5 is a brand of
sugar-free chewing gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its te ...
that is manufactured by the
Wrigley Company
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Wrigley's is wholly owned by Mars, In ...
, marketed toward teenagers. The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories.
5 gum was introduced to
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
markets in March 2007, in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
in January 2008, in
Russia
Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...
,
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
and Australia in 2009, in China,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
,
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
, and
Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
in 2010. When introduced to new markets, 5 Gum would be stylized and branded as "New 5 Gum".
Products
![Five Gum](https://upload.wikimedia.org/wikipedia/commons/b/be/Five_Gum.JPG)
The brand features 24 flavors of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr and Evolution. The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble.
In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently." "React" comes in both mint and fruit flavors. It was released in Australia in March 2011. 5 also offers a watermelon flavor called "Prism", a
Green apple flavor called "Vortex" and a sour tropical flavor called "Swerve".
In Australia, "Pulse" and "React
2" were introduced in 2009 and 2011 respectively. A limited edition flavor called "Mutant" was released in Australia as a promotion for ''
X-Men: First Class'' in May 2011. It was discontinued and later re-released as Cirrus.
In 2014 a flavor called "Strawberry" was released in Australia. A flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other European countries such as Greece and Cyprus. Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs. The bottle format is available in Canada as well. Since 2013 there's also a small pouch which contains 15 pellets. It is available in both Focus-flavours. In 2015, a new fruit punch flavour called Tempo was introduced. Flood was introduced in 2015 to US and Canada. It is not to be confused with the Berry version in Europe.
On September 8th, 2020, 5 Gum announced that it would be collaborating with
Razer Razer may refer to:
* Razer (Canadian TV channel), former name of MTV2, a Canadian digital television specialty service
* Razer Inc., a Singaporean-American computer peripherals manufacturer specializing in PC gaming
* Razer Phone, a smartphone desi ...
's gaming beverage brand "Respawn By
Razer Razer may refer to:
* Razer (Canadian TV channel), former name of MTV2, a Canadian digital television specialty service
* Razer Inc., a Singaporean-American computer peripherals manufacturer specializing in PC gaming
* Razer Phone, a smartphone desi ...
" to Bring 3 new flavors of 5 Gum targeted towards gamers, claiming to enhance focus while gaming. The 3 flavors that were introduced were Cool Mint, Pomegranate Watermelon, and Tropical Pineapple. The gum is colored black.
Flavor Descriptions (United States)
Flavors that are available
* Ascent ... an escalating Wintermint
* Cobalt ...a cooling peppermint
* Cool Mint (Respawn by 5 Gum)
* Pomegranate Watermelon (Respawn by 5 Gum)
* Rain ...a tingling spearmint
* RPM ...a relaxing mint flavor
* React
2 ...a unique mint flavor experience
* Tropical Pineapple (Respawn by 5 Gum)
* Flood ... a wave of strawberry experience
* Prism ... an appealing slice of watermelon flavor
* Maze ... a soothing sweet mint
* Blueberry … a wave of a blueberry rush
Flavors no longer available
* Atomic ...a strong mint & cinnamon
* Glare ...a mystery of dark fruits
* Focus ...an eye-opening spearmint
* Beta ...a hyper sensorial berry
* Photon ... a radiant pineapple blend
* Lush/Pulse (rereleased as Swerve in July 2012)...a tangy to sweet tropical
* Turbulence ...a mouth-shaking watermelon
* Cirrus ...a bursting blueberry
* Evolution ...a sour to sweet citrus pear
* Elixir ...a mouthwatering berry
* Tempo ... a rhythmic fruit punch
* Focus ...an eye-opening peppermint
* Vortex ...a whirlwind of green apple
* Black Edition ...a dark mystery of fruits
* Ultramarine ...a current of cool mint
* Electro
2 ...a tingling spearmint
* Zephyr ...a blast of strawberry
* Tempest ...a mouthwatering watermelon
* Solstice ...a warm to cool winter
* Zing/Evolve ...a sour to sweet bubble
* Flare ...a warming cinnamon
* React
2 ...a unique fruit flavor experience
Nutrition
There are five calories in a piece of 5 gum. The gum contains
aspartame
Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ...
(with
phenylalanine
Phenylalanine (symbol Phe or F) is an essential α-amino acid with the formula . It can be viewed as a benzyl group substituted for the methyl group of alanine, or a phenyl group in place of a terminal hydrogen of alanine. This essential amino a ...
), acesulfame-potassium, soy lecithin,
sorbitol
Sorbitol (), less commonly known as glucitol (), is a sugar alcohol with a sweet taste which the human body metabolizes slowly. It can be obtained by reduction of glucose, which changes the converted aldehyde group (−CHO) to a primary alcohol g ...
,
mannitol
Mannitol is a type of sugar alcohol used as a sweetener and medication. It is used as a low calorie sweetener as it is poorly absorbed by the intestines. As a medication, it is used to decrease pressure in the eyes, as in glaucoma, and to lower ...
and other sweeteners.
Packaging
A package of 5 gum contains 15 sticks of gum in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients,
nutrition facts
The nutrition facts label (also known as the nutrition information panel, and other slight variations) is a label required on most packaged food in many countries, showing what nutrients and other ingredients (to limit and get enough of) are in t ...
, and description of the flavor were once not on the outside of the box in the US, instead printed on the outer plastic wrap, to keep the box itself simple. However, the box itself now includes the nutrition facts when not purchased in a larger pack. The flavor description is now printed on the outside of the box.
Many 5 gums now include various advertisements on the box, namely ones for
Marvel
Marvel may refer to:
Business
* Marvel Entertainment, an American entertainment company
** Marvel Comics, the primary imprint of Marvel Entertainment
** Marvel Universe, a fictional shared universe
** Marvel Music, an imprint of Marvel Comics
...
Avengers
Avenger, Avengers, The Avenger, or The Avengers may refer to:
Arts and entertainment In the Marvel Comics universe
* Avengers (comics), a team of superheroes
**Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of ...
movies. The foil that the gum is wrapped in is glossy and covered with subtle embossed 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a
Tidy Man logo, which is a human figure in the shape of the 5 logo.
In Serbia and Montenegro, 5 gum is sold in packets of 5 sticks. These packs are the same size as 10-packs of Orbit and Airwaves gum.
Image:5 gum package.jpg, Inside a package of 5 gum Cobalt.
Image:5 gum packages.JPG, Packages of 5 gum.
File:5 gum Vortex.jpg, A package of 5 Gum Vortex (Green Apple).
References
External links
*
Wrigley.com - 5 Gum5 Gum Nutritional Facts
{{DEFAULTSORT:5 (Gum)
Chewing gum
Wrigley Company brands
Products introduced in 2007