The Association of Independent Commercial Producers, or AICP, is an American

not for profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, video, digital—for

advertisers Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and agencies.On Location: Commercial producers revved up over GM's pay-later policies
Richard Verrier, ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

'', November 17, 2009; accessed September 25, 2011 Founded in 1972, the association has national offices in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

as well as regional chapters.About the AICP
aicp.com; accessed September 25, 2011 In 2018, the AICP merged with the

Association of Independent Creative Editors The Association of Independent Creative Editors, or AICE, was an international organization of 120 editorial companies representing over 600 editors throughout the United States and Toronto. AICE had chapters in Chicago, Texas, Detroit, Los Angeles, ...

(AICE)—the former trade association for post production—under the AICP banner. The association promotes and advocates for independent production and

post Post or POST commonly refers to: *Mail, the postal system, especially in Commonwealth of Nations countries **An Post, the Irish national postal service **Canada Post, Canadian postal service **Deutsche Post, German postal service **Iraqi Post, Ira ...

companies.”With Merger, Production and Post-Ad Production Groups Seek Stronger Voice
''

AdAge An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. ...

'', December 19, 2017; retrieved November 18, 20192 Trade Groups Merge to Represent Production and Postproduction Shops in a Challenging Market
''

AdWeek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', December 19, 2017 The AICP's purpose is to disseminate industry information; represent the production and post companies within the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

industry, in labor negotiations and before governmental officials; create industry standards; and provide professional development. Every year they produce ''The AICP Show, The Art & Technique of the American Commercial'', as well as The Next Awards, which honor marketing innovations in emerging media. Both events take place at

The Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of the ...

.MJZ Tops AICP Show With 8 Honors
Gabriel Beltrone, ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', June 8, 2011; accessed September 25, 2011 An AICP Show Honor is considered one of the top advertising accolades in the U.S., and each year the work honored is made a part of the archives of the Department of Film at MoMA.Night At The Museum: AICP Brings The MoMA Sculpture Garden To Life
, Kelly Samardak, ''Mediapost'', June 9, 2011; accessed September 25, 2011 In 2016, in conjunction with the

Directors Guild of America The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merge ...

, the AICP announced a new initiative to promote diversity and inclusion called the CDDP – Commercial Directors Diversity Program. The mission of the CDDP is to foster awareness and increase directing opportunities for women and other groups historically underrepresented in commercial directing. The first showcase of CDDP participants' work was presented in 2017. The program expanded in 2018 to include mentoring opportunities and workshops in addition to the showcase.CDDP Debuts Spec Spots At Showcase Designed To Help Bring About More Directorial Diversity, Inclusion
''

Shoot In botany, a plant shoot consists of any plant stem together with its appendages, leaves and lateral buds, flowering stems, and flower buds. The new growth from seed germination that grows upward is a shoot where leaves will develop. In the spri ...

'', September 20, 2019; retrieved November 18, 2019

References

External links

AICP homepageAICP Show site
Advertising organizations Non-profit organizations based in New York (state) Business organizations based in the United States Organizations established in 1972 1972 establishments in New York (state) {{film-org-stub