Absolute Software
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Absolute Software Corporation is an American-Canadian company that provides products and services in the fields of
endpoint security Endpoint security or endpoint protection is an approach to the protection of computer networks that are remotely bridged to client devices. The connection of endpoint devices such as laptops, tablets, mobile phones, Internet-of-things devices, ...
and
zero trust security The zero trust security model, also known as zero trust architecture (ZTA), zero trust network architecture or zero trust network access (ZTNA), and sometimes known as perimeterless security, describes an approach to the design and implementation ...
. The company is headquartered in
Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
, Canada. Regional offices include: Victoria, British Columbia, Canada;
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
;
Ankeny, Iowa Ankeny (, ) is a city in Polk County, Iowa, United States and a suburb of the state capital of Des Moines, as part of the Des Moines-West Des Moines, IA metropolitan statistical area. As of the 2020 census, the population of Ankeny was 67,887, m ...
;
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
;
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
; and Seattle, Washington in the
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
; and in
Reading Reading is the process of taking in the sense or meaning of Letter (alphabet), letters, symbols, etc., especially by Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifaceted process invo ...
, UK; and
Ho Chi Minh City , population_density_km2 = 4,292 , population_density_metro_km2 = 697.2 , population_demonym = Saigonese , blank_name = GRP (Nominal) , blank_info = 2019 , blank1_name = – Total , blank1_ ...
,
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
. Absolute is a
publicly traded company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...
on the
Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
(TSX) and
Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
.


History

Founded in 1993 in Vancouver, British Columbia, Canada, Absolute developed a product to manage, track and secure
computers A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These programs ...
regardless of the physical location of devices. In 2000, Absolute became a publicly traded company on the
Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
(TSX). In 2005, Persistence technology by Absolute was embedded for the first time into the
firmware In computing, firmware is a specific class of computer software that provides the low-level control for a device's specific hardware. Firmware, such as the BIOS of a personal computer, may contain basic functions of a device, and may provide h ...
or
BIOS In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the ...
of a computer. This was the start of an ongoing partnership with most major
original equipment manufacturer An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
s (OEMs) where Absolute technology ships with the hardware from the factory. Absolute's office in Europe was first established in November 2006, in Newbury, UK. In July 2009, a second regional office was opened in Austin, Texas, to serve as a base for Absolute's U.S.-based sales team. In 2007,
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
awarded Absolute gold certified partner status in the
Microsoft Partner Ecosystem Microsoft Partner Network or MPN, formerly known as the Microsoft Partner Program or MSPP, is Microsoft Inc.'s partner network which is designed to make resources available to a wide variety of technology companies so they can build a business ar ...
,Kevin Washington. “Stolen PCs using Net to secretly cry for help Security: Tracking software allows computers to send homing signals when thieves go online.” The Baltimore Sun. August 20, 2001 Page: 1C. In December 2009, Absolute announced its acquisition of the LANrev product suite, a computer
systems management Systems management refers to enterprise-wide administration of distributed systems including (and commonly in practice) computer systems. Systems management is strongly influenced by network management initiatives in telecommunications. The ap ...
software application Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
, from Pole Position Software.John Cook: “Canadian Start-Ups Moving South of Border in Search of Cash, Staff” Seattle Post-Intelligencer, April 21, 2000 Page: D1. Following the acquisition, the product suite was rebranded as Absolute Asset Management, and eventually renamed as
Absolute Manage HEAT LANrev (formerly Absolute Manage) is systems lifecycle management software used by system administrators to automate IT administration tasks. The product includes server and client ("agent") software that runs on Windows and macOS. Histor ...
. In November 2012, Absolute acquired the assets of LiveTime Software, a privately held
helpdesk A help desk is a department or person that provides assistance and information usually for electronic or computer problems. In the mid-1990s, research by Iain Middleton of Robert Gordon University studied the value of an organization's help desks ...
and IT Service Support Management (ITSSM) provider. LiveTime assets were officially relaunched as part of Absolute's expanded product suite in January 2013 as Absolute Service, an
IT Service Management Information technology service management (ITSM) is the activities that are performed by an organization to design, build, deliver, operate and control information technology (IT) services offered to customers. Differing from more technology-or ...
(ITSM) tool. Absolute Service received PinkVERIFY ITIL 3 Certification from Pink Elephant. Absolute was listed in the
Gartner Inc. Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...
Magic Quadrant Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. Their anal ...
for client management tools from 2012 to 2014, and was positioned in the Niche quadrants of the Magic Quadrant for Mobile Device Management Software and the Magic Quadrant for Content-Aware Data Loss Prevention in 2013. In June 2013, Absolute acquired Palisade Systems, a
privately-held A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
provider of
data loss prevention Data loss prevention (DLP) software detects potential data breaches/data ex-filtration transmissions and prevents them by monitoring, detecting and blocking sensitive data while ''in use'' (endpoint actions), ''in motion'' (network traffic), and ' ...
(DLP) technologies. In October 2013, Absolute launched a student and device protection initiative called Absolute Safe Schools, which educates students and staff of participating schools on the safe use of mobile devices and provides assistance in the event of device loss and theft. In December 2013, John Livingston stepped down as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
and as a member of the
board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
at Absolute. On June 13, 2014, Geoff Haydon was appointed CEO and director . Absolute renamed Computrace to Data and Device Security (DDS) and refocused its business model in 2015. The company sold its Absolute Manage and Absolute Service products to HEAT Software in October 2015. On November 2, 2018, Christy Wyatt was appointed CEO and director. She was named “New CEO of the Year” by the Globe and Mail in 2020. Business and technology news organizations have interviewed Wyatt on cyber security topics including
ransomware Ransomware is a type of malware from cryptovirology that threatens to publish the victim's personal data or permanently block access to it unless a ransom is paid off. While some simple ransomware may lock the system without damaging any files, ...
, the
zero trust security model The zero trust security model, also known as zero trust architecture (ZTA), zero trust network architecture or zero trust network access (ZTNA), and sometimes known as perimeterless security, describes an approach to the design and implementation ...
, and the trend toward remote work during the COVID 19 pandemic. In January 2020, Absolute was listed by
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
in a list of cybersecurity companies. Absolute acquired
NetMotion Software NetMotion Software, formerly NetMotion Wireless, is a privately held software company specializing in network security. History NetMotion Wireless was formed in 2001 as a spin-off for wireless software from WRQ (based in Seattle, Washington and ...
, a private company specializing in network security and
virtual private network A virtual private network (VPN) extends a private network across a public network and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. The be ...
s, in 2021.


Products and services

The Absolute software platform, formerly known as Data and Device Security (embedded into firmware of most computers, tablets, and smartphones at the factory), consists of several components organized into three product lines: Secure Endpoint, Secure Access, and Application Persistence-as-a-Service. The Secure Endpoint line enables users to monitor and address laptop problems. Its components include Absolute Visibility, Absolute Control, and Absolute Resilience. The company added Absolute Ransomware Response in April 2022. The Secure Access line provides network connectivity for users to gain access to resources in the cloud, private data centers, or on-premises. These products allow users to transition to a zero trust approach. The line includes Absolute VPN, Absolute ZTNA, and Absolute Insights for Network. In November 2021, Absolute launched the Application Persistence-as-a-Service (APaaS) product line. A core component of all three lines is Absolute Persistence, which allows always-on connection to the endpoint. Furthermore, the products' "self-healing" client can reinstall itself if tampered with. Persistence technology is embedded in more than half a billion devices.


Partnerships

Absolute has ongoing partnerships with many OEMs globally, who embed Persistence technology by Absolute into the firmware of their devices at the factory. Strategic partnerships include
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
,
Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...
,
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
, and
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
. Dell was one of Absolute's early customers before becoming a supplier for Absolute. President of Dell Canada, Kevin Peesker noted that Dell has "been able to be there with them providing them scalable infrastructure" as Absolute has grown. This has allowed Absolute to "be very efficient in scaling out their business" from a Vancouver base on a global level. Absolute has also built a network of partnerships with
resellers A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but can be done at a loss). One example can be found in the ...
, distributors and in-country partners such as
CDW CDW Corporation, headquartered in Lincolnshire, Illinois, is a provider of technology products and services for business, government and education. The company has a secondary division known as ''CDW-G'', devoted solely to United States govern ...
,
PCM Pulse-code modulation (PCM) is a method used to digitally represent sampled analog signals. It is the standard form of digital audio in computers, compact discs, digital telephony and other digital audio applications. In a PCM stream, the amp ...
, Insight and InTechnology. Aligning with other technology companies, Absolute has worked closely with leading operating system providers and
chipset In a computer system, a chipset is a set of electronic components An electronic component is any basic discrete device or physical entity in an electronic system used to affect electrons or their associated fields. Electronic components are ...
manufacturers and has collaborated with recognized security companies to create complementary technologies and services. Since 2007, Absolute has maintained its Gold Certified Partner Status in the Microsoft Partner Program. Through this partnership, Absolute incorporated security reporting functionality for Microsoft
System Center Configuration Manager Microsoft Endpoint Configuration Manager, formerly System Center Configuration Manager and Systems Management Server (SMS) is a systems management software product developed by Microsoft for managing large groups of computers providing remote cont ...
(SCCM) into Absolute DDS, a feature that became available in mid-2015. In August 2015, Absolute joined the RSA Ready Technology Partnership program, run by the Security Division of EMC, creating interoperability between Absolute DDS and RSA Security Analytics, an advanced threat detection and
forensics Forensic science, also known as criminalistics, is the application of science to criminal and civil laws, mainly—on the criminal side—during criminal investigation, as governed by the legal standards of admissible evidence and crimina ...
platform. Other alliance partnerships include
Advanced Micro Devices Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufact ...
(AMD),
Qualcomm Qualcomm () is an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology. It owns patents critical to the 5G, 4 ...
,
Verizon Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...
, and Follett.


References

{{Reflist Companies based in Vancouver Software companies of Canada Software companies established in 1993 Companies listed on the Toronto Stock Exchange Canadian brands