Abu Dhabi Tourism Authority (ADTA) was a statutory body in the
United Arab Emirates
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
established in 2004 under the Government of
Abu Dhabi
Abu Dhabi (, ; ar, أَبُو ظَبْيٍ ' ) is the capital and second-most populous city (after Dubai) of the United Arab Emirates. It is also the capital of the Emirate of Abu Dhabi and the centre of the Abu Dhabi Metropolitan Area.
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’s economic diversification strategy.Abu Dhabi, Thriving in Challenging Times , UIP, 8 March 2008. The authority had wide-ranging responsibilities for the promotion and development of the
emirate
An emirate is a territory ruled by an emir, a title used by monarchs or high officeholders in the Muslim world. From a historical point of view, an emirate is a political-religious unit smaller than a caliphate. It can be considered equivalen ...
’s
tourism
Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...
industryPolicy and strategy - Economic development General Secretariat of the Executive Council - Abu Dhabi. and international positioning as a destination of distinction.Abu Dhabi sets ambitious agenda ''Gulf News'' 7 April 2009.
ADTA worked closely with all the emirate's tourism industry stakeholders in the private and public sectors. These bodies included aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers. Together they adopted a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.
ADTA's activities included destination marketing, infrastructure and product development and regulation and classification.UAE hotel classification re-think ''Arabian Business'' 13 July 2008. The authority had built up an expansive portfolio of major events including the annual European Tour-based
Abu Dhabi Golf Championship
The Abu Dhabi HSBC Championship is a European Tour golf tournament held in Abu Dhabi, United Arab Emirates. When founded in 2006, it was one of three European Tour events to be staged in the Arabian Peninsula, but at one point was one of six.
Hi ...
Abu Dhabi Desert Challenge
The Abu Dhabi Desert Challenge is an international rally raid race held in the Emirate of Abu Dhabi of the United Arab Emirates since 1991. The race is points scoring for the World Rally-Raid Championship and is organized by the Emirates Motorspor ...
, the Abu Dhabi Red Bull Air Race and the six-weeks long 'Summer in Abu Dhabi' family carnival. It is also a headline sponsor of the Abu Dhabi Yacht Show and actively supports the
World Rally Championship
The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the FIA. There are separate championships for drivers, co-drivers, manufacturers and t ...
through its BP-Ford Team Abu Dhabi alliance, which also extended to sponsorship of reigning Red Bull Air Race champion
Hannes Arch
Hannes Arch (22 September 1967 – 8 September 2016) was an Austrian pilot who competed in the Red Bull Air Race World Championship from 2007 to 2016. Arch won the World Championship in the 2008 season.
Early life
Hannes Arch was born in Le ...
and international powerboat and triathlon squads.
ADTA also served as a catalyst in driving inward tourism investment, growth and development. A key initiative in its inward investment strategy was the creation, in 2006 of the Tourism Development and Investment Company (TDIC), the authority's tourism asset management and development arm.Capital unveils Dh100b Saadiyat Island project ''Khaleej Times'' 25 April 2006.
The Abu Dhabi Tourism and Culture Authority (TCA) was established in February 2012 replacing the
Abu Dhabi Authority for Culture & Heritage
The Abu Dhabi Authority for Culture & Heritage (known colloquially as the ADACH) was a statutory body in the United Arab Emirates that administered cultural heritage in the Emirate of Abu Dhabi.ADTA web site