AALBC.com, the African American Literature Book Club, is a website dedicated to
books and film by and about
African Americans and people of African descent, with content also aimed at
African-American bookstores
African-American bookstores, also known as black bookstores, are bookstores owned and operated by African Americans. These stores often, although not always, specialize in works by and about African Americans and their target customers are often ...
. AALBC.com publishes book and film reviews, author profiles, resources for writers and related articles. Launched in 1998, AALBC was founded by Troy Johnson. It targets primarily a
middle-aged
In the history of Europe, the Middle Ages or medieval period lasted approximately from the late 5th to the late 15th centuries, similar to the Post-classical, post-classical period of World history (field), global history. It began with t ...
African-American female
demographic. AALBC previously sold books through the
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...
affiliate program
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of pe ...
, and then started to operate its own
warehousing
A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities, tow ...
and distribution program.
[Calvin Reid]
"Selling Urban Fiction"
''Publishers Weekly'', January 23, 2006.
See also
*
African-American literature
African American literature is the body of literature produced in the United States by writers of African descent. It begins with the works of such late 18th-century writers as Phillis Wheatley. Before the high point of slave narratives, African ...
*
List of African-American writers
This is a list of Black American authors and writers, all of whom are considered part of African-American literature, and who already have Wikipedia articles. The list also includes non-American authors resident in the US and American writers of A ...
References
External links
Official websiteAppearances by Troy Johnson on C-SPAN
American literature websites
African-American organizations
Internet properties established in 1998
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