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The 2004 United States presidential election was the 55th quadrennial
presidential election A presidential election is the election of any head of state whose official title is President. Elections by country Albania The president of Albania is elected by the Assembly of Albania who are elected by the Albanian public. Chile The pre ...
, held on Tuesday, November 2, 2004. The
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
ticket of incumbent
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
and his running mate incumbent
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
were elected to a second term, defeating the Democratic ticket of
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
, a
United States senator The United States Senate is the Upper house, upper chamber of the United States Congress, with the United States House of Representatives, House of Representatives being the Lower house, lower chamber. Together they compose the national Bica ...
from
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
and his running mate
John Edwards Johnny Reid Edwards (born June 10, 1953) is an American lawyer and former politician who served as a U.S. senator from North Carolina. He was the Democratic nominee for vice president in 2004 alongside John Kerry, losing to incumbents George ...
, a United States senator from
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
. At the time Bush's popular vote total was the most votes ever received by a presidential candidate, a total that has since been surpassed; additionally, Kerry's total was the second most. Bush also became the only incumbent president to win re-election after losing the popular vote in the previous election. Bush and Cheney were renominated by their party with no difficulty. Former
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
Governor
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...
emerged as the early front-runner in the
2004 Democratic Party presidential primaries From January 14 to June 8, 2004, voters of the Democratic Party chose its nominee for president in the 2004 United States presidential election. Senator John Kerry of Massachusetts was selected as the nominee through a series of primary electio ...
, but Kerry won the first set of primaries in January and clinched his party's nomination in March after a series of primary victories. Kerry chose Edwards, who had himself sought the party's 2004 presidential nomination, to be his running mate. Bush's popularity had soared early in his first term after the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
in 2001, but it had declined significantly by 2004.
Foreign policy A State (polity), state's foreign policy or external policy (as opposed to internal or domestic policy) is its objectives and activities in relation to its interactions with other states, unions, and other political entities, whether bilaterall ...
was the dominant theme throughout the election campaign, particularly Bush's handling of the
war on terror The war on terror, officially the Global War on Terrorism (GWOT), is an ongoing international Counterterrorism, counterterrorism military campaign initiated by the United States following the September 11 attacks. The main targets of the campa ...
and the
2003 invasion of Iraq The 2003 invasion of Iraq was a United States-led invasion of the Republic of Iraq and the first stage of the Iraq War. The invasion phase began on 19 March 2003 (air) and 20 March 2003 (ground) and lasted just over one month, including 26 ...
. Bush presented himself as a decisive leader and attacked Kerry as a " flip-flopper". Kerry criticized Bush's conduct of the
Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...
, despite having voted for it himself. Domestic issues were debated as well, including the economy and jobs,
health care Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health profe ...
,
abortion Abortion is the termination of a pregnancy by removal or expulsion of an embryo or fetus. An abortion that occurs without intervention is known as a miscarriage or "spontaneous abortion"; these occur in approximately 30% to 40% of pregn ...
,
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same Legal sex and gender, sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being ...
and
embryonic stem cell Embryonic stem cells (ESCs) are pluripotent stem cells derived from the inner cell mass of a blastocyst, an early-stage pre- implantation embryo. Human embryos reach the blastocyst stage 4–5 days post fertilization, at which time they consi ...
research. Bush won by a narrow margin of 35 electoral votes and took 50.7% of the popular vote. He swept the
South South is one of the cardinal directions or Points of the compass, compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Pro ...
and the
Mountain States The Mountain states (also known as the Mountain West or the Interior West) form one of the nine geographic divisions of the United States that are officially recognized by the United States Census Bureau. It is a subregion of the Western Un ...
and took the crucial
swing state In American politics, the term swing state (also known as battleground state or purple state) refers to any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often referring to pre ...
s of
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
,
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
, and
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ...
, the latter two being flipped Republican. Although Kerry flipped
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, Bush won both more electoral votes and states than in 2000. Some aspects of the election process were subject to
controversy Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
, but not to the degree seen in the 2000 presidential election. Bush won
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
by a five-percent margin, unlike his razor-thin 2000 victory margin in the state that led to a legal challenge in ''
Bush v. Gore ''Bush v. Gore'', 531 U.S. 98 (2000), was a landmark decision of the United States Supreme Court on December 12, 2000, that settled a recount dispute in Florida's 2000 presidential election between George W. Bush and Al Gore. On December 8, th ...
''. In addition, Republicans increased their majorities in both houses of Congress in the concurrent congressional elections, which gave Bush a comfortable congressional majority as he entered his second term. As of , this is the only presidential election since
1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Australian ...
in which the Republican nominee won the popular vote. Bush served his second term as president and was succeeded by
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (United States) (D) **Democratic ...
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
, who was elected president in
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, while Kerry continued to serve in the Senate and later became Secretary of State during Obama's second term. Bush's victory also marks the only time in U.S. history that a winning presidential candidate failed to win any electoral votes in the
Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each se ...
, as well as the last time a candidate has carried every state from the former Confederacy, the last time a Republican has carried
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
,
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
,
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ...
, or
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
, and the last time
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
, and
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
did not vote for the overall winner. This is also the only election since their respective statehoods in which a Republican president has won reelection without carrying
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
,
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...
,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
, Wisconsin, Michigan, Pennsylvania,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
,
Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...
,
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and north ...
,
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, or
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
.


Background

George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
won the presidency in
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
after the
Supreme Court A supreme court is the highest court within the hierarchy of courts in most legal jurisdictions. Other descriptions for such courts include court of last resort, apex court, and high (or final) court of appeal. Broadly speaking, the decisions of ...
's decision in ''
Bush v. Gore ''Bush v. Gore'', 531 U.S. 98 (2000), was a landmark decision of the United States Supreme Court on December 12, 2000, that settled a recount dispute in Florida's 2000 presidential election between George W. Bush and Al Gore. On December 8, th ...
'' remanded the case to the
Florida Supreme Court The Supreme Court of Florida is the highest court in the U.S. state of Florida. It consists of seven members: the chief justice and six justices. Six members are chosen from six districts around the state to foster geographic diversity, and one ...
, which declared there was not sufficient time to hold a recount without violating the
U.S. Constitution The Constitution of the United States is the supreme law of the United States of America. It superseded the Articles of Confederation, the nation's first constitution, in 1789. Originally comprising seven articles, it delineates the natio ...
. Just eight months into his presidency, the
terrorist attacks The following is a list of terrorist incidents that have not been carried out by a state or its forces (see state terrorism and state-sponsored terrorism). Assassinations are listed at List of assassinated people. Definitions of terrori ...
of September 11, 2001, suddenly transformed Bush into a wartime president. Bush's approval ratings surged to near 90%. Within a month, the forces of a coalition led by the United States entered Afghanistan, which had been sheltering
Osama bin Laden Osama bin Mohammed bin Awad bin Laden (10 March 1957 – 2 May 2011) was a Saudi-born extremist militant who founded al-Qaeda and served as its leader from 1988 until Killing of Osama bin Laden, his death in 2011. Ideologically a Pan-Islamism ...
, suspected mastermind of the September 11 attacks. The
Taliban The Taliban (; ps, طالبان, ṭālibān, lit=students or 'seekers'), which also refers to itself by its state (polity), state name, the Islamic Emirate of Afghanistan, is a Deobandi Islamic fundamentalism, Islamic fundamentalist, m ...
had been removed by December, although a long and ongoing reconstruction would follow. The Bush administration then turned its attention to
Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...
and argued the need to remove
Saddam Hussein Saddam Hussein ( ; ar, صدام حسين, Ṣaddām Ḥusayn; 28 April 1937 – 30 December 2006) was an Iraqi politician who served as the fifth president of Iraq from 16 July 1979 until 9 April 2003. A leading member of the revolution ...
from power in Iraq had become urgent. The Iraq issue gave Bush an antagonist to present to the people, rallying support against a common enemy rather than gaining voters through ideas or policy. Among the stated reasons were that Saddam's regime had tried to acquire
nuclear material Nuclear material refers to the metals uranium, plutonium, and thorium, in any form, according to the IAEA. This is differentiated further into "source material", consisting of natural and depleted uranium, and "special fissionable material", con ...
and had not properly accounted for
biological Biology is the scientific study of life. It is a natural science with a broad scope but has several unifying themes that tie it together as a single, coherent field. For instance, all organisms are made up of cells that process hereditary in ...
and
chemical A chemical substance is a form of matter having constant chemical composition and characteristic properties. Some references add that chemical substance cannot be separated into its constituent elements by physical separation methods, i.e., wi ...
material it was known to have previously possessed. Both the possession of these
weapons of mass destruction A weapon of mass destruction (WMD) is a chemical, biological, radiological, nuclear, or any other weapon that can kill and bring significant harm to numerous individuals or cause great damage to artificial structures (e.g., buildings), natura ...
(WMD), and the failure to account for them, would violate the UN sanctions. The assertion about WMD was hotly advanced by the Bush administration from the beginning, but other major powers including China, France, Germany, and Russia remained unconvinced that Iraq was a threat and refused to allow passage of a UN Security Council resolution to authorize the use of force. Iraq permitted UN weapon inspectors in November 2002, who were continuing their work to assess the WMD claim when the Bush administration decided to proceed with war without UN authorization and told the inspectors to leave the country. The United States invaded Iraq on March 20, 2003, along with a "
coalition of the willing The term ''coalition of the willing'' refers to an international alliance focused on achieving a particular objective, usually of military or political nature. Usage *One early use was by President Bill Clinton in June 1994 in relation to possib ...
" that consisted of additional troops from the United Kingdom, and to a lesser extent, from Australia and Poland. Within about three weeks, the invasion caused the collapse of both the Iraqi government and its
armed forces A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...
. However, the U.S. and allied forces failed to find any
weapon of mass destruction A weapon of mass destruction (WMD) is a chemical, biological, radiological, nuclear, or any other weapon that can kill and bring significant harm to numerous individuals or cause great damage to artificial structures (e.g., buildings), natura ...
in Iraq. Nevertheless, on May 1, George W. Bush landed on the aircraft carrier , in a Lockheed
S-3 Viking The Lockheed S-3 Viking is a four-crew, twin-engine turbofan-powered jet aircraft designed and produced by the American aerospace manufacturer Lockheed Corporation. Because of its characteristic sound, it was nicknamed the "War Hoover" after th ...
, where he gave a speech announcing the end of "major combat operations" in the
Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...
. Bush's approval rating in May was at 66%, according to a
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
Gallup poll Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its bu ...
. However, Bush's high approval ratings did not last. First, while the war itself was popular in the U.S., the reconstruction and attempted "democratization" of Iraq lost some support as months passed and casualty figures increased, with no decrease in violence nor progress toward stability or reconstruction. Second, as investigators combed through the country, they failed to find the predicted WMD stockpiles, which led to debate over the rationale for the war.


Nominations


Republican nomination

Bush's popularity rose as a wartime president, and he was able to ward off any serious challenge to the Republican nomination. Senator
Lincoln Chafee Lincoln Davenport Chafee ( ; born March 26, 1953) is an American politician. He was mayor of Warwick, Rhode Island from 1993 to 1999, a United States Senator from 1999 to 2007, and the 74th Governor of Rhode Island from 2011 to 2015. He was a m ...
from Rhode Island considered challenging Bush on an anti-war platform in
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, but decided not to run after the capture of
Saddam Hussein Saddam Hussein ( ; ar, صدام حسين, Ṣaddām Ḥusayn; 28 April 1937 – 30 December 2006) was an Iraqi politician who served as the fifth president of Iraq from 16 July 1979 until 9 April 2003. A leading member of the revolution ...
in December 2003. On March 10, 2004, Bush officially attained the number of delegates needed to be nominated at the
2004 Republican National Convention The 2004 Republican National Convention took place from August 30 to September 2, 2004 at Madison Square Garden in New York City, New York. The convention is one of a series of historic quadrennial meetings at which the Republican candidates fo ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. He accepted the nomination on September 2, 2004, and retained
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
as his
running mate A running mate is a person running together with another person on a joint Ticket (election), ticket during an election. The term is most often used in reference to the person in the subordinate position (such as the vice presidential candidate ...
. During the convention and throughout the campaign, Bush focused on two themes: defending America against terrorism and building an
ownership society Ownership society is a slogan for a model of society promoted by former United States president George W. Bush. It takes as lead values personal responsibility, economic liberty, and the owning of property. The ''ownership society'' discussed by ...
. As well, Bush used
populist Populism refers to a range of political stances that emphasize the idea of "the people" and often juxtapose this group against " the elite". It is frequently associated with anti-establishment and anti-political sentiment. The term developed ...
rhetoric in an attempt to rally voters behind him in a time of international terror. The ownership society included allowing people to invest some of their
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specificall ...
in the stock market, increasing home and stock ownership, and encouraging more people to buy their own
health insurance Health insurance or medical insurance (also known as medical aid in South Africa) is a type of insurance that covers the whole or a part of the risk of a person incurring medical expenses. As with other types of insurance, risk is shared among ma ...
.


Democratic Party nomination


Withdrawn candidates


Before the primaries

By summer 2003,
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...
had become the apparent front-runner for the Democratic nomination, performing strongly in most polls and leading the pack with the largest campaign war chest. His strength as a fund raiser was attributed mainly to his embrace of the Internet for campaigning. The majority of his donations came from individual supporters, who became known as ''Deanites'', or, more commonly, '' Deaniacs''. Generally regarded as a pragmatic
centrist Centrism is a political outlook or position involving acceptance or support of a balance of social equality and a degree of social hierarchy while opposing political changes that would result in a significant shift of society strongly to the l ...
during his governorship, Dean emerged during his presidential campaign as a left-wing
populist Populism refers to a range of political stances that emphasize the idea of "the people" and often juxtapose this group against " the elite". It is frequently associated with anti-establishment and anti-political sentiment. The term developed ...
, denouncing the Bush policies like invasion of Iraq as well as fellow Democrats, who, in his view, failed to strongly oppose them. Senator Joe Lieberman, a liberal on domestic issues but a hawk on the War on Terror, began his candidacy in early 2003 but failed to gain traction with liberal Democratic primary voters. In September 2003, retired four-star general
Wesley Clark Wesley Kanne Clark (born December 23, 1944) is a retired United States Army officer. He graduated as valedictorian of the class of 1966 at West Point and was awarded a Rhodes Scholarship to the University of Oxford, where he obtained a degree ...
announced his intention to run for the Democratic nomination. His campaign focused on themes of leadership and patriotism; early campaign advertisements relied heavily on biography. His late start left him with relatively few detailed policy proposals. His first few debates showed this weakness, although he soon presented a range of position papers, including a major tax-relief plan. Nevertheless, Democrats did not flock to support his campaign. In sheer numbers,
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
had fewer endorsements than Dean, who was far ahead in the
superdelegate In American politics, a superdelegate is an unpledged delegate to the Democratic National Convention who is seated automatically and chooses for themselves for whom they vote. These Democratic Party superdelegates (who make up slightly under 15 ...
race going into the Iowa caucuses in January 2004. However, Kerry led the endorsement races in Iowa, New Hampshire, Arizona, South Carolina, New Mexico, and Nevada. His main perceived weakness was in his neighboring state of New Hampshire and nearly all national polls. Most other states did not have updated polling numbers to give an accurate placing for Kerry's campaign before Iowa. Heading into the primaries, Kerry's campaign was largely seen as being in trouble, particularly after he fired campaign manager
Jim Jordan James Daniel Jordan (born February 17, 1964) is an American politician currently serving in his ninth term in the U.S. House of Representatives as the representative for since 2007. A member of the Republican Party, he is a two-tim ...
. The key factors enabling it to survive were when fellow
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
assigned
Mary Beth Cahill Mary Beth Cahill (born December 1954) is an American political advisor who served as the campaign manager of the John Kerry 2004 presidential campaign. She was Kerry's second campaign manager, replacing Jim Jordan (United States politics), Jim Jor ...
to be the new campaign manager, as well as Kerry's mortgaging his home to lend the money to his campaign (while his wife was a billionaire, campaign finance rules prohibited using one's personal fortune). He also brought on the "magical"
Michael Whouley Michael Whouley is an American Democratic Party political consultant who specializes in get out the vote operations. Whouley is President of the Dewey Square Group, a consulting firm that works for both political and corporate clients as lobbyist ...
who would be credited with helping bring home the Iowa victory the same as he did in New Hampshire for
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
in 2000 against
Bill Bradley William Warren Bradley (born July 28, 1943) is an American politician and former professional basketball player. He served three terms as a Democratic U.S. senator from New Jersey (1979–1997). He ran for the Democratic Party's nomination f ...
.


Iowa caucus

By the January 2004
Iowa caucus The Iowa caucuses are biennial electoral events for members of the Democratic and Republican parties in the U.S. state of Iowa. Unlike primary elections in most other U.S. states, where registered voters go to polling places to cast ballot ...
es, the field had dwindled down to nine candidates, as Bob Graham had dropped out of the race. Howard Dean was a strong front-runner. However, the Iowa caucuses yielded unexpectedly strong results for Democratic candidates Kerry, who earned 38% of the state's delegates, and
John Edwards Johnny Reid Edwards (born June 10, 1953) is an American lawyer and former politician who served as a U.S. senator from North Carolina. He was the Democratic nominee for vice president in 2004 alongside John Kerry, losing to incumbents George ...
, who took 32%. Dean slipped to 18% and into third place, while
Richard Gephardt Richard Andrew Gephardt (; born January 31, 1941) is an American attorney, lobbyist, and politician who served as a United States Representative from Missouri from 1977 to 2005. A member of the Democratic Party, he was House Majority Leader from ...
finished fourth (11%). In the days leading up to the Iowa vote, there was much negative campaigning between the Dean and Gephardt candidacies. The dismal results caused Gephardt to drop out and later endorse Kerry. Carol Moseley Braun also dropped out, endorsing Howard Dean. Besides the impact of coming in third, Dean was further hurt by a speech that he gave while at a post-caucus rally. He was shouting over the cheers of his enthusiastic audience, but the crowd noise was being filtered out by his unidirectional microphone, leaving only his full-throated exhortations audible to the television viewers. To those at home, he seemed to raise his voice out of sheer emotion. The incessant replaying of the "
Dean Scream The Dean scream, also known as "I Have a Scream", was a speech delivered by Vermont governor Howard Dean on January 19, 2004 at the Val-Air Ballroom in West Des Moines, Iowa. That night, the presidential candidate had just lost the Iowa caucus to ...
" by the press became a debate on whether Dean was victimized by
media bias Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening of ...
. The scream scene was shown approximately 633 times by cable and broadcast news networks in just four days after the incident, an amount not including talk shows and local news broadcasts. However, those in the actual audience that day have insisted that they didn't know about the infamous "scream" until they returned to their hotel rooms and saw it on television. Kerry had revived his campaign and began using the slogan "Comeback Kerry".


New Hampshire primary

On January 27, Kerry triumphed again, winning the
New Hampshire primary The New Hampshire presidential primary is the first in a series of nationwide party primary elections and the second party contest (the first being the Iowa caucuses) held in the United States every four years as part of the process of choosi ...
. Dean finished second, Clark came in third, and Edwards placed fourth. The largest of the debates was held at
Saint Anselm College Saint Anselm College is a private Benedictine liberal arts college in Goffstown, New Hampshire. Founded in 1889, it is the third-oldest Catholic college in New England. Named for Saint Anselm of Canterbury (Archbishop of Canterbury from 1093 to ...
, where both Kerry and Dean had strong performances.


South Carolina primary

Edwards won the South Carolina primary the following week and brought home a strong second-place finish in
Oklahoma Oklahoma (; Choctaw language, Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a U.S. state, state in the South Central United States, South Central region of the United States, bordered by Texas on the south and west, Kansas on the nor ...
to Clark. Lieberman dropped out of the campaign the following day. Kerry dominated throughout February and his support quickly snowballed as he won caucuses and primaries, taking in wins in
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...
,
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and north ...
,
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...
; Washington, D.C.;
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
,
Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...
, Hawaii, and
Idaho Idaho ( ) is a state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Montana and Wyom ...
. Clark and Dean dropped out during this time, leaving Edwards as the only real threat to Kerry. Kucinich and Sharpton continued to run despite poor results at the polls.


Super Tuesday

In March's
Super Tuesday Super Tuesday is the United States presidential primary election day in February or March when the greatest number of U.S. states hold primary elections and caucuses. Approximately one-third of all delegates to the presidential nominating co ...
, Kerry won decisive victories in the
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
, New York,
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
, and
Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...
primaries as well as in the
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
caucuses. Despite having withdrawn from the race two weeks earlier, Dean won his home state of Vermont. Edwards finished only slightly behind Kerry in Georgia, but after failing to win a single state other than South Carolina, he chose to withdraw from the presidential race. Sharpton followed suit a couple weeks later. Kucinich did not leave the race officially until July.


Democratic National Convention

On July 6, Kerry selected Edwards as his running mate, shortly before the
2004 Democratic National Convention The 2004 Democratic National Convention convened from July 26 to 29, 2004 at the FleetCenter (now the TD Garden) in Boston, Massachusetts, and nominated Senator John Kerry from Massachusetts for president and Senator John Edwards from North Car ...
was held later that month in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
. Days before Kerry announced Edwards as his running mate, Kerry gave a short list of three candidates: Sen.
John Edwards Johnny Reid Edwards (born June 10, 1953) is an American lawyer and former politician who served as a U.S. senator from North Carolina. He was the Democratic nominee for vice president in 2004 alongside John Kerry, losing to incumbents George ...
, Rep.
Dick Gephardt Richard Andrew Gephardt (; born January 31, 1941) is an American attorney, lobbyist, and politician who served as a United States House of Representatives, United States Representative from Missouri from 1977 to 2005. A member of the Democratic ...
, and Gov.
Tom Vilsack Thomas James Vilsack (; born December 13, 1950) is an American politician serving as the 32nd United States Secretary of Agriculture in the Biden administration. He previously served in the role from 2009 to 2017 during the Obama administration. ...
. Heading into the convention, the Kerry/Edwards ticket unveiled its new slogan: a promise to make America "stronger at home and more respected in the world." Kerry made his
Vietnam War The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
experience the convention's prominent theme. In accepting the nomination, he began his speech with, "I'm John Kerry and I'm reporting for duty." He later delivered what may have been the speech's most memorable line when he said, "the future doesn't belong to fear, it belongs to freedom," a quote that later appeared in a Kerry/Edwards television advertisement. The keynote address at the convention was delivered by
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
State Senator and U.S. Senate candidate (as well as future president)
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
; the speech was well received, and it elevated Obama's status within the Democratic Party.


Other nominations

There were four other presidential tickets on the ballot in a number of states totaling enough electoral votes to have a theoretical possibility of winning a majority in the Electoral College. They were: *
Michael Badnarik Michael J. Badnarik ( ; August 1, 1954 – August 11, 2022) was an American software engineer, political figure, and radio talk show host. He was the Libertarian Party nominee for President of the United States in the 2004 elections, and plac ...
 / 
Richard Campagna Richard V. Campagna of Iowa City, Iowa was the vice-presidential running mate of Michael Badnarik of the Libertarian Party in the 2004 U.S. presidential election. Early life, education, and career Campagna was born in New York City, and grew ...
,
Libertarian Party Active parties by country Defunct parties by country Organizations associated with Libertarian parties See also * Liberal parties by country * List of libertarian organizations * Lists of political parties * Outline of libertarianism ...
(
campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...
). Badnarik was nominated on the third ballot and Campagna on the first ballot at the
Libertarian National Convention The Libertarian National Convention is held every two years by the Libertarian Party (United States) to choose members of the Libertarian National Committee (LNC), and to conduct other party business. In presidential election years, the convention ...
in
Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
, held May 28–31, 2004. * David Cobb / 
Pat LaMarche Patricia Helen LaMarche (born November 26, 1960) is an American political figure and activist with the Green Party of the United States; she was the party's vice-presidential candidate in the 2004 United States presidential election, with Davi ...
,
Green Party A green party is a formally organized political party based on the principles of green politics, such as social justice, environmentalism and nonviolence. Greens believe that these issues are inherently related to one another as a foundation ...
(
campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...
). Cobb was nominated on the second ballot at the
2004 Green National Convention The 2004 Green National Convention was held at the Hyatt Regency and the Midwest Airlines Center in Milwaukee, Wisconsin on June 23–28, 2004 to nominate the Green Party's candidates for president and vice president. Ralph Nader, the Green Party ...
in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
, held June 23–28, 2004. *
Ralph Nader Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
 / 
Peter Camejo Peter Miguel Camejo Guanche (December 31, 1939 – September 13, 2008) was a Venezuelan American author, activist, politician and Sailing Olympian. In the 2004 United States presidential election, he was selected by independent candidate Ralph ...
,
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
(also Reform Party, Independent Party (DE), Populist Party (MD), Better Life Party, Cross-endorsements N.Y., Peace and Justice Party, Independence Parties of
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
and South Carolina, and the Vermont Green Party who chose not to ratify the national party's presidential nominee). *
Michael Peroutka Michael Anthony Peroutka (born 1952) is an American far-right politician, lawyer, and neo-Confederate activist from Maryland. He was the Republican nominee for Attorney General of Maryland in 2022, and was the Constitution Party candidate for pr ...
 / 
Chuck Baldwin Charles Obadiah Baldwin (born May 3, 1952) is an American right-wing politician, radio host, and founder-former pastor of Crossroad Baptist Church in Pensacola, Florida. As of January 2011 he was pastor of Liberty Fellowship in Kalispell, Montan ...
, Constitution Party (also
Alaskan Independence Party The Alaskan Independence Party (AKIP) is an Alaskan nationalist political party that advocates an in-state referendum which would include the option of Alaska becoming an independent country. The party also advocates positions similar to those ...
).  Peroutka and Baldwin were unanimously nominated at the
Constitution Party National Convention The Constitution Party National Convention is held by the United States Constitution Party every two to four years. , there have been eight. National conventions 1992 convention *The first national convention of the party, then known as the U.S. ...
at
Valley Forge, Pennsylvania The Village of Valley Forge is an unincorporated settlement located on the west side of Valley Forge National Historical Park at the confluence of Valley Creek and the Schuylkill River in Pennsylvania. The remaining village is in Schuylkill Tow ...
(June 23–26, 2004).


General election campaign


Campaign issues

Bush focused his campaign on national security, presenting himself as a decisive leader and contrasted Kerry as a " flip-flopper." This strategy was designed to convey to American voters the idea that Bush could be trusted to be tough on terrorism while Kerry would be "uncertain in the face of danger." Bush also sought to portray Kerry as a "
Massachusetts liberal Massachusetts liberal is a phrase in American politics which is generally used as a derogatory political epithet by Republican party (United States), Republicans against Democratic party (United States), Democrats who are from the Commonwealth of M ...
" who was out of touch with mainstream Americans (just as his father did with
Michael Dukakis Michael Stanley Dukakis (; born November 3, 1933) is an American retired lawyer and politician who served as governor of Massachusetts from 1975 to 1979 and again from 1983 to 1991. He is the longest-serving governor in Massachusetts history a ...
in the 1988 election). One of Kerry's slogans was "Stronger at home, respected in the world." This advanced the suggestion that Kerry would pay more attention to domestic concerns; it also encapsulated Kerry's contention that Bush had alienated American allies by his foreign policy. According to one exit poll, people who voted for Bush cited the issues of terrorism and traditional values as the most important factors in their decision. Kerry supporters cited the war in Iraq, the economy and jobs, and health care. Over the course of Bush's first term in office, his extremely high approval ratings immediately following the
September 11, 2001, terrorist attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commerci ...
steadily dwindled, rising only during combat operations in Iraq in spring 2003, and again following the
capture of Saddam Hussein Saddam Hussein, the deposed president of Iraq, was captured by the United States military forces in the town of Ad-Dawr, Iraq on 13 December 2003. Codenamed Operation Red Dawn, this military operation was named after the 1984 American film ''Red ...
in December that same year. Between August and September 2004, there was an intense focus on events that occurred in the late-1960s and early-1970s. Bush was accused of failing to fulfill his required service in the
Texas Air National Guard The Texas Air National Guard (TX ANG) is the aerial militia of the State of Texas, United States of America. It is, along with the Texas Army National Guard, an element of the Texas National Guard. No element of the Texas Air National Guard is und ...
. However, the focus quickly shifted to the conduct of
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
after they aired a segment on ''60 Minutes Wednesday'', introducing what became known as the
Killian documents The Killian documents controversy (also referred to as Memogate or Rathergate) involved six documents containing false allegations about President George W. Bush's service in the Texas Air National Guard in 1972–73, allegedly typed in 1973. Da ...
. Serious doubts about the documents' authenticity quickly emerged, leading CBS to appoint a review panel that eventually resulted in the firing of the news producer and other significant staffing changes. Meanwhile, Kerry was accused by the
Swift Vets and POWs for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 president ...
, who asserted that "phony war crimes charges, his exaggerated claims about his own service in Vietnam, and his deliberate misrepresentation of the nature and effectiveness of Swift boat operations compels us to step forward." The group challenged the legitimacy of each of the combat medals awarded to Kerry by the
U.S. Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage of ...
, and the disposition of his discharge. In the beginning of September, the successful Republican National Convention along with the allegations by Kerry's former mates gave Bush his first comfortable margin since Kerry had won the nomination. A post-convention Gallup poll showed the President leading the Senator by 14 points.


Presidential debates

Three presidential debates and one vice presidential debate were organized by the
Commission on Presidential Debates The Commission on Presidential Debates (CPD) is a nonprofit corporation established in 1987 under the joint sponsorship of the Democratic and Republican political parties in the United States. The CPD sponsors and produces debates for U.S. pres ...
, and held in the autumn of 2004. As expected, these debates set the agenda for the final leg of the political contest. Libertarian Party candidate Michael Badnarik and Green Party candidate David Cobb were arrested while trying to access the debates. Badnarik was attempting to serve papers to the Commission on Presidential Debates. * The first debate was held on September 30, slated to focus on foreign policy, Kerry accused Bush of having failed to gain international support for the invasion of Iraq, saying the only countries assisting the U.S. during the invasion were the United Kingdom and Australia. Bush replied to this by saying, " Well, actually, he forgot Poland." Later, a consensus formed among mainstream pollsters and pundits that Kerry won the debate decisively, strengthening what had come to be seen as a weak and troubled campaign. In the days after, coverage focused on Bush's apparent annoyance with Kerry and numerous scowls and negative facial expressions. * On October 5, the vice presidential debate between Cheney and Edwards. An initial poll by
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
indicated a victory for Cheney, while polls by
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
and
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
gave it to Edwards. * The second presidential debate was conducted in a town meeting format, less formal than the first presidential debate. This debate saw Bush and Kerry taking questions on a variety of subjects from a local audience. Bush attempted to deflect criticism of what was described as his scowling demeanor during the first debate, joking at one point about one of Kerry's remarks, "That answer made me want to scowl." * Bush and Kerry met for the third and final debate on October 13. 51 million viewers watched the debate. After Kerry, responding to a question about gay rights, reminded the audience that Vice President Cheney's daughter was a
lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...
, Cheney responded with a statement calling himself "a pretty angry father" due to Kerry using Cheney's daughter's sexual orientation for his political purposes. Polls taken by Gallup in found that Kerry pulled ahead in October, but showed a tight race as the election drew to a close.


Osama bin Laden videotape

On October 29, four days before the election, excerpts of a video of
Osama bin Laden Osama bin Mohammed bin Awad bin Laden (10 March 1957 – 2 May 2011) was a Saudi-born extremist militant who founded al-Qaeda and served as its leader from 1988 until Killing of Osama bin Laden, his death in 2011. Ideologically a Pan-Islamism ...
addressing the American people were broadcast on
al Jazeera Al Jazeera ( ar, الجزيرة, translit-std=DIN, translit=al-jazīrah, , "The Island") is a state-owned Arabic-language international radio and TV broadcaster of Qatar. It is based in Doha and operated by the media conglomerate Al Jazeera ...
. In his remarks, bin Laden mentions the
September 11, 2001 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial ...
and taunted Bush over his response to them. In the days following the video's release, Bush's lead over Kerry increased by several points.


Notable expressions and phrases

* Bring it on: Kerry used this to make the point that he was not afraid of attacks by the George W. Bush campaign. This phrase had previously been used by Bush in the summer of 2003, warning insurgents that the United States would not be intimidated to leave Iraq until after the country had been stabilized. * Flip-flop: although the term existed prior to the elections, Republicans used it to describe John Kerry after he said "I actually did vote for the $87 billion, before I voted against it." : Highlighting Kerry's alleged "flip-flops," the
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in fu ...
placed on the web an advertisement that compared Kerry to a
periodical cicada The term periodical cicada is commonly used to refer to any of the seven species of the genus ''Magicicada'' of eastern North America, the 13- and 17-year cicadas. They are called periodical because nearly all individuals in a local population a ...
, one of whose largest brood's (
Brood X Brood X (Brood 10), the Great Eastern Brood, is one of 15 broods of periodical cicadas that appear regularly throughout the eastern United States. The brood's first major emergence after 2021 is predicted to occur during 2038. Characteristics E ...
) emerged within the eastern U.S. during 2004. The ad portrayed a cicada’s face changing into a picture of a confused-looking Kerry, while stating:
Every 17 years, cicadas emerge, morph out of their shell, and change their appearance. Like a cicada, Senator Kerry would like to shed his Senate career and morph into a fiscal conservative, a centrist Democrat opposed to taxes, strong on defense.”
* Joementum: used in the
primaries Primary elections, or direct primary are a voting process by which voters can indicate their preference for their party's candidate, or a candidate in general, in an upcoming general election, local election, or by-election. Depending on the c ...
by
Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States Senate, United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party (Uni ...
to say that he had momentum. It was later used to ridicule Lieberman, since his campaign did not pick up momentum and he dropped out of the race (not to be confused with the 2020 Democratic Primary, in which Joe Biden gained momentum after the South Carolina Primary). *
Swiftboating The term swiftboating (also swift-boating or swift boating) is a pejorative American neologism used to describe an unfair or untrue political attack. The term is derived from the name of the organization "Swift Boat Veterans for Truth" (SBVT, la ...
: a term used during the campaign to describe the work of the
Swift Boat Veterans for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 presiden ...
. The term has been used since the campaign to describe a harsh attack by a political opponent that is dishonest, personal and unfair. *
You forgot Poland The United States presidential election debates were held in the 2004 presidential election. Three debates were held between Republican incumbent George W. Bush and Democratic candidate John Kerry, the major candidates, and one debate was held ...
: paraphrased from Bush's comment in the first debate when he said "Well, actually, he forgot Poland." Used to emphasize that the coalition against Iraq was not as big as the list suggested because most of the participating countries sent a small number of troops.


Results

Source (Electoral and Popular Vote):''
Federal Elections Commission Electoral and Popular Vote Summary
Voting age population: 215,664,000 Percent of voting age population casting a vote for president: 56.70% (a) ''One
faithless elector In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
from
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
cast an electoral vote for John Edwards (written as John Ewards) for president.''
(b) ''Because
Arrin Hawkins Arrin Hawkins is an American activist and political candidate. Hawkins ran as the vice presidential nominee of the Socialist Workers Party in the 2004 U.S. presidential election, while Róger Calero ran for president. Because she could not reac ...
, then aged 28, was
constitutionally A constitution is the aggregate of fundamental principles or established precedents that constitute the legal basis of a polity, organisation or other type of entity and commonly determine how that entity is to be governed. When these princip ...
ineligible to serve as vice president,
Margaret Trowe Margaret Trowe (born 1948) is an American politician and women's rights activist. She was the 2000 United States vice presidential candidate for the Socialist Workers Party; she also appeared as their VP candidate in 2004 in those states where of ...
replaced her on the ballot in some states. James Harris replaced Calero on certain other states' ballots.''


Results by state

The following table records the official vote tallies for each state as reported by th
official Federal Election Commission report
The column labeled "Margin" shows Bush's margin of victory over Kerry (the margin is negative for states and districts won by Kerry). Although
Guam Guam (; ch, Guåhan ) is an organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. It is the westernmost point and territory of the United States (reckoned from the geographic cent ...
has no votes in the Electoral College, they have held a straw poll for their presidential preferences since 1980. In 2004, the results were Bush 21,490 (64.1%), Kerry 11,781 (35.1%), Nader 196 (0.58%) and Badnarik 67 (0.2%). Maine and Nebraska each allowed for their electoral votes to be split between candidates. In both states, two electoral votes were awarded to the winner of the statewide race and one electoral vote was awarded to the winner of each congressional district.


Close states

Red font color denotes those won by Republican President George W. Bush; blue denotes states won by Democrat John Kerry. States where margin of victory was under 1% (22 electoral votes): # Wisconsin 0.38% (11,384 votes) # Iowa 0.67% (10,059 votes) # New Mexico 0.79% (5,988 votes) States where margin of victory was more than 1% but less than 5% (93 electoral votes): # New Hampshire 1.37% (9,274 votes) # ''Ohio 2.11% (118,601 votes) (tipping point state)'' # Pennsylvania 2.50% (144,248 votes) # Nevada 2.59% (21,500 votes) # Michigan 3.42% (165,437 votes) # Minnesota 3.48% (98,319 votes) # Oregon 4.16% (76,332 votes) # Colorado 4.67% (99,523 votes) States where margin of victory was more than 5% but less than 10% (149 electoral votes): # Florida 5.01% (380,978 votes) # Maine's 2nd Congressional District 5.82% (20,762 votes) # New Jersey 6.68% (241,427 votes) # Washington 7.18% (205,307 votes) # Missouri 7.20% (196,542 votes) # Delaware 7.59% (28,492 votes) # Virginia 8.20% (262,217 votes) # Hawaii 8.74% (37,517 votes) # Maine 9.00% (66,641 votes) # Arkansas 9.76% (102,945 votes) # California 9.95% (1,235,659 votes)


Statistics

Counties with Highest Percent of Vote (Republican) #
Ochiltree County, Texas Ochiltree County ( ) is a county located in the panhandle of the U.S. state of Texas. As of the 2020 census, its population was 10,015. The county seat is Perryton. The county was created in 1876 and organized in 1889. and is named for Wil ...
91.97%
#
Madison County, Idaho Madison County is a county located in the U.S. state of Idaho. As of the 2020 census, the population was 52,913. The county seat and largest city is Rexburg. Madison County is part of the Rexburg, Idaho micropolitan area, which is also includ ...
91.89%
#
Glasscock County, Texas Glasscock County is a county located in the U.S. state of Texas. As of the 2020 census, its population was 1,116. Its county seat is Garden City. The county was created in 1887 and later organized in 1893. It is named for George Washington G ...
91.56%
#
Roberts County, Texas Roberts County is a county located in the U.S. state of Texas. As of the 2020 census, its population was 827, making it the seventh-least populous county in Texas. Its county seat is Miami, which is also the county's only incorporated community ...
90.93%
#
Arthur County, Nebraska Arthur County is a county located in the U.S. state of Nebraska. As of the 2020 United States Census, the population was 434, making it Nebraska's third least populous county and the seventh-least populous county in the United States (behind on ...
90.23%
Counties with Highest Percent of Vote (Democratic) #
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
89.18%
# Shannon County, South Dakota 84.62% #
City and County of San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
83.02%
#
Macon County, Alabama Macon County is a county located in the east central part of the U.S. state of Alabama. As of the 2020 census, the population was 19,532. Its county seat is Tuskegee. Its name is in honor of Nathaniel Macon, a member of the United States Senat ...
82.92%
#
Bronx County, New York The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New York ...
82.80%


Notes on results

Bush received 62,040,610 popular votes compared to Kerry's 59,028,444. Because of a request by Ralph Nader, New York held a recount. In New York, Bush obtained 2,806,993 votes on the Republican ticket and 155,574 on the
Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...
ticket. Kerry obtained 4,180,755 votes on the Democratic ticket and 133,525 votes on the Working Families ticket. Nader obtained 84,247 votes on the Independence ticket, and 15,626 votes on the Peace and Justice ticket. ''Note also:'
Official Federal Election Commission Report
with the latest, most final, and complete vote totals available.


Finance

*
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
(R) $367,227,801 / 62,040,610 = $5.92 *
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
(D) $326,236,288 / 59,028,444 = $5.53 *
Ralph Nader Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
(I) $4,566,037 / 465,151 = $9.82 *
Michael Badnarik Michael J. Badnarik ( ; August 1, 1954 – August 11, 2022) was an American software engineer, political figure, and radio talk show host. He was the Libertarian Party nominee for President of the United States in the 2004 elections, and plac ...
(L) $1,093,013 / 397,265 = $2.75 *
Michael Peroutka Michael Anthony Peroutka (born 1952) is an American far-right politician, lawyer, and neo-Confederate activist from Maryland. He was the Republican nominee for Attorney General of Maryland in 2022, and was the Constitution Party candidate for pr ...
(C) $729,087 / 143,630 = $5.08 * David Cobb (G) $493,723 / 119,859 = $4.12 * Walt Brown (SPUSA) $2,060 / 10,837 = $0.19 * (money spent/total votes=average spent per vote) Source: FEC


2004 United States Electoral College


Ballot access


Faithless elector in Minnesota

One elector in Minnesota cast a ballot for president with the name of "John Ewards" written on it. The Electoral College officials certified this ballot as a vote for John Edwards for president. The remaining nine electors cast ballots for John Kerry. All ten electors in the state cast ballots for John Edwards for vice president (John Edwards's name was spelled correctly on all ballots for vice president). This was the first time in U.S. history that an elector had cast a vote for the same person to be both president and vice president. Electoral balloting in Minnesota was performed by secret ballot, and none of the electors admitted to casting the Edwards vote for president, so it may never be known who the
faithless elector In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
was. It is not even known whether the vote for Edwards was deliberate or unintentional; the Republican Secretary of State and several of the Democratic electors have expressed the opinion that this was an accident.


Electoral vote error in New York

New York's initial electoral vote certificate indicated that all of its 31 electoral votes for president were cast for "John L. Kerry of Massachusetts" instead of John F. Kerry, who won the popular vote in the state. This was apparently the result of a typographical error, and an amended electoral vote certificate with the correct middle initial was transmitted to the
President of the Senate President of the Senate is a title often given to the presiding officer of a senate. It corresponds to the speaker in some other assemblies. The senate president often ranks high in a jurisdiction's succession for its top executive office: for e ...
prior to the official electoral vote count.


Voter demographics

Source: ''
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
'' exit poll (13,660 surveyed)


Battleground states

During the campaign and as the results came in on the night of the election there was much focus on
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
, and
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
. These three
swing Swing or swinging may refer to: Apparatus * Swing (seat), a hanging seat that swings back and forth * Pendulum, an object that swings * Russian swing, a swing-like circus apparatus * Sex swing, a type of harness for sexual intercourse * Swing rid ...
states were seen as evenly divided, and with each casting 20 electoral votes or more, they had the power to decide the election. As the final results came in, Kerry took Pennsylvania and then Bush took Florida, focusing all attention on Ohio. The morning after the election, the major candidates were neck and neck. It was clear that the result in Ohio, along with two other states who had still not declared (
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ...
and
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
), would decide the winner. Bush had established a lead of around 130,000 votes but the Democrats pointed to
provisional ballot In elections in the United States, a provisional ballot (called an affidavit ballot in New York) is used to record a vote when there are questions about a given voter's eligibility that must be resolved before the vote can count. The federal H ...
s that had yet to be counted, initially reported to number as high as 200,000. Bush had preliminary leads of less than 5% of the vote in only four states, but if Iowa,
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
and New Mexico had all eventually gone to Kerry, a win for Bush in Ohio would have created a 269–269 tie in the Electoral College. The result of an electoral tie would cause the election to be decided in the House of Representatives with each state casting one vote, regardless of population. Such a scenario would almost certainly have resulted in a victory for Bush, as Republicans controlled more House delegations. Therefore, the outcome of the election hinged solely on the result in Ohio, regardless of the final totals elsewhere. In the afternoon of the day after the election, Ohio's Secretary of State,
Ken Blackwell John Kenneth Blackwell (born February 28, 1948) is an American politician, author, and conservative activist who served as the mayor of Cincinnati, Ohio (1979–80), the Ohio State Treasurer (1994–99), and Ohio Secretary of State (1999–2007). ...
, announced that it was statistically impossible for the Democrats to make up enough valid votes in the provisional ballots to win. At the time provisional ballots were reported as numbering 140,000 (and later estimated to be only 135,000). Faced with this announcement, Kerry conceded defeat. The upper Midwest bloc of
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
,
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
, and
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
is also notable, casting a sum of 27 electoral votes. The following is list of the states considered swing states in the 2004 election by most news organizations and which candidate they eventually went for. The two major parties chose to focus their advertising on these states: File:2004 US elections map electoral votes.png, Presidential electoral votes by state. Red is Republican; blue is Democratic. File:2004 Presidential Election by County.svg, Presidential popular votes by county. Note substantially more "mixing" of colors. File:2004 US elections purple counties.png, Presidential popular votes by county as a scale from red/Republican to blue/Democratic. File:Cartlinearlarge.png, Presidential popular votes
cartogram A cartogram (also called a value-area map or an anamorphic map, the latter common among German-speakers) is a thematic map of a set of features (countries, provinces, etc.), in which their geographic size is altered to be directly proportional ...
, in which the sizes of counties have been rescaled according to their population. File:Cartogram-2004 Electoral Vote.PNG, Cartogram in which each square represents one electoral vote. File:2004 United States presidential election results map by county.svg, Results by county, shaded according to winning candidate's percentage of the vote. File:Presidential Elections 2000-2004 Swing in County Margins.svg, Change in vote margins at the county level from the 2000 election to the 2004 election. While Bush improved nationally overall, making his strongest gains in the South, he suffered a loss of support in parts of New England and the Western United States, which swung in Kerry's favor. File:The 2004 Presidential Election in the United States, Results by Congressional District.png, Results by congressional district.


Election conspiracy theories

After the election, some sources reported indications of possible data irregularities and systematic flaws during the voting process. Although the overall result of the election was not challenged by the Kerry campaign, Green Party presidential candidate David Cobb and Libertarian Party presidential candidate
Michael Badnarik Michael J. Badnarik ( ; August 1, 1954 – August 11, 2022) was an American software engineer, political figure, and radio talk show host. He was the Libertarian Party nominee for President of the United States in the 2004 elections, and plac ...
obtained a recount in
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
. This recount was completed December 28, 2004, although on January 24, 2007, a jury convicted two Ohio elections officials of selecting precincts to recount where they already knew the hand total would match the machine total, thereby avoiding having to perform a full recount. At the official counting of the electoral votes on January 6, an objection was made under the
Electoral Count Act The Electoral Count Act of 1887 (ECA) (, later codified at Title 3, Chapter 1) was a United States federal law adding to procedures set out in the Constitution of the United States for the counting of electoral votes following a presidential ...
(now ) to Ohio's electoral votes. Because the motion was supported by at least one member of both the House of Representatives and the Senate, the law required that the two houses separate to debate and vote on the objection. In the House of Representatives, the objection was supported by 31 Democrats. It was opposed by 178 Republicans, 88 Democrats and one independent. Not voting were 52 Republicans and 80 Democrats. Four people elected to the House had not yet taken office, and one seat was vacant. In the Senate, it was supported only by its maker,
Barbara Boxer Barbara Sue Boxer (née Levy; born November 11, 1940) is an American politician and lobbyist who served in the United States Senate, representing California from 1993 to 2017. A member of the Democratic Party, she previously served as the U.S. ...
, with 74 Senators opposed and 25 not voting. During the debate, no Senator argued that the outcome of the election should be changed by either court challenge or revote. Boxer claimed that she had made the motion not to challenge the outcome, but "to cast the light of truth on a flawed system which must be fixed now.". Kerry would later state that "the widespread irregularities make it impossible to know for certain that the hiooutcome reflected the will of the voters." In the same article,
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
Chairman
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...
said "I'm not confident that the election in Ohio was fairly decided... We know that there was substantial voter suppression, and the machines were not reliable. It should not be a surprise that the Republicans are willing to do things that are unethical to manipulate elections. That's what we suspect has happened."


Points of controversy

* There is no individual federal agency with direct regulatory authority of the U.S. voting machine industry. However, the
Election Assistance Commission The Election Assistance Commission (EAC) is an independent agency of the United States government created by the Help America Vote Act of 2002 (HAVA). The Commission serves as a national clearinghouse and resource of information regarding electi ...
has full regulatory authority over federal testing and certification processes, as well as an influential advisory role in certain voting industry matters. Further oversight authority belongs to the
Government Accountability Office The U.S. Government Accountability Office (GAO) is a legislative branch government agency that provides auditing, evaluative, and investigative services for the United States Congress. It is the supreme audit institution of the federal govern ...
, regularly investigating voting system related issues. * The Ohio Secretary of State,
Ken Blackwell John Kenneth Blackwell (born February 28, 1948) is an American politician, author, and conservative activist who served as the mayor of Cincinnati, Ohio (1979–80), the Ohio State Treasurer (1994–99), and Ohio Secretary of State (1999–2007). ...
, who simultaneously served as co-chair of the 2004 Republican Presidential Campaign, came under fire for failing to uphold his legal obligation to investigate potential voter fraud, manipulation, and irregularities, in
100-page report by Democrats on the staff of the House Judiciary Committee
*
Walden O'Dell Walden "Wally" O'Dell is the former chief executive officer and former chairman of the board of Diebold, a US-based security and financial products company. He was an active fundraiser for George W. Bush's re-election campaign and wrote in a fund ...
the former CEO of
Diebold Diebold Nixdorf is an American multinational financial and retail technology company that specializes in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs and currency processing systems), point- ...
(the parent company of voting machine manufacturer Diebold Election Systems) was an active fundraiser for
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
's re-election campaign and wrote in a fund-raising letter dated August 13, 2003, that he was committed "to helping
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
deliver its electoral votes to the President." * Republican Senator
Chuck Hagel Charles Timothy Hagel ( born October 4, 1946) served as the chairman of ES&S in the early 1990s when it operated under the name American Information Systems Inc. (AIS). ES&S voting machines tabulated 85 percent of the votes cast in Hagel's 2002 and 1996 election races. In 2003 Hagel disclosed a financial stake in McCarthy Group Inc., the holding company of ES&S. * Global Election Systems, which was purchased by Diebold Election Systems and developed the core technology behind the company's voting machines and voter registration system, employed five convicted felons as consultants and developers. * Jeff Dean, a former senior vice-president of Global Election Systems when Diebold bought it, had previously been convicted of 23 counts of felony theft in the first degree.
Bev Harris Bev Harris is an American writer, activist, and founder of Black Box Voting, a national, nonpartisan elections watchdog group. She helped popularize the term " black box voting", while authoring a book of that title. Original investigative work ...
reports Dean was retained as a consultant by Diebold Election Systems, though Diebold has disputed the consulting relationship. Dean was convicted of theft via "alteration of records in the computerized accounting system" using a "high degree of sophistication" to evade detection over a period of 2 years. * International election observers were barred from the polls in Ohio by then Republican Ohio Secretary of State
Ken Blackwell John Kenneth Blackwell (born February 28, 1948) is an American politician, author, and conservative activist who served as the mayor of Cincinnati, Ohio (1979–80), the Ohio State Treasurer (1994–99), and Ohio Secretary of State (1999–2007). ...
. Blackwell's office argues this was the correct interpretation of Ohio law. * California Secretary of State
Kevin Shelley Kevin Francis Shelley (born November 16, 1955) is an American politician, who was the 28th California Secretary of State from January 6, 2003, until his resignation on March 4, 2005. Early life Shelley was raised in San Francisco, the only son ...
decertified all Diebold Election Systems touch-screen voting machines due to computer-science reports released detailing design and security concerns. * 30% of all U.S. votes cast in the 2004 election were cast on direct-recording electronic (DRE) voting machine, which do not print individual paper records of each vote. * Numerous statistical analyses showed "discrepancy in the number of votes Bush received in counties that used the touch-screen machines and counties that used other types of voting equipment" as well as discrepancies with exit polls, favoring President George W. Bush.


New during this campaign


International observers

At the invitation of the United States government, the Organization for Security and Cooperation in Europe (
OSCE The Organization for Security and Co-operation in Europe (OSCE) is the world's largest regional security-oriented intergovernmental organization with observer status at the United Nations. Its mandate includes issues such as arms control, prom ...
) sent a team of observers to monitor the presidential elections in 2004. It was the first time the OSCE had sent observers to a U.S. presidential election, although they had been invited in the past. In September 2004 the OSCE issued a report on U.S. electoral processes and the election final report. The report reads: "The November 2, 2004 elections in the United States mostly met the OSCE commitments included in the 1990 Copenhagen Document. They were conducted in an environment that reflects a long-standing democratic tradition, including institutions governed by the rule of law, free and generally professional media, and a civil society intensively engaged in the election process. There was exceptional public interest in the two leading presidential candidates and the issues raised by their respective campaigns, as well as in the election process itself." Earlier, some 13
U.S. Representatives The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they ...
from the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
had sent a letter to
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be ...
Secretary-General
Kofi Annan Kofi Atta Annan (; 8 April 193818 August 2018) was a Ghanaian diplomat who served as the seventh secretary-general of the United Nations from 1997 to 2006. Annan and the UN were the co-recipients of the 2001 Nobel Peace Prize. He was the founder ...
asking for the UN to monitor the elections. The UN responded that such a request could only come from the official national executive. The move was met with opposition from some Republican lawmakers. The OSCE is not affiliated with the United Nations.


Electronic voting

For 2004, some states expedited the implementation of
electronic voting Electronic voting (also known as e-voting) is voting that uses electronic means to either aid or take care of casting and counting ballots. Depending on the particular implementation, e-voting may use standalone ''electronic voting machines'' ( ...
systems for the election, raising several issues: * Software. Without proper testing and certification, critics believe
electronic voting Electronic voting (also known as e-voting) is voting that uses electronic means to either aid or take care of casting and counting ballots. Depending on the particular implementation, e-voting may use standalone ''electronic voting machines'' ( ...
machines could produce an incorrect report due to malfunction or deliberate manipulation. * Recounts. A recount of an electronic voting machine is not a recount in the traditional sense. The machine can be audited for irregularities and voting totals stored on multiple backup devices can be compared, but vote counts will not change. * Partisan ties. Democrats noted the Republican or conservative ties of several leading executives in the companies providing the machines.Warner, Melanie.
Machine Politics in the Digital Age.
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
.'' November 9, 2003.


Campaign law changes

The 2004 election was the first to be affected by the
campaign finance reform Campaign finance reform may refer to: * Reform of campaign finance Campaign finance, also known as election finance or political donations, refers to the funds raised to promote candidates, political parties, or policy initiatives and referen ...
s mandated by the
Bipartisan Campaign Reform Act The Bipartisan Campaign Reform Act of 2002 (, ), commonly known as the McCain–Feingold Act or BCRA (pronounced "bik-ruh"), is a United States federal law that amended the Federal Election Campaign Act of 1971, which regulates the financing of ...
of 2002 (also known as the McCainFeingold Bill for its sponsors in the
United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...
). Because of the Act's restrictions on candidates' and parties' fundraising, a large number of so-called
527 group A 527 organization or 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code (). A 527 group is created primarily to influence the selection, nomination, election, appointment or defeat ...
s emerged. Named for a section of the
Internal Revenue Code The Internal Revenue Code (IRC), formally the Internal Revenue Code of 1986, is the domestic portion of federal statutory tax law in the United States, published in various volumes of the United States Statutes at Large, and separately as Title 26 ...
, these groups were able to raise large amounts of money for various political causes as long as they do not coordinate their activities with political campaigns. Examples of 527s include
Swift Boat Veterans for Truth Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 presiden ...
,
MoveOn.org MoveOn (formerly known as MoveOn.org) is a progressive public policy advocacy group and political action committee. Formed in 1998 around one of the first massively viral email petitions, MoveOn has since grown into one of the largest grassroot ...
, the
Media Fund The Media Fund is a 527 group, active in U.S. politics, which supported Democrat John Kerry's campaign for President. It was formed in 2002, and is led by Harold M. Ickes, a former aide to President Bill Clinton. Its chief fundraiser is Ellen M ...
, and
America Coming Together America Coming Together (ACT) (founded in 2003) was a progressive, political action 527 group dedicated to get-out-the-vote activities. ACT did not specifically endorse any political party but worked almost exclusively on behalf of Democratic c ...
. Many such groups were active throughout the campaign season (there was some similar activity, although on a much lesser scale, during the 2000 campaign). To distinguish official campaigning from independent campaigning, political advertisements on television were required to include a verbal disclaimer identifying the organization responsible for the advertisement. Advertisements produced by political campaigns usually included the statement, "I'm '' andidate's name', and I approve this message." Advertisements produced by independent organizations usually included the statement, " rganization nameis responsible for the content of this advertisement", and from September 3 (60 days before the general election), such organizations' ads were prohibited from mentioning any candidate by name. Previously, television advertisements only required a written "paid for by" disclaimer on the screen. This law was not well known or widely publicized at the beginning of the Democratic primary season, which led to some early misperception of Howard Dean, who was the first candidate to buy television advertising in this election cycle. Not realizing that the law required the phrasing, some people viewing the ads reportedly questioned why Dean might say such a thing—such questions were easier to ask because of the maverick nature of Dean's campaign in general.


Colorado's Amendment 36

A ballot initiative in
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
, known as Amendment 36, would have changed the way in which the state apportions its electoral votes. Rather than assigning all 9 of the state's electors to the candidate with a plurality of popular votes, under the amendment Colorado would have assigned presidential electors proportionally to the statewide vote count, which would be a unique system (
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...
and
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and north ...
assign electoral votes based on vote totals within each congressional district). Opponents claimed that this splitting would diminish Colorado's influence in the Electoral College, and the amendment ultimately failed, receiving only 34% of the vote.


See also

*
Timeline of the 2004 United States presidential election The following is a timeline of events during the 2004 U.S. presidential election: 2002 May 2002 * May 31  – Vermont Governor Howard Dean forms a presidential exploratory committee. December 2002 * December 1  – John F. Kerry ...
*
Ralph Nader's presidential campaigns Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
*
Jesusland map The Jesusland map is an Internet meme created shortly after the 2004 U.S. presidential election that satirizes the red/blue states scheme by dividing the United States and Canada into "The United States of Canada" and "Jesusland". The map imp ...
*
Newspaper endorsements in the 2004 United States presidential election During the 2004 United States presidential election, the online edition of Editor & Publisher', a journal covering the North American newspaper industry, tabulated newspaper endorsements for the two major candidates, Republican incumbent George W. ...
*
History of the United States (1991–2008) The history of the United States from 1991 to 2008 began after the dissolution of the Soviet Union. The dissolution signaled the end of the Cold War and left the U.S. unchallenged as the world's sole superpower. The U.S. took a leading role i ...
*
Kerry Fonda 2004 election photo controversy Kerry or Kerri may refer to: * Kerry (name), a given name and surname of Gaelic origin (including a list of people with the name) Places * Kerry, Queensland, Australia * County Kerry, Ireland ** Kerry Airport, an international airport in County ...
*
Killian documents authenticity issues During the Killian documents controversy in 2004, the authenticity of the documents themselves was disputed by a variety of individuals and groups. Proof of authenticity is not possible without original documents, and since CBS used only faxed and ...
*
Second inauguration of George W. Bush The second inauguration of George W. Bush as the 43rd president of the United States took place on Thursday, January 20, 2005, at the West Front of the United States Capitol in Washington, D.C. This was the 55th inauguration and marked the be ...
* White House shakeup (2004)


Other elections

*
2004 United States gubernatorial elections United States gubernatorial elections were held on November 2, 2004, in 11 states and two territories. There was no net gain in seats for either party, as Democrats picked up an open seat in Montana while defeating incumbent Craig Benson in New Ha ...
*
2004 United States House of Representatives elections The 2004 United States House of Representatives elections were held on November 2, 2004 to elect all 435 seats of the chamber. It coincided with the reelection of President George W. Bush as well as many Senate elections and gubernatorial elect ...
*
2004 United States Senate elections The 2004 United States Senate elections were held on November 2, 2004, with all Class 3 Senate seats being contested. They coincided with the re-election of George W. Bush as president and the United States House election, as well as many state ...


Notes


References


Sources


Official Federal Election Commission Report
a PDF file, with the latest, most final, and complete vote totals available. * * Barone, Michael J. ''The Almanac of American Politics: 2006'' (2005) * Daclon, Corrado Maria, ''US elections and war on terrorism'' (2004), Analisi Difesa, no. 50 * Evan Thomas, Eleanor Clift, and Staff of Newsweek. ''Election 2004'' (2005)


Books

* Ceaser, James W. and Andrew E. Busch. ''Red Over Blue: The 2004 Elections and American Politics'' (2005), narrative history. * Freeman, Steven F. and Joel Bleifuss, Foreword by U.S. Representative John Conyers, Jr. ''Was the 2004 Presidential Election Stolen? Exit Polls, Election Fraud, and the Official Count'' (Seven Stories Press, 2006) * Greene, John C. and Mark J. Rozell, eds. ''The Values Campaign?: The Christian Right and the 2004 Elections'' (2006) * Miller, Mark Crispin. ''Fooled Again: How the Right Stole the 2004 Election'' (2005) – * Sabato, Larry J. ''Divided States of America: The Slash And Burn Politics of the 2004 Presidential Election'' (2005) * Stempel III, Guido H. and Thomas K. Hargrove, eds. ''The 21st-Century Voter: Who Votes, How They Vote, and Why They Vote'' (2 vol. 2015)


Further reading

* *


External links

*
Election of 2004 in Counting the Votes


Official candidate websites


Michael Badnarik (Libertarian)
(archived version from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
br>United States Election 2004 Web Archive

George W. Bush (Republican)
(archived version from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
br>United States Election 2004 Web Archive

David Cobb (Green)
(archived version from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
br>United States Election 2004 Web Archive

John Kerry (Democrat)
(archived version from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
br>United States Election 2004 Web Archive

Ralph Nader (Independent)
(archived version from the U.S.
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
br>United States Election 2004 Web Archive
*


Election maps and analysis


Maps of proportion shift, counties more Republican, counties more Democratic, compared to 2000 election.

NYTimes.com 2004 Election Results Interactive Graphic



Maps and cartograms of the 2004 U.S. presidential election results
– Michael Gastner,
Cosma Shalizi Cosma Rohilla Shalizi (born February 28, 1974) is an associate professor in the Department of Statistics at Carnegie Mellon University in Pittsburgh. Life Cosma Rohilla Shalizi is of Tamil, Afghan and Italian heritage and was born in Boston, ...
, and Mark Newman, University of Michigan
Election 2004 Results
– Robert J. Vanderbei, Princeton University
Interactive Atlas of the 2004 Presidential Election Results
– Dave Liep




State-by-state forecasts of electoral vote outcome


Probability analysis of Electoral College based on latest poll results by state

Electoral Vote Predictor 2004

Larry J. Sabato's Crystal Ball
*


Controversies



*


Election campaign funding


Money Maps


Campaign ads


Campaign commercials from the 2004 election
{{Authority control Dick Cheney John Kerry George W. Bush John Edwards Presidency of George W. Bush November 2004 events in the United States