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The 2nd Annual Streamy Awards, presented by the International Academy of Web Television, was the second installment of the Streamy Awards honoring streaming television series. The awards were held on Sunday, April 11, 2010, at the Orpheum Theatre in Los Angeles, California. Paul Scheer served as the host of the presentation. Over 1,300 audience members were in attendance and the show was broadcast live online. The show was met with technical difficulties and other disruptions throughout the ceremony and was criticized for its humour which was viewed as unfunny, crude, and deprecatory of internet culture. Controversy surrounding the reception of the event led to the International Academy of Web Television splitting from the show to create its own separate awards show, the
IAWTV Awards The IAWTV Awards is an annual event hosted by the International Academy of Web Television, currently based in Los Angeles, that honors web series creators and talent in more than two dozen categories. History The IAWTV Awards are hosted annuall ...
, and a two-year hiatus of the Streamys.


Winners and nominees

The nominees were announced on March 1, 2010 and the finalists for the Audience Choice Award for Best Web Series were announced on March 29. The Streamy Craft Award winners were announced in a ceremony hosted by Jim Festante at the Barnsdall Gallery Theater on April 7. The remaining awards were announced in the main ceremony at the Orpheum Theatre on April 11. Winners of the categories were selected by the International Academy of Web Television except for the Audience Choice Award for Best Web Series which was put to a public vote. Winners are listed first, in bold. ;Streamy Visionary Award Honoree
Chad Hurley Chad Meredith Hurley (born January 24, 1977) is an American webmaster and businessman who serves as the advisor and former chief executive officer (CEO) of YouTube. He also co-founded MixBit. In June 2006, he was voted 28th on Business 2.0's "5 ...
- The co-founder of YouTube


Web series with multiple nominations and awards


Reception

The show was poorly received by viewers, attendees and sponsors of the event, leading to an apology from the producer, Brady Brim-Deforest, and rumours that sponsors of the event wanted their money refunded. The show was criticized for its long runtime of over 3 hours, technical failures throughout the ceremony, and for containing unfunny, crude and sexist jokes, including jokes about porn, masturbation and vaginal rejuvenation. The show was also interrupted by streakers as part of a stunt by Best Reality or Documentary Web Series nominee ''Streak to Win''. The poor reception of the event, and the surrounding controversy, resulted in the International Academy of Web Television separating from the Streamys to create its own awards, the
IAWTV Awards The IAWTV Awards is an annual event hosted by the International Academy of Web Television, currently based in Los Angeles, that honors web series creators and talent in more than two dozen categories. History The IAWTV Awards are hosted annuall ...
, and a two-year hiatus of the Streamys. Many online content creators, including
iJustine Justine Ezarik ( ; born March 20, 1984) is an American YouTuber. She is best known as iJustine, with over one billion views on her YouTube channel. She gained attention as a lifecaster who communicated directly with her millions of viewers on ...
and Chris Hardwick, felt that the ceremony did not represent online content creation and worried that it would be a setback for the medium being taken seriously. iJustine said that the show's skits had made her feel uncomfortable and condemned the excessive vulgarity, saying that she had left the event "feeling confused, embarrassed and a bunch of other emotions that I still have yet to put my finger on."
Jim Louderback James Louderback (born 1961) is the CEO of VidCon, and was previously the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of '' PC Magazine''. He is also well kno ...
, CEO of the multi-channel network Revision3, called the show a "misogynistic, puerile, protracted and poorly executed event" and criticised one of the monologues that "went beyond poking fun at the industry, and was more like a spit in the face." YouTuber Michael Buckley also criticized the event in a tweet saying "All of the technical problems were one thing but it seemed like the jokes were picking on the internet – not CELEBRATING what we do." Erin Broadley of ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. It was founded in 1978 by Jay Levin, who served as president and editor until 1991. Voice Media Group sold the paper in late 2017 to Semanal Media LLC, whose paren ...
'' similarly opined "The technical difficulties were forgivable for an event only two years young; it was the tone of the program that was most upsetting to people, who saw last year's optimism replaced by self-deprecating humor and masturbation jokes". Due to nominees and award winners' disappointment with the show, an unofficial redo of the ceremony was held at the ACME Comedy Theatre.


See also

*
List of Streamy Award winners The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The forma ...


References


External links


Streamy Awards website
* {{Streamy Awards Streamy Awards Streamy Awards 2010 in American television 2010 in Internet culture