9Now is a

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...

catch-up TV Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

service run by the Nine Network in Australia. The service launched on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now offers online live streaming of Channel 9,

9Gem 9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived. History Nine N ...

9Go! 9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, ani ...

9Life 9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scripp ...

and

9Rush 9Rush is an Australian free-to-air digital television multichannel, launched by the Nine Network on 5 April 2020. The channel is a joint venture with Warner Bros. Discovery Networks Asia-Pacific Pte. Ltd (which also supplies its programming) ...

, as well as live news via nine.com.au. In 2016, 9Now was at the centre of a legal challenge by then Nine regional television partner

WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netw ...

, which helped contribute to an affiliation swaps for Nine and competitor

Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...

. As of January 2019, Nine claims to have more than 7m signups to its platform.

History

2010–2013: FIXPlay

On 12 April 2010, as a part of its online entertainment brand ''TheFIX'', the Ninemsn Company released FIXPlay, an online video on demand catch-up TV service for the Nine Network, incorporating locally produced programs from Nine and GO! along with back-catalogue content from local and international distributors. FIXPlay became the second catch-up TV service released by a commercial Australian network, the first being

PLUS7 7plus (stylised as 7+) is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Channel 7, 7two, 7mate, 7flix, Racing.com and 7Sport. 7p ...

from Yahoo7 and the

Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia ...

2012–2013: Jump-in

On 26 July 2012, Nine released Jump-in, a trial

social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...

app on iPhone and iPad for its coverage of the

2012 Summer Olympic Games The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

. The app allowed users to view information on the television broadcast, set reminders and comment on events, view the full Olympic schedule, latest medal tally, event results, news coverage and other video highlights. After its success throughout the Olympics, Jump-in was commercially launched on 4 February 2013 as an interactive television app that allowed viewers a behind-the-scenes insight into select television series, voting and posting live comments on select television series (that would appear on-screen), and entering competitions.

2013–2016: 9Jumpin

On 8 November 2013, FIXPlay was merged into Jump-in, later renamed to 9Jumpin in May 2014, integrating catch-up TV with interactive social media. The app's original interactive TV features were integrated into its new website, while new catch-up content was now available on mobile devices. The 9Jumpin website was closed on 28 January 2016, one day after the silent launch of 9Now.

2016–present: 9Now

In October 2015, with the upcoming launch of

and relaunch of

9HD 9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again s ...

and looming network-wide rebrand, Nine announced that 9Jumpin would be replaced with an entirely new service called 9Now. Pete Wiltshire, chief revenue officer of Nine Entertainment Co., stated that " Jumpinwas never designed to be streaming product and it isn't" and announced that the purpose-built 9Now service will replace 9Jumpin as Nine's on-demand catch-up TV service with a wider range of content, while also delivering live streaming of Channel 9, 9Gem, 9Go! and 9Life. 9Now was described as "a premium destination for live streaming, catch-up and on-demand content for all of the Nine Network's linear channels". The 9Now website and app were launched on 27 January 2016 along with live streaming for Nine, with live streaming for the multichannels to launch on a later date. However, unlike competitors

7plus 7plus (stylised as 7+) is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Channel 7, 7two, 7mate, 7flix, Racing.com and 7Sport. 7p ...

ABC iview ABC iview is a video on demand and catch-up TV service run by the Australian Broadcasting Corporation. Currently iview video content can only be viewed by users in Australia. As of 2016, ABC iview attracts around 50 million plays monthly and ...

SBS on Demand SBS is a national public television network in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally. In 2018, SBS had a 7.7% audience share. As of 2022, SBS is the lowest ...

, and 10play, 9Now requires users to create an account before allowing access to catch-up content and live streaming. Livestreams for 9Go!, 9Gem and 9Life were launched on 17 May 2016. Following the launch of 9Now, Nine's main regional affiliate

sued Nine Entertainment Co., alleging that the service violated its program supply agreement by broadcasting Nine programming into territories where it held exclusive rights. Justice Hammerschlag of the NSW Supreme Court dismissed the case on 28 April 2016, ruling that Nine had the right to stream its programming nationally because the affiliation agreement's definition of "broadcasting" did not cover live internet streaming. Nine's victory prompted network executives to revoke WIN's affiliation with the network beyond June 2016, and enter into a new regional affiliation with

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio stati ...

(WIN would concurrently switch to

References

External links

* * * {{Video digital distribution platforms Nine Network Video on demand services Australian streaming companies 2016 establishments in Australia Internet properties established in 2016