4F is a Polish

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

company established in 2003 and headquartered in

Wieliczka Wieliczka (German: ''Groß Salze'', Latin: ''Magnum Sal'') is a historic town in southern Poland, situated within the Kraków metropolitan area in Lesser Poland Voivodeship since 1999. The town was initially founded in 1290 by Premislaus II of P ...

, in southern

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

. The company is owned by OTCF S.A. whose other

subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa ...

include brands like Outhorn and 4Faces. It offers sports, tourism and

casual wear Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasisi ...

clothing as well as

accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve In arts and entertainment * Accessory ( ...

. The brand currently operates 230 stores in East-Central Europe and its products are present in around 500

multi-brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

stores in 40 countries. 4F manufactures a wide range of sportswear and

products, such as

t-shirts A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...

shorts Shorts are a garment worn over the human pelvis, pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" b ...

jacket A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Di ...

sandal Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can some ...

flip-flops Flip-flops are a type of light sandal, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both side ...

, bags and

backpack A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

s. Company's

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

includes

ski suit A ski suit is a suit made to be worn over the rest of the clothes when skiing or snowboarding.bicycle helmet A bicycle helmet is a type of helmet designed to attenuate impacts to the head of a cyclist in falls while minimizing side effects such as interference with peripheral vision. There is ongoing scientific research into the degree of protection ...

History

In 2003, the Horn Partner company (currently OTCF S.A.) opened its first

retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

offering sportswear under the 4Fun brand. In 2007, the company changed the name to 4F Performance, and since 2010 it has adopted the 4F name. In 2008, it officially started cooperation with the

Polish Olympic Committee The Polish Olympic Committee ( pl, Polski Komitet Olimpijski, PKOl) is the National Olympic Committee representing Poland. History The Polish Olympic Committee was established on 12 October 1919 and in 1919 was recognised by the International Oly ...

(PKOl). The brand was selected to dress Polish athletes at the

2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

2012 Summer Olympics The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

2014 Winter Olympics , ''Zharkie. Zimnie. Tvoi'') , nations = 88 , events = 98 in 7 sports (15 disciplines) , athletes = 2,873 , opening = 7 February 2014 , closing = 23 February 2014 , opened_by = President Vladimir Putin , cauldron = , stadium = Fisht Olympic ...

Sochi Sochi ( rus, Со́чи, p=ˈsotɕɪ, a=Ru-Сочи.ogg) is the largest resort city in Russia. The city is situated on the Sochi River, along the Black Sea in Southern Russia, with a population of 466,078 residents, up to 600,000 residents in ...

2015 European Games The 2015 European Games, also known as Baku 2015 or Baku 2015 European Games ( az, Bakı 2015 Avropa Oyunları), were the inaugural edition of the European Games, an international multi-sport event for athletes representing the National Olympic ...

Baku Baku (, ; az, Bakı ) is the capital and largest city of Azerbaijan, as well as the largest city on the Caspian Sea and of the Caucasus region. Baku is located below sea level, which makes it the lowest lying national capital in the world a ...

as well as

2016 Summer Olympics The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

. It also provided sportswear clothing to young Polish athletes at the

Youth Olympic Games The Youth Olympic Games (YOG) is an international multi-sport event for athletes between 15 and 18 years old, organized by the International Olympic Committee. The games are held every four years in staggered summer and winter events consisten ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

and

Nanjing Nanjing (; , Mandarin pronunciation: ), alternately romanized as Nanking, is the capital of Jiangsu province of the People's Republic of China. It is a sub-provincial city, a megacity, and the second largest city in the East China region. T ...

. Besides the PKOl, since 2010, the company has also been collaborating with the Polish Paralympic Committee. 4F cooperates with seven other national olympic committees and has dressed 8 national representations, including teams from Poland,

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

, Latvia,

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

and

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...

. In 2016, 4F company opened its first stores abroad in

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

and the

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

. The brand is also an official partner of such organizations as the Polish Ski Federation (2007), Polish Biathlon Association (2010),

Polish Athletic Association The Polish Athletic Association ( pl, Polski Związek Lekkiej Atletyki – PZLA) is the governing body for the sport of athletics in Poland. Current president is Henryk Olszewski. History PZLA was founded in 1919 and was affiliated to the IAA ...

(2013), Polish

Speed Skating Speed skating is a competitive form of ice skating in which the competitors racing, race each other in travelling a certain distance on Ice skate, skates. Types of speed skating are long track speed skating, short track speed skating, and marath ...

Association (2014), the Polish Handball Federation (2017) and the Slovak Biathlon Association (2018). In 2018, the 4F company was unveiled as one of the officials presenting sponsors of the

Four Hills Tournament The Four Hills Tournament (german: link=no, Vierschanzentournee) or the German-Austrian Ski Jumping Week (german: link=no, Deutsch-Österreichische Skisprung-Woche) is a ski jumping event composed of four World Cup events and has taken place in ...

held in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

and

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

for the four next upcoming editions of the event as well as the

FIS Alpine World Ski Championships The FIS Alpine World Ski Championships is an alpine skiing competition organized by the International Ski Federation (FIS). History The inaugural world championships in alpine skiing were held in 1931. During the 1930s, the event was held annua ...

in 2021. The company also opened its first store in Asia in

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...

, Thailand. In 2020, the company became one of the official global partners of the 7th edition of the

Wings for Life World Run The Wings for Life World Run is a running competition held on the first weekend of May since 2014 to collect funds for the not-for-profit foundation ''Wings for Life''. The entry fee goes completely to Spinal Cord Research. It became the largest r ...

. The company also opened its first flagship store in Ukraine in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

with two more openings planned by the end of the year. In 2021, the company has begun its cooperation with the Polish volleyball team

ZAKSA Kędzierzyn-Koźle ZAKSA Kędzierzyn-Koźle, officially known for sponsorship reasons as Grupa Azoty ZAKSA Kędzierzyn-Koźle, is a professional men's volleyball club based in Kędzierzyn-Koźle in southern Poland, founded in 1994. They compete in the Polish PlusLi ...

, the winner of

2020–21 CEV Champions League The 2020–21 CEV Champions League was the 62nd edition of the highest level European volleyball club competition organised by the European Volleyball Confederation. Qualification Pools composition Drawing of Lots was held on 21 August 2020 i ...

. From the last

EuroBasket 2022 The EuroBasket 2022 was the 41st edition of the EuroBasket championship organized by FIBA Europe. It was the first since it was agreed it would take place every four years, with a similar system of qualification as for the FIBA Basketball World C ...

, the company become the new official supplier of

Poland national basketball team The Poland men's national basketball team ( pl, Reprezentacja Polski w koszykówce) represents Poland in international basketball competitions. They are controlled by the Polish Basketball Federation (PZKosz). Poland has competed at the EuroB ...

played at home.

Ambassadors of the brand

* Iwona Bernardelli – long-distance runner * Marcin Chabowski – long-distance runner *

Natalia Czerwonka Natalia Barbara Czerwonka (born 20 October 1988) is a Polish long track speed skater who participates in international competitions. In 2010, she was awarded the Knight's Cross of the Order of Polonia Restituta. Olympic Games At the 2010 Wint ...

– speed skater * Paulína Fialková – biathlete * Paula Gorycka – cyclist *

Monika Hojnisz Monika may refer to: People * Monika (given name) Films and video games * Monika (1938 film), ''Monika'' (1938 film), a German film * Monika (1974 film), ''Monika'' (1974 film), an Italian film Music * Monika (opera), ''Monika'' (opera), a 1937 ...

– biathlete *

Maciej Kot Maciej Kot (Polish pronunciation: ; born 9 June 1991) is a Polish ski jumper. He is a member of the national team and competed at the Winter Olympics in 2014 and 2018. He is a 2017 World Champion and bronze medalist of 2013 World Championship in ...

– ski jumper *

Łukasz Kubot Łukasz Kubot (; born 16 May 1982) is a Polish professional tennis player who is a former world No. 1 in doubles. He is a two-time Grand Slam champion in doubles, having won the 2014 Australian Open with Robert Lindstedt, as well as the 2017 Wi ...

– tennis player *

Wilfredo Leon Wilfredo is a given name which may refer to: *Wilfredo Alicdan (born 1965), Filipino figurative artist *Wilfredo Alvarado (born 1970), Venezuelan football defender *Willy Caballero (born 1981), Argentine football goalkeeper *Wilfredo Caraballo (bor ...

– volleyball player *

Robert Lewandowski Robert Lewandowski (; born 21 August 1988) is a Polish professional footballer who plays as a striker for La Liga club Barcelona and captains the Poland national team. Recognised for his positioning, technique and finishing, Lewandowski is co ...

– footballer *

Katarzyna Niewiadoma Katarzyna "Kasia" Niewiadoma (born 29 September 1994) is a Polish racing cyclist, who rides for UCI Women's WorldTeam . Among her wins are the Amstel Gold Race, the Trofeo Alfredo Binda and the stage race The Women's Tour. She is a former nati ...

– cyclist *

Kamil Stoch Kamil Wiktor Stoch (; born 25 May 1987) is a Polish ski jumper. He is one of the most successful ski jumpers in the history of the sport, having won two World Cup titles, three Four Hills Tournaments (two of them consecutive), three individual go ...

– ski jumper

References

External links

* {{Sports equipment brands Polish companies established in 2007 Clothing companies established in 2007 Retail companies established in 2007 Polish brands Sportswear brands Clothing companies of Poland

History

Ambassadors of the brand

See also

References

External links