APN Outdoor was an Australian

outdoor advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...

company based in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

, Australia.

History

APN Outdoor was founded by

APN News & Media Here, There & Everywhere (HT&E), formerly known as APN News & Media, is an Australian media company. Divisions include broadcast radio and Out-of-home advertising. The company previously had assets in New Zealand, and previously owned Adshel ...

in 2004 when it consolidated the operations of its acquired outdoor ad firms Cody, Australian Posters and Buspak. In 2011, APN News & Media sold half the business to

Quadrant Private Equity Quadrant Private Equity (also simply known as Quadrant) is an Australian private equity investment firm based in Sydney, Australia. The company was founded as Quadrant Capital in 1996 by Chris Hadley. Quadrant hosts multiple investment funds ...

, and in 2015 sold the other half. This severed business links from APN News & Media, despite retaining the name "APN", which caused some confusion in the market until APN News & Media rebranded as Here, There & Everywhere in 2017. The business was listed on the

Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...

in 2014. At the time of listing, Quadrant retained a 20% stake in the company and management held 2.5%. Richard Herring was CEO of the company from its founding until retiring after 22 years in 2017. James Warburton became CEO in 2017. In 2017, APN Outdoor planned to merge with rival outdoor advertising company

oOh!media oOh!media Limited (sometimes written as Ooh!media, oOh! Media or simply Ooh!) is an Australian outdoor advertising and media company based in Sydney, Australia. The company was founded by Brendon Cook as Outdoor Network Australia in 1989, and ...

, however was aborted after the

Australian Competition & Consumer Commission The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Tra ...

raised preliminary concerns. In June 2018,

JCDecaux Decaux Group (JCDecaux SA, ) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor ...

made a takeover bid worth $1.1 billion, suggesting APN Outdoor would complement the former's existing Australian assets. The takeover was approved in late 2018, shortly after which APN Outdoor ceased trading on the ASX and became a subsidiary of JCDecaux with the latter's branding adopted.

References

External links

{{officialwebsite, http://www.apnoutdoor.com.au/ Companies based in Sydney Companies formerly listed on the Australian Securities Exchange Here, There & Everywhere (company) Marketing companies established in 2004 Marketing companies of Australia 2004 establishments in Australia 2018 disestablishments in Australia