''10'' is the sixth

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

by New Kids on the Block. It was released on April 2, 2013. This is the band's first studio album since 2008's '' The Block'', as well as their first album released independently after departing from

Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...

. The album title refers to it being their tenth album release in the US (including compilation albums). The album made its debut on the ''Billboard'' 200 at number 6, number 1 on the Top Independent Albums and number 8 on the Canadian albums chart.

Background and development

On January 22, 2013, the group appeared on '' The View'' and announced that they would release a new single titled " Remix (I Like The)" on January 28 and a new album titled ''10'' would be released on April 2, 2013. During the show, they also announced that they would tour with 98 Degrees and

Boyz II Men Boyz II Men (pronounced ''boys to men''), also known as B2M, is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. They are currently a trio composed of baritone Nathan M ...

as their opening acts in summer 2013. On February 6, the band released the official track listing for the album's standard edition on their official website. They released the second single, "The Whisper" on August 1, 2013. The video features footage from The Package Tour.

Reception

Critical reception

The album received mixed reviews from critics. Review aggregator Metacritic gave the album a score of 52 out of 100, indicating mixed or average reviews. '' The Huffington Post'' gave the album a positive review, complimenting its modern tastes, swaying hooks, and sensitive lyrics. Artistdirect gave the album 5 out of 5 stars, stating that the album feels unequivocally and undeniably "new". AllMusic reviewer Stephen Thomas Erlewine gave the album three stars out of five, calling it cleanly produced, tuneful, middle-of-the road pop. A negative review came from

Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...

reviewer Mike Wass, who criticized the album's outdated dance pop and overwrought ballads, giving the album 2.5 out of 5 stars.

Commercial performance

The album debuted at number 6 on the ''Billboard'' 200 in the United States, becoming the group's sixth top 10 ten album. ''10'' sold 48,000 copies in its first week, New Kids on the Block's second-best first-week sales since

Nielsen SoundScan Luminate (formerly Nielsen SoundScan, Nielsen Music Products, and MRC Data) is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday (for albums sales) and eve ...

began tracking sales in 1991.

Track listing

All songs produced by Deekay, except "Back to Life" and "Now or Never" produced by Brent Paschke,

Gabe Lopez Gabe Lopez is an American pop-rock singer/songwriter and producer. He is of Mexican and Irish descent. Signed to Universal Music Group as a songwriter and to Spectra Music Group as an artist, Lopez has produced and written for Belinda Carlisle, ...

and Drew Ryan Scott. *Credits adapted from AllMusic.

Charts

References

{{Authority control 2013 albums New Kids on the Block albums Sony Music Entertainment Japan albums