Brit Awards 2010 was the 30th edition of the
British Phonographic Industry
British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...
's annual
Brit Awards
The BRIT Awards (often simply called the BRITs) are the British Phonographic Industry's annual popular music awards. The name was originally a shortened form of "British", "Britain", or "Britannia" (in the early days the awards were sponsored ...
. The awards ceremony was held at
Earls Court
Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...
in London for the last time. The ceremony was broadcast live on
ITV
ITV or iTV may refer to:
ITV
*Independent Television (ITV), a British television network, consisting of:
** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
on Tuesday 16 February 2010. It was hosted by
Peter Kay
Peter John Kay (born 2 July 1973) is an English actor, comedy writer and stand-up comedian. He has written, produced and acted in several television and film projects, and has written three books.
Born and brought up in Bolton, Kay studied ...
with
Fearne Cotton
Fearne Wood ( Cotton; born 3 September 1981) is an English broadcaster and author''.'' She began her career in the late 1990s presenting various children's television shows for GMTV, CITV and CBBC. In 2007, she presented '' The Xtra Factor'', ...
doing the side of stage coverage.
ITV2
ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a ...
broadcast an after show highlights programme immediately after the main broadcast.
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
had official radio coverage throughout the day in the run up to the evening's show, with
Scott Mills
Scott Robert Mills (born 28 March 1973) is an English radio DJ, television presenter and occasional actor. He is best known for presenting the '' Scott Mills'' show on BBC Radio 1 from 2004 to 2022 and since then, on BBC Radio 2. Mills has also ...
and
Greg James
Gregory James Alan Milward (born 17 December 1985) is an English radio and television presenter, comedian and author. He is the host of BBC Radio 1's breakfast show, co-presenter on the cricket podcast '' Tailenders'' alongside Felix White and ...
on the
Red Carpet
A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recent decades been extended to use by VIPs and celebrities at formal events.
History
The earliest known reference ...
.
The ceremony was broadcast live, but with a short delay to enable any offensive language to be cut. This occurred several times during the course of the evening, most notably when Liam Gallagher collected the Best Album of 30 Years award and also during Lily Allen's acceptance speech for Best British Female.
The ITV show drew 5.8 million viewers between 8pm and 10pm, which was a 21.9% share of the evening, topping the 5.18 million (21.7%) drawn in for the 2009 ceremony, but still down on the 6.07 million (24.4%) of 2008. The ITV2 ''Brits Encore'' show at 10pm drew 776,000 viewers, a 3.8% share.
Performances
Winners and nominees
Outstanding Contribution to Music
*
Robbie Williams
Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, and achieved commercial success after launching a solo career in 1996. His debut stud ...
Multiple nominations and awards
Moments
Liam Gallagher and Peter Kay
At the 2010 Brits,
Liam Gallagher
William John Paul Gallagher (born 21 September 1972) is an English singer and songwriter. He achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009, and later fronted the rock band Beady Eye from 2009 to 2014, before starti ...
made a surprise appearance to accept his award for Best Brits album of the past 30 years. After thanking all of his former bandmates (apart from brother
Noel) and declaring his fans "the best fans in the fucking world", he gave his award to a lucky fan and hurled his microphone into the audience; a search for the microphone caused a 10‑minute delay. After walking off stage, host
Peter Kay
Peter John Kay (born 2 July 1973) is an English actor, comedy writer and stand-up comedian. He has written, produced and acted in several television and film projects, and has written three books.
Born and brought up in Bolton, Kay studied ...
reacted to Liam's actions by saying "what a knobhead".
References
External links
Brit Awards 2010 at Brits.co.uk
{{DEFAULTSORT:2010 Brit Awards
Brit Awards
Brit Awards, 2010
Brit Awards, 2010
Brit
Brit Awards
The BRIT Awards (often simply called the BRITs) are the British Phonographic Industry's annual popular music awards. The name was originally a shortened form of "British", "Britain", or "Britannia" (in the early days the awards were sponsored ...
Brit Awards
The BRIT Awards (often simply called the BRITs) are the British Phonographic Industry's annual popular music awards. The name was originally a shortened form of "British", "Britain", or "Britannia" (in the early days the awards were sponsored ...