''A. Magazine'' was an East Asian American-focused magazine published by A.Media, Inc., headquartered in

Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildin ...

and with offices in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

and

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

.Wan, William.
Pop Culture Asian American Magazine Falters
" ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

''. December 8, 2003. Retrieved on September 25, 2012. "New York-based A magazine lived 12 years and finally turned a profit in its 10th year with a circulation high of 200,000, .. Geared towards a young audience, its mission was to "report on the developments, address the issues, and celebrate the achievements of this

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dynamic new population." It was founded in 1989 by

Jeff Yang Jeff Yang () (born ) is an American writer, journalist, businessman, and business/media consultant who writes the ''Tao Jones'' column for ''The Wall Street Journal''. Previously, he was the "Asian Pop" columnist at the ''San Francisco Chronicle' ...

, Amy Chu, Sandi Kim and Bill Yao to cover East Asian American issues and culture, and often featured fashion spreads, advice columns, horoscopes, and news stories. It grew out of a campus magazine Yang edited while an

undergraduate Undergraduate education is education conducted after secondary education and before postgraduate education. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, in the United States, an entry-lev ...

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

. Though well-known and influential in the East Asian American community, it was almost never profitable in its thirteen-year existence. The magazine operated for twelve years. In its tenth year, the magazine made a profit for the first time. During that year it reached its circulation high of 200,000. When the economy declined in 2001, the magazine declined. Until it ceased on February 20, 2002, it was the largest publication for Anglophonic East Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America. In November 1999, it obtained 4.5 million dollars in venture capital funding, and the company was renamed

aMedia Amedia AS is the second largest media company in Norway (the largest is Schibsted and the third largest is Polaris Media). The company is whole or partial owner of 50 local and regional newspaper with online newspapers and printing presses, and ...

, reflecting a branching out into Web publishing. Unfortunately, this change came right as the

dot-com boom The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...

was turning to bust. In early 2000, right after announcing their move to a office in

, the stock market nose-dove. In a desperate attempt to recover, they merged with

Click2Asia Click, Klick and Klik may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klick (fictional species), an alien race in the ...

in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.

References

{{reflist

External links

A. Magazine
(Archive) Asian-American culture in New York City Asian-American magazines Defunct magazines published in the United States Magazines established in 1989 Magazines disestablished in 2002 Magazines published in New York City News magazines published in the United States

See also

References

External links