Anta Sports Products Limited is a Chinese

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

headquartered in Jinjiang. It is the world's largest purely sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...

. Founded in 1994, its operations involve the business of designing, developing,

manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

products, including sportswear,

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves ...

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

and accessories under its own

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

name. After completing the acquisition of Amer Sports, the company expanded in branding and owns more than 25 sporting apparel and equipment brands, including Arc'teryx, Salomon, and

Wilson Wilson may refer to: People *Wilson (name) ** List of people with given name Wilson ** List of people with surname Wilson * Wilson (footballer, 1927–1998), Brazilian manager and defender * Wilson (footballer, born 1984), full name Wilson R ...

History

Anta was founded by Ding Shizhong in 1991. In 2008, the Beijing Olympics gave Anta the opportunity to expand its business marketing footwear. Anta Sports was listed as 2020.HK on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. As of the end of 2020, it has 2,538 listed companies with a combined market capitalization of HK$47 trillion. It is rep ...

in 2007, with its IPO price at per share. In 2009, the company acquired the Fila trademark in mainland China, Hong Kong and Macao from

Belle International Belle International Holdings Limited is a women's shoe retailer in China, with 22% of the domestic market share. It is engaged in the manufacturing, distribution, and retail sales of footwear products. It offers a number of brand names, including ...

. Since then, the company operates the

Fila Fila Holdings Corp. is a sportswear brand of shoes and apparel. The company was founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Piedmont, Italy. In 2003, it was sold to United States-based Sports Brand International. ...

business in these three areas. The company also operates DESCENTE and SPRANDI stores in China, as well as KOLON SPORT and KINGKOW stores in China,

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

and

Macao Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a po ...

. Former

Minnesota Timberwolves The Minnesota Timberwolves are an American professional basketball team based in Minneapolis. The Timberwolves compete in the National Basketball Association (NBA) as a member of the league's Western Conference Northwest Division. Founded in 19 ...

forward Kevin Garnett left his former shoe sponsor

and has been sponsored by Anta since August 2010.

Golden State Warriors The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 194 ...

guard

Klay Thompson Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). A four-time NBA champion with the Warriors, he is a five-time NBA All-St ...

also left his Nike sponsor and has been signed with Anta since 2017. Klay Thompson's new contract with Anta will run through 2026 and could pay him up to $80 million. In December 2018 an investor consortium consisting of ANTA Sports, FountainVest Partners, Anamered Investments and Tencent announced a voluntary recommended public cash tender offer for all issued and outstanding shares in Amer Sports Corporation. Anta Sports began a boycott of the

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

in October 2019 as a result of a re-tweet by a Houston Rockets' official in support of the Hong Kong protests. That ended however and, on 14 May 2020, Wilson Sporting Goods announced it would replace

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

-owned Spalding as the NBA's official ball supplier as of the 2021-22 NBA season.

Controversy

During the

2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...

, Anta refused to join the international community and withdraw from the Russian market. Research from

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...

published on August 10, 2022 identifying how companies were reacting to Russia's invasion identified Anta in the worst category of "Digging in", companies defying demands for exit/reduction of activities.

Sponsorships

Anta Sports is the official supplier and sponsor of numerous teams, players, and associations. ;Basketball *

Alex Caruso Alex Michael Caruso (born February 28, 1994) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA). Nicknamed "Bald Mamba" or "Carushow", he played college basketball for the Texas A&M A ...

Kevon Looney Kevon Grant Looney (born February 6, 1996) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). As a freshman playing college basketball with the UCLA Bruins, he earned secon ...

Gordon Hayward Gordon Daniel Hayward (born March 23, 1990) is an American professional basketball player for the Charlotte Hornets of the National Basketball Association (NBA). Hayward has previously played for the Utah Jazz and the Boston Celtics. In college ...

Jacob Evans Jacob Evans III (born June 18, 1997) is an American professional basketball player who last played for the Santa Cruz Warriors of the NBA G League. He played college basketball for the Cincinnati Bearcats. As a junior in 2018, he earned first-te ...

Hamidou Diallo Hamidou Diallo (born July 31, 1998) is an American professional basketball player for the Detroit Pistons of the National Basketball Association (NBA). He played college basketball for the Kentucky Wildcats. He was a consensus 5-star prospect, a ...

Rajon Rondo Rajon Pierre Rondo (, born February 22, 1986) is an American professional basketball player who last played for the Cleveland Cavaliers of the National Basketball Association (NBA). A point guard, Rondo played two years of college basketball for ...

Luis Scola Luis Alberto Scola Balvoa (born April 30, 1980) is an Argentine former professional basketball player and current executive who currently serves as the chief executive officer for the Italian Lega Basket Serie A (LBA) team Pallacanestro Varese. ...

James Wiseman James Monteinez Wiseman (born March 31, 2001) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He is currently in the NBA G League for the Santa Cruz Warriors. He played ...

;College teams *

Adamson Soaring Falcons The Adamson Soaring Falcons are the collegiate men's varsity teams of Adamson University that play in the University Athletic Association of the Philippines which is the mother sports league of the ''Falcons''. The collegiate women's varsity team ...

UST Growling Tigers The UST Growling Tigers are the college athletic teams representing the University of Santo Tomas in the University Athletic Association of the Philippines. They hold the most UAAP Overall Championships with 44 Seniors' Overall Championships ...

;Boxing *

Manny Pacquiao Emmanuel Dapidran Pacquiao Sr. (; born December17, 1978) is a Filipino politician and former professional boxer. Nicknamed "PacMan", he is regarded as one of the greatest professional boxers of all time. He served as a Senator of the Philip ...

;Formerly *

Chandler Parsons Chandler Evan Parsons (born October 25, 1988) is an American former professional basketball player. He played college basketball for the University of Florida and was drafted by the Houston Rockets with the 38th overall pick in the 2011 NBA dra ...

* Kevin Garnett *

Danny Seigle Daniel Charles Seigle (born June 14, 1976) is a Filipino-American basketball coach and retired player. He is the head coach of the De La Salle Green Archers men's basketball team and a team consultant for the San Miguel Alab Pilipinas of the ASEA ...

ANTA is the official supplier of the

International Olympic Committee The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss ...

,''Anta wird offizieller Uniformlieferant des Internationalen Olympischen Komitees''
Fashion Network, 4. November 2019 (German). sponsored 26 Chinese national teams in

winter sports Winter sports or winter activities are competitive sports or non-competitive recreational activities which are played on snow or ice. Most are variations of skiing, ice skating and sledding. Traditionally, such games were only played in cold are ...

boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...

taekwondo ''Taekwondo'', ''Tae Kwon Do'' or ''Taekwon-Do'' (; ko, 태권도/跆拳道 ) is a Korean form of martial arts involving punching and kicking techniques, with emphasis on head-height kicks, spinning jump kicks, and fast kicking techniques. T ...

gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, shou ...

weightlifting Weightlifting generally refers to activities in which people lift weights, often in the form of dumbbells or barbells. People lift various kinds of weights for a variety of different reasons. These may include various types of competition; promo ...

wrestling Wrestling is a series of combat sports involving grappling-type techniques such as clinch fighting, throws and takedowns, joint locks, pins and other grappling holds. Wrestling techniques have been incorporated into martial arts, combat ...

judo is an unarmed gendai budō, modern Japanese martial art, Olympic sport (since 1964), and the most prominent form of jacket wrestling competed internationally.『日本大百科全書』電子版【柔道】(CD-ROM version of Encyclopedia Nipponi ...

surfing Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suitabl ...

water polo Water polo is a competitive team sport played in water between two teams of seven players each. The game consists of four quarters in which the teams attempt to score goals by throwing the ball into the opposing team's goal. The team with the ...

and

golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping wi ...

References

External links

* * {{Running shoe brands Companies listed on the Hong Kong Stock Exchange Sporting goods manufacturers of China Chinese companies established in 1994 Companies based in Fujian Chinese brands Shoe brands Sportswear brands Shoe companies of China Multinational companies headquartered in China