The 41st Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

held on June 10, 2010. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry.

Winners selection

The winners are chosen from the Top 10 Philippine films of 2009, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances.

Awards ceremony

On June 10, 2010, at Carlos P. Romulo Auditorium,

RCBC Plaza RCBC Plaza is an office skyscraper complex located in Makati, Philippines. It is home to the offices of the Rizal Commercial Banking Corporation (RCBC) and is composed of two buildings: the taller RCBC Plaza Yuchengco Tower and the smaller RCBC Pla ...

, Ayala Avenue in

Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...

, the 41st Box Office Entertainment Awards night was held."ABS-CBN big winner at GMMSF Entertainment Awards"
''ABS-CBN News''. Retrieved 2014-05-21."41st Box Office Entertainment Awards 2010 Winners"
''Dan Broadcasting Company''. Retrieved 2014-05-21.

Awards

Major awards

*Box Office King & Queen – John Lloyd Cruz and

Sarah Geronimo Sarah Asher Tua Geronimo-Guidicelli (, , born July 25, 1988) is a Filipino singer, performer and actress. Geronimo rose to prominence after winning the television singing contest '' Star for a Night'' earning her a recording contract with Vi ...

(''

You Changed My Life ''You Changed My Life'' is a 2009 Filipino romantic comedy film directed by Cathy Garcia-Molina and starring John Lloyd Cruz and Sarah Geronimo. It is the sequel to the 2008 film ''A Very Special Love''. It received an “A” rating from the C ...

'') *Male Concert Performer of the Year –

Martin Nievera Martin Ramon Razon Nievera (; born February5, 1962) is a Filipino-American singer and television host. In his career spanning more than three decades, Nievera has garnered eighteen platinum, five double platinum, three triple platinum, and one ...

*Female Concert Performer of the Year –

Pops Fernandez Maria Cielito "Pops" Lukban Fernandez (born December 12, 1966) is a Filipina singer, entertainer, entrepreneur, TV host and actress. Dubbed as The Philippines Concert Queen in which for the last Four decades she has performed Internationally ...

*Male Recording Artist of the Year –

Gary Valenciano Edgardo Jose Santiago Valenciano (, born August 6, 1964), also known as Gary V., is a Filipino singer-songwriter, dancer, musician, actor, music producer and television host. Valenciano has released 39 albums, and won the Awit Award for "Bes ...

*Female Recording Artist of the Year –

Nina Nina may refer to: * Nina (name), a feminine given name and surname Acronyms *National Iraqi News Agency, a news service in Iraq * Norwegian Institute for Nature Research, on the campus of Norwegian University of Science and Technology *No income, ...

Film and Television category

*Film Actors of the Year – John Lloyd Cruz and

Luis Manzano Luis Philippe Santos Manzano (; born April 21, 1981), also known by his nickname Lucky, is a Filipino-American TV host, actor, comedian, VJ, and model. He is the son of actors Edu Manzano and Vilma Santos. He is best known for his roles in th ...

('' In My Life'') *Film Actress of the Year – Ms.

Vilma Santos Rosa Vilma Tuazon Santos-Recto (, born November 3, 1953) is a Filipino actress, singer, dancer, TV host, producer, and politician. She served as a House Deputy Speaker since 2019 to 2022 and as the Representative of Batangas' 6th district since ...

('' In My Life'') *Film Producer of the Year –

Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...

*Film Director of the Year –

Cathy Garcia Molina Catherine Rosales Garcia-Sampana (; formerly Molina; born November 28, 1971) is a Filipino film and television director best known for directing romantic comedy and family drama films produced and distributed by Star Cinema. She has also dir ...

(''

'') *Scriptwriters of the Year – Raymond Lee, Senedy Que, and

Olivia Lamasan Olivia M. Lamasan is a Filipino people, Filipina television and film director, writer, producer, and creative consultant, known for her works such as ''Sana Maulit Muli (film), Sana Maulit Muli'' and ''Madrasta (Film), Madrasta'' which were both ...

('' In My Life'') *TV Program of the Year – '' May Bukas Pa'' (

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

) *Princess of Philippine Movies & TV –

Kim Chiu Kimberly Sue Yap Chiu (; born April 19, 1990), professionally known as Kim Chiu, is a Filipino actress, model, host, singer, dancer, and vlogger. She is currently managed by Star Magic, ABS-CBN's home-based talent agency. Recognized as one o ...

('' Tayong Dalawa'' -

) *Prince of Philippine Movies & TV –

Gerald Anderson Gerald Randolph Opsima Anderson Jr. (born March 7, 1989) is a Filipino-American actor. He is managed and under contract to Star Magic, ABS-CBN Corporation, ABS-CBN's home based talent agency. Recognized as the "Action-Drama Prince" of Philippi ...

('' Tayong Dalawa'' -

) *Promising Male Box Office Star for Movies & TV –

Coco Martin Rodel Pacheco Nacianceno (born November 1, 1981), known professionally by his stage name Coco Martin (), is a Filipino actor, director, and film producer. He is best known for playing the lead roles in ''Minsan Lang Kita Iibigin'', '' Walang H ...

(

) *Promising Female Box Office Star for Movies & TV – Angelica Panganiban (

) *Love Team of the Year –

Dingdong Dantes Jose Sixto Raphael Gonzalez Dantes III (born August 2, 1980), professionally known as Dingdong Dantes (), is a Filipino actor, television presenter, dancer, commercial model and film producer who is currently working as an employment contract, ...

Marian Rivera Marian Rivera Gracia-Dantes (; born 12 August 1984) is a Filipino recording artist, actress, and commercial model. She gained prominence as a widely-acclaimed actress for her roles in '' MariMar'', ''Dyesebel'', '' Amaya'', ''Darna'' and '' Te ...

( GMA-7) *Promising Love Team of the Year –

Enchong Dee Ernest Lorenzo Velasquez Dee (, born November 5, 1988), professionally known as Enchong Dee, is a Filipino actor, model, and swimmer. Dee is a contract artist of ABS-CBN's Star Magic. He came to prominence after starring in his first major TV ...

& Erich Gonzales (

) *TV Directors of the Year – Jojo Saguin and Jerome Pobocan ('' May Bukas Pa'' -

)

Music category

*Group Recording Artist/Performer of the Year –

Bamboo Bamboos are a diverse group of evergreen perennial flowering plants making up the subfamily Bambusoideae of the grass family Poaceae. Giant bamboos are the largest members of the grass family. The origin of the word "bamboo" is uncertain, bu ...

*Promising Male Recording/Performer of the Year –

Jericho Rosales Jericho Vibar Rosales (; born September 21, 1979), also known as Echo, is a Filipino actor. He is currently a freelance actor. Primarily a film and television actor, he is known by his stage name "Echo" cousin of Jefferson C. Rosales. He beg ...

*Promising Female Recording/Performer of the Year – Frencheska Farr *Promising Group Recording/Artist of the Year –

Pop Girls Viva Records is a Philippine record label owned by Viva Communications. Current artists * 3 Daisy / Samahang Nozomi (DONGALO WRECKORDS) * 3YO * Acapellago * Adie (O/C Records) * After 5 * ALAMAT * Alexis Navarro * ALLMO$T * Amber * Andrew ...

*Novelty Singer of the Year – Willie Revillame *Dance Group of the Year – ASAP Supahdance

Special awards

*Bert Marcelo Award –

Pokwang Marietta Subong (born August 27, 1970), known professionally as Pokwang, is a Filipino comedian, actress, television host and singer. She started in a reality show on ABS-CBN and subsequently appeared in dramas and sitcoms of the network. She a ...

*Comedy Box Office King – Vic Sotto *Comedy Box Office Queen –

Ai-Ai delas Alas Martina Eileen Hernandez delas Alas-Sibayan (born November 11, 1964), known professionally as Ai-Ai delas Alas, is a Filipino actress and comedian. She is widely regarded as the country's "Queen of Comedy" for her comedic talent and best know ...

*Global Achievement by a Filipino Artist – Brillante Mendoza *Global Achievement by a Filipino Artist –

Gina Pareño Gina Pareño (; born Geraldine Acthley; October 20, 1947) is a Filipina actress. Early life Pareño was born to a German American father and a Filipina mother. Career She started her career in the 1960s as an extra in several films and then lat ...

*Record Breaking Concert of the Year –

Eraserheads Eraserheads (sometimes stylized as ERASƎRHEADS or ƎRASƎRHƎADS) are a Filipino alternative rock band formed in 1989. With a line-up comprising Ely Buendia, Buddy Zabala, Marcus Adoro, and Raimund Marasigan, the band became one of the most ...

( Eraserheads: The Reunion Concert)

Multiple awards

Individuals with multiple awards

The following individual names received two or more awards:

Companies with multiple awards

The following companies received two or more awards in the television category:

References

{{DEFAULTSORT:Box Office Entertainment Awards, 2010 Box Office Entertainment Awards 2010 film awards 2010 television awards 2010 music awards