TRU-SPEC (owned by ATLANCO, formerly Atlanta Army Navy Company) is a United States

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

consisting of

uniform A uniform is a variety of clothing worn by members of an organization while participating in that organization's activity. Modern uniforms are most often worn by armed forces and paramilitary organizations such as police, emergency services, se ...

s and

tactical Tactic(s) or Tactical may refer to: * Tactic (method), a conceptual action implemented as one or more specific tasks ** Military tactics, the disposition and maneuver of units on a particular sea or battlefield ** Chess tactics ** Political tacti ...

equipment for

military A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...

law enforcement Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. The term en ...

and

public safety Public security or public safety is the prevention of and protection from events that could endanger the safety and security of the public from significant danger, injury, or property damage. It is often conducted by a state government to ensure ...

personnel. In addition to TRU-SPEC's on-duty gear and apparel, the company also manufactures various types of off-duty clothing.

ATLANCO

ATLANCO's offices are located in

Marietta, Georgia Marietta is a city in and the county seat of Cobb County, Georgia, United States. At the 2020 census, the city had a population of 60,972. The 2019 estimate was 60,867, making it one of Atlanta's largest suburbs. Marietta is the fourth largest ...

History

The Atlanta Army Navy Company was founded by the Zaglin family in 1950 as a

military surplus Military surplus are goods, usually matériel, that are sold or otherwise disposed of when held in excess or are no longer needed by the military. Entrepreneurs often buy these goods and resell them at surplus stores. Usually the goods sold by ...

retailer. It was renamed "ATLANCO" (an

acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...

for Atlanta Army Navy Company) in the late 1980s. The brand name TRU-SPEC was later created, reflecting the fact that the uniforms the company manufactures met all of the

U.S. Government The federal government of the United States (U.S. federal government or U.S. government) is the national government of the United States, a federal republic located primarily in North America, composed of 50 states, a city within a fede ...

's "true specifications" by using the United States

mil-spec A United States defense standard, often called a military standard, "MIL-STD", "MIL-SPEC", or (informally) "MilSpecs", is used to help achieve standardization objectives by the U.S. Department of Defense. Standardization is beneficial in achievin ...

fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not the ...

s. The TRU-SPEC brand later expanded from core military apparel to public safety and law enforcement, as well as outdoor apparel.

Manufacturing

In 1996, ATLANCO opened its first

manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

facility in

Honduras Honduras, officially the Republic of Honduras, is a country in Central America. The republic of Honduras is bordered to the west by Guatemala, to the southwest by El Salvador, to the southeast by Nicaragua, to the south by the Pacific Oce ...

under the company name "Basic Apparel". In 2004, it relocated to a 100,000-square foot facility in

La Ceiba, Honduras La Ceiba () is a municipality, the capital of the Honduran department of Atlántida and a port city on the northern coast of Honduras in Central America. It is located on the southern edge of the Caribbean, forming part of the south eastern bo ...

. This facility allows the entire manufacturing process to be housed under one roof, with room for expansion. Currently, this factory supports over 900 employees. In 2009 the facility was ISO 9001:2008 and NFPA-certified, and thus enabled to manufacture

fire retardant A fire retardant is a substance that is used to slow down or stop the spread of fire or reduce its intensity. This is commonly accomplished by chemical reactions that reduce the flammability of fuels or delay their combustion. Fire retardants m ...

clothing. ATLANCO now has strategic partnerships with manufacturers in

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...

, China, and the

Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...

Products

Some of the TRU-SPEC brand products include: *

BDU The ''Befehlshaber der Unterseeboote'' or BdU (Eng: "Commander of the U-boats") was the supreme commander of the German Navy's U-boat Arm (''Ubootwaffe'') during the First World War, First and Second World Wars. The term also referred to the Comma ...

s * ACUs *

Tactical pants Tactical pants are trousers with versatile modifications intended for everyday workwear for emergency medical technicians, fire service professionals, plainclothes law enforcement officers (e.g. FBI agents, undercover special police such as SWAT), ...

Uniforms A uniform is a variety of clothing worn by members of an organization while participating in that organization's activity. Modern uniforms are most often worn by armed forces and paramilitary organizations such as police, emergency services, se ...

Cordura Cordura is a collection of synthetic fiber-based fabric technologies used in a wide array of products including luggage, backpacks, trousers, military wear and performance apparel. Originally developed and registered as a trademark by E.I. d ...

baselayer systems *

Flight suit A flight suit is a full-body garment, worn while flying aircraft such as military airplanes, gliders and helicopters. These suits are generally made to keep the wearer warm, as well as being practical (plenty of pockets), and durable (includi ...

s *

Backpack A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

s *

Belt Belt may refer to: Apparel * Belt (clothing), a leather or fabric band worn around the waist * Championship belt, a type of trophy used primarily in combat sports * Colored belts, such as a black belt or red belt, worn by martial arts practition ...

s *

Boots A boot is a type of footwear. Boot or Boots may also refer to: Businesses * Boot Inn, Chester, Cheshire, England * Boots (company), a high-street pharmacy chain and manufacturer of pharmaceuticals in the United Kingdom * The Boot, Cromer Stre ...

Cap A cap is a flat headgear, usually with a visor. Caps have crowns that fit very close to the head. They made their first appearance as early as 3200 BC. Caps typically have a visor, or no brim at all. They are popular in casual and informal se ...

Marketing

While ATLANCO has many civilian customers, its principal market consists of

domestic Domestic may refer to: In the home * Anything relating to the human home or family ** A domestic animal, one that has undergone domestication ** A domestic appliance, or home appliance ** A domestic partnership ** Domestic science, sometimes cal ...

and

foreign Foreign may refer to: Government * Foreign policy, how a country interacts with other countries * Ministry of Foreign Affairs, in many countries ** Foreign Office, a department of the UK government ** Foreign office and foreign minister * Unit ...

military,

police The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and t ...

fire Fire is the rapid oxidation of a material (the fuel) in the exothermic chemical process of combustion, releasing heat, light, and various reaction Product (chemistry), products. At a certain point in the combustion reaction, called the ignition ...

homeland security Homeland security is an American national security term for "the national effort to ensure a homeland that is safe, secure, and resilient against terrorism and other hazards where American interests, aspirations, and ways of life can thrive" to ...

, and other public safety officials. In 2011,

actor An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), li ...

and

retired Retirement is the withdrawal from one's position or occupation or from one's active working life. A person may also semi-retire by reducing work hours or workload. Many people choose to retire when they are elderly or incapable of doing their j ...

Marine Marine is an adjective meaning of or pertaining to the sea or ocean. Marine or marines may refer to: Ocean * Maritime (disambiguation) * Marine art * Marine biology * Marine debris * Marine habitats * Marine life * Marine pollution Military * ...

drill instructor A drill instructor is a non-commissioned officer in the armed forces, fire department, or police forces with specific duties that vary by country. Foot drill, military step, and marching are typically taught by drill instructors. Australia Austr ...

R. Lee Ermey Ronald Lee Ermey (March 24, 1944 – April 15, 2018) was an American actor and U.S. Marine drill instructor. He achieved fame for his role as Gunnery Sergeant Hartman in the 1987 film '' Full Metal Jacket'', which earned him a Golden Glob ...

became the official

spokesperson A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...

for TRU-SPEC, and assisted in the design of a new line of tactically-inspired apparel.

5IVE STAR GEAR

TRU-SPEC's sister brand, 5IVE STAR GEAR, consists of military surplus,

outdoor sports Outdoor recreation or outdoor activity refers to recreation done outside, most commonly in natural settings. The activities that encompass outdoor recreation vary depending on the physical environment they are being carried out in. These activitie ...

camping Camping is an outdoor activity involving overnight stays away from home, either without shelter or using basic shelter such as a tent, or a recreational vehicle. Typically, participants leave developed areas to spend time outdoors in more nat ...

hunting Hunting is the human activity, human practice of seeking, pursuing, capturing, or killing wildlife or feral animals. The most common reasons for humans to hunt are to harvest food (i.e. meat) and useful animal products (fur/hide (skin), hide, ...

, survivalist, and other

rugged ''Rugged'' is a 2019 Indian Kannada-language romantic action film Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate ...

outdoor gear for the

traditional A tradition is a belief or behavior (folk custom) passed down within a group or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examples include holidays or ...

ATLANCO customer.

References

{{Reflist Clothing brands of the United States United States military uniforms Law enforcement uniforms Clothing manufacturers Clothing companies established in 1950 Companies based in Atlanta 1950 establishments in Georgia (U.S. state)