ALA Promotions was a boxing promotions company based in

Cebu Cebu (; ceb, Sugbo), officially the Province of Cebu ( ceb, Lalawigan sa Sugbo; tl, Lalawigan ng Cebu; hil, Kapuroan sang Sugbo), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 16 ...

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. It is known for promoting prominent Filipino boxers including world champions

Donnie Nietes Donnie Liboon Nietes (born May 12, 1982) is a Filipino professional boxer. He is a world champion in four weight-classes, having previously held the WBO mini-flyweight title from 2007 to 2011; the WBO and ''The Ring'' magazine junior-flywei ...

and

Milan Melindo Milan Melindo (born February 29, 1988) is a Filipino professional boxer who held the IBF and IBO light-flyweight titles in 2017. He also challenged for the unified WBA (Super) and WBO flyweight titles in 2013 and the IBF, WBA (Super), and WB ...

History

ALA Boxing was established in 1985 in

by businessman Antonio L. Aldeguer, whose initials "ALA" are the namesake of the sports firm. ALA Boxing through ALA Promotions first rose to prominence in the 1990s after they have organized boxing matches featuring Edito Villamor and

Gerry Peñalosa Geronimo "Gerry" J. Peñalosa (born August 7, 1972) is a Filipino former professional boxer who competed from 1989 to 2010. He is a two-weight world champion, having held the WBC super-flyweight title from 1997 to 1998, and the WBO bantamweight ...

. In 2006, Michael Aldeguer took over as the chairman and CEO of ALA. ALA partnered with

Golden Boy Promotions Golden Boy Promotions, Inc. is an American boxing promotional firm based in Los Angeles, California. The company was established in 2002 by eight-time world champion (in six divisions) Oscar De La Hoya, borrowing his nickname "Golden Boy." Histo ...

to produce the ''Battle of Cebu'' in 2008, which featured the tie of Filipino boxer

Z Gorres Zeta Celestino Oliveros Gorres (born 18 April 1982) is a Filipino former professional boxer who challenged once for the WBO super-flyweight title. Personal life Gorres has a brother named Jun Gorres who was formerly a boxer but was stabbed to ...

against Fernando Montiel of Mexico at the

Cebu City Sports Complex The Cebu City Sports Center, formerly called as Abellana Sports Complex is a track and field and football stadium located in Cebu City, Philippines. The complex was built by the city to serve as the main venue for the 1994 Palarong Pambansa and a ...

, as well as matches between Filipino and Mexican boxes in

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

. ALA also had a partnership with

Top Rank Top Rank, Inc. is a boxing promotional company founded by Jabir Herbert Muhammad and Bob Arum, which was incorporated in 1973, and is based in Las Vegas, Nevada. Since its founding, Top Rank has promoted many world class fighters, including Muh ...

and has organized matches in the United Arab Emirates as well. In the 2010s, ALA promoted ties between Filipino boxers including

and

Nonito Donaire Nonito Gonzales Donaire Jr. (; ; born November 16, 1982) is a Filipino American professional boxer. He has held multiple world championships in four weight classes from flyweight to featherweight, and is the oldest boxer in history to win a ...

, against foreign fighters in its ''Pinoy Pride'' series it produced with

ABS-CBN Sports ABS-CBN Sports was a sports division of the Philippine media conglomerate ABS-CBN, which aired some of the notable sporting events in the Philippines. ABS-CBN Sports began in 1998 as the main broadcaster for the network-backed basketball leagu ...

. In 2020, ALA's broadcast partner ABS-CBN ceased operations due to the non-renewal of the media company's franchise. This along with the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...

forced the permanent closure of ALA Promotions although its affiliate gymnasium chain business, ALA Gym remained operational.

Boxers

The following are some of the boxers who were affiliated with ALA Boxing: *

AJ Banal Alex John Banal (born December 28, 1988), more commonly known as A. J. “Bazooka” Banal, is a Filipino professional boxer. Banal resides in Ermita, Cebu City, Cebu, where he trains in the city's famed ALA Boxing Gym. Early life Banal's inter ...

Rey Bautista Reynaldo "Rey" Bautista (born June 19, 1986 in Candijay, Bohol, Philippines), more commonly known as Boom Boom Bautista, is a retired Filipino professional boxer who once fought for the WBO junior featherweight title. He currently resides in Tag ...

Mark Magsayo Jessel Mark Araula Magsayo (born June 22, 1995) is a Filipino professional boxer who held the World Boxing Council, WBC featherweight title in 2022. As of March 2022, Magsayo is ranked as the second best featherweight in the world by ''The Ring ...

* Albert Pagara * Jason Pagara *

* Jeo Santisima * Genesis Servania * Jonas Sultan * Arthur Villanueva

References

{{reflist 2020 disestablishments in the Philippines Professional boxing organizations Boxing promoters Sports event promotion companies Companies based in Cebu City Entertainment companies established in 1985 Entertainment companies disestablished in 2020 Philippine companies established in 1985 1985 establishments in the Philippines