4FINGERS (also known as 4FINGERS Crispy Chicken) is a Singaporean multinational chain of fast casual restaurants that specialises in crispy Asian style fried chicken. Headquartered in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

, the chain was founded in 2009 and currently has 27 stores across

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

and Australia. The company expanded regionally to Malaysia in 2015 with twelve stores opening by the end of 2018. The brand also has two outlets in

Medan Medan (; English: ) is the capital and largest city of the Indonesian province of North Sumatra, as well as a regional hub and financial centre of Sumatra. According to the National Development Planning Agency, Medan is one of the four mai ...

, and one in Central Ladprao, Bangkok, Thailand. From June–July 2017, 4FINGERS also opened an outlet in Melbourne, Australia
[2
/nowiki>] and two outlets in Queensland, Australia, with plans for expansion to Europe and the US in the future.

History

4FINGERS was Established in 2009. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years. 4FINGERS is located in malls such as ION Orchard,

Plaza Singapura Plaza Singapura is a contemporary shopping mall located along Orchard Road, Singapore, next to Dhoby Ghaut MRT station. The mall is managed by CapitaLand and owned by CapitaMall Trust. There are retail outlets over seven floors and two basemen ...

, Orchard Gateway and

Changi Airport Singapore Changi Airport, commonly known as Changi Airport , is a major civilian international airport that serves Singapore, and is one of the largest transportation hubs in Asia. As one of the world's busiest airports by international passe ...

. In 2015, they opened their first overseas store in

Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...

located in Mid Valley Megamall and NU Sentral in December 2016. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on

Bourke Street Bourke Street is one of the main streets in the Melbourne central business district and a core feature of the Hoddle Grid. It was traditionally the entertainment hub of inner-city Melbourne, and is now also a popular tourist destination and ...

. A branch in Los Angeles closed by November 2020. 4FINGERS announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well. As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

Products and stores

The fast casual dining restaurant chain offers free-range fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Restaurant outlets in Singapore, Malaysia and Indonesia have also been

Halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...

certified. Their core products is based on their signature sauces – made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is served to customers, and this artisan preparation method is followed through at all stores in all countries. The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by New York City's grunge street style and subway signs. Singapore's urban rebel visual artist Samantha Lo was specially commissioned to paint the exterior walls of its store in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

with graffiti inspired by Singapore's traditional tile patterns and modern icons.

International presence of 4FINGERS chains

Asia

Oceania

* Australia

References

External links

4Fingers acquires 50% stake in Aussie brand Mad Mex
{{Chicken chains 2009 establishments in Singapore Restaurants established in 2009 Fast-food chains of Singapore Fast-food poultry restaurants