Accent Group
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Accent Group is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 700 retail stores, along with 19 brands, and more than 20 online platforms. The company is listed on the
Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...
.


History

Accent Group began as a small New Zealand wholesaling business in 1988. The company acquired several Australian fashion and footwear brands in the late 2010s and early 2020s. More than 400 Accent Group stores were closed for at least a month in 2020 due to lockdown restrictions brought on by the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. Restrictions between July and October 2020 caused it to miss expectations by AU$86 million, but the company benefited from an increase in online sales. The company reported a fourth consecutive year of record profit in the 2021 financial year. It recorded $1.14 billion in sales, an increase of 19.9% on the previous year. Accent Group reported a reduction in sales in the second half of 2021 due to effects of the COVID-19 pandemic. Between July and October, more than 400 of its 700 stores were required to close because of lockdowns. The business was affected by a drop in foot traffic in January 2022 due to the
SARS-CoV-2 Omicron variant Omicron (B.1.1.529) is a variant of SARS-CoV-2 first reported to the World Health Organization (WHO) by the Network for Genomics Surveillance in South Africa on 24 November 2021. It was first detected in Botswana and has spread to become the ...
. The company decided against providing guidance for the first half of 2022 due to uncertainties around supply chains. However, fund manager Wilson Asset Management expected the company's performance to improve due to the easing of restrictions and increased foot traffic through its stores.


Brands


Original brands

* 4Workers is a work footwear brand. * Article One is a modern
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
fashion label established in 2016. * Autry is a footwear brand with a 1980s American style. * Beyond Her is an Australian casual fashion label. * EXIE is an Australian women's active-streetwear label. * First Muse is a label of form-fitting casual wear. * Glue Store is an Australian premium fashion retailer. * Hype DC is an Australian and New Zealand sneaker shop chain. It has seven stores in New Zealand, including 7 in Auckland. * ITNO is a
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
footwear label. * Stylerunner is a brand of women’s sportswear, activewear, and sneakers established in 2012. The brand was acquired by Accent Group in November 2019 after going into receivership. The brand's first flagship concept store opened in
Mosman Mosman is a suburb on the Lower North Shore region of Sydney, in the state of New South Wales, Australia. Mosman is located 8 kilometres north-east of the Sydney central business district and is the administrative centre for the local governm ...
, Sydney in March 2022. * Lulu & Rose is a contemporary nostalgia-themed womenswear label. * Nude Lucy is a Sydney casual womenwear label established in 2010. * PIVOT is an Australian clothing retail chain, selling a range of sportwear, casual wear and workwear. * Platypus is an Australian and New Zealand footwear retail chain established in 1998. It has 26 stores in New Zealand, including 11 in Auckland. * SUBTYPE is a premium sneaker and apparel store established in Sydney in 2014. It has stores in Sydney, Melbourne,
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
,
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
and
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
. * The Trybe is a children's fashion brand.


Licensed brands

*
The Athlete's Foot The Athlete's Foot (TAF) is a global retailer of athletic inspired lifestyle and streetwear — footwear, apparel and accessories. Its global headquarters are located Stans, Switzerland and US headquarters in Atlanta, Georgia. In 1971, David L ...
is a Swiss footwear and apparel brand and retail chain. There are 13 stores in New Zealand, including six in Auckland. * CAT Footwear and Apparel is a brand of clothing for manual worksites based on the
Caterpillar Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths). As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder Sym ...
Accent Group purchased the rights to the brand in 2010 and established its first retail store in
Werribee Werribee is a suburb in Melbourne, Victoria, Australia, south-west of Melbourne's Central Business District, located within the City of Wyndham local government area. Werribee recorded a population of 50,027 at the 2021 census. Werribee i ...
, Melbourne in 2009. *
Dr. Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, Dr ...
is an English footwear brand established in 2009. Accent Group established the brand's first factory outside the UK in
Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from , the Scottish Gaelic name for Edinburgh, the capital of Scotland. Th ...
in 1989 and remains the exclusive distributor of the brand in Australia and New Zealand. There are Dr. Martens stores in Sydney, Melbourne, Gold Coast and Adelaide. There are also two stores in Auckland and a store in Wellington. *
Henleys Henleys was a men's and womenswear brand based in Manchester, United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western ...
is a British menswear and womenswear brand. *
Herschel Supply Co. Herschel Supply Co. is a Canadian company selling hipster retro backpacks and accessories. The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia, Canada. Herschel manufactures its products ...
is a Canadian brand of backpacks and accessories. *
Hoka One One Hoka One One (stylized as HOKA) is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximal ...
is a running shoe brand owned by
Deckers Brands Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. L ...
. Accent Group became the exclusive Australian distributor in 2022. * KWAY is a French waterproof jacket brand. *
Kappa Kappa (uppercase Κ, lowercase κ or cursive ; el, κάππα, ''káppa'') is the 10th letter of the Greek alphabet, representing the voiceless velar plosive sound in Ancient and Modern Greek. In the system of Greek numerals, has a value o ...
is an Italian sportswear brand. *
Le Coq Sportif Le Coq Sportif (, "the athletic rooster") is a French manufacturing company of sports equipment. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. The ...
is a French sportwear brand established in 1882. * Merrell is an American outdoor footwear brand. Accent Group obtained the rights to the brand in 2010 and opened 17 stores under its brand. * Palladium is a French footwear brand which Accent Group obtained the rights for in 2011. *
Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...
is an American sports footwear and apparel brand which Accent Group obtained the rights for in the second quarter of 2022. *
Saucony Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t-sh ...
is an American running footwear and apparel brand. * Sebago is an American brand of boating and deck shoes and
dress shoes A dress shoe (U.S. English) is a shoe to be worn at smart casual or more formal events. A dress shoe is typically contrasted to an athletic shoe. Dress shoes are worn by many as their standard daily shoes, and are widely used in dance, for part ...
. * Sneaker Lab is a South African brand of sneakers and other shoes which Accent Group has been distributing through its retail stores since 2018. *
Skechers Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is now the third largest footwear brand in the United States. History Skechers was founded in 1992 by Ro ...
is an American footwear brand and retail chain *
Sperry Sperry may refer to: Places In the United States: *Sperry, Iowa, community in Des Moines County *Sperry, Missouri *Sperry, Oklahoma, town in Tulsa County *Sperry Chalet, historic backcountry chalet, Glacier National Park, Montana *Sperry Glacier, ...
is an American
boat shoe Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
brand which Accent Group has been distributing in Australia since 2014. * Stance is an American
sock A sock is a piece of clothing worn on the feet and often covering the ankle or some part of the calf. Some types of shoes or boots are typically worn over socks. In ancient times, socks were made from leather or matted animal hair. In the late ...
,
underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...
and T-Shirt brand founded in December 2009, which Accent Group has been distributing since 2011. *
Superga Superga is a hill situated on the south bank of the river Po to the east of Turin in north-west Italy. At above sea level, it is one of the most prominent of the hills that ring the city. Superga is known for the Basilica of Superga and its ro ...
is an Italian tennis and shoe brand established in 1911. *
Supra Supra may refer to: * Supra (feast), an important part of Georgian social culture *Toyota Supra, a sports car/grand tourer produced from 1978 to 2002, and then since 2019 * Supra (footwear brand) *Sydney University Postgraduate Representative Asso ...
is an American skateboarding shoe brand. * Timberland is an American outdoor clothing and footwear brand and retail chain. There are three Timberland stores in Auckland and one in
Wellington Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by me ...
. *
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
is an American skateboarding footwear and fashion brand.


References


External links


Official website
{{Retailers in New Zealand Clothing retailers of Australia Clothing retailers of New Zealand Companies listed on the Australian Securities Exchange Companies based in Melbourne Retail companies established in 1988 New Zealand companies established in 1988