960 Music Group (also known as 960 Music), headquartered in

Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...

, is a Nigerian record company, content owner, and artist management firm focused on providing diverse audio and visual entertainment across Nigeria. The company is headed by Mark Redguard. Independent record labels under 960 Music include Hypertek Digital (

2 Face Two-Face is a supervillain appearing in comic books published by DC Comics, commonly as an adversary of the superhero Batman. The character was created by Bob Kane and first appeared in '' Detective Comics'' #66 (August 1942). As one of Batma ...

, Sir Victor Uwaifo, Rocksteady and

Dammy Krane Oyindamola Johnson Emmanuel, popularly known as Dammy Krane, is a Nigerian singer, composer and performer. In January 2012, at age 20, he signed a record deal with Hypertek Digital and 960 Music Group. He is most famous for his single hit "My ...

), Aristokrat Records (Pucado, Kamar Tachio, Ozone, Mojeed and Leriq) and Ultima Productions (

Geoffrey Oji Geoffrey Oji is a Nigerian singer and songwriter best known for winning the seventh season of ''Project Fame West Africa ''Project Fame'', also known as ''Project Fame West Africa'' or ''MTN Project Fame West Africa'' (for sponsorship purpose ...

). On 19 November 2014, 960 Music Group announced the addition of

Password A password, sometimes called a passcode (for example in Apple devices), is secret data, typically a string of characters, usually used to confirm a user's identity. Traditionally, passwords were expected to be memorized, but the large number of ...

to the label on a management and promotions deal.

History

960 Music Group was founded in 2013. It is funded by Rio Partners, and is the first music group in Nigeria to acquire different music labels and bring them together to form a big diversified group. 960 Music is considered as part of the "new school" evolution of African Music. In 2013, 960 Music Group acquired a 40 percent stake in Hypertek Records and

Aristokrat Records Aristokrat Records is a Nigerian record label owned by The Aristokrat Group. The label operates as a subsidiary of The Aristokrat Group, an African Media & Entertainment company. It units includes; Aristokrat 360, Aristokrat Publishing, and Aristo ...

, leading 960 Music to be listed on ''

Nigeria Entertainment Today The Netng (Nigerian Entertainment Today) also known as ''NET'' is an online entertainment news organisation based in Lagos, Nigeria. It is a leading source of African entertainment, fashion and lifestyle news. Netng formed part of NET Newspaper ...

s list of the "65 People, Places, Events And Things To Watch Out For In 2014". In mid 2013, Nigerian singer 2face Idibia officially signalled the end of his former label, Hypertek Entertainment, and launched a new imprint (

Hypertek Digital Hypertek Digital (formerly known as Hypertek Entertainment; prior to 2006–2013) is a Nigerian based record label founded by recording artist 2Baba. The label currently distributes through Sony Music Publishing, a unit of Sony Music Group. The l ...

) under 960 Music. On 29 November 2013, 960 Music Group, through one of its subsidiaries Hypertek Digital, signed Sir Victor Uwaifo. Uwaifo has over five hundred songs to his name, and was the first African to win a Golden Record. This move was to show that 960 Music is in the market to push through "old-school" acts whose relevance transcend the generational gap.

Burna Boy Damini Ebunoluwa Ogulu (born 2 July 1991), known professionally as Burna Boy, is a Nigerian singer, songwriter and record producer. He rose to stardom in 2012 after releasing "Like to Party", the lead single from his debut studio album, '' L.I ...

also released his music video "Na So E Suppose Be" under the label.

Partnership with Ultima Productions

On 27 October 2014, 960 Music announced a partnership with Ultima Productions aligning the two companies’ interests in driving digital growth, breaking new music barriers, and creating new marketing opportunities for MTN's ''

Project Fame West Africa ''Project Fame'', also known as ''Project Fame West Africa'' or ''MTN Project Fame West Africa'' (for sponsorship purposes), is a music talent TV reality show filmed in Lagos and aired in the West African subcontinent. It is a regional version of ...

'' Season 7 finalists. The partnership would initially focus on the A&R, promotion, marketing, distribution and monetization of the Season 7 winner. It would also provide winners the opportunity to gain real-world experience after the show. Mark Redguard, CEO of 960 Music Group, remarked that he was excited to work with one of the biggest talent producing shows in Nigeria and firmly believes that the partnership would be one of the most fruitful partnerships the Nigerian Music Industry had ever seen. Redguard continued: 960 Music Group, in conjunction with Ultima Productions, has commenced filming a reality TV show with

. The show, titled ''Project Fame Unplugged'', is a Behind the Scenes television series designed to showcase the making of the Geoffrey music brand, and get all access to his entire creative process. Under Ultima Productions/960 Music, MTN Project Fame, West Africa Season 7 winner, Geoffrey Oji, released his debut single titled 'Bursting My Brain'. The song was very well received by his old and new fans off the show.

''Best of MTN Project Fame 7.0''

In February 2015, 960 Music Group released the compilation album by finalists of season 7 of MTN's ''

''. The album, which was executive produced by Mark Redguard and

, consists of 13 songs produced by Password,

Cobhams Asuquo Cobhams Asuquo ( Efik pronunciation: ) (born January 6, 1981) is a Nigerian musician, producer, and songwriter. In 2005, Asuquo was signed on with Sony ATV London as a songwriter. After working as Head of Audio Productions at a local label, Que ...

, Wilson Joel, Royal Priest and Prodo. The album was included in the March edition of ''MyStreetz'' magazine, and is being given away for free through e-commerce retailer, Konga.com.

History

Partnership with Ultima Productions

''Best of MTN Project Fame 7.0''

Artists

Currents Acts

References

External links