''AXM'' was a British lifestyle digital magazine aimed at young
gay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late 1 ...
and
bisexual men.
The magazine ceased publication of printed magazines after December 2008 due to financial downturn. It was subsequently converted to an online-only format, but only one edition was ever produced.
History and profile
The magazine was started in 1999 as a monthly publication and was called ''Axiom'', alongside a weekly newspaper with the name ''Axiom News''. Its content was heavily based on fashion, sex and health-related features as well as celebrity interviews and columnists. It also had reviews on music, film and gay nightlife.
It was owned by Millivres Prowler Group who acquired it from Blue Maverick Media in April 2006
Gay & Lesbian Publications, Gay Media Advertising, Gay Marketing
Millivres Prowler are also the publishers of ''Gay Times
''Gay Times'' (stylized in all caps), also known as ''Gay Times Magazine'' and as ''GT'', is a UK-based LGBTQ+ media brand established in 1975. Originally a magazine for gay and bisexual men, the company now includes content for the LGBTQ+ comm ...
'', which targets a generally older readership with more political coverage.
''AXM'' was given a new look for its January 2008 issue, having previously titled itself in lowercase. It was created by Paul Disney in 1996 as a guide to gay men's health including HIV. It went from a freebie magazine on the gay scene to a paid for publication in 1999. For its time it was a forward thinking magazine that used irony and an ability to laugh at itself in getting messages over to the gay community concerning health issues that needed addressing such as why is it that gay men are more prone to depression than their straight counterparts etc.
See also
*attitude (magazine)
''Attitude'' (stylised in all lowercase) is a British gay lifestyle magazine owned by Stream Publishing Limited. It is sold worldwide as a physical magazine, and as a digital download for the iPad and iPhone via the App Store, and for Andr ...
*Gay Times
''Gay Times'' (stylized in all caps), also known as ''Gay Times Magazine'' and as ''GT'', is a UK-based LGBTQ+ media brand established in 1975. Originally a magazine for gay and bisexual men, the company now includes content for the LGBTQ+ comm ...
References
External links
axm MagazineThe Millivres Prowler Group
Gay men's magazines published in the United Kingdom
Monthly magazines published in the United Kingdom
Online magazines published in the United Kingdom
Defunct magazines published in the United Kingdom
Magazines established in 1999
Magazines disestablished in 2008
Online magazines with defunct print editions
1999 establishments in the United Kingdom
{{Europe-lifestyle-mag-stub