AH Basic is a

discount Discount may refer to: Arts and entertainment *Discount (band), punk rock band that formed in Vero Beach, Florida in 1995 and disbanded in 2000 * ''Discount'' (film), French comedy-drama film * "Discounts" (song), 2020 single by American rapper Cu ...

brand of everyday commodities developed, marketed and introduced by the Ahold group, to replace the Euro Shopper discount brand in all

Albert Heijn Albert Heijn is the largest supermarket chain in the Netherlands with a market share of 34.8% in 2020. It was founded in 1887, and has been part of Ahold Delhaize since 2016. History The chain was founded on 27 May 1887, when Albert Heijn boug ...

stores in Belgium, Germany and the Netherlands from April 2013 to 2014.

History

In April 2013, Ahold was not satisfied with the quality of the Euro Shopper brand, which was introduced by the

Sourcing AMS Sourcing may refer to: *Open-sourcing, the act of releasing previously proprietary software under an open source/free software license *Journalism sourcing, the practice of identifying a person or publication that gives information *Power sourci ...

group in 1995. Ahold promises a better quality and price for their Dutch and Belgian customers under the new ''AH Basic'' brand. ICA AB has also announced to phase out Euro Shopper branded products, replacing them with their own brand

ICA Basic ICA or ica may refer to: Places * Ica, Peru, a city in southern Peru ** Ica Province, containing the city *** Ica Region, containing the province ** Ica River, passing through the city * Içá River, Brazil, also known as the Putumayo River, a t ...

for

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

References

{{reflist, 30em Belgian brands

History

See also

References