The 1968 Cleveland Browns season was the team's 19th season with the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...

. The Browns made it to the playoffs for the 2nd straight year thanks to an 8-game winning streak and the brilliant play of quarterback

Bill Nelsen William Keith Nelsen (January 29, 1941 – April 11, 2019) was a football player who played quarterback collegiately for the University of Southern California and professionally for both the Pittsburgh Steelers and Cleveland Browns. He was known ...

who replaced Frank Ryan as the starting quarterback prior to week 4 of their season. Veteran wide receiver

Paul Warfield Paul Dryden Warfield (born November 28, 1942) is an American former professional football player who was a wide receiver in the National Football League (NFL) from 1964 to 1977 for the Cleveland Browns and Miami Dolphins, except for a year i ...

had the best season of his entire career catching 50 passes for 1,067 yards and scoring 12 touchdowns.

Season summary

In a relative sense Browns had not done much since 1965, when they lost to the Green Bay Packers 23–12 in the NFL Championship Game. They finished 9–5 in 1966 and '67, but made the playoffs only in the second year. However, it was a short stay, as the Dallas Cowboys blew them out 52–14 in the Eastern Conference Championship Game. So with a retooled roster the Browns headed into the 1968 season, hoping to get back into serious title contention. It worked. After a slow start in which they lost two of their first three games and three of their first five, the re-tooled Browns won eight in a row before falling 27–16 to the St. Louis Cardinals in a meaningless game in the regular-season finale. The result was a 10–4 mark, the Century Division crown (by the slimmest of margins over the 9–4–1 Cardinals) and a spot in the conference title game again opposite those same Cowboys. Only this time, the Browns advanced, beating Dallas 31–20 to get to the league title game against the Baltimore Colts. The Colts, returning to Cleveland Stadium, where they were stunned by the Browns 27–0 in the championship contest four years before, got revenge with a shutout victory of their own, 34–0. So it was the Colts and not the Browns who headed to Super Bowl III, where they were stunned once more, this time by the New York Jets, 16–7. The key to the Browns' turnaround in 1968 was the insertion of

at quarterback early in the season. Nelsen replaced Frank Ryan, the architect of that victory over the Colts in 1964. By '68, though, he was really banged up, battling shoulder problems. Nelsen had been acquired in an offseason trade with the Pittsburgh Steelers and was inspired by going to a team that had a chance to win. At the time, the Steelers were in the midst of a 6-year run without a playoff appearance. Nelsen made an impact right away, helping to beat the Colts 30–20 to hand Baltimore its only loss in a 13–1 season.

Offseason

NFL draft

The following were selected in the

1968 NFL Draft The 1968 National Football League draft was part of the common draft, in the second year in which the NFL and AFL held a joint draft of college players. It took place at the Belmont Plaza Hotel in New York City on January 30–31, 1968. The M ...

Personnel

Roster

Staff/Coaches

Exhibition schedule

There was a doubleheader on September 7, 1968 Lions vs Jets (AFL) and Packers vs Browns.

Regular season schedule

Game summaries

Week 7: vs.
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

Playoffs

Standings

Awards and honors

* LeRoy Kelly,

Bert Bell Award The Bert Bell Award is presented by the Maxwell Football Club to the player of the year in the National Football League (NFL). The award is named in honor of Bert Bell De Benneville "Bert" Bell (February 25, 1895 – October 11, 1959) was the ...

References

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the United States, U.S. U.S. state, state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located in the northeastern part of the state, it is situated along ...

Cleveland Browns seasons

Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. Named after original coach and co-founder Paul Brown, they compete in the National Football League (NFL) as a member club of the American Football Conferenc ...