''Apu'' () is a Finnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

History and profile

''Apu'' was founded in 1933 by Finnish publisher A-lehdet.A-lehdet 2008. It was the first magazineA-lehdet 2009. of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines. It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help" in Finnish. The founder and first

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

was Yrjö Lyytikäinen. The magazine is based in Helsinki and is published 49 issues per year. In 2009 its editor-in-chief was Matti Saari.

Juha Vuorinen Juha Tapio Vuorinen (born 31 March 1967) is a Finnish writer, columnist and radio personality. He is best known for his five-volume book series ''The Hangover Diaries'', particularly the first volume ''Totally Smashed!'' (in Finnish ''Juoppohullun ...

has been a

columnist A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Column (newspaper), Columns appear in newspapers, magazines and other publications, including blogs. They take the fo ...

for the publication since April 2016.

Circulation

''Apu'' had a circulation of 224,500 copies in 2006. In 2007 the magazine had a certified readership of 683,000 and its circulation was 215,525 copies. The 2010 circulation of the magazine was 168,780 copies. Its circulation was 160,277 copies in 2011 and 149,050 copies in 2012. In 2013 ''Apu'' was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.

Personnel

Notable editors have included, alphabetically: *

Veikko Ennala Veikko Ennala (9 October 1922 – 29 August 1991) was a Finnish journalist. His best-known work was for the magazine ''Hymy'', published by Urpo Lahtinen. The journalist character in the Risto Jarva Risto Antero Jarva (15 July 1934 – 16 Decemb ...

(1950s–60s) * Eve Hietamies *

Heikki Hietamies Heikki is a Finnish and Estonian male given name. It derives from a medieval vernacular form of the name Henrik. Notable people with the name include: *Heikki Aho (footballer) (born 1983), Finnish footballer * Heikki A. Alikoski (1912–1997), Fi ...

(1979–) * Kaarina Helakisa (1969–1972) * Juha Itkonen * Matti Jämsä (1953–?) * Yrjö Lyytikäinen (1933 founder and first editor-in-chief) *

Juha Numminen Juha is a masculine given name of Finnish origin derived from Johannes (or John in English language contexts). Notable people with the name include: * Juha Alén * Juha Gustafsson * Juha Hakola * Juha Harju * Juha Haukkala * Juha Hautamäki * Juha ...

(special editor 1984–1988, editor 1998–2003) * Arto Paasilinna (1968–1970) * Matti Saari (current editor-in-chief) * Markku Veijalainen (Editor-in-chief 1995–1999) Notable columnists have included: *

Heidi Hautala Heidi Anneli Hautala (born 14 November 1955) is a Finnish politician and Member of the European Parliament (MEP) from Finland. She is a member of the Green League, part of the European Green Party. She is currently a Member of the European Parl ...

Paavo Lipponen Paavo Tapio Lipponen (; born 23 April 1941) is a Finnish politician and former reporter. He was Prime Minister of Finland from 1995 to 2003, and Chairman of the Social Democratic Party of Finland from 1993 to 2005. He also served as Speaker of the ...

– satrap-stir about third column in Apu in spring 2004 * Arto Paasilinna (1975–1988) * Yrjö Rautio * Ilmari Turja * Juha Väätäinen (1970s) *

References

* A-lehdet (2008)
"Mediaguide: Apu"
mediaguide.a-lehdet.fi, Updated in 2008, Retrieved January 2009. * A-lehdet (2009)
"A-lehdet: The challenge of relevance"
www.a-lehdet.fi, Updated in 2009, Retrieved January 2009.

External links

*
Official website
{{DEFAULTSORT:Apu 1933 establishments in Finland Finnish-language magazines Magazines established in 1933 Magazines published in Helsinki Weekly magazines published in Finland