOP Partners for both the Vancouver 2010 Olympic Winter Games and Singapore Youth Olympic Games. Acer was TOP Partner of the London
2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
.
*On 18 June 2019, Acer Predator sponsored
Ubisoft
Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
Tom Clancy's Rainbow Six Siege
''Tom Clancy's Rainbow Six Siege'' is an online tactical shooter video game developed by Ubisoft Montreal and published by Ubisoft. It was released worldwide for Microsoft Windows, PlayStation 4, and Xbox One on December 1, 2015; the game was ...
Pro League Season X, becoming the official PC Monitor of Rainbow Six Pro League and Majors.
Controversies
During the
2022 Russian invasion of Ukraine
On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, Acer refused to join the international community and withdraw from the Russian market. Research from
Yale University
Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
from March 28, 2022, identifying how companies were reacting to Russia's aggression identified Acer in the worst category "Digging in" meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities. Acer subsequently reversed its decision and suspended business in Russia.
See also
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Acer Value Line
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Asus, a rival
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
-based company started in 1989 by former Acer engineers
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E-TEN
E-TEN Information Systems Co., Ltd. (倚天資訊股份有限公司) was an electronics manufacturing company based in Taiwan, specializing in sophisticated handheld devices such as smartphones.
Founded in 1985 in Taipei, E-TEN initially became ...
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eMachines
eMachines was a brand of economical personal computers. In 2004, it was acquired by Gateway, Inc., which was in turn acquired by Acer Inc. in 2007. The eMachines brand was discontinued in 2013.
History
eMachines was founded in September 1998 by ...
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Packard Bell
Packard Bell is a Dutch-registered computer manufacturing brand and subsidiary of Acer. Originally an American radio set manufacturer, Packard Bell Corporation, it was founded by Herbert A. Bell and Leon S. Packard in 1933. In 1986, Israeli in ...
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Gateway, Inc.
Gateway, Inc., previously Gateway 2000, is an American computer hardware company. The company developed, manufactured, supported, and marketed a wide range of personal computers, computer monitors, servers, and computer accessories. It was acqui ...
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BenQ
BenQ Corporation (; ) is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices under the "BenQ" brand name, which stands for the company slogan ''Bringing Enj ...
, formerly Acer CM
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ACC (computer company)
Asia Commercial Co. Ltd. (ACC) was a Hong Kong-based computer company which manufactured the ''ACC 8000'', a MOS 6502-based personal computer compatible with the Apple IIe. It could run Apple DOS 3.3, CP/M or FLEX. The ACC 8000 was built for bu ...
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AOpen
AOPEN (, stylized AOPEN) is a major electronics manufacturer from Taiwan that makes computers and parts for computers. AOPEN used to be the Open System Business Unit of Acer Computer Inc. which designed, manufactured and sold computer componen ...
, formerly AcerOpen
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List of companies of Taiwan
Taiwan maintains a stable industrial economy as a result of economic growth and industrialization during the late 20th century, being dubbed as one of the Four Asian Tigers along with Hong Kong, Singapore and South Korea. It is a member of both ...
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Microprofessor I
The Micro-Professor MPF-I, introduced in 1981 by Multitech (which, in 1987, changed its name to Acer), was the first branded computer product from Multitech and probably one of the world's longest selling computers. The MPF-I, specifically design ...
, Acer's first product
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List of computer system manufacturers
A computer system is a nominally complete computer that includes the hardware, operating system (main software), and the means to use peripheral equipment needed and used for full or mostly full operation. Such systems may constitute personal com ...
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ALi
ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 CE) was the last of four Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was the first Shia Imam. ...
, formerly Acer Laboratories Incorporated
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Wistron
Wistron Corporation () is an electronics manufacturer based in Taiwan. It was the manufacturing arm of Acer Inc. before being spun off in 2000. As an original design manufacturer, the company designs and manufactures products for other compani ...
, formerly the manufacturing arm of Acer Inc.
PLANET9.gg
References
Acer unveils the SigridWave and announces new updates for Planet9 REVIEWCENTRAL, October 2020. Retrieved 17th of November, 2020.
External links
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* (corporate)
{{Authority control, state=expanded
1976 establishments in Taiwan
1996 initial public offerings
Companies based in New Taipei
Computer companies established in 1976
Companies listed on the Taiwan Stock Exchange
Consumer electronics brands
Display technology companies
Electronics companies of Taiwan
Formula One engine manufacturers
Mobile phone manufacturers
Multinational companies headquartered in Taiwan
Netbook manufacturers
Portable audio player manufacturers
Taiwanese brands