"7 and 7 Is" is a song written by
Arthur Lee and recorded by his band
Love
Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest Interpersonal relationship, interpersonal affection, to the simplest pleasure. An example of this range of ...
on June 17 and 20, 1966, at
Sunset Sound Recorders
Sunset Sound Recorders is a recording studio in Hollywood, California, United States located at 6650 Sunset Boulevard.
Background
The Sunset Sound Recorders complex was created by Walt Disney's Director of Recording, Tutti Camarata, from a collec ...
in
Hollywood. It was produced by
Jac Holzman
Jac Holzman (born September 15, 1931) is an American music businessman, best known as the founder, chief executive officer and head of record label Elektra Records and Nonesuch Records. Holzman commercially helped launch the CD and home video form ...
and engineered by
Bruce Botnick.
The song was released as the A-side of
Elektra single 45605 in July, 1966. The
B-side
The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
was "No. Fourteen", an
outtake
An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and D ...
from the band's earlier recordings. "7 and 7 Is" made the
''Billboard'' Pop Singles chart on July 30, 1966, peaking at number 33 during a ten-week chart run and becoming the band's highest-charting
hit single
A hit song, also known as a hit record, hit single or simply a hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although ''hit song'' means any widely played or big-selling song, the specific term ''hit record' ...
and only Top 40 hit. The recording also featured on the band's second album, ''
Da Capo
Da capo (, also , ) is an Italian musical term that means "from the beginning" (literally, "from the head"). It is often abbreviated as D.C. The term is a directive to repeat the previous part of music, often used to save space, and thus is an ...
''.
Writing and recording
The song drew inspiration from a high school sweetheart of Lee, Anita "Pretty" Billings, who shared his birthday, March 7. It also describes Lee's frustration at teenage life—the reference to ''"in my lonely room I'd sit, my mind in an ice cream cone"'' being to wearing (in reality or metaphorically) a
dunce's cap. Describing how the song came to him, Lee stated: "I was living on Sunset and woke up early one morning. The whole band was asleep. I went in the bathroom, and I wrote those words. My songs used to come to me just before dawn, I would hear them in dreams, but if I didn't get up and write them down, or if I didn't have a tape recorder to hum into, I was through. If I took for granted that I could remember it the next day—''boink'', it was gone."
It took a great deal of work to record, with Love's drummer, Alban "Snoopy" Pfisterer, being challenged with its frantic demands after 30 takes or so, and being replaced on drums, intermittently, by Lee himself. In an interview for John Einarson's book ''Forever Changes'', lead guitarist Johnny Echols credits the drumming on the released record to Pfisterer. In a 1989 interview, Arthur Lee stated that he himself taught Pfisterer how to play the part, and that the final record featured Pfisterer. In what has been described as a "flirtation" with ''
musique concrète
Musique concrète (; ): " problem for any translator of an academic work in French is that the language is relatively abstract and theoretical compared to English; one might even say that the mode of thinking itself tends to be more schematic, ...
'', the song climaxes in an apocalyptic explosion—the supposed sound of an atom bomb—before a peaceful conclusion, in a
blues
Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the Afr ...
form, which then fades out. Although many listeners thought that the explosion at the end of the song was a reverb unit being kicked or dropped, it was (according to the engineer Bruce Botnick), in actuality, taken from a sound effects record. He speculated that it was a recording of a gunshot slowed down. For live performances, the explosion was reproduced by kicking a reverb unit.
Music critic
Robert Christgau
Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most well-known and influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and ...
called the song "a perfect rocker". ''
Cash Box
''Cashbox'', also known as ''Cash Box'', was an American music industry trade magazine, originally published weekly from July 1942 to November 1996. Ten years after its dissolution, it was revived and continues as ''Cashbox Magazine'', an online ...
'' described the song as a "pulsating, rhythmic extremely danceable
blues
Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the Afr ...
er with a clever gimmick wind-up".
Covers
Described as
garage rock
Garage rock (sometimes called garage punk or 60s punk) is a raw and energetic style of rock and roll that flourished in the mid-1960s, most notably in the United States and Canada, and has experienced a series of subsequent revivals. The sty ...
and
proto-punk
Proto-punk (or protopunk) is rock music played mostly by garage bands from the 1960s to mid-1970s that foreshadowed the punk rock movement. The phrase is a retrospective label; the musicians involved were generally not originally associated wit ...
,
the song was later covered by numerous bands, most notably
The Ramones
The Ramones were an American punk rock band that formed in the New York City neighborhood of Forest Hills, Queens, in 1974. They are often cited as the first true punk rock group. Despite achieving a limited commercial appeal in the United ...
,
Alice Cooper
Alice Cooper (born Vincent Damon Furnier, February 4, 1948) is an American rock singer whose career spans over five decades. With a raspy voice and a stage show that features numerous props and stage illusions, including pyrotechnics, guillot ...
,
Jared Louche and The Aliens,
The Electric Prunes
The Electric Prunes are an American psychedelic rock band, formed in Los Angeles, California, in 1965. Much of the band's music was, as music historian Richie Unterberger described it, possessed of "an eerie and sometimes anguished ambiance." T ...
,
Billy Bragg
Stephen William Bragg (born 20 December 1957) is an English singer-songwriter and left-wing activist. His music blends elements of folk music, punk rock and protest songs, with lyrics that mostly span political or romantic themes. His music is ...
,
The Sidewinders,
The Fuzztones
The Fuzztones are an American garage rock revival band formed in 1982.
History
Founded by singer-guitarist Rudi Protrudi in New York City, the band has gone through several member changes but is currently active in Europe. Dismissed by some cri ...
,
Robert Plant
Robert Anthony Plant (born 20 August 1948) is an English singer and songwriter, best known as the lead singer and lyricist of the English rock band Led Zeppelin for all of its existence from 1968 until 1980, when the band broke up following the ...
,
Rush,
Alice Bag
Alicia "Alice" Armendariz (born November 7, 1958) is an American punk rock singer better known as Alice Bag. She is the lead vocalist and co-founder of the Bags, one of the first punk bands to form in Los Angeles in the mid-1970s. Her first bo ...
, and
Deep Purple
Deep Purple are an English rock band formed in London in 1968. They are considered to be among the pioneers of heavy metal music, heavy metal and modern hard rock music, but their musical style has changed over the course of its existence. Ori ...
, as well as a re-recording by Lee himself.
Popular culture
*The song was featured in
Wes Anderson
Wesley Wales Anderson (born May 1, 1969) is an American filmmaker. His films are known for their eccentricity and unique visual and narrative styles. They often contain themes of grief, loss of innocence, and dysfunctional families. Cited by so ...
's 1996 first film, ''
Bottle Rocket''.
*The song was featured in 2008 in the American TV series ''
Entourage
An entourage () is an informal group or band of people who are closely associated with a (usually) famous, notorious, or otherwise notable individual. The word can also refer to:
Arts and entertainment
* L'entourage, French hip hop / rap collecti ...
'' (in season 5 episode 1 during the closing credits).
* The song is used in trailers for the 2019 film ''
The Dead Don't Die''.
*The song was featured in 2021 in the official reveal trailer for the
Electronic Arts
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
game ''
Knockout City
''Knockout City'' is an action video game developed by Velan Studios. Publisher Electronic Arts released the game for Microsoft Windows, Nintendo Switch, PlayStation 4 and Xbox One in May 2021 under its EA Originals label. Velan Studios took ...
''.
References
Citations
Sources
*
*
{{DEFAULTSORT:7 and 7 Is
1966 singles
1982 singles
1966 songs
Songs written by Arthur Lee (musician)
Love (band) songs
Ramones songs
Rush (band) songs
Alice Cooper songs
Song recordings produced by Jac Holzman
Elektra Records singles
American garage rock songs