2012 Summer Olympic Games
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The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international
multi-sport event A multi-sport event is an organized sporting event, often held over multiple days, featuring competition in many different sports among organized teams of athletes from (mostly) nation-states. The first major, modern, multi-sport event of interna ...
held from 27 July to 12 August 2012 in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, England, United Kingdom. The first event, the
group stage A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concen ...
in women's football, began on 25 July at the
Millennium Stadium The Millennium Stadium ( cy, Stadiwm y Mileniwm), known since 2016 as the Principality Stadium ( cy, Stadiwm Principality) for sponsorship reasons, is the national stadium of Wales. Located in Cardiff, it is the home of the Wales national r ...
in
Cardiff Cardiff (; cy, Caerdydd ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of Cardiff ( cy, Dinas a ...
, followed by the opening ceremony on 27 July. 10,768 athletes from 204
National Olympic Committee A National Olympic Committee (NOC) is a national constituent of the worldwide Olympic movement. Subject to the controls of the International Olympic Committee, NOCs are responsible for organizing their people's participation in the Olympic Games ...
s (NOCs) participated in the 2012 Olympics. Following a bid headed by former Olympic champion
Sebastian Coe Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medal ...
and the then-
London mayor The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the Greater London devolution referendum in 1998, and was the first directly elected mayor in the United Kingdom. The current m ...
Ken Livingstone Kenneth Robert Livingstone (born 17 June 1945) is an English politician who served as the Leader of the Greater London Council (GLC) from 1981 until the council was abolished in 1986, and as Mayor of London from the creation of the office ...
, London was selected as the host city at the
117th IOC Session The 117th International Olympic Committee Session was held for the first time in Singapore from 2 to 9 July 2005. Two important decisions were made through voting during the session – namely the selection of the hosting city for the 2012 Summe ...
in
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
on 6 July 2005, defeating bids from
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
, and
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...
. London became the first city to host the modern Olympics three times, having previously hosted the Summer Games in 1908 and
1948 Events January * January 1 ** The General Agreement on Tariffs and Trade (GATT) is inaugurated. ** The Constitution of New Jersey (later subject to amendment) goes into effect. ** The railways of Britain are nationalized, to form British ...
. Construction for the Games involved considerable redevelopment, with an emphasis on
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
. The main focus was a new Olympic Park, constructed on a former industrial site in Stratford, East London. The Games also made use of
venues Venue is the location at which an event takes place. It may refer to: Locations * Venue (law), the place a case is heard * Financial trading venue, a place or system where financial transactions can occur * Music venue, place used for a concer ...
that already existed before the bid. The
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
topped the medal table, winning the most gold medals (46) and the highest number of medals overall (104).
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
finished second with a total of 91 medals (38 gold) and
Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It ...
came third with 65 medals overall (29 gold). Michael Phelps of the United States became the most decorated Olympic athlete of all time, winning his 22nd medal.
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the Ara ...
,
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
and
Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by th ...
entered female athletes for the first time, meaning that every currently eligible country has now sent a female competitor to at least one Olympic Games. Women's boxing was included for the first time, and the 2012 Games became the first at which every sport had female competitors. The Games received considerable praise for their organisation, with the volunteers, the British military and public enthusiasm commended particularly highly. The
opening ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.
, directed by Academy Award winner
Danny Boyle Daniel Francis Boyle (born 20 October 1956) is an English director and producer. He is known for his work on films including '' Shallow Grave'', '' Trainspotting'' and its sequel '' T2 Trainspotting'', '' The Beach'', ''28 Days Later'', '' S ...
, received widespread acclaim. These were the final Olympic Games under the IOC presidency of Belgian
Jacques Rogge Jacques Jean Marie Rogge, Count Rogge (, ; 2 May 1942 – 29 August 2021) was a Belgian sports administrator and physician who served as the eighth President of the International Olympic Committee (IOC) from 2001 to 2013. In 2013, Rogge bec ...
, who was succeeded by German
Thomas Bach Thomas Bach (born 29 December 1953) is a German lawyer, former Olympic foil fencer and Olympic gold medalist, serving as the ninth and current president of the International Olympic Committee since 10 September 2013. He is also a former mem ...
the next year. A number of countries won their first Olympic medals,
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...
,
Botswana Botswana (, ), officially the Republic of Botswana ( tn, Lefatshe la Botswana, label= Setswana, ), is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory being the Kal ...
,
Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is ...
,
Gabon Gabon (; ; snq, Ngabu), officially the Gabonese Republic (french: République gabonaise), is a country on the west coast of Central Africa. Located on the equator, it is bordered by Equatorial Guinea to the northwest, Cameroon to the nort ...
,
Grenada Grenada ( ; Grenadian Creole French: ) is an island country in the West Indies in the Caribbean Sea at the southern end of the Grenadines island chain. Grenada consists of the island of Grenada itself, two smaller islands, Carriacou and Pet ...
,
Guatemala Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by Hon ...
and
Montenegro ) , image_map = Europe-Montenegro.svg , map_caption = , image_map2 = , capital = Podgorica , coordinates = , largest_city = capital , official_languages = ...
, with
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...
and
Grenada Grenada ( ; Grenadian Creole French: ) is an island country in the West Indies in the Caribbean Sea at the southern end of the Grenadines island chain. Grenada consists of the island of Grenada itself, two smaller islands, Carriacou and Pet ...
's winning gold medals for their first Olympic medals.


Bidding process

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
was chosen over
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
to represent
Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It ...
's bid by the
British Olympic Association The British Olympic Association (BOA) is the National Olympic Committee for the United Kingdom. It is responsible for organising and overseeing the participation of athletes from the Great Britain and Northern Ireland Olympic Team, at both ...
. By 15 July 2003—the deadline for interested cities to submit bids to the
International Olympic Committee The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swis ...
(IOC)—nine cities had submitted bids to host the 2012 Summer Olympics:
Havana Havana (; Spanish: ''La Habana'' ) is the capital and largest city of Cuba. The heart of the La Habana Province, Havana is the country's main port and commercial center.
,
Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...
,
Leipzig Leipzig ( , ; Upper Saxon: ) is the most populous city in the German state of Saxony. Leipzig's population of 605,407 inhabitants (1.1 million in the larger urban zone) as of 2021 places the city as Germany's eighth most populous, as ...
, London,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
,
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...
, and
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
. On 18 May 2004, as a result of a scored technical evaluation, the IOC reduced the number of cities to five: London, Madrid, Moscow, New York and Paris. All five submitted their candidate files by 19 November 2004 and were visited by the IOC inspection team during February and March 2005. The Paris bid suffered two setbacks during the IOC inspection visit: a number of strikes and demonstrations coinciding with the visits, and a report that a key member of the bid team,
Guy Drut Guy Drut (born 6 December 1950) is an Olympic champion and politician who won gold at the 1976 Summer Olympics in Montreal in the 110 m hurdles. In 1996, he became a member of the International Olympic Committee (IOC). Biography Sports career B ...
, would face charges over alleged corrupt party political finances. Throughout the process, Paris was widely seen as the favourite, particularly as this was its third bid in recent years. London was initially seen as lagging behind Paris by a considerable margin. Its position began to improve after the appointment of
Lord Coe Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medals ...
as the new chair of the
London Organising Committee of the Olympic and Paralympic Games The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games. It was jointly established by the UK Gov ...
(LOCOG) on 19 May 2004. In late August 2004, reports predicted a tie between London and Paris. On 6 June 2005, the IOC released its evaluation reports for the five candidate cities. They did not contain any scores or rankings, but the report for Paris was considered the most positive. London was close behind, having closed most of the gap observed by the initial evaluation in 2004. New York and Madrid also received very positive evaluations. On 1 July 2005, when asked who would win,
Jacques Rogge Jacques Jean Marie Rogge, Count Rogge (, ; 2 May 1942 – 29 August 2021) was a Belgian sports administrator and physician who served as the eighth President of the International Olympic Committee (IOC) from 2001 to 2013. In 2013, Rogge bec ...
said, "I cannot predict it since I don't know how the IOC members will vote. But my gut feeling tells me that it will be very close. Perhaps it will come down to a difference of say ten votes, or maybe less." On 6 July 2005, the final selection was announced at the 117th IOC Session in
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
. Moscow was the first city to be eliminated, followed by New York and Madrid. The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to 50. The celebrations in London were short-lived, being overshadowed by bombings on London's transport system less than 24 hours after the announcement.


Development and preparation

The London Organising Committee of the Olympic Games (LOCOG) was created to oversee the staging of the Games, and held its first board meeting on 3 October 2005. The committee, chaired by
Lord Coe Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medals ...
, was in charge of implementing and staging the Games, while the Olympic Delivery Authority (ODA), established in April 2006, was in charge of construction of the venues and infrastructure. The
Government Olympic Executive The Government Olympic Executive (GOE), a unit within the United Kingdom Department for Culture, Media and Sport, was the lead government body for coordinating the London 2012 The 2012 Summer Olympics (officially the Games of the XXX Oly ...
(GOE), a unit within the
Department for Culture, Media and Sport , type = Department , logo = Department for Digital, Culture, Media and Sport logo.svg , logo_width = , logo_caption = , seal = , seal_width = , seal_caption = , picture = Gove ...
(DCMS), was the lead government body for coordinating the London 2012 Olympics. It focused on oversight of the Games, cross-programme management, and the
London 2012 Olympic Legacy The London 2012 Olympic Legacy is the longer-term benefits and effects of the planning, funding, building and staging of the Olympic and Paralympic Games in summer 2012. It is variously described as: * economic – supporting new job ...
before and after the Games that would benefit London and the wider United Kingdom. The organisation was also responsible for the supervision of the £9.3 billion of public sector funding. In August 2011, security concerns arose surrounding the hosting of the Olympic Games in London, following the
2011 England riots The 2011 England riots, more widely known as the London riots, were a series of riots between 6 and 11 August 2011. Thousands of people rioted in cities and towns across England, which saw looting, arson, as well as mass deployment of police an ...
. Some countries expressed safety concerns, despite the IOC's assurance that the riots would not affect the Games. The IOC's Coordination Commission for the 2012 Games completed its tenth and final visit to London in March 2012. Its members concluded that "London is ready to host the world this summer".


Venues

The 2012 Olympic and Paralympic Games used a mixture of new venues, existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and
Horse Guards Parade Horse Guards Parade is a large parade ground off Whitehall in central London (at grid reference ). It is the site of the annual ceremonies of Trooping the Colour, which commemorates the monarch's official birthday, and the Beating Retreat. H ...
. After the Games, some of the new facilities would be reused in their Olympic form, while others will be resized or relocated. The majority of venues were divided into three zones within
Greater London Greater may refer to: *Greatness Greatness is a concept of a state of superiority affecting a person or object in a particular place or area. Greatness can also be attributed to individuals who possess a natural ability to be better than al ...
: the Olympic Zone, the River Zone and the Central Zone. In addition there were a few venues that, by necessity, were outside the boundaries of Greater London, such as the Weymouth and Portland National Sailing Academy some southwest of London, which hosted the
sailing Sailing employs the wind—acting on sails, wingsails or kites—to propel a craft on the surface of the ''water'' (sailing ship, sailboat, raft, windsurfer, or kitesurfer), on ''ice'' (iceboat) or on ''land'' ( land yacht) over a chose ...
events. The football tournament was staged at several grounds around the UK. Work began on the Park in December 2006, when a sports hall in
Eton Manor Lee Valley Hockey and Tennis Centre is a sports and leisure venue located in Leyton, London Borough of Waltham Forest, to the north of Queen Elizabeth Olympic Park. It is regularly used for international field hockey fixtures by both the Great ...
was pulled down. The athletes' village in Portland was completed in September 2011. In November 2004, the 200-hectare (500-acre) Olympic Park plans were revealed. The plans for the site were approved in September 2004 by Tower Hamlets, Newham, Hackney and Waltham Forest. The redevelopment of the area to build the Olympic Park required
compulsory purchase Compulsion may refer to: * Compulsive behavior, a psychological condition in which a person does a behavior compulsively, having an overwhelming feeling that they must do so. * Obsessive–compulsive disorder, a mental disorder characterized by ...
orders of property. The London Development Agency was in dispute with London and Continental Railways about the orders in November 2005. By May 2006, 86% of the land had been bought as businesses fought eviction. Residents who opposed the eviction tried to find ways to stop it by setting up campaigns, but they had to leave as 94% of land was bought and the other 6% bought as a £9 billion regeneration project started. There were some issues with the original venues not being challenging enough or being financially unviable. Both the Olympic road races and the mountain bike event were initially considered to be too easy, so they were eventually scheduled on new locations. The Olympic marathon course, which was set to finish in the Olympic stadium, was moved to The Mall, since closing
Tower Bridge Tower Bridge is a Grade I listed combined bascule and suspension bridge in London, built between 1886 and 1894, designed by Horace Jones and engineered by John Wolfe Barry with the help of Henry Marc Brunel. It crosses the River Thames clos ...
was deemed to cause traffic problems in central London.
North Greenwich Arena 2 The O2 is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars, and restaurants. It was built largely within ...
was scrapped in a cost-cutting exercise,
Wembley Arena Wembley Arena (originally the Empire Pool, now known as OVO Arena Wembley for sponsorship reasons) is an indoor arena next to Wembley Stadium in Wembley, London, England, used for music, comedy, family entertainment and sport. The 12,500- ...
being used for badminton and rhythmic gymnastics events instead. Test events were held throughout 2011 and 2012, either through an existing championship such as 2012 Wimbledon Championships or as a specially created event held under the banner of '' London Prepares''. Team GB House was the British Olympic Association's operational HQ up to and during the 2012 Olympic and Paralympic Games. Designed by architects Gebler Tooth on the top floor of an office building in Westfield Stratford City, it combined the team HQ, athletes' "Friends and Family" lounge, Press Centre, and VIP lounge.


Public transport

London's public transport scored poorly in the IOC's initial evaluation; however, it felt that, if the improvements were delivered in time for the Games, London would cope. Transport for London (TfL) carried out numerous improvements in preparation for 2012, including the expansion of the
London Overground London Overground (also known simply as the Overground) is a suburban rail network serving London and its environs. Established in 2007 to take over Silverlink Metro routes, (via archive.org). it now serves a large part of Greater London as w ...
's East London Line, upgrades to the
Docklands Light Railway The Docklands Light Railway (DLR) is an automated light metro system serving the redeveloped Docklands area of London, England and provides a direct connection between London's two major financial districts, Canary Wharf and the City of Lo ...
and the
North London Line The North London line (NLL) is a railway line which passes through the inner suburbs of west, north-west, north, and east London, England between Richmond in the south-west and Stratford in the east, avoiding central London. Its route is a ro ...
, and the introduction of a new "
Javelin A javelin is a light spear designed primarily to be thrown, historically as a ranged weapon, but today predominantly for sport. The javelin is almost always thrown by hand, unlike the sling, bow, and crossbow, which launch projectiles with the ...
" high-speed rail service. According to Network Rail, an additional 4,000 train services operated during the Games, and train operators ran longer trains during the day. During the Games,
Stratford International station Stratford International is a National Rail station in Stratford and a separate Docklands Light Railway (DLR) station nearby, located in East Village in London. Despite its name, no international services stop at the station; plans for it t ...
was not served by any international services (just as it had not been before the Games), westbound trains did not stop at Hackney Wick railway station, and
Pudding Mill Lane DLR station Pudding Mill Lane is a Docklands Light Railway (DLR) station in Stratford in London, England. It opened in 1996 on the road of the same name, once a light industrial area in Stratford, now being redeveloped into housing development called Pud ...
closed entirely during the Games. TfL also built a £25 million cable car across the
River Thames The River Thames ( ), known alternatively in parts as the The Isis, River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the Longest rivers of the United Kingdom, se ...
, called the Emirates Air Line, to link 2012 Olympics venues. It was inaugurated in June 2012 and crosses the Thames between Greenwich Peninsula and the
Royal Docks Royal Docks is an area and a ward in the London Borough of Newham in the London Docklands in East London, England. The area is named after three docks – the Royal Albert Dock, the Royal Victoria Dock and the King George V Dock. They are mo ...
, carrying up to 2,500 passengers an hour, cutting journey times between the
O2 arena O2 Arena may refer to: *The O2 Arena (London) *O2 Arena (Prague) *The 3Arena The 3Arena (originally The O2) is an indoor amphitheatre located at North Wall Quay in the Dublin Docklands in Dublin, Ireland. The venue opened as The O2 on 16 Decemb ...
and the
ExCeL exhibition centre ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House area of Newham, East London. It is situated on a site on the northern quay of the ...
and providing a crossing every 30 seconds. The plan was to have 80% of athletes travel less than 20 minutes to their event and 93% of them within 30 minutes of their event. The Olympic Park would be served by ten separate railway lines with a combined capacity of 240,000 passengers per hour. In addition, LOCOG planned for 90% of the venues to be served by three or more types of public transport. Two park-and-ride sites off the M25 with a combined capacity of 12,000 cars were 25 minutes away from the Olympic Park. Another park-and-ride site was planned in Ebbsfleet with a capacity for 9,000 cars where spectators could board a 10-minute shuttle train service. To get spectators to
Eton Dorney Dorney Lake (also known as Eton College Rowing Centre, and as Eton Dorney as a 2012 Summer Olympics venue) is a purpose-built rowing lake in England. It is near the village of Dorney, Buckinghamshire, and is around 3 km (2 miles) west of ...
, four park-and-ride schemes were set up. These Park and Ride services were operated by First Games Transport. TfL defined a network of roads leading between venues as the
Olympic Route Network An Olympic route network (ORN) and Paralympic route network (PRN) is a network of dedicated roads linking venues and other key sites in a host city during Olympic and Paralympic games to ensure that athletes and officials get to events on time. R ...
; roads connecting all of the Olympic venues located within London. Many of these roads also contained special "Olympic lanes" marked with the Olympic ringsreserved for the use of Olympic athletes, officials, and other VIPs during the Games. Members of the public driving in an Olympic lane were subject to a fine of £130. Additionally, London buses would not include roads with Olympic lanes on their routes. The painting of Olympic lane indicators in mid-July led to confusion from commuters, who wrongly believed that the Olympic lane restrictions had already taken effect (they were to take effect on 27 July). The A4 experienced traffic jams due to drivers avoiding the Olympic lane, and likewise on a section of
Southampton Row The A4200 is a major thoroughfare in central London. It runs between the A4 at Aldwych, to the A400 Hampstead Road/Camden High Street, at Mornington Crescent tube station. Kingsway Kingsway is a major road in central London, designa ...
, where the only lanes available in one direction were the Olympic lane and the bus lane. Concerns were expressed at the logistics of spectators travelling to the events outside London. In particular, the sailing events at Portland had no direct motorway connections, and local roads are heavily congested by tourist traffic in the summer. However, a £77 million relief road connecting Weymouth to Dorchester was built and opened in 2011. Some £16 million was put aside for the rest of the improvements. TfL created a promotional campaign and website, ''Get Ahead of the Games'', to help provide information related to transport during the Olympics and Paralympics. Through the campaign, TfL also encouraged the use of cycling as a mode of transport during the Games. However, despite this encouragement to use bicycles, members of the public protested that riding bikes on London roads would be more dangerous due to the blocked Olympic lanes, and also protested against a decision to close the Lea Valley towpath during the Olympics and Paralympics due to security concerns.


International transport

The 2012 Games were a unique operational task and a massive challenge for Heathrow airport. A temporary terminal was created at Heathrow Airport to be used by 10,100 departing athletes after the Games. Up to 35% more bags than normal were expected on 13 August, which was predicted to be the busiest day in the airport's history, according to Nick Cole, head of Olympic and Paralympic planning at Heathrow.


Cost and financing

A study from Oxford University found that the sports-related costs of London 2012 amounted to US$15 billion, compared with $4.6 billion for Rio 2016, $40–44 billion for Beijing 2008, and $51 billion for Sochi 2014 (the most expensive Olympics in history). London 2012 went over budget by 76% in real terms, measured from bid to completion. Cost per athlete was $1.4 million. This does not include wider costs for urban and transport infrastructure, which often equal or exceed the sports-related costs. The costs of staging the Games were separate from those for building the venues and infrastructure and redeveloping the land for the Olympic Park. While the Games were privately funded, the venues and infrastructure were largely financed using public money. According to ''The Wall Street Journal'', the original budget for the Games was increased to about £9.3 billion (US$15.28 billion) in 2007. The revised figures were announced to the
House of Commons The House of Commons is the name for the elected lower house of the bicameral parliaments of the United Kingdom and Canada. In both of these countries, the Commons holds much more legislative power than the nominally upper house of parliament. T ...
on 15 March 2007 by Tessa Jowell. Along with East End regeneration costs, the breakdown was: * Building the venues and infrastructure – £5.3 billion * Elite sport and Paralympic funding – £400 million * Security and policing – £600 million * Regeneration of the Lower Lea Valley – £1.7 billion * Contingency fund – £2.7 billion


Volunteers

Unpaid volunteers known as Games Makers performed a variety of tasks before and during the Games. A target of 70,000 volunteers was set as early as 2004. When recruitment took place in 2010, over 240,000 applications were received. Sebastian Coe said in February 2012, "Our Games Makers will contribute a total of around eight million volunteer hours during the Games and the Games simply wouldn't happen without them". The volunteers wore clothing which included purple and red polo shirts and jackets, beige trousers, grey socks and grey-and-white
trainers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used ...
which they collected from the
Uniform Distribution and Accreditation Centre The Uniform Distribution and Accreditation Centre or UDAC was a facility of the London 2012 Summer Olympics, at 101 Stephenson Street in Canning Town, London. It was opposite the Star Lane Docklands Light Railway station. History and design T ...
. Volunteers also wore photo accreditation badges which were also worn by officials, athletes, family members and media which gained them access to specific venues and buildings around the site.


Ticketing

Organisers estimated that some 8 million tickets would be available for the Olympic Games, and 1.5 million tickets for the Paralympic Games. LOCOG aimed to raise £375–£400 million in ticket sales. There were also free events such as marathon, triathlon and road cycling, although, for the first time in Olympic history, the sailing events were ticketed. Eventually, more than 7,000,000 tickets were sold. Following IOC rules, people applied for tickets from the NOC of their country of residence. European Union residents were able to apply for tickets in any EU country. In Great Britain, ticket prices ranged from £20 for many events to £2,012 for the most expensive seats at the opening ceremony. Some free tickets were given to military personnel as part of the Tickets For Troops scheme, as well as to survivors and families of those who died during
7 July 2005 London bombings The 7 July 2005 London bombings, often referred to as 7/7, were a series of four coordinated suicide attacks carried out by Islamic terrorists in London that targeted commuters travelling on the city's public transport system during the mo ...
. Initially, people were able to apply for tickets via a website from 15 March until 26 April 2011. There was a huge demand for tickets, with a demand of over three times the number of tickets available. The process was widely criticised as more than 50% of the sessions went to a random ballot, and over half the people who applied got no tickets. On 11 May 2012 a round of nearly one million "second chance" tickets went on sale over a 10-day period between 23 June and 3 July 2011. About 1.7 million tickets were available for football and 600,000 for other sports, including archery, field hockey, football, judo, boxing and volleyball. Although technical difficulties were encountered, ten sports had sold out by 8 am of the first day.


Countdown

During the closing ceremony of the 2008 Olympics, the
Olympic Flag The International Olympic Committee (IOC) uses icons, flags and symbols to elevate the Olympic Games. These symbols include those commonly used during Olympic competition—such as the flame, fanfare and theme—as well as those used througho ...
was formally handed over from the Mayor of Beijing to the
Mayor of London The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the Greater London devolution referendum in 1998, and was the first directly elected mayor in the United Kingdom. The current m ...
. This was followed by a section highlighting London, One month later, the Olympic and Paralympic flags were raised outside the London City Hall. A countdown clock in
Trafalgar Square Trafalgar Square ( ) is a public square in the City of Westminster, Central London, laid out in the early 19th century around the area formerly known as Charing Cross. At its centre is a high column bearing a statue of Admiral Nelson comm ...
was unveiled, 500 days before the Games. The clock broke down the following day, but was later fixed. It was a two-sided clock with the Paralympic countdown on the other side. The countdown to the start of the Olympics began with a ceremony for the lighting of the Olympic flame in
Olympia, Greece Olympia ( el, label=Modern Greek, Ολυμπία ; grc, Ὀλυμπία ), officially Archaia Olympia ( el, label=Modern Greek, Αρχαία Ολυμπία; grc, Ἀρχαία Ὀλυμπία, links=no; "Ancient Olympia"), is a small town in ...
.


Security

The police led the security operation, with 10,000 officers available, supported by 13,500 members of the
armed forces A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...
.
Naval A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions. It inclu ...
and air assets, including ships situated in the
Thames The River Thames ( ), known alternatively in parts as the River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the second-longest in the United Kingdom, after the R ...
,
Typhoon A typhoon is a mature tropical cyclone that develops between 180° and 100°E in the Northern Hemisphere. This region is referred to as the Northwestern Pacific Basin, and is the most active tropical cyclone basin on Earth, accounting for a ...
fighter jets and surface-to-air missiles, were deployed as part of the security operation, named Operation Olympics by the Ministry of Defence; the biggest security operation Britain had faced for decades. The cost of security increased from £282 million to £553 million, and the figure of 13,500 armed forces personnel was more than Britain currently had deployed in Afghanistan. The
Metropolitan Police The Metropolitan Police Service (MPS), formerly and still commonly known as the Metropolitan Police (and informally as the Met Police, the Met, Scotland Yard, or the Yard), is the territorial police force responsible for law enforcement and ...
and the
Royal Marines The Corps of Royal Marines (RM), also known as the Royal Marines Commandos, are the UK's special operations capable commando force, amphibious warfare, amphibious light infantry and also one of the :Fighting Arms of the Royal Navy, five fighti ...
carried out security exercises in preparation for the Olympics on 19 January 2012, with 50 marine police officers in rigid inflatables and fast response boats, joined by up to 100 military personnel and a Royal Navy
Lynx helicopter The Westland Lynx is a British multi-purpose twin-engined military helicopter designed and built by Westland Helicopters at its factory in Yeovil. Originally intended as a utility craft for both civil and naval usage, military interest led to ...
. The
Ministry of Defence {{unsourced, date=February 2021 A ministry of defence or defense (see spelling differences), also known as a department of defence or defense, is an often-used name for the part of a government responsible for matters of defence, found in state ...
distributed leaflets to residents of the Lexington building in Bow, announcing that a missile system was to be stationed on top of the water tower. This caused concern to some residents. The Ministry said it probably would use
Starstreak Starstreak is a British short-range surface to air missile that can be used as a man-portable air-defence system (MANPADS) or in heavier systems, manufactured by Thales Air Defence (formerly Shorts Missile Systems), in Belfast, Northern Ireland. ...
missiles and that site evaluations had taken place, but that no final decision had taken place.


Medals

Approximately 4,700 Olympic and Paralympic medals were produced by the
Royal Mint The Royal Mint is the United Kingdom's oldest company and the official maker of British coins. Operating under the legal name The Royal Mint Limited, it is a limited company that is wholly owned by HM Treasury, His Majesty's Treasury and is un ...
at
Llantrisant Llantrisant (; " Parish of the Three Saints") is a town in the county borough of Rhondda Cynon Taf, within the historic county boundaries of Glamorgan, Wales, lying on the River Ely and the Afon Clun. The three saints of the town's name are ...
. They were designed by David Watkins (Olympics) and Lin Cheung (Paralympics). 99% of the gold, silver and copper was donated by Rio Tinto from a mine in
Salt Lake County, Utah Salt Lake County is located in the U.S. state of Utah. As of the 2020 United States Census, the population was 1,185,238, making it the most populous county in Utah. Its county seat and largest city is Salt Lake City, the state capital. The cou ...
in the U.S. The remaining 1% came from a
Mongolia Mongolia; Mongolian script: , , ; lit. "Mongol Nation" or "State of Mongolia" () is a landlocked country in East Asia, bordered by Russia to the north and China to the south. It covers an area of , with a population of just 3.3 million ...
n mine. Each medal weighs , has a diameter of and is thick, with the sport and discipline engraved on the rim. The obverse, as is traditional, features Nike, the Greek goddess of victory, stepping from the Panathinaiko Stadium that hosted the first modern Olympic Games in 1896, with Parthenon in the background; the reverse features the Games logo, the
River Thames The River Thames ( ), known alternatively in parts as the The Isis, River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the Longest rivers of the United Kingdom, se ...
and a series of lines representing "the energy of athletes and a sense of pulling together". The medals were transferred to the Tower of London vaults on 2 July 2012 for storage. Each gold medal is 92.5 percent silver and 1.34 percent gold, with the remainder copper. The silver medal is 92.5 percent silver, with the remainder copper. The bronze medal is made up of 97 percent copper, 2.5 percent zinc, and 0.5 per cent tin. The value of the materials in the gold medal was about £410 (US$644), the silver about £210 (US$330), and the bronze about £3 (US$4.71) as of 30 July 2012.


Torch relay

The Olympics torch relay ran from 19 May to 27 July 2012, before the Games. Plans for the relay were developed in 2010–11, with the torch-bearer selection process announced on 18 May 2011. The torch was designed by Edward Barber and Jay Osgerby. On 18 May 2012 the
Olympic flame The Olympic flame is a symbol used in the Olympic movement. It is also a symbol of continuity between ancient and modern games. Several months before the Olympic Games, the Olympic flame is lit at Olympia, Greece. This ceremony starts the Olymp ...
arrived at RNAS Culdrose in
Cornwall Cornwall (; kw, Kernow ) is a Historic counties of England, historic county and Ceremonial counties of England, ceremonial county in South West England. It is recognised as one of the Celtic nations, and is the homeland of the Cornish people ...
from Greece on flight BA2012, operated by a
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
Airbus A319 named "Firefly". The relay lasted 70 days, with 66 evening celebrations and six island visits, and involved some 8,000 people carrying the torch about , starting from
Land's End Land's End ( kw, Penn an Wlas or ''Pedn an Wlas'') is a headland and tourist and holiday complex in western Cornwall, England, on the Penwith peninsula about west-south-west of Penzance at the western end of the A30 road. To the east of it is ...
in Cornwall. The torch had three days outside the United Kingdom when it visited the
Isle of Man ) , anthem = " O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europ ...
on 2 June,
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...
in Ireland, on 6 June, and both
Guernsey Guernsey (; Guernésiais: ''Guernési''; french: Guernesey) is an island in the English Channel off the coast of Normandy that is part of the Bailiwick of Guernsey, a British Crown Dependency. It is the second largest of the Channel Islands ...
and
Jersey Jersey ( , ; nrf, Jèrri, label= Jèrriais ), officially the Bailiwick of Jersey (french: Bailliage de Jersey, links=no; Jèrriais: ), is an island country and self-governing Crown Dependency near the coast of north-west France. It is the ...
on 15 July. The relay focused on National Heritage Sites, locations with sporting significance, key sporting events, schools registered with the Get Set School Network, green spaces and biodiversity, Live Sites (city locations with large screens), and festivals and other events.
Dumfries and Galloway Dumfries and Galloway ( sco, Dumfries an Gallowa; gd, Dùn Phrìs is Gall-Ghaidhealaibh) is one of 32 unitary council areas of Scotland and is located in the western Southern Uplands. It covers the historic counties of Dumfriesshire, Kirkc ...
was the only Region in the whole of the United Kingdom that had the Olympic Torch pass through it twice. A group of young athletes, nominated by retired Olympic athletes, ran the torch around the stadium. These torchbearers were
Callum Airlie The opening ceremony of the 2012 Summer Olympics took place on the evening of Friday 27 July 2012 in the Olympic Stadium, London, during which the Games were formally opened by Queen Elizabeth II. As mandated by the Olympic Charter, the proce ...
,
Jordan Duckitt The opening ceremony of the 2012 Summer Olympics took place on the evening of Friday 27 July 2012 in the Olympic Stadium, London, during which the Games were formally opened by Queen Elizabeth II. As mandated by the Olympic Charter, the proce ...
, Desiree Henry, Katie Kirk, Cameron MacRitchie, Aidan Reynolds, and
Adelle Tracey Adelle Tracey (born 27 May 1993) is an American-born middle-distance runner competing for Jamaica since 2022, having previously represented Great Britain, where she grew up. Tracey competes primarily in the 800 metres. She placed fourth in the ...
. Together the torchbearers each lit a petal which spread the fire to the 204 petals of the
cauldron A cauldron (or caldron) is a large pot ( kettle) for cooking or boiling over an open fire, with a lid and frequently with an arc-shaped hanger and/or integral handles or feet. There is a rich history of cauldron lore in religion, mythology, and ...
, representing the countries that participated in the Games. The cauldron was designed by Thomas Heatherwick.


Environmental policy

The Olympic Park was planned to incorporate 45 hectares of wildlife habitat, with a total of 525 bird boxes and 150 bat boxes. Local waterways and riverbanks were enhanced as part of the process. Renewable energy also featured at the Olympics. It was originally planned to provide 20% of the energy for the Olympic Park and Village from renewable technologies; however, only 9% of it was achieved. Proposals to meet the original target included large-scale on-site wind turbines and hydroelectric generators in the River Thames. These plans were scrapped for safety reasons. The focus subsequently moved to installing solar panels on some buildings, and providing the opportunity to recover energy from waste. Food packaging at the Olympics was made from compostable materials – like starch and cellulose-based
bioplastics Bioplastics are plastic materials produced from renewable biomass sources, such as vegetable fats and oils, corn starch, straw, woodchips, sawdust, recycled food waste, etc. Some bioplastics are obtained by processing directly from natural bi ...
 – where it cannot be reused or recycled. This included fast-food wrappers, sandwich boxes and drink cartons. After they had been used, many of these materials were suitable for
anaerobic digestion Anaerobic digestion is a sequence of processes by which microorganisms break down biodegradable material in the absence of oxygen. The process is used for industrial or domestic purposes to manage waste or to produce fuels. Much of the ferm ...
(AD), allowing them to be made into renewable energy. Buildings like the
Water Polo Arena The Water Polo Arena was a temporary sporting venue of the 2012 Summer Olympics held in London from 27 July to 12 August 2012. It was situated in the south-east corner of the Olympic Park, alongside the Aquatics Centre, and opposite the Olympi ...
were, post-event, relocated elsewhere. Building parts like roofing covers and membranes of different temporary venues were recycled via Vinyloop. This allowed organisers to meet the standards of the Olympic Delivery Authority concerning environmental protection. London 2012 inaugurated Olympic Games guidelines that included the recycling of PVC, which was used for temporary buildings such as the Basketball Arena and for the temporary parts of permanent venues such as the Olympic Stadium. In the Water Polo Arena, PVC roofing was made from recycled cushions to provide insulation. Through this recycling process, the Olympic Games PVC Policy was fulfilled. It says that :Where London 2012 procures PVC for temporary usage or where permanent usage is not assured, London 2012 is required to ensure that there is a take-back scheme that offers a closed-loop reuse system or mechanical recycling system for post-consumer waste. "The majority of temporary facilities created for the Olympic Games including the
Aquatic centre A leisure centre in the United Kingdom, Ireland, Australia (also called aquatic centres), Singapore and Canada is a purpose-built building or site, usually owned and operated by the city, borough council or municipal district council, where people ...
temporary stands, basketball arena,
Water Polo Arena The Water Polo Arena was a temporary sporting venue of the 2012 Summer Olympics held in London from 27 July to 12 August 2012. It was situated in the south-east corner of the Olympic Park, alongside the Aquatics Centre, and opposite the Olympi ...
, and the shooting facilities at the
Royal Artillery Barracks Royal Artillery Barracks, Woolwich, is a barracks of the British Army which forms part of Woolwich Garrison. The Royal Regiment of Artillery had its headquarters here from 1776 until 2007, when it was moved to Larkhill Garrison. History In 17 ...
, are essentially big tents. Basically, PVC stretched over lightweight steel frame. This design solution makes them efficient to install, reduces the need for any significant foundations and are, of course, reusable. We were challenged by the public around the use of PVC; but we considered it to be the right material for certain functions. We therefore challenged the PVC supply chain to have certain environmental performance criteria in place, including a take back and recycle scheme" said Kirsten Henson, Materials Manager for the London 2012 Olympic Park.


Cultural Olympiad

The
Olympic Charter The Olympic Charter is a set of rules and guidelines for the organisation of the Olympic Games, and for governing the Olympic movement. Its last revision was on the 17th of July 2020 during the 136th IOC Session, held by video conference. Ado ...
, the set of rules and guidelines for the organization of the Olympic Games and for governing the Olympic Movement, states that
LOCOG shall organise a programme of cultural events which must cover at least the entire period during which the
Olympic Village An Olympic Village is an accommodation center built for the Olympic Games, usually within an Olympic Park or elsewhere in a host city. Olympic Villages are built to house all participating athletes, as well as officials and athletic trainers. Afte ...
is open.
The Cultural Olympiad comprised many programmes, with over 500 events spread over four years across the whole of the United Kingdom, and culminating in the
London 2012 Festival The 2012 Cultural Olympiad was a programme of cultural events across the United Kingdom that accompanied the 2012 Summer Olympics and 2012 Summer Paralympics. The Olympic Charter, the set of rules and guidelines for the organization of the Olym ...
.


Opening ceremony

The opening ceremony officially began at 9:00 pm British Summer Time (UTC+1) on 27 July in the Olympic Stadium and was called "Isles of Wonder". Oscar-winning director
Danny Boyle Daniel Francis Boyle (born 20 October 1956) is an English director and producer. He is known for his work on films including '' Shallow Grave'', '' Trainspotting'' and its sequel '' T2 Trainspotting'', '' The Beach'', ''28 Days Later'', '' S ...
was its artistic director, with music direction by Rick Smith of
Underworld The underworld, also known as the netherworld or hell, is the supernatural world of the dead in various religious traditions and myths, located below the world of the living. Chthonic is the technical adjective for things of the underwo ...
. The Games were officially opened by
Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until her death in 2022. She was queen regnant of 32 sovereign states during ...
, accompanied by
Prince Philip, Duke of Edinburgh Prince Philip, Duke of Edinburgh (born Prince Philip of Greece and Denmark, later Philip Mountbatten; 10 June 1921 – 9 April 2021) was the husband of Queen Elizabeth II. As such, he served as the consort of the British monarch from E ...
. It was the second Olympic Games opened personally by the Queen, the first being in 1976 in
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
. The ceremony included a short comic film starring
Daniel Craig Daniel Wroughton Craig (born 2 March 1968) is an English-American actor who gained international fame playing the secret agent James Bond in the film series, beginning with '' Casino Royale'' (2006) and in four further instalments, up to '' ...
as secret agent
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors hav ...
and the Queen as herself, and another starring
Rowan Atkinson Rowan Sebastian Atkinson (born 6 January 1955) is an English actor, comedian and writer. He played the title roles on the sitcoms '' Blackadder'' (1983–1989) and '' Mr. Bean'' (1990–1995), and the film series ''Johnny English'' (2003–20 ...
as Mr. Bean. Live musical performers included Frank Turner, Dame Evelyn Glennie,
Mike Oldfield Mike may refer to: Animals * Mike (cat), cat and guardian of the British Museum * Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off * Mike (chimpanzee), a chimpanzee featured in several books and document ...
, the
London Symphony Orchestra The London Symphony Orchestra (LSO) is a British symphony orchestra based in London. Founded in 1904, the LSO is the oldest of London's orchestras, symphony orchestras. The LSO was created by a group of players who left Henry Wood's Queen's ...
,
Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), better known by his stage name Dizzee Rascal, is a British MC and rapper. A pioneer of grime music, his work has also incorporated elements of UK garage, bassline, British hip hop, and R&B. D ...
,
Arctic Monkeys Arctic Monkeys are an English rock band formed in Sheffield in 2002. The group consists of Alex Turner (lead vocals, guitar, keyboards), Jamie Cook (guitar, keyboards), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, ...
, and Sir Paul McCartney who performed "
Hey Jude "Hey Jude" is a song by the English rock music, rock band the Beatles that was released as a non-album single in August 1968. It was written by Paul McCartney and credited to the Lennon–McCartney partnership. The single was the Beatles' fir ...
" as the closing act. The ceremony transmitted live on BBC One attracted a peak viewing audience of over 27 million in the UK.


Closing ceremony

The closing ceremony was held on 12 August. It featured a flashback fiesta to
British music Throughout the history of the British Isles, the United Kingdom has been a major music producer, drawing inspiration from Church Music. Traditional folk music, using instruments of England, Scotland, Northern Ireland, and Wales. Each of the ...
with
The Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...
closing the performance. The ceremony also included a handover of the
Olympic flag The International Olympic Committee (IOC) uses icons, flags and symbols to elevate the Olympic Games. These symbols include those commonly used during Olympic competition—such as the flame, fanfare and theme—as well as those used througho ...
by
Boris Johnson Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as ...
,
Mayor of London The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the Greater London devolution referendum in 1998, and was the first directly elected mayor in the United Kingdom. The current m ...
, to Eduardo Paes,
Mayor of Rio de Janeiro This is a list of mayors of Rio de Janeiro. History The city of Rio de Janeiro was founded in 1565. It was the seat of the Crown captaincy of Rio de Janeiro, a district of colonial Brazil under Portuguese rule. In 1763 Rio de Janeiro city became ...
, the host city of the
2016 Summer Olympics ) , nations = 207 (including IOA and EOR teams) , athletes = 11,238 , events = 306 in 28 sports (41 disciplines) , opening = 5 August 2016 , closing = 21 August 2016 , opened_by = Vice President Michel Temer , cauldron = Vanderlei Cordeiro de ...
.


The Games


Participating National Olympic Committees

Around 10,700 athletes from 204
National Olympic Committee A National Olympic Committee (NOC) is a national constituent of the worldwide Olympic movement. Subject to the controls of the International Olympic Committee, NOCs are responsible for organizing their people's participation in the Olympic Games ...
s (NOCs) took part, (85 countries acquired at least one medal: gold, silver or bronze) surpassing the
1948 Summer Olympics The 1948 Summer Olympics (officially the Games of the XIV Olympiad and also known as London 1948) were an international multi-sport event held from 29 July to 14 August 1948 in London, England, United Kingdom. Following a twelve-year hiatus ...
in London and the
2002 Commonwealth Games The 2002 Commonwealth Games, officially known as the XVII Commonwealth Games and commonly known as Manchester 2002 were held in Manchester, England, from 25 July to 4 August, 2002. The 2002 Games were to be hosted in the United Kingdom to coin ...
in
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...
as the largest multi-sport event ever to be held in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
. Three athletes from the Netherlands Antilles Olympic Committee, which the IOC Executive Committee had ceased to recognise at the IOC session of July 2011, and one athlete from
South Sudan South Sudan (; din, Paguot Thudän), officially the Republic of South Sudan ( din, Paankɔc Cuëny Thudän), is a landlocked country in East Africa. It is bordered by Ethiopia, Sudan, Central African Republic, Democratic Republic of th ...
which had no recognized NOC until
2015 File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the April ...
, participated independently under the Olympic flag.


National houses

During the Games, some countries and continents had a "national house". These temporary meeting places for supporters, athletes and other followers were located throughout London.


Sports

The 2012 Summer Olympics featured 26 different sports encompassing 39 disciplines and 302 events. In the list below, the number of events in each discipline is noted in parentheses. Women's boxing was included in the programme for the first time, and 36 women competed in three weight classes. There was a special dispensation for the shooting events, which would otherwise have been illegal under UK gun law. In tennis, mixed doubles returned to the Olympic programme for the first time since 1924. London's bid featured the same 28 sports that had been included in other recent Summer Olympics, but the IOC voted to drop
baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding t ...
and
softball Softball is a game similar to baseball played with a larger ball on a smaller field. Softball is played competitively at club levels, the college level, and the professional level. The game was first created in 1887 in Chicago by George Hanc ...
from the 2012 Games just two days after London had been selected as the host city. There was an appeal, but the IOC voted to uphold the decision, and the two sports were scheduled to be discontinued after their last appearance at the
2008 Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Nati ...
. The IOC then voted on whether or not to replace them;
karate (; ; Okinawan pronunciation: ) is a martial art developed in the Ryukyu Kingdom. It developed from the indigenous Ryukyuan martial arts (called , "hand"; ''tii'' in Okinawan) under the influence of Chinese martial arts, particularly Fuj ...
, squash,
golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping wi ...
, roller sports and rugby sevens were considered. Karate and squash were the two final nominees, but neither received enough votes to reach the required two-thirds majority. Although formal
demonstration sport A demonstration sport, or exhibition sport, is a sport which is played to promote it, rather than as part of standard medal competition. This occurs commonly during the Olympic Games, but may also occur at other sporting events. Demonstration spor ...
s were eliminated after the 1992 Summer Olympics, special tournaments for non-Olympic sports can be run during the Games, such as the Wushu tournament at the 2008 Summer Olympics. There were attempts to run
Twenty20 cricket Twenty20 (T20) is a shortened game format of cricket. At the professional level, it was introduced by the England and Wales Cricket Board (ECB) in 2003 for the inter-county competition. In a Twenty20 game, the two teams have a single inni ...
and
netball Netball is a ball sport played on a court by two teams of seven players. It is among a rare number of sports which have been created exclusively for female competitors. The sport is played on indoor and outdoor netball courts and is specifical ...
tournaments alongside the 2012 Games, but neither campaign was successful.


Calendar

The final official schedule was released on 15 February 2011.


Records

These Olympic Games resulted in 32 world records in eight sports. The largest number of records were set in swimming, at eight. China, Great Britain and the United States set the most records, at five each.


Medal table

A total of 85 National Olympic Committees (NOCs) won medals, 54 of those countries winning at least one gold medal. Seven NOCs won their first ever Olympic medal:
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...
(gold),
Botswana Botswana (, ), officially the Republic of Botswana ( tn, Lefatshe la Botswana, label= Setswana, ), is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory being the Kal ...
(silver),
Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is ...
(silver),
Gabon Gabon (; ; snq, Ngabu), officially the Gabonese Republic (french: République gabonaise), is a country on the west coast of Central Africa. Located on the equator, it is bordered by Equatorial Guinea to the northwest, Cameroon to the nort ...
(silver),
Grenada Grenada ( ; Grenadian Creole French: ) is an island country in the West Indies in the Caribbean Sea at the southern end of the Grenadines island chain. Grenada consists of the island of Grenada itself, two smaller islands, Carriacou and Pet ...
(gold),
Guatemala Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by Hon ...
(silver), and
Montenegro ) , image_map = Europe-Montenegro.svg , map_caption = , image_map2 = , capital = Podgorica , coordinates = , largest_city = capital , official_languages = ...
(silver). The
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
finished at the top of the table, winning 47 gold medals and a total of 104 medals.
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
finished second with 38 gold medals and 91 medals overall, and hosts
Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It ...
came in third place, winning 29 gold medals and 65 medals overall in their best performance since London hosted its first Summer Olympics in 1908, pushing
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-ei ...
—who won 18 gold medals and 66 medals in total, after doping redistributions (initially 24 gold and 82 total)—into fourth place. ;Key Changes in medal standings (see
subpage A subpage usually refers to a lower level web page in a website or wiki. Example website In this example website, news, about, portfolio and contact are subpages of home. Also, study one and study two are subpages of portfolio. Wikis ...
)


Podium sweeps


Broadcasting

The host broadcaster was
Olympic Broadcasting Services Olympic Broadcasting Services S.L. (OBS) is a company which was established by the International Olympic Committee in 2001 in order to serve as the Host Broadcaster organisation for all Olympic Games, Paralympic Games, Olympic Winter Games an ...
(OBS), an agency of the IOC. The OBS used its own cameras and crews subcontracted from other Olympic broadcasters to cover the events. The base video and audio were sold to other broadcasters, who added their own commentary and presentation. The official recording format of the 2012 Summer Olympics used
Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...
's digital technologies. The official video was produced and distributed from the International Broadcast Centre in 1080/50i High-Definition (HD) format. Panasonic announced that DVCPRO HD would be the official recording format. OBS London used P2 HD shoulder-mount camcorders. The IOC wanted television coverage to reach as broad a worldwide audience as possible, and several national and regional broadcasters covered London 2012. In the UK, the BBC carried the Olympics and
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
the Paralympics. The BBC aimed to broadcast all 5,000 hours of the Games.
BBC Parliament BBC Parliament is a British free-to-air public broadcast television channel from the BBC that broadcasts live and recorded coverage of the House of Commons, House of Lords and Select Committees of the British Parliament, the Scottish Parliam ...
's
Freeview Freeview may refer to: *Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia *Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), a ...
channel was suspended,
BBC Three BBC Three is a British free-to-air public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, cur ...
's on-air time was extended so that it could show Olympic events in the daytime, and 24 additional BBC Olympics channels were available via cable, satellite and the internet in the UK. The US television rights, owned by
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, accounted for over half the rights revenue for the IOC. Despite high viewership, many viewers were disappointed with NBC's coverage. The operations of broadcasters granted rights to the Games were hosted in the dedicated International Broadcast Centre inside the security cordon of the Olympic Park. YouTube planned to stream the Games in 64 territories in Asia and Sub-Saharan Africa where there were no official broadcasters. In
Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...
a dispute occurred between Sri Lanka Rupavahini Corporation (SLRC) and MBC Networks (MTV/MBC) as to who was the official broadcaster of the Games. This problem was caused as Asia-Pacific Broadcasting Union (ABU) had offered the official broadcasting rights to both networks, as both of the networks were ABU members. So SLRC filed a case against MBC Networks for broadcasting rights at the Colombo Magistrate's Court. Considering the case, the court issued a special court order preventing MBC Networks' Olympic broadcast and stated that SLRC should be the sole broadcaster. However, when the Games started, both networks broadcast most of the events simultaneously. Another dispute had previously occurred between Carlton Sports Network (CSN) and SLRC, but the Sports Minister, Mahindananda Aluthgamage, had stated that SLRC had the exclusive rights.


Olympic Golden Rings Awards

In November 2012, the IOC announced the winners of the Golden Ring Awards for the best broadcast coverage of the Games. Best Olympic Sports Production was awarded to the sailing, produced by Christopher Lincoln, Gary Milkis, and Ursula Romero. The production for the canoe/kayak slalom and the rowing/canoe sprint came second and third respectively. The award for Best On Air Promotion went to
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
with Foxtel and ZDF finishing second and third. NBC Olympics also won the Best Olympic Feature category, as
Sky Italia Sky Italia S.r.l. is an Italian satellite television platform owned by the American media conglomerate Comcast. Sky Italia also broadcasts three national free-to-air television channels: TV8, Cielo and Sky TG24. As of 2018, following an agre ...
came second and ZDF third. The Best Athlete Profile award went to TV Record's profile of
Sarah Menezes Sarah Gabrielle Cabral de Menezes (born March 26, 1990) is a judoka from Brazil. In 2012, she became the first Brazilian woman to win an Olympic gold medal in judo, after defeating the reigning Olympic champion Alina Dumitru. She also competed ...
, NBC came second with their profile of David Rudisha, and ESPN Latin America took third place with a profile of
Miguel Correa Miguel Antonio Correa (born 11 October 1983) is an Argentine sprint canoeist who competed since the late 2000s. At the 2008 Summer Olympics in Beijing, he was eliminated in the semifinals of both the K-1 500 m and the K-1 1000 m events. At the ...
and
Ruben Rezola Reuben or Reuven is a Biblical male first name from Hebrew רְאוּבֵן (Re'uven), meaning "behold, a son". In the Bible, Reuben was the firstborn son of Jacob. Variants include Rúben in European Portuguese; Rubens in Brazilian Portugue ...
. The award for Best Olympic Programme went to NBC, host broadcasters the BBC took second place for Super Saturday (the middle Saturday of the Games), and third place was claimed by the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
for their live coverage of Day 16 of the Games.


Marketing

" Survival" by
Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in ...
was announced as the official song of the Olympics, to be played by international broadcasters reporting on the Games. In August 2009, the
Royal Mail , kw, Postya Riel, ga, An Post Ríoga , logo = Royal Mail.svg , logo_size = 250px , type = Public limited company , traded_as = , foundation = , founder = Henry VIII , location = London, England, UK , key_people = * Keith Williams ...
commissioned artists and illustrators to design 30 stamps, which were released in batches of 10 between 2009 and 2011. The last ones were released on 22 July 2011. Two £5 coins designed by
Saiman Miah Saiman Miah ( bn, সায়মান মিয়া; born 7 December 1986) is a British Bangladeshi architectural designer and graphic designer. He designed one of the two £5 commemorative coins for the 2012 London Summer Olympics. Early li ...
have been made to commemorate the Olympics. As with other Olympics since 1952, the Royal Mint will strike a set of commemorative one-kilogram gold and silver coins.


Motto

The official motto for the 2012 Summer Olympics is "Inspire a generation". It was chosen to highlight the organisers' commitment to inspire the world, including younger generations, to get involved in sporting events through the Games' legacy.


Logo and graphics

There have been two London 2012 logos: one used for the bidding process, and the other used in the branding for the Games themselves. The bid logo, created by Kino Design, was a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012", making the shape of the River Thames in East London. The main logo, designed by Wolff Olins and published on 4 June 2007, is a representation of the number 2012, with the
Olympic Rings The International Olympic Committee (IOC) uses icons, flags and symbols to elevate the Olympic Games. These symbols include those commonly used during Olympic competition—such as the flame, fanfare and theme—as well as those used throughout ...
embedded within the zero. Public reaction to the main logo in a June 2007 BBC poll was largely negative; more than 80% of votes gave it the lowest possible rating. Several newspapers ran their own logo competitions, displaying alternative submissions from their readers, and several writers from news agencies criticised the logo. A segment of animated footage released at the same time as the logo was reported to trigger seizures in a small number of people with photosensitive epilepsy, and a short segment was removed from the London 2012 website in response. It was suggested that the logo resembled the cartoon character
Lisa Simpson Lisa Marie Simpson is a fictional character in the animated television series ''The Simpsons''. She is the middle child and most accomplished of the Simpson family. Voiced by Yeardley Smith, Lisa was born as a character in '' The Tracey Ullman ...
performing
fellatio Fellatio (also known as fellation, and in slang as blowjob, BJ, giving head, or sucking off) is an oral sex act involving a person stimulating the penis of another person by using the mouth, throat, or both. Oral stimulation of the scrotu ...
on her brother
Bart Simpson Bartholomew JoJo "Bart" Simpson is a fictional character in the American animated television series ''The Simpsons'' and part of the Simpson family. He is voiced by Nancy Cartwright and first appeared on television in '' The Tracey Ullman Sh ...
. In February 2011,
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
threatened to boycott the Olympics, complaining that the logo appeared to spell out the word "
Zion Zion ( he, צִיּוֹן ''Ṣīyyōn'', LXX , also variously Romanization of Hebrew, transliterated ''Sion'', ''Tzion'', ''Tsion'', ''Tsiyyon'') is a placename in the Hebrew Bible used as a synonym for Jerusalem as well as for the Land of Isra ...
". However, this boycott did not occur. The official London 2012 Olympic typeface was called Headline 2012 and also suffered some criticism. Journalist Simon Garfield made it number 1 in the list of the "8 Worst Fonts in the World" in his 2010 book '' Just My Type'', commenting that "the uncool font is based on jaggedness and crudeness", although he conceded that it was "a brilliant piece of corporate branding". The magazine ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' pointed out that the typeface was intended for "awareness, impact and memorability as a headline typeface" rather than elegance or readability in long sections of text.


Colours

The four main colours used in the branding of the Games were pink, blue, green, and orange. These colours were chosen to showcase the spirit of the Games: energetic, spirited, youthful, and bright. The auxiliary colours used in the branding were dark purple, grey, and gold. These were mostly used in symbols and graphics to offset the brightness of the main colours.


Mascots

The official mascots for the 2012 Summer Olympics and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in
Bolton Bolton (, locally ) is a large town in Greater Manchester in North West England, formerly a part of Lancashire. A former mill town, Bolton has been a production centre for textiles since Flemish weavers settled in the area in the 14th ...
. They are named after
Much Wenlock Much Wenlock is a market town and parish in Shropshire, England, situated on the A458 road between Shrewsbury and Bridgnorth. Nearby, to the northeast, is the Ironbridge Gorge, and the new town of Telford. The civil parish includes the villa ...
, a town in Shropshire that holds a forerunner of the current Olympic Games, and
Stoke Mandeville Stoke Mandeville is a village and civil parish in the Vale of Aylesbury in Buckinghamshire, England. It is located three miles (4.9 km) from Aylesbury and 3.4 miles (5.5 km) from the market town of Wendover. Although a separate civil ...
, a village in Buckinghamshire where a forerunner of the
Paralympic Games The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaired ...
was first held. The writer
Michael Morpurgo Sir Michael Andrew Bridge Morpurgo (''né'' Bridge; 5 October 1943) is an English book author, poet, playwright, and librettist who is known best for children's novels such as '' War Horse'' (1982). His work is noted for its "magical storytelli ...
wrote the story concept for the mascots, and an animation was produced. Two stories have been created about the mascots: ''Out Of A Rainbow'' and ''Adventures On A Rainbow''. '' Creative Review'' magazine liked the mascots, but elsewhere their design was greeted with some disdain. One columnist jested that they were the product of a "drunken
one-night stand A one-night stand or one-night sex is a single sexual encounter in which there is an expectation that there shall be no further relations between the sexual participants. It draws its name from the common practice of a one-night stand, a single ...
between a Teletubby and a
Dalek The Daleks ( ) are a fictional extraterrestrials in fiction, extraterrestrial race of mutants principally portrayed in the British science fiction on television, science fiction television programme ''Doctor Who''. They were conceived by write ...
". Others have compared them to
Izzy Izzy is a common nickname for the given names Israel,Isaac, Isambard, Isidor, Isidore, Isidora, Isabel, Isobel, Isabelle, Isabella, Isaiah, Ishmael, Izzet, Isarn, Ismail, Isra, Izebel, Izmara, Isobelle, Isaura or Isam (عصام). Izzy, Izzi ...
, the much disparaged mascot of the 1996 Atlanta Summer Olympics. Still others have likened them to
Kang and Kodos Kang and Kodos Johnson are a duo of fictional recurring characters in the animated television series ''The Simpsons''. Kang is voiced by Harry Shearer and Kodos by Dan Castellaneta. They are green, perpetually drooling, octopus-like aliens from ...
from ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
''. However, the mascots' creators claim that young people find the duo appealing.


''Chariots of Fire''

The 1981
Best Picture Oscar The Academy Award for Best Picture is one of the Academy Awards presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) since the awards debuted in 1929. This award goes to the producers of the film and is the only category ...
–winning film '' Chariots of Fire'', which tells the story of two British athletes in the 1924 Olympics, was a recurring theme in promotions for the 2012 Olympics. A digitally re-mastered version of ''Chariots of Fire'' was released on 13 July 2012 and screened in over 100 UK cinemas as part of the celebrations, and a 2012 stage adaptation ran in London theatres from 9 May 2012 to 5 January 2013. The film's theme tune was performed during the
opening ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.
by the
London Symphony Orchestra The London Symphony Orchestra (LSO) is a British symphony orchestra based in London. Founded in 1904, the LSO is the oldest of London's orchestras, symphony orchestras. The LSO was created by a group of players who left Henry Wood's Queen's ...
, conducted by
Simon Rattle Sir Simon Denis Rattle (born 19 January 1955) is a British-German conductor. He rose to international prominence during the 1980s and 1990s, while music director of the City of Birmingham Symphony Orchestra (1980–1998). Rattle was principa ...
. The performance was accompanied by a comedic skit by
Rowan Atkinson Rowan Sebastian Atkinson (born 6 January 1955) is an English actor, comedian and writer. He played the title roles on the sitcoms '' Blackadder'' (1983–1989) and '' Mr. Bean'' (1990–1995), and the film series ''Johnny English'' (2003–20 ...
, which included the opening beach-running footage from the film. A new orchestration of the film's theme tune was played during each medal presentation of the Games.


Sponsors

LOCOG and the IOC agreed sponsorship deals with several companies, each assigned to one of four categories; worldwide, tier one, tier two and tier three. The worldwide partners were: Acer,
Atos Atos is a European multinational information technology (IT) service and consulting company headquartered in Bezons, France and offices worldwide. It specialises in hi-tech transactional services, unified communications, cloud, big data and ...
,
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
, Dow,
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...
,
McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
,
Omega SA Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as ''La Generale Watch Co.'' until incorporating the name ''Omega'' in 1903, becoming ...
,
Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...
,
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
,
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
and Visa. Tier one partners were:
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
, BMW, BP,
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
,
BT Group BT Group plc ( trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-line, bro ...
,
EDF Energy EDF Energy is a British integrated energy company, wholly owned by the French state-owned EDF (Électricité de France), with operations spanning electricity generation and the sale of natural gas and electricity to homes and businesses through ...
and
Lloyds TSB Lloyds Bank plc is a British retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the " Big Four" clearing banks. Lloyds Bank is the largest retail bank in Britain, and has an exte ...
. The tier two partners were: Adecco,
ArcelorMittal ArcelorMittal S.A. is a Luxembourgian multinational steel manufacturing corporation headquartered in Luxembourg City. It was formed in 2006 from the takeover and merger of Arcelor by Indian-owned Mittal Steel. ArcelorMittal is the second ...
,
Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
,
Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professio ...
,
Thomas Cook Group Thomas Cook Group plc was a global travel group, headquartered in the United Kingdom and listed on the London Stock Exchange from its formation on 19 June 2007 by the merger of Thomas Cook AG — successor to Thomas Cook & Son — a ...
,
Cisco Systems Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...
and
United Parcel Service United Parcel Service (UPS, stylized as ups) is an American multinational shipping & receiving and supply chain management company founded in 1907. Originally known as the American Messenger Company specializing in telegraphs, UPS has grown t ...
. Tier three partners were:
Aggreko Aggreko is a global supplier of mobile and modular power, temperature control equipment and energy services, headquartered in Glasgow, Scotland. The business was founded in 1962 and previously listed on the London Stock Exchange from 1997 to 20 ...
, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Crystal CG,
Eurostar Eurostar is an international high-speed rail service connecting the United Kingdom with France, Belgium and the Netherlands. Most Eurostar trains travel through the Channel Tunnel between the United Kingdom and France, owned and operate ...
, Freshfields Bruckhaus Deringer, G4S,
GlaxoSmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the tent ...
, Gymnova,
Heathrow Airport Heathrow Airport (), called ''London Airport'' until 1966 and now known as London Heathrow , is a major international airport in London, England. It is the largest of the six international airports in the London airport system (the others be ...
,
Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Feb ...
,
Holiday Inn Holiday Inn is an American chain of hotels based in Atlanta, Georgia. and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee that year. The chain was a division ...
, John Lewis & Partners,
McCann Worldgroup The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a ...
, Mondo,
Nature Valley Nature Valley is an American brand of bars, snacks and granola owned by General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on th ...
, Next,
Nielsen Company Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and us ...
, Populous (company),
Rapiscan Systems Rapiscan Systems is an American privately held company that specialises in walk-through metal detectors and X-ray machines for screening airport luggage and cargo. The company is owned by OSI Systems. The company headquarters, in Torrance, Cal ...
,
Rio Tinto (corporation) Rio Tinto Group is an Anglo-Australian multinational company that is the world's second-largest metals and mining corporation (behind BHP). The company was founded in 1873 when of a group of investors purchased a mine complex on the Rio Tinto, ...
, Technogym,
Thames Water Thames Water Utilities Ltd, known as Thames Water, is a large private utility company responsible for the public water supply and waste water treatment in most of Greater London, Luton, the Thames Valley, Surrey, Gloucestershire, north W ...
,
Ticketmaster Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Enter ...
, Trebor and
Westfield Group Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio ...
. The companies provided £1.4 billion of funding altogether, allocated evenly between the IOC and LOCOG.


Controversies

During the lead-up to the Games, there were controversies over sponsorship, the athletes' use of social media, and several political issues. After a complicated lottery process, thousands of people failed to secure seats for the events they wanted, but a large number of empty seats were observed throughout the Games, even at some of the most popular events. There was speculation that this was due to a failure of corporate sponsors to make use of tickets they had received. During the Games, eight competitors in the badminton women's doubles were disqualified for "not using best efforts", when they tried to lose matches in the group stage to obtain more favourable fixtures in the knockout rounds. A number of results in boxing, gymnastics and judo were overturned by officials after initial decisions were appealed against.
Ye Shiwen Ye Shiwen (; ; born 1 March 1996) is a Chinese swimmer. At the 2012 Summer Olympics, she won gold medals in the 400 metres and 200 metres individual medley, breaking the world record in the 400 m event and the Olympic record in the 200 m event ...
faced doping allegations after her gold medal in the women's 400m Individual Medley as she came from being behind the world record in the final 50m to beating it by 1.02 seconds. Furthermore, she swam her last 50m 0.17 seconds quicker than the men's winner of the corresponding race. All charges were later dropped. Just before the start of the Men's 100m Final, a spectator threw a plastic bottle into
Tyson Gay Tyson Gay (born August 9, 1982) is an American track and field sprinter who competes in the 100 and 200 meters. His 100 m personal best of 9.69 seconds is the American record and makes him tied for the second fastest athlete over 100 m ...
's lane, intended to hit
Usain Bolt Usain St. Leo Bolt, , (; born 21 August 1986) is a retired Jamaican sprinter, widely considered to be the greatest sprinter of all time. He is the world record holder in the 100 metres, 200 metres, and 4 × 100 metres relay. An eight-ti ...
who was three lanes outside in Lane 7. The race was unaffected, and Bolt would go on to become the second man in history to defend a 100m Olympic title. The spectator, later identified as Ashley Gill-Webb, was soon arrested after he was struck on the head by Dutch
judo is an unarmed modern Japanese martial art, Olympic sport (since 1964), and the most prominent form of jacket wrestling competed internationally.『日本大百科全書』電子版【柔道】(CD-ROM version of Encyclopedia Nipponica, "Judo") ...
ka and bronze medalist Edith Bosch, whom he happened to be sitting next to. LOCOG Chairman
Sebastian Coe Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medal ...
later stated: "I'm not suggesting vigilantism, but it was actually poetic justice that they happened to be sitting next to a judo player". Gill-Webb later pleaded not guilty to a charge of using threatening words or behaviour with intent to cause harassment, alarm or distress at Stratford Magistrates' Court. He was later found guilty. Iran lodged a formal complaint with the
International Olympic Committee The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swis ...
after they claimed that the logo spelt the word '
Zion Zion ( he, צִיּוֹן ''Ṣīyyōn'', LXX , also variously Romanization of Hebrew, transliterated ''Sion'', ''Tzion'', ''Tsion'', ''Tsiyyon'') is a placename in the Hebrew Bible used as a synonym for Jerusalem as well as for the Land of Isra ...
'. The complaint was dismissed by the president of the IOC,
Jacques Rogge Jacques Jean Marie Rogge, Count Rogge (, ; 2 May 1942 – 29 August 2021) was a Belgian sports administrator and physician who served as the eighth President of the International Olympic Committee (IOC) from 2001 to 2013. In 2013, Rogge bec ...
, who said that the complaint "can't be serious."


Drug testing

It was announced before the Summer Games that half of all the competitors would be tested for drugs, with 150 scientists set to take 6,000 samples between the start of the Games and the end of the Paralympic Games. Every competitor who won a medal was also tested. The Olympic laboratory tested up to 400 samples every day for more than 240 prohibited substances. As of late 2017, 31 medals have been stripped due to doping violations, 15 of which were originally awarded to Russian athletes. Testing for drugs was completed by GSK (GlaxoSmithKline).


See also

* 2012 Olympic hunger summit * '' Twenty Twelve'', a comedy mockumentary featuring a fictional London Olympics committee


Notes


References


Further reading

* * * * Pamment, James. "'Putting the GREAT Back into Britain': National Identity, Public-Private Collaboration & Transfers of Brand Equity in 2012's Global Promotional Campaign," ''British Journal of Politics & International Relations'' (2015) 17#2 pp 260–283. * Surowiec, Pawel. and Philip Long. “Hybridity and Soft Power Statecraft: The 'GREAT' Campaign.” ''Diplomacy & Statecraft'' 31:1 (2020): 1-28
online review
https://doi.org/10.1080/09592296.2020.1721092 ;Official reports * * *


Book references


External links

;Official * * ;News media * * * * {{DEFAULTSORT:Summer Olympics, 2012 2012 in British sport 2012 sports events in London 2012 in multi-sport events
2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
July 2012 sports events in the United Kingdom August 2012 sports events in the United Kingdom