The 1998 South Carolina gubernatorial election was held on November 3, 1998 to select the

governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...

of the state of

South Carolina )''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...

Jim Hodges James Hovis Hodges (born November 19, 1956) is an American businessman, attorney, and politician who served as the 114th governor of South Carolina from 1999 to 2003. Since his victory in 1998, Hodges has remained the only Democrat elected to ...

, the Democratic nominee, handily defeated

Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...

Governor

David Beasley David Muldrow Beasley (born February 26, 1957) is an American politician and the Executive Director of the United Nations World Food Programme. A member of the Republican Party, he served one term as the 113th Governor of South Carolina from 199 ...

to become the 114th governor of South Carolina. Beasley was the first incumbent governor to be defeated for reelection since

Daniel Henry Chamberlain Daniel Henry Chamberlain (June 23, 1835April 13, 1907) was an American planter, lawyer, author and the 76th Governor of South Carolina from 1874 until 1876 or 1877. The federal government withdrew troops from the state and ended Reconstruction ...

in the disputed election of 1876. , this was the last time a Democrat was elected Governor of South Carolina.

Democratic primary

, a

state representative A state legislature is a legislative branch or body of a political subdivision in a federal system. Two federations literally use the term "state legislature": * The legislative branches of each of the fifty state governments of the United Sta ...

from the

Midlands The Midlands (also referred to as Central England) are a part of England that broadly correspond to the Kingdom of Mercia of the Early Middle Ages, bordered by Wales, Northern England and Southern England. The Midlands were important in the Ind ...

, faced no opposition from

South Carolina Democrats The South Carolina Democratic Party is the affiliate of the Democratic Party in the U.S. state of South Carolina. It is headquartered in Columbia, South Carolina. History The Democratic Party thrived during the Second Party System between 1832 ...

and avoided a

primary election Primary elections, or direct primary are a voting process by which voters can indicate their preference for their party's candidate, or a candidate in general, in an upcoming general election, local election, or by-election. Depending on the ...

Republican primary

The

South Carolina Republican Party The South Carolina Republican Party (SCGOP) is the state affiliate of the national Republican Party in South Carolina. It is one of two major political parties in the state, along with the South Carolina Democratic Party, and is the dominant par ...

held their

primary Primary or primaries may refer to: Arts, entertainment, and media Music Groups and labels * Primary (band), from Australia * Primary (musician), hip hop musician and record producer from South Korea * Primary Music, Israeli record label Works * ...

on June 9, 1998 and it was a sign of trouble that

Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...

faced opposition to his reelection within his own party. Nonetheless, he easily defeated Bill Able, an attorney from Columbia, to become the Republican nominee for governor in the general election.

General election

Hodges started the campaign with a low name recognition across the state and early on it was decided by his camp to make education as their chief issue for the election. Immediately, Hodges blamed Governor Beasley for the poor

SAT The SAT ( ) is a standardized test widely used for college admissions in the United States. Since its debut in 1926, its name and scoring have changed several times; originally called the Scholastic Aptitude Test, it was later called the Schol ...

scores and the low achievement levels by the students of the state. Beasley was cited for his opposition to all-day

kindergarten Kindergarten is a preschool educational approach based on playing, singing, practical activities such as drawing, and social interaction as part of the transition from home to school. Such institutions were originally made in the late 18th cent ...

and Hodges proposed a

state lottery In the United States, lotteries are run by 48 jurisdictions: 45 states plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Lotteries are subject to the laws of and operated independently by each jurisdiction, and there is no ...

to pay for the funding of

pre-school A preschool, also known as nursery school, pre-primary school, or play school or creche, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school ...

and to also grant college scholarships. The lottery proved to be enormously popular with

blacks Black is a racialized classification of people, usually a political and skin color-based category for specific populations with a mid to dark brown complexion. Not all people considered "black" have dark skin; in certain countries, often in ...

because many could not afford to send their children to pre-school and with

soccer mom The term soccer mom broadly refers to an American, middle-class, suburban woman who spends a significant amount of her time transporting her school-age children to youth sporting events or other activities, whether or not they are soccer relate ...

s who were worried by the rapidly increasing cost of

higher education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after completi ...

. Beasley responded by trying to shift the focus of the campaign to Hodges' ties to the gambling industry. As much as 70% of the money supplied to Hodges campaign was given by the video poker operators. In addition, the Palmetto League was being financed by video poker to attack Beasley's

flip-flopping A "flip-flop" (used mostly in the United States), U-turn (used in the United Kingdom, Ireland, Pakistan, Malaysia, etc.), or backflip (used in Australia and New Zealand) is a derogatory term for a sudden real or apparent change of policy or opin ...

on the

Confederate flag The flags of the Confederate States of America have a history of three successive designs during the American Civil War. The flags were known as the "Stars and Bars", used from 1861 to 1863; the "Stainless Banner", used from 1863 to 1865; and ...

issue. Hodges keenly avoided discussing the Confederate flag issue to enable him to keep the support of blacks while also attracting disaffected whites. To tie in South Carolinians' dissatisfaction with education of the state and the Confederate flag issue, Kevin Geddings of the Hodges campaign created a series of ads featuring a character called "

Bubba In American usage, "Bubba" is a term of endearment mainly given to boys. Being formed from the word "brother", it often indicates that someone is a "little brother". Etymology and history The linguist Ian Hancock has described similarities betw ...

." Portrayed by Kerry Maher, Bubba was

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

convenience store clerk dressed in

Georgia Bulldogs The Georgia Bulldogs are the athletic teams that represent the University of Georgia. The female athletic teams are sometimes referred to as Lady Bulldogs. The Bulldogs compete in NCAA Division I and are members of the Southeastern Conference ( ...

garb who spoke with a thick Southern accent. The 30 second ads featured Bubba talking about how the Georgia lottery money was being used to improve schools there and the commercials would always end by Bubba saying, "Here in Georgia, we love David Beasley." Bubba was quickly elevated to celebrity status in South Carolina and was even adored by

Gamecock A cockfight is a blood sport, held in a ring called a cockpit. The history of raising fowl for fighting goes back 6,000 years. The first documented use of the ''word'' gamecock, denoting use of the cock as to a "game", a sport, pastime or ente ...

fans when he made appearances at Williams-Brice Stadium for

USC USC most often refers to: * University of South Carolina, a public research university ** University of South Carolina System, the main university and its satellite campuses **South Carolina Gamecocks, the school athletic program * University of ...

football games. The general election was held on November 3, 1998 and Jim Hodges was decisively elected as the next

governor of South Carolina The governor of South Carolina is the head of government of South Carolina. The governor is the '' ex officio'' commander-in-chief of the National Guard when not called into federal service. The governor's responsibilities include making year ...

. Unsurprisingly, Hodges performed extremely well in the rural counties, but it was the unexpectedly strong vote of the

Lowcountry The Lowcountry (sometimes Low Country or just low country) is a geographic and cultural region along South Carolina's coast, including the Sea Islands. The region includes significant salt marshes and other coastal waterways, making it an import ...

in his favor that enabled Hodges to defeat Beasley. Turnout was much less percentage-wise than the previous election because approximately a half-million new voters were added to the rolls, but many of those chose not to vote in the election. , - , , colspan=5 , Democratic gain from

, -

External links

SCIway Biography of Governor James Hovis Hodges
{{DEFAULTSORT:South Carolina Gubernatorial Election, 1998

Gubernatorial A governor is an politician, administrative leader and head of a polity or Region#Political_regions, political region, ranking under the Head of State, head of state and in some cases, such as governor-general, governors-general, as the head of ...

1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The '' Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently ...

1998 United States gubernatorial elections

Democratic primary

Republican primary

General election

See also

External links