ASVOFF, or ''A Shaded View on Fashion Film'', is a fashion film festival founded by journalist

Diane Pernet Diane Pernet is a Paris-based American-born international fashion blogger and critic and founder of the international ASVOFF (A Shaded View on Fashion Film) festival. Education and early career Pernet was born in Washington, D.C. on October 8, ...

. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. Participants thus far have included the likes of

Mike Figgis Michael Figgis (born 28 February 1948) is an English film director, screenwriter, and composer. He was nominated for two Academy Awards for his work in ''Leaving Las Vegas'' (1995). Figgis was the founding patron of the independent filmmakers o ...

Alejandro Jodorowsky Alejandro Jodorowsky Prullansky (; born 17 February 1929) is a Chilean-French avant-garde filmmaker. Best known for his 1970s films '' El Topo'' and '' The Holy Mountain'', Jodorowsky has been "venerated by cult cinema enthusiasts" for his wor ...

Erwin Olaf Erwin Olaf Springveld (born 2 July 1959), professionally known as Erwin Olaf, is a Dutch photographer from Hilversum. Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once." Biography ...

Nobuyoshi Araki is a Japanese photographer and contemporary artist professionally known by the mononym . Known primarily for photography that blends eroticism and bondage in a fine art context, he has published over 500 books.The number depends on such things ...

, Wing Shya, Steven Klein, Chris Cunningham,

Chloë Sevigny Chloë Stevens Sevigny (, born November 18, 1974) is an American actress, model, filmmaker and fashion designer. Known for her work in independent films, often appearing in controversial or experimental features, Sevigny is the recipient of se ...

, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight,

Johan Renck Bo Johan Renck (born 5 December 1966) is a Swedish director of music videos, TV and film. He was originally a singer-songwriter from 1991 to 2001, using the moniker Stakka Bo, and had an international hit with his single " Here We Go" in 1993. Re ...

Jerry Schatzberg Jerry Schatzberg (born June 26, 1927) is an American photographer and film director. Career Schatzberg was born to a Jewish family of furriers and grew up in the Bronx. He photographed for magazines such as ''Vogue (magazine), Vogue'', ''Esquire ...

, William Klein,

Tim Yip Tim Yip Kam-tim (; born 1967) is a Hong Kong art director and designer for fiction films. He is best known for his work on the 2000 martial arts film '' Crouching Tiger, Hidden Dragon'', for which he won an Academy Award for Best Art Direction ...

Larry Clark Lawrence Donald Clark (born January 19, 1943) is an American film director, photographer, writer and film producer who is best known for his controversial teen film ''Kids'' (1995) and his photography book ''Tulsa'' (1971). His work focuses prim ...

, Ellen Von Unwerth, Bruce Weber,

Inez van Lamsweerde Inez van Lamsweerde (born 25 September 1963) and Vinoodh Matadin (born 29 September 1961) are a Dutch-American fashion photographer duo, whose work has been featured in fashion magazines and advertising campaigns. They also produce independent art ...

and Vinoodh Matadin,

Indrani Indrani (Sanskrit: इन्द्राणी, IAST: ''Indrāṇī, lit.'' Indra's queen), also known as Shachi (Sanskrit: शची, IAST: ''Śacī''), is the queen of the devas in Hinduism. Described as tantalisingly beautiful, proud and ki ...

Rossy de Palma Rosa Elena García Echave (born 16 September 1964), known professionally as Rossy de Palma, is a Spanish actress and model. She is well known for her roles in films by Pedro Almodóvar such as ''Law of Desire'', ''Women on the Verge of a Nervou ...

and Michael Nyman. The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao

Guggenheim museum The Guggenheim Museums are a group of museums in different parts of the world established (or proposed to be established) by the Solomon R. Guggenheim Foundation. Museums in this group include: Locations Americas * The Solomon R. Guggenhei ...

, Milan's Palazzo Morando, and the New York

Scope art fair SCOPE Art Show (SCOPE) is a contemporary art fair held annually in New York City, Miami Beach, and Basel. The art fairs, which focus on young galleries and emerging art, each include between 60 and 100 exhibitors. History SCOPE was founded by ar ...

. It also has enjoyed the support of sponsors such as

Italian Vogue ''Vogue Italia'' is the Italian edition of ''Vogue (magazine), Vogue'' magazine. Owned by Condé Nast International, it has been called the top fashion magazine in the world. It's been in publication since 1964. Name ''Vogue Italia'' was first ...

, Bulgari,

Kering Kering () is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent. The timber-trading company Pinault S.A. was founded in 1963, b ...

and

Dom Perignon Dom or DOM may refer to: People and fictional characters * Dom (given name), including fictional characters * Dom (surname) * Dom La Nena (born 1989), stage name of Brazilian-born cellist, singer and songwriter Dominique Pinto * Dom people, an ethn ...

Founder

Diane Pernet's first degree was in documentary film making at

Temple University Temple University (Temple or TU) is a public state-related research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell and his congregation Grace Baptist Church of Philadelphia then called Ba ...

, and she has been making small low-fi movies for years. She also worked as a

costume designer A costume designer is a person who designs costumes for a film, stage production or television show. The role of the costume designer is to create the characters' outfits or costumes and balance the scenes with texture and colour, etc. The costume ...

for, amongst others, director

Amos Gitai Amos Gitai ( he, עמוס גיתאי; born 11 October 1950) is an Israeli filmmaker, who was trained as an architect. Gitai's work was presented in several major retrospectives in Pompidou Center in Paris, the Museum of Modern Art (MoMA) and L ...

. So the founder of ASVOFF knows how important fashion is in a film.

History

Mark Eley of

Eley Kishimoto Eley Kishimoto, is a British fashion and design company founded in 1992 by Mark Eley and Wakako Kishimoto. The London-based company is primarily known for its print design. The principal commercial activity of the company is womenswear fashion an ...

commissioned her to make a road movie for the launch of his new

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

line. It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to

Monte Carlo Monte Carlo (; ; french: Monte-Carlo , or colloquially ''Monte-Carl'' ; lij, Munte Carlu ; ) is officially an administrative area of the Principality of Monaco, specifically the ward of Monte Carlo/Spélugues, where the Monte Carlo Casino is ...

. The 18-minute film was called ''The Adventure of Pleasure''. She showed the film to Dino Dinco, her Los Angeles collaborator at the time, and he asked her if she wanted to screen it in Los Angeles. A day later EGR (Enrique Gonzalez Rangel), her Mexico City contributor, sent her a fashion film that he made, and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. The name "You Wear It Well" was based on a Rod Stewart song. The first fashion film festival, "You Wear It Well", launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.http://fashionheroines.blogspot.com/2010/05/diane-pernet-talks-about-blogging.html Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/

Alexander McQueen Lee Alexander McQueen CBE (17 March 1969 – 11 February 2010) was a British fashion designer and couturier. He founded his own Alexander McQueen label in 1992, and was chief designer at Givenchy from 1996 to 2001. His achievements in fashion ...

Jeremy Scott Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the creative director of the fashion house Moschino and the sole owner of his namesake label. Since launching his brand in Paris in 1997, Scott has built a reputation as ...

, Bernhard Willhelm, Marcelo Krasilcic,

Jean-Charles de Castelbajac Jean-Charles, marquis de Castelbajac (born 28 November 1949), also known as JC/DC, is a Moroccan/French fashion designer. He has enjoyed international success with some of his creations, including a coat of teddy bears worn by pop star Madonna a ...

, NOKI and Ruben Toledo. In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.

ASVOFF Association

In December, 2013 ASVOFF became an association with the following members: president-Emmanuel Asmar, vice president, founder and director –

, secretary – David Herman and treasurer – Vincent Gagliostro.

Future

Pernet wants ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.

ASVOFF Venues

Besides its annual festival in Paris in September, ASVOFF has other projects around the world. Other places on the ASVOFF list: Main Venues * 2008 –

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

, ''premiere at the Jeu de Paume museum'' * 2009 –

''Passage du Désir, Awards ceremony at the Centre Georges Pompidou'' * 2010–2011 –

''Centre Georges Pompidou, Passage du Désir'' * 2012–2015 –

''Centre Georges Pompidou'' * 2016–2017 –

Cannes Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions I ...

''la Croisette'' * 2018 –

''Club de l'Etoile''
Satellite Venues * 2008 –

Bilbao ) , motto = , image_map = , mapsize = 275 px , map_caption = Interactive map outlining Bilbao , pushpin_map = Spain Basque Country#Spain#Europe , pushpin_map_caption ...

''at the Guggenheim Museum'' * 2008 –

Riga Riga (; lv, Rīga , liv, Rīgõ) is the capital and largest city of Latvia and is home to 605,802 inhabitants which is a third of Latvia's population. The city lies on the Gulf of Riga at the mouth of the Daugava river where it meets the Ba ...

, ''with Moments'' * 2009 –

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

''at the

Chelsea Arts Club The Chelsea Arts Club is a private members' club at 143 Old Church Street in Chelsea, London with a membership of over 3,800, including artists, sculptors, architects, writers, designers, actors, musicians, photographers, and filmmakers. The club ...

'' * 2009 –

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

, ''with MASS'' * 2010 –

Milano Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city has ...

''at the Palazzo Morando with

Vogue Italia ''Vogue Italia'' is the Italian edition of ''Vogue'' magazine. Owned by Condé Nast International, it has been called the top fashion magazine in the world. It's been in publication since 1964. Name ''Vogue Italia'' was first published as ''N ...

'' * 2010 –

Hyères Hyères (), Provençal Occitan: ''Ieras'' in classical norm, or ''Iero'' in Mistralian norm) is a commune in the Var department in the Provence-Alpes-Côte d'Azur region in southeastern France. The old town lies from the sea clustered around t ...

''International Festival of Fashion and Photography,'' * 2010 –

''at the

Barbican Art Gallery The Barbican Centre is a performing arts centre in the Barbican Estate of the City of London and the largest of its kind in Europe. The centre hosts classical and contemporary music concerts, theatre performances, film screenings and art exhibi ...

'' * 2010 –

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

, ''with Elle Ukraine'' * 2010 –

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

, ''Daily Projects'' * 2010 –

Cluj ; hu, kincses város) , official_name=Cluj-Napoca , native_name= , image_skyline= , subdivision_type1 = Counties of Romania, County , subdivision_name1 = Cluj County , subdivision_type2 = Subdivisions of Romania, Status , subdivision_name2 ...

, ''with Transylvania National Theatre'' * 2010 –

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

, ''Russian Fashion Week'' * 2010 –

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

''at the Cine Opera at Corso Como, with films by Michael Nyman'' * 2011 –

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

, ''with Art Basel'' * 2011 –

Tbilisi Tbilisi ( ; ka, თბილისი ), in some languages still known by its pre-1936 name Tiflis ( ), is the Capital city, capital and the List of cities and towns in Georgia (country), largest city of Georgia (country), Georgia, lying on the ...

, ''Georgian Fashion Week'' * 2012 –

Venice Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400 ...

, ''Circuito-Off, Venice International Short Film Festival'' * 2012 –

Minsk Minsk ( be, Мінск ; russian: Минск) is the capital and the largest city of Belarus, located on the Svislach and the now subterranean Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the admi ...

, ''Belarus Fashion Week'' * 2012 –

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

, ''with Frame 0ut, Museum Quarter'' * 2012 –

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

, ''with CaixaForum'' * 2013 –

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...

, ''with Fashion Workshop by Vicky Kaya Fashion on Screen'' * 2013 –

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

, ''with ABSOLUTE Creatives'' * 2013 –

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

''at Cinema Rise X in Tokyo'' * 2013 –

''at the

Cannes Film Festival The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...

croisette's Villa Schweppes'' * 2013 –

Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...

''Aurora Fashion Week'' * 2013 –

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

, ''Festival du Nouveau Cinema'' * 2013 –

Arnhem Arnhem ( or ; german: Arnheim; South Guelderish: ''Èrnem'') is a city and municipality situated in the eastern part of the Netherlands about 55 km south east of Utrecht. It is the capital of the province of Gelderland, located on both banks of ...

, ''Arnhem Biennale'' * 2013 –

Vladivostok Vladivostok ( rus, Владивосто́к, a=Владивосток.ogg, p=vɫədʲɪvɐˈstok) is the largest city and the administrative center of Primorsky Krai, Russia. The city is located around the Zolotoy Rog, Golden Horn Bay on the Sea ...

, ''with the Ministry of Culture of Russia and Aurora Fashion Week'' * 2013 –

, ''la Gaîté lyrique'' * 2014 –

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

''Scope Art Fair in New York, with films by

Michael Nyman Michael Laurence Nyman, Order of the British Empire, CBE (born 23 March 1944) is an English composer, pianist, libretto, librettist, musicologist, and filmmaker. He is known for numerous film soundtrack, scores (many written during his length ...

'' * 2014 –

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

, ''with CPH DOX'' * 2014 –

Łódź Łódź, also rendered in English as Lodz, is a city in central Poland and a former industrial centre. It is the capital of Łódź Voivodeship, and is located approximately south-west of Warsaw. The city's coat of arms is an example of canti ...

, ''LODZ Fashion Philosophy Week'' * 2014 –

Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,

, ''with MoMu at MUSE'' * 2014 –

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

, ''with Trendsétera, Museo Franz Mayer'' * 2014 –

, ''in collaboration with Champs-Élysées Film Festival'' * 2014 –

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

, ''with AltaRoma'' * 2015 –

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

''at the Gene Siskel Film Center'' * 2016 –

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

''at the Museum of Fine Arts'' * 2016 –

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

''at the China Academy of Art, Shanghai Institute of Design, the West Bund Art Center, the Power Station of Art, and the Shanghai Himalayas Museum'' * 2017 –

Sofia Sofia ( ; bg, София, Sofiya, ) is the capital and largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain in the western parts of the country. The city is built west of the Iskar river, and ha ...

, ''Nuboyana Film Studios'' * 2017 –

, ''Palais Brongniart'' * 2018 –

, ''Palazzo Altemps '' * 2019 –

Bratislava Bratislava (, also ; ; german: Preßburg/Pressburg ; hu, Pozsony) is the Capital city, capital and largest city of Slovakia. Officially, the population of the city is about 475,000; however, it is estimated to be more than 660,000 — approxim ...

, ''Bratislava Film Festival''

Editions

References

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External links

ASVOFF.com

MikeFiggis.co.uk

MichaelNyman.com

MariaDeMedeiros.net

RickOwens.eu

* ttps://web.archive.org/web/20091018082335/http://www.independent.co.uk/life-style/fashion/global-fashion-events-in-october-reminder-1797608.html The Independent.co.uk: fashion events in October 2009
Gsus Lopez
– film director – (ASVOFF Barcelona 2012 Grand Prix Winner) Fashion events in France Film festivals in Paris