Access Television Network (ATN) was a company based in
Coral Gables, Florida, that mainly carried
paid programming for 300
cable television systems with a peak reach of 35 million households. It was generally broadcast by cable systems on existing channels during the early morning hours when no regular programming was scheduled. In late 2002, ATN expanded with the purchase of the Product Information Network (PIN), a similar 24-hour cable
infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...
network.
However, after incidents where ATN/PIN paid programming (often unknown to the customer where it was coming from) was laid over several
NBA
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
and
NHL playoff games which went into multiple overtimes in the
graveyard slot
A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots are usually in the early mor ...
on their networks, earning heavy customer complaints to providers about the arrangement (along with networks such as
Animal Planet beginning to carry a 24/7 schedule which would be pre-empted by the practice), networks cracked down on the practice of their own programming being overlaid by their carriage partners, and began to enforce their networks in future contracts as being carried as-is full-time, severely affecting the ATN/PIN business model. After that ATN began to be carried individually as its own channel on most systems, but was either completely ignored or immediately deleted by cable customers on their channel map who saw no original programming on its channel.
History
ATN was founded by William Bernard in 1993 in
Irvine, California. It had over 200 shareholders which included a
venture capital firm
Spectrum Equity Investors
Spectrum Equity is an American growth equity firm that invests in businesses related to the information economy. The company operates out of offices in Boston, MA and San Francisco, CA. The company was an early investor in Ancestry.com and Gr ...
and the
Hearst Family Fund Hearst may refer to:
Places
* Hearst, former name of Hacienda, California, United States
* Hearst, Ontario, town in Northern Ontario, Canada
* Hearst, California, an unincorporated community in Mendocino County, United States
* Hearst Island, an i ...
. ATN bought out Spectrum Equity with a loan through
Wells Fargo Foothill. This loan was in turn purchased by
Gladstone Capital
William Ewart Gladstone ( ; 29 December 1809 – 19 May 1898) was a British statesman and Liberal politician. In a career lasting over 60 years, he served for 12 years as Prime Minister of the United Kingdom, spread over four non-conse ...
who is the current largest debt holder of ATN.
In early 2012 ATN ceased operations as it could no longer generate sufficient revenues to pay its affiliates and satellite transponder obligations. George Henry filed a
Chapter 7 bankruptcy for Pacific Media Direct LLC on July 13, 2012.
References
External links
{{Portal, Companies
Official siteCable network devotes airtime to mag-o-mercials - informercial maker, Access Television Network, to market magazines on new channel. Folio: The Magazine for Magazine Management, August 1, 1997 by Andrew BurnsRnetHealth.com Inks Pact For Access Television Network's Ad Avails; Purchases Short Form Advertising Inventory To Reach Up To 32.0 Million Cable Households Daily. Business Wire, August 2, 2000Hoover's: Access Television NetworkPanAmSat: Galaxy 11
Defunct television networks in the United States
Companies based in Miami
Infomercials
Shopping networks in the United States
Television channels and stations established in 1993
Television channels and stations disestablished in 2012