2010s In African Fashion
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The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits,
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
-style
neon Neon is a chemical element with the symbol Ne and atomic number 10. It is a noble gas. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with about two-thirds the density of air. It was discovered (along with krypton ...
streetwear, and unisex
1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American F-16s and F-15s fly over burning oil fields in Operation Desert Storm, also known as the 1991 Gulf War ...
-style elements influenced by
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
and
skater fashion Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. S ...
s. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote
fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...
brands on Pinterest and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. Popular global fashion brands of the decade included Abercrombie and Fitch,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
Balenciaga Balenciaga SA ( ) is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to C ...
, Ben Sherman, Burberry,
Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses a ...
,
Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Co ...
,
DSquared2 Dean and Dan Caten (né Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based in ...
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Dorothy Perkins Dorothy Perkins is an online British women's fashion brand based in the United Kingdom. Formerly a store chain, it sold both its own range of clothes and branded fashion goods until February 2021, when it became part of Boohoo.com, having been ...
, Fashion Nova,
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
,
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
, H&M, Hollister, Hugo Boss,
Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its gree ...
,
Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
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Marks and Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
,
Michael Kors Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...
,
Monsoon Accessorize Monsoon Accessorize is a British private limited company. It operates two international retail clothing chains – Monsoon and Accessorize.Nike,
Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...
,
Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown. In color theo ...
, River Island, Supreme,
Topman Topman is a UK-based multinational men's fashion retail brand founded by Burton Group (later renamed Arcadia Group) in 1978. Along with its women's clothing counterpart Topshop and the rest of Arcadia Group, Topman went into administration i ...
, Topshop, Uniqlo,
Under Armour Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European hea ...
, and Vans.


Designers and models

The leading European and American designers of the early 2010s included
Nicolas Ghesquière Nicolas Ghesquière (; born 9 May 1971) is a French-Belgian fashion designer who has been the women's creative director of the house of Louis Vuitton (owned by LVMH) since 2013. Early life Ghesquière was born in Comines, Nord, the younger of ...
,
Miuccia Prada Miuccia Bianchi Prada (; born Maria Bianchi on 10 May 1949) is an Italian billionaire fashion designer and businesswoman. She is the head designer of Prada and the founder of its subsidiary Miu Miu. As of October 2021, ''Forbes'' estimated her n ...
,
Frida Giannini Frida Giannini (born in Rome, 1972) is an Italian fashion designer. She was the creative director of the Italian fashion house Gucci from 2006 to 2014. Education Giannini studied fashion design at Rome's Fashion Academy. Career After brief stint ...
,
Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...
,
Phoebe Philo Phoebe Philo OBE (born 1 January 1973) is a British fashion designer. She was the creative director of fashion brands Céline from 2008 to 2018 and Chloé from 2001 to 2006. Early life and education Philo was born in Paris to British parents wo ...
, and
Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...
. Notable Asian fashion designers include Louie Mamengo and
Michael Cinco Michael Cinco (; born August 8, 1971) is a Filipino fashion designer based in Dubai. He launched his eponymous fashion line in 2003. Early life and education Cinco was born on August 27, 1971 in the island of Samar in central Philippines. His pr ...
. Top female international models include
Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...
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Lara Stone Lara Catherina Stone (born 20 December 1983) is a Dutch fashion model. Stone has appeared on the covers of W and Vogue and has worked with brands like Fendi, Chanel, Marc Jacobs, Stella McCartney, H&M, Prada, Louis Vuitton, and Versace amon ...
, Raquel Zimmermann, Karlie Kloss,
Kaia Gerber Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. She is the daughter of supermodel Cindy Crawford and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at Fashion ...
,
Adut Akech Adut Akech Bior ( ; born 25 December 1999) is a South Sudanese-Australian model. Akech made her fashion week runway debut as an exclusive in the Saint Laurent S/S 17 show and went on to close both their F/W 17 and S/S 18 shows as an exclusive. I ...
, Adriana Lima, Joan Smalls,
Natasha Poly Natalia Sergeevna Polevshchikova (russian: Наталья Серге́евна Полевщикова; born 12 July 1985), known professionally as Natasha Poly, is a Russian supermodel. Since 2004, Poly has appeared in prominent high-fashion ad ...
, Liu Wen, Anja Rubik, Freja Beha Erichsen,
Mariacarla Boscono Mariacarla Boscono (; born 20 September 1980) is an Italian supermodel and actress. Rising to fame in the early 2000s, Boscono has walked the runways of major worldwide fashion weeks and festivals, including Milan Fashion Week, New York Fashion ...
, Suki Waterhouse,
Lindsey Wixson Lindsey Wixson-Young (born April 11, 1994) is an American fashion model. She is known for her unique looks, defined in part by her "bee-stung lips", "rosebud pout", and gapped front teeth. She is best known for her campaigns with designers as Cha ...
, Arizona Muse,
Saskia de Brauw Saskia de Brauw (born 19 April 1981) is a Dutch artist and model. She began modeling at sixteen but quit after one year to attend art school in Amsterdam. Returning to modeling at the age of 29, she quickly became a successful fashion model. Not ...
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Behati Prinsloo Behati Prinsloo ( , ; born 16 May 1988) is a Namibian model. In 2008, she became a Pink contract model, and moved on to become a Victoria's Secret Angel in 2009. She walked in ten Victoria's Secret Fashion Shows (2007–2015; 2018), and opened c ...
, Lily Aldridge, Lais Ribeiro, Irina Shayk,
Elsa Hosk Elsa Anna Sofie Hosk (born in Stockholm on 7 November 1988) is a Swedish-based model and former Victoria's Secret Angel, who has worked for brands including Dior, Dolce & Gabbana, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess. She modeled fo ...
,
Martha Hunt Martha Hunt (born April 27, 1989) is an American model. She is best known for her work as a Victoria's Secret Angel. She is also a spokesmodel for Free People. Early life Hunt was discovered by a photographer in Charlotte, North Carolina, who i ...
,
Constance Jablonski Constance Jablonski (born 17 April 1991) is a French model and one of the most famous supermodels from France. In 2006, she entered the French Elite Model Look Contest. As of 2010, she became one of the newer faces of Estée Lauder alongside L ...
, Catherine McNeil, Monika Jagaciak,
Emily DiDonato Emily DiDonato (born February 24, 1991) is an American model. Early life Born in Goshen, New York, DiDonato is of Italian, Irish, and Native American ancestry. Her great-grandparents emigrated to the U.S. from Italy. Emily was scouted at the ...
, Jessica Hart, Rosie Huntington-Whiteley,
Gigi Hadid Jelena Noura "Gigi" Hadid ( ; born April 23, 1995) is an American model and television personality. In November 2014, she made her debut in the Top 50 Models ranking at Models.com. In 2016, she was named International Model of the Year by the ...
,
Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, media personality, and socialite. She is a daughter of Kris Jenner and Caitlyn Jenner, and rose to fame in the reality television show ''Keeping Up with the Kardashians.'' Je ...
, Karmen Pedaru, Mica Argañaraz,
Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model and philanthropist. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-ea ...
, Cara Delevingne,
Vanessa Axente Vanessa Axente (born 19 November 1995) is a Hungarian fashion model. Early life Vanessa Axente was born in Nagylengyel, Hungary. Her older sister, Benedetta, a model, was the one who convinced her to visit her agency in Budapest, and start ...
,
Cameron Russell Cameron Russell (born June 14, 1987) is an American fashion model and activist. Born in Cambridge, Massachusetts, she graduated from Columbia University with majors in economics and political science. Russell began modeling in 2003. Russell was i ...
, Amanda Murphy,
Julia Nobis Julia Nobis is an Australian fashion model and a bachelor of science & applied science student at RMIT. She is considered an "Industry Icon" by models.com and a supermodel by ''Vogue''. She has been on the cover of ''Vogue Italia'' six times. C ...
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Edie Campbell Edith Blanche Campbell (born 25 September 1990) is an English model. In 2016, she made her second appearance on the cover of British Vogue. She has been a model for Chanel, Burberry and Hermès and is also an accomplished horse rider. Career C ...
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Lexi Boling Alexis Makenzie Boling (born August 27, 1993), is an American fashion model. She is best known for her multiple covers for ''Vogue Italia'' and her appearances in numerous Prada campaigns. Biography Boling was born in Rockford, Illinois. At age 1 ...
,
Imaan Hammam Imaan Hammam (Arabic: إيمان همام) (born 5 October 1996) is a Dutch model of Moroccan and Egyptian descent. As of 2020, she has appeared on the cover of Vogue 18 times, four times on the American edition of ''Vogue''. She currently ranks ...
, Binx Walton,
Edita Vilkeviciute Edita is a female first name, a form of Edith. It may refer to: *Edita Abdieski (born 1984), Swiss singer *Edita Adlerová (born 1971), Czech opera singer *Edita Aradinović (born 1993), Serbian singer *Edita Brychta (born 1961), English actress *E ...
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Andreea Diaconu Andreea Diaconu (; born 28 March 1991) is a Romanian model. She is one of the most popular models from Romania. She has been featured on the covers of magazines from France, Romania, Russia, Spain, and Switzerland. Diaconu posed for ''Vogue'' ma ...
, Aymeline Valade,
Fei Fei Sun Sun Feifei (; born March 20, 1989), commonly known as Fei Fei Sun, is a Chinese model based in New York City. She is ranked as the New Supers by Models.com. Top casting director Ashley Brokaw proclaimed Fei Fei as "an exceptional beauty " , co ...
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Iselin Steiro Iselin Vollen Steiro (born 15 September 1985) is a Norwegian model. Career She grew up in Harstad in the northern part of Norway, and began her fashion career in 2003 by working for Prada and Calvin Klein in her first season. In 2004, she mo ...
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Anais Mali Anais Mokngar Mali (born 22 January 1991) is a French model. She has modeled and walked the runway for top fashion brands such Marc Jacobs, Vera Wang and Derek Lam. Early life Mali was born in Toulon, France, to a mother from Chad and a Polish fa ...
,
Anne Vyalitsyna Anna Sergeyevna "Anne" Vyalitsyna (russian: А́нна Серге́евна Вьяли́цына; born 19 March 1986), also known as Anne V, is a Russian-American model best known for her 10-consecutive-year appearances (2005–2014) in the ''Spor ...
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Jourdan Dunn Jourdan Sherise Dunn (born 3 August 1990) is a British model. She was discovered in Hammersmith Primark in 2006 and signed to The Squad Management in London. She began appearing on international runways in early 2007. In February 2008, she was t ...
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Toni Garrn Antonia Pettyfer ( née Garrn; ; born 7 July 1992) is a German fashion model and actress. She rose to prominence in the fashion industry after signing an exclusive contract with Calvin Klein in 2008. In October 2020, Garrn married British acto ...
,
Jamie Bochert Jamie Lynn Bochert (born December 4, 1978), also known by her stage name Francis Wolf, is an American former fashion model and musician, best known for her work in independent fashion magazines and for being a Marc Jacobs muse. She has garnered ...
, Daphne Groeneveld, Rianne van Rompaey, and Anna Ewers. Top male international models include Sean O'Pry, David Gandy,
Clément Chabernaud Clément Chabernaud (born 6 November 1989) is a French fashion model. He is currently ranked as one of the "Supers Men" by models.com. In 2015, Vogue declared him as one of the 25 biggest male models of all time. Early life Born in Paris, Chab ...
,
Baptiste Giabiconi Baptiste Giabiconi (born 9 November 1989) is a French male model, singer, and muse of Karl Lagerfeld from Marignane, France. For many years, he was the male face of major fashion houses Chanel, Fendi and Karl Lagerfeld. Beginnings Born in Mari ...
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Garrett Neff Garrett Neff is an American model. He is known for his early work with Calvin Klein as the face of jeans, underwear and the MAN fragrance. In 2015, Neff launched his popular swimwear line, KATAMA. Neff is currently one of the top "Money Guys" ...
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Arthur Kulkov Arthur Kulkov (born August 20, 1983) is a Russian male model. His work has been prominently featured in American publications such as '' GQ'' and ''Details''. He has been featured on covers for both publications, a rarity in the male model indust ...
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Noah Mills Noah Mills (born April 26, 1983) is a Canadian model and actor. Vogue.com ranked him as one of the 'Top 10 Male Models of All Time' in September 2014. He has solidified his place as a fashion industry icon, thanks in part to his numerous Dolce & G ...
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Will Chalker Will Chalker (born 7 March 1980) is an English model and an amateur boxer. He is ranked 11th on Models.com's Money Guys list. Life and career Chalker was born in East Sussex. He began modelling at the age of twenty in 2000, leaving his earlie ...
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Evandro Soldati Evandro Soldati (born April 17, 1985) is a Brazilian model. According to Forbes, he was the 7th most successful male model in the world in 2008. Biography Soldati was born in Ubá, Minas Gerais. He is of Italian descent. Evandro appears in the ...
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Adam Senn Edward Adam Senn (born April 10, 1984) is an American model, actor, and restaurateur. He is known for playing Zero, a professional basketball player, on VH1's '' Hit the Floor'' from 2014 to 2016. Early life Senn was born in Paris, France, and ...
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Francisco Lachowski Francisco Lachowski (, ; born 13 May 1991) is a Brazilian fashion model. He has been featured in advertisements for a number of notable brands, including Dior Homme, Balmain, Hugo Boss, Etro, L'Oréal, Armani Exchange, H&M, and Tommy Hilfiger ...
, Andrés Velencoso,
Simon Nessman Simon Nessman (born November 6, 1989) is a Canadian model from Courtenay, British Columbia. Early life Nessman was born in Courtenay, British Columbia, the son of Carolyn Ireland and Ron Nessman. He is the youngest of four children. Nessman wa ...
, Mathias Lauridsen, Marlon Teixeira, and younger men like Lucky Blue Smith or Brooklyn Beckham.


Women's clothing


Early 2010s (2010–2012)


1980s Influences

The early 2010s saw many recycled fashions from the
1950s The 1950s (pronounced nineteen-fifties; commonly abbreviated as the "Fifties" or the " '50s") (among other variants) was a decade that began on January 1, 1950, and ended on December 31, 1959. Throughout the decade, the world continued its re ...
,
1970s File:1970s decade montage.jpg, Clockwise from top left: U.S. President Richard Nixon doing the V for Victory sign after his resignation from office following the Watergate scandal in 1974; The United States was still involved in the Vietnam War i ...
, and
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
as designers from stores like Topshop replicated original
vintage clothing Vintage clothing is a generic term for garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second hand retail outlets, e.g. i''n vintage clothing store''. While the concept originated ...
. In the United States, it was popular to wear
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
,
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
, or
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as w ...
designer clothing, and neon colors such as pink, green, teal, black, purple, magenta, and yellow. Popular tops for American, British, and Australian women aged 20–50 included
tunic A tunic is a garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the knees. The name derives from the Latin ''tunica'', the basic garment worn by both men and women in Ancient Rome ...
s, 1980s style
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s, oversized cardigans,
western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garmen ...
s, 2fer and layered shirts and tees, dresses and shirts worn with belts, Abercrombie and Fitch hoodies until 2012,
Perfecto motorcycle jacket Perfecto is a secondary brand of "lancer fronted" leather motorcycle jackets designed by Irving Schott and manufactured by American clothing company Schott NYC. The first jacket was introduced in 1928,Fashion in Popular Culture: Literature, Me ...
s customized with studs, floral camisoles worn with matching boyshorts, and
sundress A sundress or summer dress is an informal or casual dress intended to be worn in warm weather, typically in a lightweight fabric, most commonly cotton, and usually loose-fitting. It is commonly a bodice style sleeveless dress, typically with a ...
es. European women wore sparkly dresses, baggy one-size-fits-all Empire line skirts,
blouse A blouse (blau̇s, 'blau̇z, ) is a loose-fitting upper garment that was worn by workmen, peasants, artists, women, and children.The Concise Oxford English Dictionary It is typically gathered at the waist or hips (by tight hem, pleats, parter ...
s and dresses, and lace, figure-hugging white organza maxi dresses inspired by
Pippa Middleton Philippa Charlotte Matthews (née Middleton; born 6 September 1983) is an English socialite, author and columnist. She is the younger sister of Catherine, Princess of Wales. Born in Reading and raised in Bucklebury, Berkshire, Middleton attende ...
. From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
skinny jeans, geometric or
galaxy A galaxy is a system of stars, stellar remnants, interstellar gas, dust, dark matter, bound together by gravity. The word is derived from the Greek ' (), literally 'milky', a reference to the Milky Way galaxy that contains the Solar System. ...
printed crew neck sweatshirts and leggings, "trouser-dresses",
romper suit A romper suit, usually shortened to romper, is a one-piece or two-piece combination of shorts and a shirt. It is also known as a playsuit. Its generally short sleeves and pant-legs contrast with the long ones of the adult jumpsuit. History R ...
s,
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
pastel colored skinny jeans, metallic dresses, and capri pants cropped at the ankle. Possibly due to the poor economy in the early years, the midi skirt and the maxi skirt were the most common skirt and dress styles, with the hemline standards being the longest they had been since
The Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
.


Tribal fashions and 1990s revival

From late 2011 onward, 1990s inspired fashion began to make a comeback in the UK, US, Philippines, India, and Australasia among teen girls and young women aged 15–30. Popular upper apparel included
Christmas sweater A Christmas jumper (also Christmas sweater) is a sweater themed with a Christmas or winter-style design, often worn during the festive season. They are often knitted. A more traditional approach is a roll neck (or "turtleneck") top-pulled gar ...
s, T-shirts with blazers, plaid, oversized flannel shirts worn or tied around the waist, oversized T-shirts, padded
gilet A gilet () or body warmer is a sleeveless jacket resembling a waistcoat or blouse. It may be waist- to knee-length and is typically straight-sided rather than fitted; however, historically, gilets were fitted and embroidered. In 19th-century dre ...
s,
Penshoppe Penshoppe is a casual wear retail brand based in the Philippines. Established in 1986, Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines. Brand history Philippines Established in Cebu in 1986, the bra ...
skater skirts (in the Philippines),
skort A skort is a pair of shorts with an overlapping fabric panel made to resemble a skirt covering the front and back, or a skirt with a pair of integral shorts hidden underneath (also can be called sport skirts) . History While some garments sold ...
s, crew neck sweaters, T-shirts bearing the word Nerd or Geek, destroyed
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
Balmain jeans, and crop tops. In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants,
railroad stripe Seersucker or railroad stripe is a thin, puckered, usually cotton fabric, commonly but not necessarily striped or chequered, used to make clothing for hot weather. The word originates from the Persian words and , literally meaning "milk and ...
pants or skirts, boyfriend jeans. High-waisted bottoms, such as pants, shorts, skirts, and bathing suits also became the standard for women's fashion in the 2010s, as opposed to the
low rise A low-rise is a building that is only a few stories tall or any building that is shorter than a high-rise, though others include the classification of mid-rise. Definition Emporis defines a low-rise as "an enclosed structure below 35 metres 15 ...
trend that was popular throughout the 2000s. Desirable footwear from 2012 to 2015 included flat sandals, black, white or multicolored Vans, Keds as worn in ads by
Mischa Barton Mischa Anne Marsden Barton (born 24 January 1986) is a British-American film, television, and stage actress. She began her career on the stage, appearing in Tony Kushner's ''Slavs!'' and took the lead in James Lapine's '' Twelve Dreams'' at Ne ...
,
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
and
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
,
TOMS Shoes Toms (stylized as TOMS) is a for-profit companybusinessoffashion.coBlake Mycoskie on 10 Years of TomsMAY 6, 2016 based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs and ...
, Chucks, Sperry top-siders boat shoes, flat knee high riding boots,
Uggs Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia ...
,
moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional panel o ...
s, Hunter boots brand rain boots, one strap sandals, furry slip-on
Puma Puma or PUMA may refer to: Animals * ''Puma'' (genus), a genus in the family Felidae ** Puma (species) or cougar, a large cat Businesses and organisations * Puma (brand), a multinational shoe and sportswear company * Puma Energy, a mid- and d ...
sandals, Ballerina flats,
cavalier boots Cavalier boots are a style of boot that were popular in Europe between approximately 1500 and 1700. They are soft knee-high leather boots typically made of brown calfskin. Origins Thigh high riding boots were first worn with buff coats by gentlem ...
,
gladiator A gladiator ( la, gladiator, "swordsman", from , "sword") was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gla ...
sandal Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can some ...
s,
wedge heel A wedge is a triangular shaped tool, and is a portable inclined plane, and one of the six simple machines. It can be used to separate two objects or portions of an object, lift up an object, or hold an object in place. It functions by converti ...
-style sneakers,
flip-flops Flip-flops are a type of light sandal, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both side ...
, combat boots,
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, and The Timberland Company hiking boots. Other popular trends of the early and mid 2010s included
Aztec The Aztecs () were a Mesoamerican culture that flourished in central Mexico in the post-classic period from 1300 to 1521. The Aztec people included different Indigenous peoples of Mexico, ethnic groups of central Mexico, particularly those g ...
and
Navajo The Navajo (; British English: Navaho; nv, Diné or ') are a Native American people of the Southwestern United States. With more than 399,494 enrolled tribal members , the Navajo Nation is the largest federally recognized tribe in the United ...
inspired patterns featuring diamonds and triangles, especially on T-shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling
moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional panel o ...
s,
poncho A poncho (; qu, punchu; arn, pontro; "blanket", "woolen fabric") is an outer garment designed to keep the body warm. A rain poncho is made from a watertight material designed to keep the body dry from the rain. Ponchos have been used by the ...
s, vests and jackets made from striped Mexican blanket material, despite the connotations of
cultural appropriation Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial when members of a dominant culture appropriate from ...
. These tribal inspired garments, made popular by
Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...
and
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
, typically came in bright colors like red, yellow, turquoise, blue, and orange.


Eastern fashions and carry-over styles

Many fashion trends from the early years of the decade, especially the 1980s influences and the 1960s inspired indie, neo-hippie and
boho chic Boho-chic is a style of fashion drawing on various bohemian and hippie influences, which, at its height in late 2005 was associated particularly with actress Sienna Miller, model Kate Moss in the United Kingdom and actress/businesswoman Mary-Ka ...
looks, remained relevant in the US and Europe as far as 2017. This included skinny jeans,
tunic A tunic is a garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the knees. The name derives from the Latin ''tunica'', the basic garment worn by both men and women in Ancient Rome ...
s, floral print dresses, midi and maxi skirts,
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
jackets,
western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garmen ...
s, red and blue geometric print blouses, patterned and solid colored tights,
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
,
jogger pants Sweatpants are a casual attire, casual variety of soft trousers intended for comfort or sportswear (activewear), athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealan ...
, flat boots, stiletto shoes, Nike Tempo shorts, pastel and neon colored shorts, ballet flats, and combat boots. Popular colors from 2015 to 2016 included mauve, cream, eggplant, lime green, and warm grey. In the UK, modestwear combined with elements of hip-hop fashion became popular among many young Muslim women, with long skirts decorated with lace and beaded embroidery, colourful floral
hijab In modern usage, hijab ( ar, حجاب, translit=ḥijāb, ) generally refers to headcoverings worn by Muslim women. Many Muslims believe it is obligatory for every female Muslim who has reached the age of puberty to wear a head covering. While ...
s, halal cosmetics free from animal products, knee length grey cardigan sweaters worn over
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
, white
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s worn with baggy pants,
keffiyeh The keffiyeh or kufiya ( ar, كُوفِيَّة, kūfīyah, relating to Kufa, link=no), also known in Arabic as a ghutrah (), shemagh ( '), (), in Kurdish as a Shemagh ''(''شه‌ماغ'')'' or Serwîn (سه‌روین) and in Persian, as a ...
s worn as headscarves, black satin gowns worn with a long
shawl collar Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing ...
overcoat, purple kaftan dresses worn with
high heeled shoes High-heeled shoes, also known as high heels, are a type of shoe with an angled sole. The heel in such shoes is raised above the ball of the foot. High heels cause the legs to appear longer, make the wearer appear taller, and accentuate the ...
, and abayas with retro 1980s inspired
zigzag A zigzag is a pattern made up of small corners at variable angles, though constant within the zigzag, tracing a path between two parallel lines; it can be described as both jagged and fairly regular. In geometry, this pattern is described as a ...
patterns. Continuing on from the late 2000s,
Fashion in India India is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 1980s and the 1990s saw a spurt of growth. This was the result of increasing expos ...
moved away from
traditional clothes A tradition is a belief or behavior (folk custom) passed down within a group or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examples include holidays or ...
like the
saree A sari (sometimes also saree or shari)The name of the garment in various Languages of South Asia, regional languages include: * as, শাৰী, xārī, translit-std=ISO * bn, শাড়ি, śāṛi, translit-std=ISO * gu, સાડી ...
and glamorous
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
style dresses in favor of a more Westernized style that incorporated navy pants, blazers,
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s, waistcoats and androgynous military jackets. Popular casual footwear included leather
dress boot Dress boots are short leather boots typically worn by men. Built like dress shoes, but with uppers covering the ankle, versions of the boots are used as an alternative to these in bad weather or rough outdoor situation, and as a traditional option ...
s,
stiletto A stiletto () is a knife or dagger with a long slender blade and needle-like point, primarily intended as a stabbing weapon.Limburg, Peter R., ''What's In The Names Of Antique Weapons'', Coward, McCann & Geoghegan, , (1973), pp. 77-78 The stile ...
heels, platform sandals, and open toe pumps. Cream, grey, blue and orange Kurta dresses with side slits decorated with pink or purple embroidery and synthetic jewels were worn with jeans or leggings,
T shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...
s, tank tops and
bat wing Bats are mammals of the order Chiroptera.''cheir'', "hand" and πτερόν''pteron'', "wing". With their forelimbs adapted as wings, they are the only mammals capable of true and sustained flight. Bats are more agile in flight than most ...
sleeve blouses were paired with traditional silk
salwar Salwar or Shalwar is cloth worn from the waist to the ankles, covering both legs separately. It is the lower-garment of the Shalwar kameez suit which is widely-worn in South Asia. It is known for its lively hues, rich fabrics, and embroidery. It ...
pajama Pajamas (American English, US) or pyjamas (English in the Commonwealth of Nations, Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as night ...
s or short shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelry.


Mid 2010s (2013–2016)


Monochromatic and printed clothing

By the mid-2010s, neon colors were out of style in Europe, America, and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades of
gray Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...
, and
charcoal Charcoal is a lightweight black carbon residue produced by strongly heating wood (or other animal and plant materials) in minimal oxygen to remove all water and volatile constituents. In the traditional version of this pyrolysis process, cal ...
first on the catwalk, and later as street fashion. Black and white
Polka dot Red polka dots on a yellow background Girl wearing polka dot dress Polish ceramics German ceramics Polka dot is a pattern consisting of an array of large filled circles of the same size. Polka dots are commonly seen on children's clothing, ...
dresses underwent a revival in China and North Korea. This trend had spread to Middle Eastern countries like
Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
,
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
and the
United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
by 2016, with Italian brand
Dolce and Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetic ...
launching a range of black and white
hijab In modern usage, hijab ( ar, حجاب, translit=ḥijāb, ) generally refers to headcoverings worn by Muslim women. Many Muslims believe it is obligatory for every female Muslim who has reached the age of puberty to wear a head covering. While ...
s and abayas decorated with lace daisies, roses and lemons. Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, lace
blouse A blouse (blau̇s, 'blau̇z, ) is a loose-fitting upper garment that was worn by workmen, peasants, artists, women, and children.The Concise Oxford English Dictionary It is typically gathered at the waist or hips (by tight hem, pleats, parter ...
s, jackets and dresses with peter pan collars, white
Adidas Superstar The Superstar is a style of a low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. The low-top shoe was originally released as a low-top version of the Pro Model basketball shoe. The design is n ...
sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
with black or gold stripes, houndstooth or geometric patterned blazers, black or nude slip dresses, T-shirt dresses, white babydoll dresses, bodycon midi dresses, black and white striped " Beetlejuice" style
slim-fit pants Slim-fit pants or skinny jeans (when made of denim) are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style includ ...
, long black velvet blazers decorated with silver braid,
tuxedo Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal element fo ...
jackets (often having contrasting black velvet or satin lapels), crop tops, oversized coats, striped culottes, loose Capri pants and
palazzo pants Palazzo pants ( en-GB, palazzo trousers, Indian English: pantada) are long women's pants cut with a loose, extremely wide leg that flares out from the waist. Palazzo pants are popular as a summer season style, as they are loose and tend to be fl ...
, patent leather
gladiator sandals Caligae (Latin; singular ) are heavy-soled hobnailed military sandal-boots that were worn as standard issue by Roman legionary foot-soldiers and auxiliaries, including cavalry. History Caligae (singular ') are heavy-duty, thick-soled o ...
,
romper suit A romper suit, usually shortened to romper, is a one-piece or two-piece combination of shorts and a shirt. It is also known as a playsuit. Its generally short sleeves and pant-legs contrast with the long ones of the adult jumpsuit. History R ...
s, sheer black tops worn over
bra A bra, short for brassiere or brassière (, or ; ), is a form-fitting undergarment that is primarily used to support and cover breasts. It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appear ...
lettes,
puffer jacket The down jacket, known more commonly in the fashion industry as a puffer jacket or simply puffer, is a quilted coat which is insulated with either duck or geese feathers. Air pockets created by the bulk of the feathers allow for the retention of ...
s and vests, knee-length skirts, pencil skirts, black and white geometric printed leggings, and cuffed boyfriend jeans. Denim declined in popularity in the US, with black or grey yoga pants, leggings, and slim-fit
jogger pants Sweatpants are a casual attire, casual variety of soft trousers intended for comfort or sportswear (activewear), athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealan ...
replacing them. From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.


Costume jewelry and onesies

Loom band Rainbow Loom is a plastic tool used to weave colorful rubber and plastic bands (called loom bands) into decorative items such as bracelets and charms. It was invented in 2010 by Cheong Choon Ng in Novi, Michigan. Description The Rainbow Loom i ...
s, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad. In France, Ireland and America, 1990s-inspired
Choker A choker is a close-fitting necklace worn around the neck, typically 14 inch to 16 inch in length. Chokers can be made of a variety of materials, including velvet, plastic, beads, latex, leather, metal, such as silver, gold, or platinum, etc. The ...
necklaces featuring colored glass beads, silver chain link, artificial diamonds,
Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...
crystals, lace, velvet, and black or red leather had returned to popularity. By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder". Small and dainty jewelry replaced the large amounts of bracelets and statement necklaces that were popular at the beginning of the decade. Another brief fad of the mid-2010s included the unisex
onesie suit A onesie () is a type of a loose-fitting casual jumpsuit for adults made of knit cotton (as used in sweatshirts), fleece, or chenille. They are mostly intended as loungewear or sleepwear, but have gained significant popularity as stylish str ...
(like One-piece). Originally envisioned as pajamas, onesies were often purchased as a gag gift, and worn as casual streetwear by some younger women in the UK, Australia, and the US, including
Amy Childs Amy Andrea Childs (born 7 June 1990) is an English television personality and model. She appeared in the first two series of the ITV2 reality series ''The Only Way Is Essex'', and subsequently starred in her own reality series '' It's All About ...
,
Kourtney Kardashian Kourtney Mary Kardashian (born April 18, 1979) is an American media personality and socialite. In 2007, she and her family began starring in the reality television series ''Keeping Up with the Kardashians''. Its success led to the creation of ...
, and Holly Carpenter.


Hippie and grunge influences

The early to mid 2010s witnessed a revival of grunge fashion in America with more of an "edgy" interest of denim ripped jeans and jackets, ripped jackets, flannels, animal print coats, printed t-shirts which were frequently color or stone faded, black combat boots, biker boots, and leather motorbike jackets. Beginning in 2013, there was a revival of late 1960s and early 70s bohemian fashions in the US, UK, India, and France, notably of bell bottom style pants, Birkenstocks, gypsy blouses,
palazzo pants Palazzo pants ( en-GB, palazzo trousers, Indian English: pantada) are long women's pants cut with a loose, extremely wide leg that flares out from the waist. Palazzo pants are popular as a summer season style, as they are loose and tend to be fl ...
, dresses with cutouts, lace-up tops, crocheted crop tops, sweaters and halternecks, and Brigitte Bardot, Bardot off the shoulder tops. The lace up trend was also highly popular with footwear, largely because of Tunisian shoe designer Azzedine Alaia. In America, women favored white, black, camel, warm grey, or blush sweater dresses, thin turtlenecks popularized by The Kardashians, catsuits, jumpsuits, playsuits or rompers, high necked Victorian inspired lace dresses, and leather, tan, or olive green duster coats. Solid
wedge heel A wedge is a triangular shaped tool, and is a portable inclined plane, and one of the six simple machines. It can be used to separate two objects or portions of an object, lift up an object, or hold an object in place. It functions by converti ...
s, Stuart Weitzman knee boots, platform shoes and Poly(methyl methacrylate), perspex heels, also known as the "nothing shoe" became a popular trend in 2016.


Late 2010s (2017–2019)


1970s revival

From 2017 to 2021, the brightly colored beige, red, green, brown and orange 1970s revival fashions began to replace the grey and monochromatic 1990s inspired streetwear in Britain, India, North America and France. Particularly popular were the sheepskin coats, moon boots, flared double breasted trouser suits in black, purple, pink, cream, grey, and navy blue tartan, baggy floral maxi dresses, blue gingham dresses, applique cropped wide leg jeans, denim jackets with embroidered red roses, multicolored tie dye skirts, baby blue and China print dresses worn with black tights, pale denim shirt dresses worn unbuttoned over blouses and light wash jeans, white sneakers, leopardskin coats,
Marks and Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
gold dresses with bows, distressed jeans, peacoats, brown granny boots, neon green, tangerine, or pale dusky pink midi-dresses, white peplum dress, peplum dresses reminiscent of those worn by Princess Leia,
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral print shirt dresses, loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by Kate Moss, mandarin collar tops, purple dresses with puffball sleeves, leather or PVC miniskirts, translucent yellow or orange cold shoulder blouses, oversized paisley (design), paisley, suede or black vinyl handbags, embroidered long sleeve T-shirts, throws, Cowichan sweaters, fringed shift dresses, wraps, gold brocade blazers, ponchos, fur lined parkas, silver sequined cocktail dresses, denim skirts, geometric print blouses, floral Brigitte Bardot minidresses and blouses with flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha shirts, leather shacket, safari blazers, jumper (sweater), jumper dresses, slim fitting capri pants, babydoll dresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants, cold shoulder tops, peasant blouses, oversized hoop earrings, velvet blazers and dresses in pink, cobalt blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool coats, hot pants, tunics, army green parkas, rainbow striped sweaters, sunflower print maxi dresses, PVC jackets, black velvet Nehru jackets with gold braid, ghillie brogues, ghillies, Grecian sandals, red, white, salmon, lavender or orange crocheted jumpers, and Swedish Fjällräven Kånken rucksacks in colors such as mustard, navy, forest green, and dusty pink. Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized Paul Revere, Revere Collar (clothing), collars reminiscent of disco fashion. The pantywaist tops previously fashionable as sportswear (fashion), sportswear in the late 1970s and early 1980s, started to commonly replace T-shirts in the UK, US and South Africa, especially among pop stars and models like
Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model and philanthropist. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-ea ...
, Emily Ratajkowski, Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
and Chicago Bulls jerseys. By way of Alessandro Michele of
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
's creative direction, flat mule (shoe), mule shoes, clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn by Barbie dolls started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining. Another emerging trend of 2018–19, popularized by Calvin Klein, Coach (brand), Coach, Alexander McQueen and Tommy Hilfiger, took inspiration from 1970s blue collar Americana (culture), Americana, especially the clothing worn by Motorcycle, biker chicks, cowgirls, heavy metal fashion, hard rock fans, and small town inhabitants of the "American heartland". Faded red, pale blue, black, and off white were particularly desirable colors. Common items in Britain and America included pale denim jeans, Mom jeans, "mom" jeans, stacked waist denim, skirts and jackets, black or white clutch bags, Western shirts, jackets dresses, and even Sneakers (footwear), sneakers with Old West inspired floral embroidery, capri pants, suede fringed bags, Khloe Kardashian's Good American brand jeans, black or dark blue denim miniskirts, dungaree (fabric), dungarees, shortalls, oversized silver belt buckles, 90s inspired scrunchies worn in the hair and as a wristband, biker jackets in black, grey or brown, bandanas, red or blue gingham skirts and primark dresses, black dresses and sweaters with Flag of the United States, stars and stripes motifs, black or white T-shirts, sandals decorated with black, white and orange beads, low cowboy boots, white shoes, black
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s, and shirts featuring graffiti, throwback style, throwback sports logos, rose motifs, vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garish Ed Hardy designs of the early 2010s.


Mature look

By 2017, it had also become fashionable for younger middle-class women in Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and Finland to wear more "grown up" or normcore styles, in reaction to the previous mismatched hipster fashions and the athleisure trend of 2014 which mixed traditional formal wear with high end sportswear (fashion), sportswear. Longer plaid skirts, billowing white blouses, vintage sheer black stockings with garterbelts, bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, long powder blue coats worn with matching pillbox hats, traditional style wool or silk scarves, blue or red paisley Nehru collar coats of the type popularised by Zara (brand), Zara, nude pantyhose, bows similar to those worn by Margaret Thatcher, black velvet, blush and blue denim mule (shoe), mule slippers with bows, and baggy black capri pants became popular in the UK in response to perceived sexualised and misogynistic dress codes in many workplaces (especially the high heel policy, compulsory wearing of high heels), and also due to the influence of Kate Middleton and celebrity early adopters like Victoria Beckham who sought a more professional looking image in the winter of 2016. Skinny jeans began to be replaced by straight leg jeans designed to follow the contours of the body, and other accessories that declined in popularity included chokers, gaudy brand labels, ripped jeans, patches, and pin badges due to their childish connotations.


Men's clothing


Early 2010s (2010–2012)


Neon colors

Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones. Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as Polo Ralph Lauren and J Crew being well favored. Popular tops for men aged 20–50 included
shawl collar Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing ...
cardigans, V-neck T-shirts,
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
denim work shirts, cable knit Sweater, pullovers, Tartan flannel Western shirts with snap fastenings,
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
style padded tartan overshirts in red, navy blue or dark green, throwback uniform, throwback basketball or baseball uniforms, denim jackets, Aloha shirts, overcoat, car coats, 1930s style linen sportcoats, brown or black brogues, and black
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s like the Schott NYC, Schott
Perfecto motorcycle jacket Perfecto is a secondary brand of "lancer fronted" leather motorcycle jackets designed by Irving Schott and manufactured by American clothing company Schott NYC. The first jacket was introduced in 1928,Fashion in Popular Culture: Literature, Me ...
.


1990s revival

In the summer of 2011, 1980s and 1990s in fashion, 1990s inspired fashion made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a stone wash or
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
, shorter 7, 6, and 5 inch inseam shorts from mid 2010s on, shirts with
Aztec The Aztecs () were a Mesoamerican culture that flourished in central Mexico in the post-classic period from 1300 to 1521. The Aztec people included different Indigenous peoples of Mexico, ethnic groups of central Mexico, particularly those g ...
patterns, Maya civilization, Mayan patterns, camouflage prints or 19animal prints, flannel shirts, high tops, high top sneakers, Snapback (hat), snapback hats, and gaudy wristwatches. In the Americas, the trend caught on in both Summer 2011 and Spring 2013. The 1990s in fashion#Grunge look, Grunge look had made a comeback due to the influence of Steves Peeps, an artist from Boston. upper items of clothing include bomber jackets, black leather jackets, crombie (clothing), crombie overcoats, padded tartan overshirts, crewneck sweatshirts, oversized flannel shirts, throwback uniform, throwback basketball or baseball uniforms, and
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
Nantucket Reds. Other popular accessories of the early to mid 2010s included
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, The Timberland Company, combat boots, Chuck Taylor All-Stars, Converse All Stars, Sperry Top-Siders, Ugg boots, Nike Elite crew socks, Snapback (hat), snapback hats,brown Oxford shoes, and classic Nike trainers. Maroon
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s and ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of the University Athletic Association of the Philippines, UAAP Games athletes.


Business casual

The business casual look of the 1990s and early 2000s remained common in many parts of the Americas, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace. The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention. This contrasted to Britain, Italy, Europe, and parts of the US, where more formal ''Mad Men''-inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s. At this time, tweed cloth sportcoats became acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s, sometimes with contrasting lapel piping.


Mid 2010s (2013–2016)


Workwear and luxury sportswear

From 2013 to 2015, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, and incorporated elements of hip-hop fashion, luxury fashion, sportswear (fashion), sportswear, athleisure and skater apparel. Bright colors, studded belts and retro styled graphic prints (especially 1960s–80s advertising logos, classic rock bands, and the loud Ed Hardy shirts) went out of style in favor of plain black, white, beige, taupe,
gray Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...
, marl, Burgundy (color), burgundy, and various shades of dark green. Common clothing items in the Americas, Britain and Russia included tailored marl sweatpants, jersey shirts, chunky hiking boots with thick soles, bomber jackets, hoodies with Cyrillic lettering, shirts with constructivism (art), constructivist motifs, fake fur, tracksuits, leather jackets, denim jackets, DHL T-shirts, thick oversized anoraks, unstructured blazers, double-breasted sportcoats, shorts riding above the knee (toward a 5" inseam, down from 15"), drop crotch pants, slim fitting Sweatpants, jogger pants, and deep red, gold, white, black and silver high tops. Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014. From 2013 to 2016, workwear became a significant trend in Britain, Ireland and the Americas. Besides the cardigan sweaters, knit caps, flat caps, dark denim jackets, waxed jackets, yellow fishermens macs, and flannel shirts previously popularised by indie kids, Grenson brogue shoe, brogues, oxblood Red Wing Shoes, Red Wing work boots and the Grandfather shirt, grandfather collar shirt emerged as a semi-casual fashion item in western cultures. In China and Europe, retro feiyue martial arts sneakers in red, white and blue made a comeback. Common accessories include Ray-Ban wayfarer (glasses), wayfarer sunglasses, Paisley (design), paisley scarfs, teashade glasses, Tortoiseshell material, tortoise shell glasses, snake skin or plaited leather belt (clothing), belts, flat caps, newsboy caps, bum bags, trilbys, and pork pie hats.


Formal business wear

In the UK, Italy, Australia and US, many professional men wear grey mohair or houndstooth office suits, usually with two-button fastening, a single vent, and narrow lapels inspired by the American TV show ''Mad Men'', ''Hannibal (TV series), Hannibal'', and Daniel Craig as James Bond. Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, the waistcoat made a comeback as part of the three piece suit in Europe and the US. In the early 2010s these suits were mostly charcoal grey, shiny suit, shiny steel grey and silver (especially in Australia and America), but by 2014 these were joined by air force blue, navy blue, midnight blue, and sky blue. In the UK, US and Germany, the suits of the mid-2010s often featured checks, houndstooth, Glen plaid, bird's eye, Prince of Wales plaid cloth, or windowpane tweed, and the stripes on Pinstripes, pinstripe suits became narrower and more closely spaced. Popular footwear of spring 2016 included round toed Oxford shoes, loafers, and Chelsea boots. Thin ties remained the norm, but the simple notch lapels of 2010 were increasingly replaced by
shawl collar Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing ...
s and peak lapels on single breasted three piece suits. By 2016, the black and silver digital wristwatches of the early 2010s had gone out of style among professional men in favor of classic oversized analog wristwatches with round black, gold or white faces and traditional brown, tan or black leather straps. Continuing on from the 2000s, fur ushanka and Astrakhan caps were often worn at wintertime formal occasions in Russia, Georgia, Kashmir, and Pakistan as both a symbol of national pride, and as a means of rejecting the excesses of Westernising globalization. In Afghanistan and Uzbekistan, however, the wearing of traditional dress such as the Astrakhan cap, kurta and
pajama Pajamas (American English, US) or pyjamas (English in the Commonwealth of Nations, Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as night ...
began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against Hamid Karzai's regime.


African fashion

The mid-2010s witnessed the beginnings of Africa's own haute couture due to increased restriction on secondhand mitumba clothing in Kenya and Uganda. Contemporary clothing in Africa is often cut to unisex Western patterns but uses indigenous fabric associated with folk costume, such as a sportcoat made from striped kikoy fabric, a shirt made from kente cloth, or the silk Madiba shirts popularised in South Africa by Nelson Mandela. At the same time, some aspects of traditional attire such as wooden jewelry or the Dashiki were worn by expatriate Africans in the West, African Americans, and some liberal white Americans. In South Africa and the Congo, Dandies known as sapeurs and swenkas began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the fedora, Spats (footwear), spats, bowtie and cane.


Late 2010s (2017–2019)


Relaxed look

By November 2018, fashion designers in the US and other countries began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear (fashion), sportswear. Brown replaced black as the most popular color for
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black or white leather hi-tops, The Timberland Company, Timberland boots, navy blue wool coach jackets, graphic print tees featuring a small statement design, dark flannel sportcoats, cambric shackets, or camouflage jackets layered over cardigan sweater, cardigans or Alpine patterned sweaters, and white Adidas sneakers. From 2018 to 2020, baggy pants, baggy cargo pants with external pockets were reintroduced, skate shoes declined in popularity, and long tweed (cloth), tweed coats became popular. In the American workplace, brown suits made a comeback, unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s. Wide neckties (frequently in patterned paisley (design), paisley silk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid-2000s, and polo shirts or turtlenecks became an acceptable substitute for dress shirts.


1970s and Britpop influences

Beginning in March 2017, clothing inspired by 1990s Britpop, mod revival and 1970s fashion became popular among young men in the US, UK, Australia, Canada, Ireland, Italy, Hong Kong, and France, especially in beige, cream, sand, orange, blue, brown, dark green, ecru, red, pistachio, and complementary neutral tones. Desirable items included suede cowboy boots and winklepickers, stone grey suits with Teddy Boy inspired velvet shawl collars, retro black and red Sneakers (footwear), sneakers, Chelsea boots with contrasting red and blue elastic, striped dress shirts, sailor T shirts with vertical navy blue stripes, tropical print shirts, navy and red track jackets, two button cream
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s, corduroy sportcoats worn with turtle neck sweaters, double breasted navy blue or herringbone (cloth), herringbone tweed overcoats with
shawl collar Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing ...
s, six button polo shirts, natural suede chukka boots, sunflower print button-down shirts, white T-shirts with orange and blue color blocks, turquoise dip dye swimshorts, military chic parkas, wool overcoats, red Superdry parkas with fur hoods, navy blue straw trilby hats, short sleeved cardigans, red
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, houndstooth or Prince of Wales check sportcoats, pants with a contrasting red stripe, lightweight nautical inspired navy peacoats, embroidered silk souvenir jackets featuring birds, skulls, dragons or tigers, bomber jackets with orange linings, Converse modern sneakers in silver, red, royal blue, or green, muted Aloha shirts worn over plain T-shirts, brown flying jackets, corduroy pants, beige anoraks, pale denim slim-fit jeans and chinos, checked button down shirts in pink, blue, orange, red, and white with oversized Cuban collars, cropped black high waisted pants, Henley shirt, Henley shirts, grey T-shirts,
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
striped polo shirts with wider collars, double strap combat boots, claret, teal, Electric blue (color), electric blue, or navy blue velvet
tuxedo Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal element fo ...
jackets, and psychedelic art, psychedelic floral print shirts frequently worn geek chic, tucked into the pants.


Children's clothing


New influences

The decade saw the rise of child influencers with parents posting pictures of young children using sponsored products such as clothing online. The birth of a new generation of the British royal family from 2013 also impacted children's fashion, with sales of garments often sharply increasing if the royal children had been pictured wearing them. Other high-profile children were also known to have an effect on the fashion industry.


Youth fashion


Hipsters, Twee and steampunks

By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige. tweed cloth, Tweed jackets, skinny chino trousers, dress boots, 2fer and layered shirts and tees, cardigan sweaters, nerdy horn-rimmed glasses, sweaters, thick wool socks, worker boots,
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
, and Knit cap, beanies replaced the winklepickers, velvet jackets, Ray-Ban Aviator, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although vintage Western shirts,
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s, military dress uniforms, homemade jewelry, and thrift store chic plaid shirts remained popular in Europe. Drop crotch pants, designed by the Danish brand Humör, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style. American Apparel made normcore a prominent aspect of hipster culture in the US from 2016 onwards. The look is based on modern business casual wear, everyday casual attire worn by older men, and the geek chic clothing worn by stereotypical nerds during the 1980s. Popular accessories include horn rimmed glasses, high waisted pants especially pleated khaki chino pants, chinos, dad hats, zip up polar fleeces, white or blue button down shirts, socks with sandals, turtlenecks, white tennis shoes, pocket protectors, leather shoes, plain sweaters in muted colors, and, for women, "mom jeans". The fanny pack accessory made a late comeback in 2018 with new packs introduced by fashion designers
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
, Prada, and
Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
. Reasons for the "belt bag" being in vogue was attributed to changing lifestyle needs that made categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season, along with a persisting taste for throwback fashion, particularly 1980s nostalgia. In the Americas, Australia and Japan, steampunk gained regional popularity among some young people aged 18–25. From 2011 to 2015, members of this subculture often combined Neo-Victorian and Elegant Gothic aristocrat clothing such as top hats, pocket watches, or (for girls) corsets, velvet or brocade dresses, brooches, and black, dark red or brown leather waistcoats, with bowties, hipster inspired beards and tweed clothing, jewelry made from brass gears, dark skinny jeans, worker boots, and flying goggles. American and Asian Steampunks sometimes incorporate pirate shirts or petticoats borrowed from fantasy or Ren-Fair Live Action Role Play, LARP, and elements of Japanese street style such as Gothic Lolita inspired short skirts, traditional silk kimonos, or parasols.


Classic preppy

During the early 2010s, American
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
guys moved away from the hip-hop influenced fake preppy, fashions of the 2000s and begun to dress in a more classic 1950s Ivy League style with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket Sweater, pullovers, wingtips, stripy polo shirts with layered shirt underneath in cooler weather, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks worn with sneakers and Sperry Top-Sider boat shoes, white casual sneakers especially from Vans and Sperrys brands, colored jeans, white Nike Elite crew socks,
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s, and khaki shorts. From the mid-2010s on, khaki shorts with shorter 7, 6, and 5 inch inseams, Sweatpants, jogger pants, and tapered chinos became popular for guys. From 2012 onwards, seersucker blazers and pants made a comeback among young American men due to a resurgence of interest in classic
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
clothing and the 1920s fashion showcased in The Great Gatsby (2013 film), The Great Gatsby. Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping, and double breasted jackets became available during the mid-2010s. Outside of the US, the Australian Olympic team received green and white candy stripe blazers for the 2016 Olympics and Toms shoes rather than the traditional dark green jackets with gold trim. Throughout the 2010s, Preppy girls wore flip flops, ballet flats, Keds worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Sider boat shoes, white casual Sperry sneakers, flat ankle boots with tights or crew or knee socks slouched down over tights, leggings, jeggings or skinny jeans, layered shirts and tees, cold shoulder tops, capri pants, ankle length pants, colored jeans, opaque or footless tights, tweed cloth or kilt, plaid skirts, skater dresses, skater skirts, baby doll dresses, cotton shorts in pastel colors, Romper suit, romper dress or romper with shorts,
Uggs Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia ...
, Hunter boots brand rain boots, leg warmers, Sweatpants, jogger pants, white or pastel colored skinny jeans, high waisted jeans, "Mom jeans, mom" jeans worn with shirt or sweater tucked in and a belt, stacked waist denim, shortalls,
railroad stripe Seersucker or railroad stripe is a thin, puckered, usually cotton fabric, commonly but not necessarily striped or chequered, used to make clothing for hot weather. The word originates from the Persian words and , literally meaning "milk and ...
blouses, knee socks, flat knee high riding boots with knee socks visible at top, flat ankle boots with visible slouched knee socks, jeggings, capri or ankle length
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
worn with shorts, dresses and skirts, oversized sweaters, bike shorts with or without lace trim worn with long shirts or under shorter skirts or dresses, 3/4 length sleeved shirts, tees and polos layered with a long sleeved shirt in cooler weather, Nike Tempo shorts, Nike Elite crew socks, and crew neck sweatshirts bearing the name and crest of the school or college. The British equivalent of preppies, known as Sloane rangers, dressed similarly, by combining traditional British upper class fashions such as tweed cloth sportcoats, white pants, jodhpurs, barbour jackets, practical knitwear,
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
clothing, or strings of pearls with androgynous and revealing tailoring inspired by reality TV stars and supermodels like Cara Delevingne, including PVC skirts, lace blouses, designer brand sneakers, or cropped blue and white cardigans that exposed the stomach.


Skater and sneakerhead fashion

In the Americas, Britain, Australia, Ethiopia and the Philippines, many skater subculture, skaters wore designer streetwear such as Sweatpants, joggers, hoodies, backwards baseball caps, and tracksuits in addition to the typical plaid shirts, ripped jeans and trucker hats. Common brands from 2012 to 2015 included Diamond Supply Co., Hollister, The Hundreds, OBEY (clothing), OBEY bar logo T-shirts and snapback hats, Vans, Chuck Taylor All-Stars, Converse All Stars, cannabis, camouflage or foliage print shirts, Levi's jeans, Nike, Lifted Research Group, LRG, Stevie Williams, DGK,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
Skateboarding and Originals apparel and shoes, and T-shirts featuring the Santa Cruz Skateboards screaming hand, eyeball, "cartoon grotesque" faces, Black Madonna, or Slasher cartoon character. In the Americas, Malaysia, India, and China, an offshoot of the skater subculture, known as "sneakerheads", dress similarly. Common mid-2010s sneakerhead apparel includes Nike Air Jordans, Air Yeezys, Converse Moderns, Nike SBs, DC Spartans, Supra (footwear brand), Supra Sky-Tops, Vans, designer sportswear (fashion), sportswear, True Religion (clothing brand), True Religion slim fit jeans, backwards baseball caps, red high-tops with fluorescent or reflective white stars, Skullcandy headphones, leggings, slouched crew socks, and Keds (for girls), Aviator sunglasses, waffle plaid shirts, throwback uniform, throwback basketball singlets, tracksuits, Nike Elite socks, cosmic print T-shirts, hoodies, and Nixon watches. , the most desirable colors for sneakers and apparel were black, red and white due to their longstanding association with late 1980s new wave music, the Michael Jordan era of basketball, and old school hip-hop.


Scene kids and seapunks

From 2010 to 2012, the androgynous Scene (subculture), scene subculture (also known regionally as "Shamate" and "Coloridos") remained common in the West Coast United States, Europe, Australasia, parts of Asia, and South America, especially in the Brazilian city of Fortaleza. The style was influenced by hip-hop, emo, Japanese street style, and indie pop fashion, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers, Vans, Levi's 501 jeans, Dickies shorts, pocket watches, flannel shirts, thin Necktie, ties, Nike Elite crew socks guys and girls, Chucks, Keds, vintage tees sometimes featuring pop art designs, plain tees with contrasting edging, and Vans. Shirts and hoodies with messages such as "cool story bro" or the logos of music like Asking Alexandria, Blood on the Dance Floor (duo), Blood on the Dance Floor and Bring Me the Horizon became popular among scene kids. By 2012, many scene kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in favor of a more hardcore punk, hardcore/skate punk look with short hair, Sleeveless shirt, A-shirts, plain hoodies, combat boots, Vans, skinny jeans, and stretching (body piercing), stretched earlobe piercings. Seapunk, a fusion of scene, electronic dance music and hipster (contemporary subculture), hipster culture, began as an online internet meme before becoming a niche street fashion in Germany, Brazil and America. This movement influenced several mainstream pop and hip-hop artists during the mid-2010s, most notably Azealia Banks, Frank Ocean, and Rihanna. Seapunks often combined brightly dyed androgynous hairstyles with nautical themes such as mermaids or dolphins, plastic Ray Ban wayfarers, undercut (hairstyle), undercut hairstyles, merman hair and beards dyed blue, shell jewelry, feathers, tartan overshirts associated with the surfer subculture, 1990s inspired yin-yang T-shirts, baseball caps, tie dye, transparent plastic jackets, much green, light blue, turquoise, cyan or aquamarine (color), aquamarine clothing, smiley motifs, and red and blue 3-Dimensional images.


Hip-hop

Hip hop fans wear tactical pants, Nike sneakers and apparel, Air Jordans,
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts, Mitchell & Ness retro snapbacks, True Religion (clothing brand), True Religion jeans, and goggle jackets. Retro retro 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro curved peak mid-late 1990s inspired strapback caps (commonly known as "Dad Hats"),
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. The Timberland Company, Timberlands are particularly popular in New York as a fashionable and durable shoe. By the 2010s, the boots' popularity is mainstream, and a staple in the fall and winter months. Controversially, high fashion magazines including Vogue (magazine), Vogue and Elle (magazine), Elle have credited models rather than rappers with making Timberlands fashionable. Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown (rapper), Danny Brown, and Pusha T. In the mid-2010s, dashikis became trendy in hip hop and afro-punk fashion, shown on celebrities like Beyoncé, Rihanna, Schoolboy Q, Zendaya Coleman, and Chris Brown. Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator and his group Odd Future, OFWGKTA. Models of shoes from Vans – such as the authentics, slip-ons, sk8-his, era, and "old skool" – were popularized in the hip hop community by him and Kanye West. Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher (magazine), Thrasher are popular in hip hop and street style. With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent. It typically consists of teen guys, wearing bucket hats, skinny jeans and black and white clothes with colorful computer aesthetics, Japanese lettering, or sad faces. Many features of this fashion come from the emo subculture of the previous decade.


Cholo and chicano

In Mexico and the Southwestern US during the early 2010s, many members of the cholo, chicano and lowrider subcultures combine hip-hop fashion with Western shirts, traditional charro jackets, Stetson hats, skinny jeans, and Cowboy boots with elongated toes. These 3 ft long "Mexican pointy boots," associated with Tribal-guarachero music are an extreme version of the '60s-inspired Winklepickers popular in mid-2000s Britain. By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback, together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.


K-pop

Due to the spread of the Korean Wave worldwide, millions of Asian and Asian-American youths have become consumers of K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang (South Korean band), Big Bang, Wonder Girls, Girls' Generation, or Gangnam Style singer, Psy (rapper), Psy. Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and South-east Asian countries like the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing. These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art, leather skirts, black and neon printed leggings, Sweatpants, retro joggers, short shorts, black and gold jewelry, brightly colored
tuxedo Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal element fo ...
jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.


Jejemon

During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths. The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion. These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook. They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. For the remaining years of the decade, it would drop its text messaging-centered aspect in social media and now refers to the rap-centered subculture who usually wear counterfeit hip-hop clothing.


E-Kids and VSCO Kids

From 2018 to 2020s, internet memes influenced fashion and subcultures began to emerge among teenagers and youth in the US, popularized among social media apps such as VSCO. and TikTok. The fashion choices for VSCO girls and E-Girls can be described as relaxed and easygoing, and include black oversized T-shirts in imitation of Jenna Marbles, other oversize t-shirts, sweatshirts, or sweaters, Nike athletic shorts, leggings, bike shorts with overized tops or under shorter dresses, mom jeans worn with a belt and shirt or sweater tucked in, cuffed jean shorts, jean skirts, stacked waist denim, shortalls, overalls, Sweatpants, jogger pants, Romper suit, romper dress or romper shorts, scrunchies, tights, pink blush with fake freckles, retro
sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
from the 1990s such as Vans or low-top Converse (shoe company), Converse, ballet flats, colorful socks, Nike socks, metal water bottles, chains, fishnet tops, hoodies, Crocs decorated with pins, Birkenstocks, striped sweaters, and beach-related fashion such as Daisy Dukes or shell jewelry. Environmental protection, Environmental concerns (in particular for Threats to sea turtles, sea turtle conservation) are common. E-girls and e-boys, E-Kids' fashion is described as being inspired by Skate culture, skater culture, 1990s in fashion, 1990s fashion, anime, Hip-hop fashion, hip-hop, K-pop, kpop, emo rap and Rap metal, trap metal.


2010s beauty trends


Hairstyles


Women

Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid-2000s. Many women also used hair extensions to make their hair look much longer and fuller. In America and Israel, volumized curly hair, Perm (hairstyle), perms and crimped hair were briefly fashionable from 2010 to 2012, especially in New York City. By the mid-2010s, straight and wavy hairstyles were dominant globally, especially the blonde dyed hair crimping, beach waves. Traditional and intricate styles such as a bun (hairstyle), bun, chignon (hairstyle), chignon, French twist (hairstyle), French twist, updo, crown braid, French braid, and Dutch braid inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012 to 2016. By 2013 it had become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as the pixie cut, crop (hair), crop, bob cut or the Undercut (haircut), undercut. Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2011 to 2014 it became increasingly common for Western women to dye their hair in an ombré style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe. A messy bun, often worn on the top of the head, has been popular in the late 2010s. At the beginning of the decade, Rihanna started a trend of cherry red hairstyles for black women in America. From 2012 to 2018, many African-American, Black Canadian, and Afro-Caribbean British women favored natural, Afro-textured hair and dreadlocks, opting for natural products to style their hair. Zoë Kravitz and Beyoncé helped re-popularize braided hairstyles including box braids and Fula people, Fulani braids, which the media nicknamed "Lemonade (Beyoncé album), Lemonade braids", respectively. During the mid-2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s. Cornrows which media outlets misnamed "boxer braids" due to their use by female Mixed martial arts, MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite perceived
cultural appropriation Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial when members of a dominant culture appropriate from ...
from black American women. Various variations of Bangs (hair), bangs styles remained popular throughout the decade.


Men

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts underwent a revival, with many British professionals aged 18–50 wearing businessman's haircuts with side partings, quiffs or slicked back hair. The Undercut (haircut), undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures. These gradually replaced the longer surfer hair and Harry Styles haircuts popular among teenagers and young men since 2010. In the Americas and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballer Cristiano Ronaldo. For African-American and black men in general, mohawk hairstyle, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper were popular in the early to mid 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast. Starting from late 2014, variants of tapered Dreadlocks and Hair twists hair styles became widely popular amongst many black teens and young men. From 2014 some teens and young men wore their hair in a type of Chonmage, topknot or "man bun" reminiscent of the ancient Chinese and the samurai hairstyles. This trend was popularised by British and American celebrities including actors Orlando Bloom and Jared Leto as well as footballer Gareth Bale. By 2017, the undercut hairstyle and buzzcut began to decline in the United States, partly due to the unintended popularity of these haircuts among supporters of the alt-right, such as White supremacy, white supremacist Richard B. Spencer, Richard Spencer. British hipsters frequently left their undercut unstyled in imitation of 1990s Britpop and Beatles Haircut, early Beatles haircuts. However, undercut hairstyle, undercut and buzzcut hair styles continued to predominate in Brazil, Morocco, Egypt, Uruguay, Paraguay, and Algeria in the late 2010s and 2020s in fashion, early 2020s.


Youth

For preteen and teenaged girls, and young women in higher education, the bangs (hairstyle), bangs and thin headband combination remained popular in the US and Europe for much of the decade. Dutch braids, twin French braids, side ponytails, and a single chunky side braid were popular styles for those with longer hair throughout the mid and late 2010s. Side parting was popular in America, and in 2019 ponytails with scrunchies were increasingly popular not only for sport and exercise, but also everyday especially with high ponytails, side ponytails and high buns. In the late 2010s middle veins were very popular especially in Britain, Ireland and the rest of Europe. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair were also popular styles in the US, Europe, New Zealand and Australia. In the UK, Middle East, and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among sporty male young people, teenage Irish travellers, and urban youths of Iranian and Lebanese descent inspired by The Combination (film), The Combination crime film. By 2013, a long undercut (haircut), undercut or Mohawk hairstyle, mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex and various female pop stars such as Ellie Goulding, Tess Aquarium, Miley Cyrus, or Rihanna. The emo style fringe (hair), fringes also went out of fashion around the same time. By 2015 and 2016, the ''balayage'' – a softer version off the ombré – gained popularity, as well as having a blunt haircut instead of layered hair. The lob (long bob cut) was considered a unique alternative to the long hair worn by most adolescent girls and young women in Europe. For adolescent boys and young men, in the United States, Canada, Australasia, the UK and South Korea, the Undercut (haircut), layered short hair style, the buzzcut, buzzed short hairstyle which is blended from the sides to the top, and the Blowout (hairstyle) became popular during the mid-2010s due to continued interest in 1980s and 1990s fashion. Additionally the Mod haircut, side swept bangs, the quiff, and the surfer hair, layered longer hair of the late 2000s remain fashionable among more affluent American young men.


Makeup and cosmetics

In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, this went out of fashion during the early and mid 2010s as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton, Cara Delevingne and the cast of ''The Only Way is Essex'' and ''Desperate Scousewives''. Fake tan became the norm look for young teens especially in Ireland. Multiple layers of tan would be worn to give an orange effect. In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began to emerge. Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face. The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012–13, as sported by celebrities such as Taylor Swift and Rihanna. By 2015–16, mauve and brown shades of lipstick make a comeback from the 1990s, promoted by Kylie Jenner. Dark mascara, false eyelashes, dyed hair and cheek blush were popularised by
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
social media influencers in the UK, American and Dubai such as Olivia Buckland and Huda Kattan. Unlike in previous decades, excessive use of fake-tans has become less popular in the United States, possibly due to tanning beds being linked to cancer. In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people, especially in New York City. In the late 2010s, a softer, Goth subculture, goth inspired, style of makeup came into fashion, this was called egirl makeup. This style of makeup included small, black symbols drawn under the eyes (predominantly hearts) and winged eyeliner, both of these trends drew attention to the eyes. Another part of egirl makeup was large amounts of blush all over the cheeks and nose, finished off by highlighter on the nose.


Body modifications

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers and blue collar men and women in the US, Britain, Japan, Israel, Singapore, New Zealand and Australia, especially traditional Japanese tattoos. Old school tattoos were popularised by female celebrities like Kat Von D imitating the pinup girls of the 1950s, and by men like footballer David Beckham, pop star Harry Styles or Justin Bieber aspiring for the "tough guy" look. From 2013 to 2019, the earrings, metallic bone tattoos, portraits of animals, relatives or celebrities, and tongue piercings that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as Stretching (body piercing), stretched piercings, facial tattoos popularized by rappers like 6ix9ine and Post Malone, flesh tunnels, lip piercings, and nose piercings, particularly the nose septum piercing.


Facial hair

In many Western countries, the United States, Iraq, and Eastern Europe, the growing of a Beard, full beard became a popular trend amongst young men from 2011 to 2016, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign. An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability. Beards remained common for much of the mid to late-2010s, but by the end of 2016; many men favoured shorter, neatly-groomed styles. In the UK, facial hair is even more prevalent among younger British men. More than six in ten (61%) 18–39 year olds in March 2017 said they had some form of facial hair, compared to 43% back in 2011.


Exhibitions


2010

* "American Woman: Fashioning a National Identity" May 5 until August 15 at the Costume Institute at Metropolitan Museum of Art in New York City (Drawn form the costume collection of the Brooklyn Museum which was transferred to the Metropolitan Museum in 2008).


2011

* "Daphne Guinness" curated by Daphne Guinness and Valerie Steele September 16 until January 7, 2012, at the Museum at FIT in New York City. * "Alexander McQueen: Savage beauty" May 4 until August 7 at the Costume Institute at the Metropolitan Museum of Art in New York City. * "Vivienne Westwood, 1980–89" March 8 until April 2 at the Museum at Fashion Institute of Technology, FIT in New York City.


2012

* "Fashion and Technology" December 4 until May 8, 2013, at the Museum at FIT in New York City. * "Elsa Schiaparelli, Schiaperelli and Miuccia Prada, Prada: Impossible Conversations" May 10 until August 19 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2013

* "A Queer History of Fashion: From the Closet to the Catwalk" September 13 until January 4, 2014, at the Museum at FIT in New York City. * "Punk: Chaos to Couture" May 9 until August 14 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2014

* "Charles James (designer), Chares James: Beyond Fashion" May 8 until August 10 at the Costume Institute at the metropolitan Museum of Art in New York City.


2015

* "China: Through the Looking Glass" May 7 through September 7 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2016

* "Manus x Machina: Fashion In An Age Of Technology" May 5 until September 5 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2017

* "Rei Kawakubo/Comme des Garçons: Art of the In-Between" May 4 until September 4 at the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York City.


2018

*"Heavenly Bodies: Fashion and the Catholic Imagination" May 10 until October 8 at the Anna Winter Costume Center at the Metropolitan Museum of Art in New York City. *"Norman Norell, Norell: Dean of American Fashion" February 9 until April 14 at the Museum of at FIT in New York City, New York.


2019

* "Thierry Mugler: Couturissime" March 2 until 8 at the Montréal Museum of Fine Arts in Montreal, Quebec, Canada. then traveled to the Musée des Arts Décoratifs, Paris from September 30. 2021 to April 24, 2022. * "Camp: Notes on Fashion" May 9 until September 8 at the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York City. * "Pierre Cardin: Future Fashion" July 20 until January 5, 2020, at the Brooklyn Museum. * "
Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses a ...
: Designer of Dreams" February 2 until September 1 at the Victoria and Albert Museum in London, United Kingdom. * "Minimalism/Maximalism" May 28 until November 16 at the Museum at the FIT in New York City, New York. * "Paris: Capital of Fashion" September 6 until January 4, 2020, at the Museum at FIT in New York City, New York. * "The World of Anna Sui" September 12 until February 23, 2020, at the Museum of Art and Design in New York City. * "In Pursuit of Fashion: The Sandy Schreier Collection" November 27 until May 17, 2020, at the Anna Winter Costume Center at the Metropolitan Museum of Art in New York City.


Gallery

File:A8134.jpg, Woman wearing popular athleisure trends. File:Bold Lipstick (Unsplash).jpg, Woman wearing makeup popular in the mid-2010s. File:Annoyed and Alone (Unsplash).jpg, Ombre hair was popular during the decade. File:Kylie Jenner2 (cropped).png, Influencer Kylie Jenner wearing make-up popular in the latter part of the decade. File:NY Fashion Week February 2017 (32806494336).jpg, Streetwear fashion in 2017. File:2013 ColognePride - CSD-Parade-2397.jpg, A woman in bra-shaped top and mini-shorts in Germany, 2013 File:Kim Kardashian Met Gala 2017.jpg, Kim Kardashian wearing an off-the-shoulder top in 2017. File:Hypebeast.jpg, Man wearing Hypebeast (subculture), hypebeast fashion. File:Blonde mother daughter with jeggings.jpg, Two women wearing flared trousers, jeggings and oversized cardigans File:Sunning in Hudson River Park jeh.jpg, Women in casual attire, casuals relaxing at a park in USA, 2010 File:Купала в Кореньских родниках 2010 06.JPG, Russian farmer family in 2010 File:Skinny jeans 02.jpg, Woman wearing colored skinny jeans File:Gentlemen's attire.jpg, Edwardian era, Edwardian-style tweed (cloth), Windowpane tweed suit worn in England in the early 2010s File:Chullo exportaciones.jpg, Peruvian hats for the American export market File:Girl wearing Sperrys.jpg, Boat shoes associated with the
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
look File:Dress and blazer.jpg, Woman wearing teal blazer and dress File:David Beckham 2012.jpg, David Beckham sporting an undercut hairstyle, 2012 File:Obama family Easter 2013.jpg, President Barack Obama and family in 2013 File:Yulia Tymoshenko, 2010.JPG, Braided hair is popular in Europe, especially in France, Ukraine and Russia. File:Oxfordian with Bowler Hat 02.jpg, Bowler hat worn by an increasing number of British professionals File:Minor pollutants.jpg, Scene kid with short Hardcore punk#Clothing style, hardcore punk-inspired hair File:Unteres Rheinwerft Düsseldorf 2011.jpg, German woman wearing hooded fur coat File:Pippa Middleton Prince Philip.jpg,
Pippa Middleton Philippa Charlotte Matthews (née Middleton; born 6 September 1983) is an English socialite, author and columnist. She is the younger sister of Catherine, Princess of Wales. Born in Reading and raised in Bucklebury, Berkshire, Middleton attende ...
's form-fitting dress caused a sensation at the wedding of Prince William and Catherine Middleton File:Young Somali man 2.jpg, Somali man wearing waistcoat, tuque and polar fleece File:Ed Hardy Children models.jpg, Ed Hardy clothes popular among men, women and children from 2008 to 2012 File:Cardy.JPG, Man wearing
shawl collar Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing ...
cardigan and hipster-inspired beard File:Boneca caminhando pela SPFW @ São Paulo Fashion Week em Junho de 2011.jpg, Brazilian hipster girl wearing leg warmers and knitted sweater dress, also sporting vibrant hair File:Two Step.JPG, American teenager with hi-top fade and distressed
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
denim vest File:Banda Restart e Amigo.jpg, Brazilian indie pop group Restart (band), Restart wearing "colorido" fashion, popular for most of the early 2010s in Brazil File:Ines Sainz.jpg, Sports anchor wearing little black dress and knee-high boots, Mexico, 2010 File:The Prince and Princess of Monaco with Hermann Bühlbecker and Karl Lagerfeld.jpg, German fashion designer
Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...
, 2011 File:World Steam Expo PS.jpg, Girl wearing steampunk costume, including goggles and pith helmet File:Woman in a red miniskirt and green cardigan crop.jpg, Woman in a red miniskirt and green cardigan crop, 2012 File:Skinny jeans street style à Strasbourg octobre 2013.jpg, Various slim-fit jeans worn by men File:Smart Casual Dress Example.jpg, An example of Smart Casual Dress File:Sameera Reddy From The Sameera Reddy at Auto Expo (6).jpg, Indian actress Sameera Reddy wearing contrasting black and white top File:02014. Wickerman Fest at Kiczera Hill in Wola Sekowa (Slow Fashion).jpg, Polish women wearing boho-chic, boho- or hippie-inspired dresses, floral prints and peasant blouses, 2014 File:Hyozu-jinja 兵主神社例祭(西脇市黒田庄町岡)2011.10.9 DSCF1106.jpg, Gyaru fashion in Japan, 2011 File:Lisboa 2012 - People - XXX (7672031984).jpg, Girl in microskirt, Lisbon, 2012 File:Bearded man in Portugal.jpg, Portuguese hipster, 2014 File:Hoodie self.JPG, A man wearing pullover hoodie and a snapback cap in 2015 File:Jean Jacket with a Black Floral Romper, Black Tights, and Cutout Boots.jpg, A woman wearing a jean jacket in 2015 File:Men's Polo Shirts 2015.JPG, Men's polo shirts in more muted colors, 2015 File:Woman in a White Crop Top.jpg, A young woman in a white crop top, 2015 File:Petite Panoply- Trip to Cumberland Island, Georgia (20775335400).jpg, Tourist couple wearing casual clothes in Georgia (U.S), 2015 File:Ben-Froyo.jpg, Example of Lumbersexual fashion, 2016 File:Pork-pie hat.jpg, American man wearing a boater hat in 2017 File:African-American man wearing fedora.jpg, Man wearing fedora hat, 2017 File:Athleisure-wear.jpg, Athleisure fashion, 2017 File:Mexican university student fashion 2017.jpg, Mexican student wearing a casual outfit: a jacket, black jeans and Slip-on shoe, loafers, 2017 File:Lars Jacob's kaftan & coat 2018.jpg, Robe and kaftan ''for slightly overweight gentleman'' in Götgatan of Stockholm, 2018 File:Jan Erik Vold Djangofestivalen 2019 (200429).jpg, Norwegian man in slim fitting velvet jacket, 2019 File:Egyptian2010s.jpg, Egyptian man wearing a sports shirt and a hat, 2019 File:Lightning presentation Wikipedia Day Chicago 4.jpg, American man wearing a slim-fitting flannel shirt, a beard, and an undercut, 2019. Sleeve tattoos can be seen. File:Woman in bikini top & jeans tabling at Cal Day 2010.JPG, Woman wearing bikini top and jeans in USA, 2010.


See also

*2000s in fashion *2010s *2020s in fashion *Anti-fashion *Fashion and clothing in the Philippines *Fashion design *
Fashion in India India is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 1980s and the 1990s saw a spurt of growth. This was the result of increasing expos ...
*History of Western fashion *Indie culture *Skate culture *Vintage clothing


References


Further reading


Mexico's hottest fashion craze: 'Narco Polo' jerseys
{{2010s 2010s fashion, 2010s decade overviews