Fourth Street Live! is a

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

and

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

complex located on 4th Street, between Liberty and Muhammad Ali Boulevard, in

Downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

. It is owned and was developed by the Cordish Company; it was designed by Louisville architects, Bravura Corporation. Fourth Street Live! first opened to the public on June 1, 2004, and all stores were completed for the grand opening on October 30, 2004.

City planner An urban planner (also known as town planner) is a professional who practices in the field of town planning, urban planning or city planning. An urban planner may focus on a specific area of practice and have a title such as city planner, town ...

s hoped that the district would attract further commercial business development while providing an attractive entertainment venue for the city's hotel and tourist business as well as the local population. Restaurants and entertainment venues in the complex include

Gordon Biersch Brewing Company Gordon Biersch Brewery is an American brewery founded by Dan Gordon and Dean Biersch. Gordon, a graduate from the five-year brewing engineering program at Weihenstephan, Germany, and Biersch opened their first brewery restaurant in Palo Alto, Cal ...

, T.G.I. Friday's, Birracibo, The Sports & Social Club (bowling alley and restaurant), Tavern on 4th street, The Fudgery and the new bourbon raw bar. Fourth Street Live! also has a variety of bars and nightclubs including Tavern on Fourth, The Sports & Social Club, Howl at the Moon, and

PBR PBR may refer to: Science and technology * Passive bistatic radar * Partition boot record * Pebble bed reactor, a type of nuclear reactor * Peripheral benzodiazepine receptor, another name for translocator protein * Phosphorus bromide * Photobio ...

Louisville. A mall-style

food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. I ...

is also located in the complex with restaurants like Subway, Traffic on 4th Street through the complex is usually closed for large public gatherings such as music concerts and other events.

History

Background

Fourth Street Live! began as a downtown revitalization project to redesign and modernize the former ''Louisville Galleria'', a similar but unsuccessful project opened in the early 1980s with the same goals of revitalizing downtown. The Galleria, in turn, had been built on the site of the ''River City Mall'', which opened in 1973, also with similar goals of revitalizing downtown. Fourth Street itself had long been the main shopping and entertainment destination in Downtown Louisville. The idea of turning Fourth Street into a pedestrian mall actually dates back to 1943, when mayor

Wilson W. Wyatt Wilson Watkins Wyatt (November 21, 1905 – June 11, 1996) was an American politician who served as Mayor of Louisville, Kentucky from 1941 to 1945 and as the 43rd Lieutenant Governor of Kentucky from 1959 to 1963. He was a member of the Dem ...

suggested the idea. Proposals were drafted over the years but funding for the $1.5 million River City Mall project was not secured until 1971. The Mall originally stretched all the way from Liberty to Broadway, and was initially successful, but over the years vehicular traffic was slowly reintroduced and the mall scaled back.

Tenant changes

On February 16, 2007, the Louisville Convention & Visitors Bureau opened its new Visitor Information Center at the North entrance to Fourth Street Live. The new center totals nearly , and includes two permanent exhibits, where visitors can learn about the stories of two of Kentucky's most famous icons: Kentucky

Bourbon Bourbon may refer to: Food and drink * Bourbon whiskey, an American whiskey made using a corn-based mash * Bourbon barrel aged beer, a type of beer aged in bourbon barrels * Bourbon biscuit, a chocolate sandwich biscuit * A beer produced by Bras ...

and

Colonel Harland Sanders Colonel Harland David Sanders (September 9, 1890 December 16, 1980) was an American businessman, best known for founding fast food chicken restaurant chain KFC, Kentucky Fried Chicken (also known as KFC) and later acting as the company's brand ...

, founder of

Kentucky Fried Chicken KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

. The center will also supply information to outside passersby via a high-tech video wall that will run video on different cultural events and attractions.

Expansion

On May 8, 2017, the Cordish Company announced that it will expand the district with the addition of Spark Louisville, a new collaborative workspace coming in 2018.

Events

Some events held at Fourth Street Live! in the past have included national acts in concert, such as

Kid Rock Robert James Ritchie (born January 17, 1971), known professionally as Kid Rock (also known as Bobby Shazam), is an American singer, songwriter and rapper. His style alternates between rock, hip hop, country, and metal. A self-taught musician, ...

, 3 Doors Down,

O.A.R. O.A.R. (short for Of A Revolution) is an American rock band, founded in 1996 in Rockville, Maryland. The band consists of lead vocalist/guitarist Marc Roberge, drummer Chris Culos, guitarist Richard On, bassist Benj Gershman, saxophonist/guitar ...

, Sister Hazel, VHS or Beta,

Goo Goo Dolls The Goo Goo Dolls are an American rock band formed in 1986 in Buffalo, New York, by guitarist/vocalist John Rzeznik, bassist/vocalist Robby Takac, and drummer George Tutuska. After starting off as a cover band and then developing a punk sound, ...

Tracy Lawrence Tracy Lee Lawrence (born January 27, 1968) is an American country music singer, songwriter, and record producer. Born in Atlanta, Texas, and raised in Foreman, Arkansas, Lawrence began performing at age 15 and moved to Nashville, Tennessee, in 1 ...

Jason Michael Carroll Jason Michael Carroll (born June 13, 1978) is an American country music artist. After being discovered at a local talent competition in 2004, Carroll was signed to the Arista Nashville label in 2006, releasing his debut album '' Waitin' in the ...

Jake Owen Joshua Ryan Owen (born August 28, 1981), known professionally as Jake Owen, is an American country music singer, songwriter, and actor. Signed to RCA Nashville in 2006, he released his debut studio album, '' Startin' with Me'', that year. This ...

Jason Aldean Jason Aldean (born Jason Aldine Williams; February 28, 1977) is an American country music singer. Since 2005, he has been signed to BBR Music Group, Broken Bow Records, a record label for which he has released ten albums and 40 singles. His 2010 ...

Eric Church Kenneth Eric Church (born May 3, 1977) is an American country music singer-songwriter. He has released nine studio albums through Capitol Nashville since 2005. His debut album, 2006's '' Sinners Like Me'', produced three singles on the ''Billboar ...

Clay Walker Ernest Clayton Walker Jr. (born August 19, 1969) is an American country music artist. He made his debut in 1993 with the single " What's It to You", which reached Number One on the '' Billboard'' Hot Country Singles & Tracks (now Hot Country Son ...

Three Dog Night Three Dog Night is an American rock band formed in 1967, with founding members consisting of vocalists Danny Hutton, Cory Wells, and Chuck Negron. This lineup was soon augmented by Jimmy Greenspoon (keyboards), Joe Schermie (bass), Michael Allsup ...

, !Smack Talk!,

Phil Vassar Phillip George Vassar Jr. (born May 28, 1962) is an American country music artist. Vassar made his debut on the country music scene in the late 1990s, co-writing singles for several country artists, including Tim McGraw ("For a Little While", ...

Buddy Jewell Buddy Jewell Jr. (born April 2, 1961) is an American country music singer who was the first winner on the USA Network talent show ''Nashville Star''. Signed to Columbia Records in 2003, Jewell made his debut on the American country music scen ...

Emerson Drive Emerson Drive is a Canadian country music band consisting of Brad Mates (lead vocals), Danick Dupelle (guitars, backing vocals), Mike Melancon (drums), and Dale Wallace (keyboards, backing vocals). The band was founded in 1995 as 12 Gauge, which ...

Finger Eleven Finger Eleven is a Canadian rock band from Burlington, Ontario, formed in 1990. They have released seven studio albums (six as Finger Eleven and one as Rainbow Butt Monkeys), with their album '' The Greyest of Blue Skies'' bringing them into th ...

The Marshall Tucker Band The Marshall Tucker Band is an American rock band from Spartanburg, South Carolina. Noted for incorporating blues, country, and jazz into an eclectic sound, the Marshall Tucker Band helped establish the Southern rock genre in the early 1970s. Whi ...

, Little Texas,

Blue October Blue October is an American rock band originally from Houston, Texas. The band was formed in 1995 and is currently composed of singer/guitarist Justin Furstenfeld, drummer Jeremy Furstenfeld, multi-instrumentalist Ryan Delahoussaye, bassist M ...

Shiny Toy Guns Shiny Toy Guns is an American rock band formed in Los Angeles, California in 2002. The band is composed of guitarist/vocalist Chad Petree, vocalist Carah Faye Charnow, keyboardist Jeremy Dawson, and drummer Mikey Martin. Their first studio ...

Gavin Degraw Gavin Shane DeGraw (born February 4, 1977) is an American singer-songwriter. DeGraw rose to fame with his song "I Don't Want to Be" from his debut album '' Chariot'' (2003); the song became the main theme song for The WB drama series ''One Tree ...

Violent Femmes Violent Femmes are an American folk punk band from Milwaukee, Wisconsin. The band consists of founding members Gordon Gano (guitar, lead vocals) and Brian Ritchie (bass, backing vocals), joined by multi-instrumentalist Blaise Garza (joined 2004 ...

Gretchen Wilson Gretchen Frances Wilson (born June 26, 1973) is an American country music singer and songwriter. She made her debut in March 2004 with the Grammy Awards, Grammy Award-winning single "Redneck Woman", a number-one hit on the ''Billboard (magazine) ...

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

The Big Band Theory-USA and many others. The

University of Louisville The University of Louisville (UofL) is a public research university in Louisville, Kentucky. It is part of the Kentucky state university system. When founded in 1798, it was the first city-owned public university in the United States and one of ...

's annual "Run for the L of It" 5K begins and ends at Fourth Street Live. Also, the finish line of the Louisville

Ironman Triathlon An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a swim, a bicycle ride and a marathon run completed in that order, a total of . It is widely consider ...

, which debuted in 2007, is located at Fourth Street Live. The Venue also holds annual events celebrating the

Kentucky Derby The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, almost always on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The competition is a Grade I stakes race for three-year ...

and was the "Cup Village" when Louisville hosted the 2008 Ryder Cup and often holds pep rallies and celebrations for the

's athletic teams including for the teams that made the 2005 Final Four, 2007 Orange Bowl, and the 2007 College World Series. During the Summer, Fourth Street Live hosts Summer Concert Series, which is a series of concerts featuring top national acts. A

Mardi Gras Mardi Gras (, ) refers to events of the Carnival celebration, beginning on or after the Christian feasts of the Epiphany (Three Kings Day) and culminating on the day before Ash Wednesday, which is known as Shrove Tuesday. is French for "Fat ...

parade,

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...

trick-or-treating Trick-or-treating is a traditional Halloween custom for children and adults in some countries. During the evening of Halloween, on October 31, people in costumes travel from house to house, asking for treats with the phrase "trick or treat". The ...

, and a

New Year's Eve In the Gregorian calendar, New Year's Eve, also known as Old Year's Day or Saint Sylvester's Day in many countries, is the evening or the entire day of the last day of the year, on 31 December. The last day of the year is commonly referred to ...

celebration are other annual events which are popular at the venue. The venue will also be part of the city's annual Holiday extravaganza, Holiday in the City.Holiday in the City
/ref>

References

External links

Fourth Street Live! official website

The Cordish Company
— Company that developed and operates Fourth Street Live! {{Shopping malls in Kentucky Shopping malls in Kentucky Shopping malls established in 2004 Tourist attractions in Louisville, Kentucky Buildings and structures in Louisville, Kentucky The Cordish Companies