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2d3 Sensing is an American motion imagery software company based in
Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
. It is a
wholly owned subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of UK-based OMG plc. Using
structure from motion Structure from motion (SfM) is a photogrammetric range imaging technique for estimating three-dimensional structures from two-dimensional image sequences that may be coupled with local motion signals. It is studied in the fields of computer visio ...
, the company’s suite of products can extract information from images or videos by recreating, manipulating, and enhancing imagery to visualize two-dimensional data into three dimensions. 2d3 follows a COTS business model and conforms to and influences emerging standards such as MISB (Motion Imagery Standards Board) and
STANAG In NATO, a standardization agreement (STANAG, redundantly: STANAG agreement) defines processes, procedures, terms, and conditions for common military or technical procedures or equipment between the member countries of the alliance. Each NATO st ...
.


History

Found in 1999, 2d3 focused on the application of computer vision based technology to specific
use case In software and systems engineering, the phrase use case is a polyseme with two senses: # A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. # A potential scenario ...
s, such as the entertainment, law enforcement, defense, and medical imaging industries. The company’s initial product, Boujou, was used in the film industry and won a Primetime Emmy Award for technical achievement. In 2006, 2d3 adopted the COTS model and entered the growing
aerial imagery Aerial photography (or airborne imagery) is the taking of photographs from an aircraft or other airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wing aircra ...
market. The company developed real-time forensic tools for FMV ( full motion video) enhancement, which facilitated the conversion of
geospatial metadata Geospatial metadata (also geographic metadata) is a type of metadata applicable to geographic data and information. Such objects may be stored in a geographic information system (GIS) or may simply be documents, data-sets, images or other object ...
into intelligence. In 2011, the company acquired digital media management and processing firm, Sensing Systems, Inc., and the resulting merged company was renamed to 2d3 Sensing. In 2015, the company was acquired by The Boeing Company's subsidiary company
Insitu Insitu Inc. is an American company that designs, develops and manufactures unmanned aerial systems (UAS). The company is a wholly owned subsidiary of Boeing Defense, Space & Security, and has several offices in the United States, the United Kin ...
.{{Cite web, title=Boeing Acquires 2d3 Sensing to Enhance ISR on UAS, url=https://www.aviationtoday.com/2015/04/13/boeing-acquires-2d3-sensing-to-enhance-isr-on-uas/, date=2015-04-13, website=Avionics, language=en, access-date=2020-05-28


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2d3 Sensing

Insitu
Software companies based in California Technology companies established in 1999 Companies based in Irvine, California Defunct software companies of the United States 1999 establishments in California Remote sensing companies