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Fashion in the 1990s was defined by a return to minimalist
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of
tattoo A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several Process of tatt ...
s,
body piercing Body piercing, which is a form of body modification, is the practice of puncturing or cutting a part of the human body, creating an opening in which jewelry may be worn, or where an implant could be inserted. The word ''piercing'' can refer to ...
s aside from ear piercing and, to a much lesser extent, other forms of body modification such as
branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...
. In the early 1990s, several late 1980s fashions remained very stylish among both sexes. However, the popularity of
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
and
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
music helped bring the simple, unkempt grunge look to the mainstream by 1994. The
anti-conformist In History of the United Kingdom, English church history, the Nonconformists, also known as a Free Church person, are Protestantism, Protestant Christians who did not "conform" to the governance and usages of the established church, the Church ...
approach to fashion led to the popularization of the casual chic look that included
T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s,
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
, hoodies, and
sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
, a trend which continued into the 2000s. Additionally, fashion trends throughout the decade recycled styles from previous decades, notably the 1950s, 1960s and 1970s. Due to increased availability of the Internet and satellite television outside the United States, plus the reduction of import tariffs under
NAFTA The North American Free Trade Agreement (NAFTA ; es, Tratado de Libre Comercio de América del Norte, TLCAN; french: Accord de libre-échange nord-américain, ALÉNA) was an agreement signed by Canada, Mexico, and the United States that crea ...
, fashion became more globalized and homogeneous in the late 1990s and early 2000s.


Women's fashion


Early 1990s (1990–1992)


Supermodels and high fashion

* Throughout the 1990s, supermodels dominated the fashion industry. The top models of the 1990s were
Linda Evangelista Linda Evangelista (; born May 10, 1965) is a Canadian fashion model. She is regarded as one of the most accomplished and influential models of all time, and has been featured on over 700 magazine covers. Evangelista is primarily known for being ...
, Cindy Crawford, Naomi Campbell, Tatjana Patitz,
Eva Herzigova Eva or EVA may refer to: * Eva (name), a feminine given name Arts, entertainment, and media Fictional characters * Eva (Dynamite Entertainment), a comic book character by Dynamite Entertainment * Eva (''Devil May Cry''), Dante's mother in t ...
,
Nadja Auermann Nadja Auermann (born 19 March 1971) is a German supermodel and actress. Fashion designer Valentino once commented on her physical resemblance to Marlene Dietrich. A New York Times fashion columnist, Guy Trebay, wrote of her "ice maiden visage a ...
, Christie Brinkley, Christy Turlington,
Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...
, Carla Bruni, Tatiana Sorookko, Helena Christensen, Claudia Schiffer,
Karen Mulder Karen Mulder (born 1 June 1970) is a Dutch model and singer. She is well known for her work with Versace, Dior, and Chanel as a supermodel during the 1990s. Mulder repeatedly was featured on the cover of ''Vogue'' and was also a Victoria's Secr ...
, Yasmin Le Bon,
Nadège Nadège is a French feminine given name. List of people with the given name * Nadège Lacroix (born 1986), Swiss actress, television personality. * Nadège August, American actress, producer, and podcast host * Nadège Vanhee-Cybulski, French fa ...
, Yasmeen Ghauri,
Stephanie Seymour Stephanie Michelle Seymour (born July 23, 1968) is an American model and actress. During the 1980s and 1990s, she was one of the most popular supermodels, being featured in the ''Sports Illustrated Swimsuit Issue'' and the cover of ''Vogue'', ...
, Carolyn Murphy, Amber Valletta, Shalom Harlow,
Kirsten Owen Kirsten Owen (born November 22, 1969) is a Canadian-born English fashion model. Career Rise to prominence After being scouted in Toronto, Owen began modelling at the age of 16. In 1987 she appeared on the cover of ''Elle'' in three different co ...
, Kristen McMenamy, Guinevere Van Seenus, Alek Wek,
Karen Elson Karen Jill Elson (born 15 January 1979) is an English model and singer-songwriter. Early life and education Elson was born in Oldham, Greater Manchester, and attended North Chadderton School as a child. She has a fraternal twin sister, filmma ...
,
Michele Hicks Michele Hicks (born June 4, 1973) is an American screen actress and former fashion model who has worked in both film and television. Career Her television appearances include '' Law & Order: Criminal Intent'', '' Law & Order: Special Victims Uni ...
,
Stella Tennant Stella Tennant (17 December 1970 – 22 December 2020) was a British model and fashion designer, who rose to fame in the early 1990s and had a career that spanned almost 30 years. From an unconventional aristocratic family, she worked with Hel ...
,
Audrey Marnay Audrey Marnay is a French actress and model. She was born on October 14, 1980, in Chartres, Eure-et-Loir.Amy Wesson, Maggie Rizer,
Erin O'Connor Erin O'Connor, MBE (born 9 February 1978) is a British fashion model. Early life O'Connor was born and brought up in Brownhills, West Midlands, where she attended Brownhills Community School. She was brought up Catholic and her father is fro ...
, Kirsty Hume, Bridget Hall,
Milla Jovovich Milica Bogdanovna Jovovich; sr-Latn, Milica Bogdanovna Jovović; russian: Милица Богдановна Йовович; uk, Милиця Богданoвна Йовович ( ; born December 17, 1975), known professionally as Milla Jovo ...
and Tyra Banks. *One of the most influential group of models during the early 90s was the Big Five, whose fame and social power allegedly surpassed that of many movie stars. The Big Five consisted of supermodels Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista and Tatjana Patitz. Whether booked as individuals or as an elite group, each supermodel gained worldwide success and had great influence on the fashion industry. Naomi Campbell was the first black woman to grace the cover of French Vogue, Time, and American Vogue's September issue. Cindy Crawford was the highest paid model on the planet in 1995 per Forbes. Christy Turlington was known for being a reliable model who garnered over 500 covers during her career and most notably, signed a contract with Maybelline for an annual fee of $800,000 for twelve days' work. Linda Evangelista was known as the industry's "chameleon" for her ability to suit a multitude of styles. Evangelista also infamously coined the phrase, "We don't wake up for less than $10,000 a day." Tatjana Patitz, the last of the Big Five, continues to be regarded as one of the "original supermodels" and even after her retirement, she remains in demand periodically by such designer houses as Jean-Paul Gaultier and Chanel. Later in the decade, Tatjana was replaced in the Big Five by supermodel Claudia Schiffer, who is one of the most successful supermodels in the world, holding the record for the most magazine covers according to The Guinness Book of World Records. *Later in the decade, the rise of
Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...
shifted the world of fashion when her entrance onto the scene turned the Big Five into the Big Six. Kate Moss became one of the nineties' biggest phenomena when, at 14 years of age, she was discovered at JFK Airport. Her waif-like figure set a new fashion standard that became known as "
heroin chic Heroin chic is a style popularized in early-1990s fashion and characterized by pale skin, dark circles underneath the eyes, emaciated features, androgyny and stringy hair—all traits associated with abuse of heroin or other drugs. American sup ...
." This was a pale and ghostly look that called for a stick-thin stature and size zero body. Due to Kate's extremely skinny frame, she was often criticized for allegedly promoting
eating disorder An eating disorder is a mental disorder defined by abnormal eating behaviors that negatively affect a person's physical or mental health. Only one eating disorder can be diagnosed at a given time. Types of eating disorders include binge eating d ...
s as apparently evidenced by her shots for
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
. Reportedly, posters of Kate Moss were often defaced with graffiti that read "feed me". *For the 1994 Autumn/Winter issue of
Arena Homme + ''Arena Homme +'' is a fashion magazine for men published biannually since 1994. The first issue was published in Spring/Summer 1994.Arena (magazine), master fashion photographer Albert Watson photographed a new generation of top male models of the era, including Tyson Beckford,
Tim Boyce Timothy Shane Boyce is an American fashion and fitness model regarded as a male supermodel of the 1990s. Boyce has worked with photographers Peter Lindbergh and Bettina Rheims in advertising campaigns for high fashion designers such as Giorgi ...
and Marcus Schenkenberg for the two-page fold-out cover proclaiming "High Five the New Supermodel Army - Malcom Tim, Marcus, In 1995 Gregg and Larry photographed by Albert Watson".


Neon colors

* In the US,
USSR The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen nationa ...
,90s Russian fashion
/ref>
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
, Egypt, and Japan popular trends included bold geometric-print clothing in electric blue, orange, fluorescent pink, purple, turquoise and the acid green exercise wearFitness fads
/ref> popularized by
Lisa Lopes Lisa Nicole Lopes (May 27, 1971 – April 25, 2002), better known by her stage name Left Eye, was an American rapper and singer. She was a member of the R&B girl group TLC, alongside Tionne "T-Boz" Watkins and Rozonda "Chilli" Thomas. Besides ...
of
TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an As ...
. Typical patterns included triangles,
zigzag A zigzag is a pattern made up of small corners at variable angles, though constant within the zigzag, tracing a path between two parallel lines; it can be described as both jagged and fairly regular. In geometry, this pattern is described as a ...
lightning bolts, diamonds, lozenges, rectangles, overlapping free-form shapes, simulated explosions inspired by comic book illustrations or pop art, intricate grids, and clusters of thin parallel lines in contrasting colors for example, white, black and yellow on a cyan background. Many women wore denim button-down
Western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garmen ...
s, colored
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
in medium and dark green, red, and purple, metallic Spandex leggings, halterneck crop tops,
drainpipe jeans Slim-fit pants or skinny jeans (when made of denim) are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style includ ...
, colored tights, bike shorts, black
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s with shoulder pads, high waisted ankle length jeans (aka mom jeans) and pants both styled plain or pleated, baby-doll dresses over bike shorts or capri leggings, and skater dresses. Neon colored tops and
leg warmers Leg warmers are coverings for the lower legs, similar to socks but thicker and generally footless. Leg warmers are worn to keep the lower legs warm in colder weather. They can be tubular sleeves, long fabric wrappings, or simple pieces of fur or ...
were popular, together with leopard print skirts shiny satin or rayon blouses, embroidered jeans covered in rhinestones, and black or white shirts, leggings and jackets printed with abstract red, blue, yellow and green geometric patterns. In America, popular accessories included court shoes, cowboy boots,
headscarves A headscarf is a scarf covering most or all of the top of a person's, usually women's, hair and head, leaving the face uncovered. A headscarf is formed of a triangular cloth or a square cloth folded into a triangle, with which the head is cov ...
,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, Keds, ballet flats, and the penny loafers or
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
associated with the
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
look.


Leggings and exercise-wear

* From 1991 on, sports bras,
hoodies A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...
,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
,
Leotards A leotard () is a unisex skin-tight one-piece garment that covers the torso from the crotch to the shoulder. The garment was made famous by the French acrobatic performer Jules Léotard (1838–1870). There are sleeveless, short-sleeved, and lo ...
and
bodysuit A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch, and sometimes the legs, hands, and feet, and cannot be used as a swimsuit. The style of a basic bodysuit is similar to a one-piece swimsuit a ...
s worn as tops with jeans, a sweatshirt especially Champion brand over a turtleneck with jeans rolled up to show off their slouch socks were popular with young girls, teens, college girls, and young women in the UK, Europe and America. A common outfit was to wear a skirt, dress shorts,
babydoll A babydoll is a short, sleeveless, loose-fitting nightgown A nightgown, nightie or nightdress is a loosely hanging item of nightwear, and is commonly worn by women and girls. A nightgown is made from cotton, silk, satin, or nylon and may be ...
or minidress with black opaque tights, white
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, and white Keds athletic
sneaker Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
s. It was not uncommon to see mothers dressed right along with their daughters in white
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
worn over black
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
or sweatpants (especially heather grey color), an oversized T-shirt, sweater or sweatshirt worn over a turtleneck, and Keds, Converse All Stars, or unisex aerobic, basketball or Nike Air or gold
Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...
hi-top running shoes. A dressed up
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
outfit was
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
with an oversized v-neck sweater over a turtleneck,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, Keds (shoes) or Sperrys boat shoes, and
bangs Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a List of model car brands, model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in I ...
with a headband band or
ponytail A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that point ...
and scrunchie.
Leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
worn over pantyhose or tights with a pair of
flats Flat or flats may refer to: Architecture * Flat (housing), an apartment in the United Kingdom, Ireland, Australia and other Commonwealth countries Arts and entertainment * Flat (music), a symbol () which denotes a lower pitch * Flat (soldier), ...
were also common.
Leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
and
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
with oversized tops and casual sneakers especially Keds continued to be worn as lounge wear and everyday comfortable and fashionable casual wear until the late 1990s. In
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
, Britain and the US,
Gottex Gottex is an Israeli goods designer swimwear manufacturer based in Tel Aviv. History Gottex was founded in Tel Aviv, Israel, in 1956 by Lea Gottlieb, who headed the design team until 1998. She adapted her expertise as a raincoat manufacturer to ...
swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Di ...
s became popular among female celebrities
Diana, Princess of Wales Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997) was a member of the British royal family. She was the first wife of King Charles III (then Prince of Wales) and mother of Princes William and Harry. Her ac ...
,
Brooke Shields Brooke Christa Shields (born May 31, 1965) is an American actress and model. She was initially a child model and gained critical acclaim at age 12 for her leading role in Louis Malle's film ''Pretty Baby'' (1978). She continued to model into ...
, and
Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was a British-American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. ...
.


Grunge

* In mid-1992, grunge fashion broke into the mainstream for both sexes. For younger American, Australian and Latina women, grunge fashion consisted of flannel shirts, ripped jeans,
mom jeans Mom jeans is an informal term for high-waisted women's jeans that were first fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by adult American women and considered "old" by younger women. High ...
,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
,
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, combat boots, band
t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s, oversized knit sweaters, long and droopy skirts, ripped tights,
Birkenstocks Birkenstock Group B.V. & Co. KG is a German shoe manufacturer known for its production of Birkenstocks, a German brand of sandals and other shoes notable for their contoured cork footbeds (soles) made with layers of suede and jute, which conform ...
, hiking boots, and eco-friendly clothing made from recycled textiles or
fair trade Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and enviro ...
organic cotton. A prominent example of the popularity of grunge fashion is the teen drama television series "
My So Called Life ''My So-Called Life'' is an American teen drama television series created by Winnie Holzman and produced by Edward Zwick and Marshall Herskovitz. It originally aired on ABC from August 25, 1994, to January 26, 1995. It is distributed by The B ...
". Grunge fashion peaked in late 1993 and early 1994.


Mid 1990s (1993–1996)


Glamour wear

* In 1994, grunge clothing rapidly declined as fashion became more feminine and form-fitting. Young women in the UK and America wore tailored skirt and trouser suits, short skirts and dresses, baby doll dresses, skater dresses, animal prints, hot pants,Fashions: Year In Review 1995 (accessed 9 May 2014)
/ref> slim pants, high waisted ankle length jeans (aka mom jeans) and pants both styled plain or pleated, bright colors (even in colder months),
long Long may refer to: Measurement * Long, characteristic of something of great duration * Long, characteristic of something of great length * Longitude (abbreviation: long.), a geographic coordinate * Longa (music), note value in early music mensur ...
and short skirts, and high heels. High-shine fabrics, such as satin, metallics, sequins, microfiber, vinyl, and
silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of fibroin and is produced by certain insect larvae to form cocoons. The best-known silk is obtained from the coc ...
became very prominent on both
clubwear A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...
and
work wear Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry i ...
. The most common look among young women that year was the short black
slip dress A slip dress is a woman's dress that closely resembles an underslip or petticoat. It is traditionally cut on the bias, with spaghetti straps. The slip dress looked like an undergarment, but was intended to be seen, and through the use of lace an ...
worn over a tight, undersized white T-shirt. Loungewear generally consisted of black
Lycra Spandex, Lycra, or elastane is a synthetic fiber known for its exceptional elasticity. It is a polyether-polyurea copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia, US. The g ...
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
or bike shorts, large
T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s, oversized
sweatshirt A sweatshirt is a long-sleeved pullover shirt fashioned out of thick, usually cotton cloth material. Sweatshirts are almost exclusively casual attire and hence not as dressy as some sweaters. Sweatshirts may or may not have a hood. A sweatshirt w ...
s,
turtleneck A polo neck, roll-neck (United Kingdom, South Africa), turtleneck (United States, Canada), or skivvy (Australia, New Zealand, United States) is a garment—usually a sweater—with a close-fitting collar that folds over and covers the n ...
s, and baggy sweaters, slouch socks, Keds, white Sperry sneakers or athletic sneakers and hair in bangs and a ponytail with a scrunchie while at home running errands, at kids sporting events or other clubs and activities or relaxing during the weekends. * A very popular look among young women from 1994 to 1995 was the "sexy school girl" look. This trend consisted of
tartan Tartan ( gd, breacan ) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours. Tartans originated in woven wool, but now they are made in other materials. Tartan is particularly associated with Sc ...
minikilts, sometimes with bike shorts underneath, undersized sweaters, short slip dresses, baby doll tees,
knee highs Knee highs are hosiery that cover the feet and legs up to the knee. A fashion accessory for casual and classic cool or warm weather apparel. Typically worn by women in many societies, they are sometimes worn with modern semi-formal attire. Unlike ...
, pulled all the way up or rolled or folded at the top,
thigh highs Hold-ups or stay-ups (in the United States also referred to as thigh-high stockings or simply thigh highs) are stockings with an elasticized band at the top, designed to hold the stockings up when worn, without the use of a garter belt or gart ...
, miniature backpacks,
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, tights, pantyhose, shirts and dresses with peter pan style collars and chunky shoes, mary janes, ballet flats, or boat shoes. Hair was down or in a high ponytail with a scrunchie. The sexy school girl look was prominently portrayed in films with female leads such as '' Clueless'', ''
Empire Records ''Empire Records'' is a 1995 American coming-of-age comedy-drama film directed by Allan Moyle, starring Anthony LaPaglia, Maxwell Caulfield, Debi Mazar, Rory Cochrane, Johnny Whitworth, Robin Tunney, Renée Zellweger, and Liv Tyler. The fil ...
'', and '' The Craft''. * Among women over 30, 1950s ladylike fashions made a comeback in the United States. This included pencil skirts, cardigans, girdles, petticoats, satin or lace
Wonderbra The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and major ...
lingerie, and fitted suits. Popular accessories that went hand-in-hand with this revival included brooches, white gloves, sheer stockings,
diamond Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Another solid form of carbon known as graphite is the Chemical stability, chemically stable form of car ...
s, sequins, and red lipstick. For more casual occasions, women opted for lean capri pants,
polka dot Red polka dots on a yellow background Girl wearing polka dot dress Polish ceramics German ceramics Polka dot is a pattern consisting of an array of large filled circles of the same size. Polka dots are commonly seen on children's clothing, ...
blouses, belted
trench coat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s, 1940s style sandals, white canvas shoes especially Keds, leggings with oversized tops, slouch socks with leggings, rolled jeans or khakis or shorts or shortalls,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, sweaters, sweatshirts, tunic tops, shorts suit with dress shorts with tights underneath,
ballet flats Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the slip ...
and a top and jacket, above the knee dresses sometimes worn with bike shorts underneath,
mom jeans Mom jeans is an informal term for high-waisted women's jeans that were first fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by adult American women and considered "old" by younger women. High ...
, and
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s. * Popular shoes and accessories during the mid-1990s in Europe and North America included
loafer Slip-ons are typically low, lace-less shoes. The style which is most commonly seen, known as a loafer or slippers in American culture, has a moccasin construction. One of the first designs was introduced in London by Wildsmith Shoes, called the W ...
s,
Mary Janes Mary Jane (also known as bar shoes or doll shoes) is an American term ( formerly a registered trademark) for a closed, low-cut shoe with one or more straps across the instep. Classic Mary Janes for children are typically made of black leather ...
, suede sneakers, mules,
clog Clogs are a type of footwear made in part or completely from wood. Used in many parts of the world, their forms can vary by culture, but often remained unchanged for centuries within a culture. Traditional clogs remain in use as protective f ...
s, knee high boots, jelly shoes,
go-go boot Go-go boots are a low-heeled style of women's fashion boot first introduced in the mid-1960s. The original go-go boots, as defined by André Courrèges in 1964, were white, low-heeled, and mid-calf in height, a specific style which is sometimes ...
s, black
court shoe A court shoe (British English), or pump (American English), is a shoe with a low-cut front, or vamp, with either a shoe buckle or a black bow as ostensible fastening. Deriving from the 17th and 18th century dress shoes with shoe buckles, the vam ...
s, Keds, ballet flats, silver jewelry, dainty earrings and necklaces, conch shell necklaces, berets, straw hats, floppy hats, gold jewelry, and hipster belts. Navel piercings had started to gain popularity around this time.


Work wear

*For much of the early and mid 1990s, power dressing was the norm for women in the workplace: navy blue, grey or pastel colored skirt suits with
shoulder pad Shoulder pads are a type of fabric-covered padding used in men's and women's clothing to give the wearer the illusion of having broader and less sloping shoulders. In the beginning, shoulder pads were shaped as a semicircle or small triangle and ...
s,
pussy bow A lavallière, also called a pussycat bow or pussybow, is a style of neckwear worn with women's and girls' blouses and bodices. It is a bow tied at the neck, which has been likened to those sometimes put on "pussy cats". History While bows at th ...
blouses, silk scarves, pointed shoes, stretchy miniskirts,
polka dot Red polka dots on a yellow background Girl wearing polka dot dress Polish ceramics German ceramics Polka dot is a pattern consisting of an array of large filled circles of the same size. Polka dots are commonly seen on children's clothing, ...
blouses, and brightly colored short dresses worn with a dark
brocade Brocade is a class of richly decorative shuttle-woven fabrics, often made in colored silks and sometimes with gold and silver threads. The name, related to the same root as the word "broccoli", comes from Italian ''broccato'' meaning "embos ...
blazer, bare legs and metallic open toed shoes. Other
1980s fashion Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relat ...
s such as chunky jewelry, gold
hoop earrings An earring is a piece of jewelry attached to the ear via a piercing in the earlobe or another external part of the ear (except in the case of clip earrings, which clip onto the lobe). Earrings have been worn by people in different civilizations an ...
with horn of life pendants, smoky eye make-up, hairspray,
Alice band An Alice band is a type of hair accessory. It can consist of flexible horseshoe-shaped plastic or elastic material forming a loop. The band is designed to fit over the head and hold long hair away from the face, but let it hang freely at the back. ...
s, and brightly painted nails remained common. Shorts suits were also very popular. They consisted of a regular suit top and jacket and dress shorts with tights underneath worn with
ballet flats Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the slip ...
. *By 1996, professional women in Britain, Australia and America wore more relaxed styles and muted colors, such as black floral print dresses, plain kaftan style blouses,
Mary Janes Mary Jane (also known as bar shoes or doll shoes) is an American term ( formerly a registered trademark) for a closed, low-cut shoe with one or more straps across the instep. Classic Mary Janes for children are typically made of black leather ...
, maxi skirts, knee length dresses, boots, smart jeans, big floppy hats, culottes, capri pants and chunky
platform shoes Platform shoes are shoes, boots, or sandals with an obvious thick sole, usually in the range of . Platform shoes may also be high heels, in which case the heel is raised significantly higher than the ball of the foot. Extreme heights, of bot ...
.
Trouser suit A pantsuit, also known as a trouser suit outside the United States, is a woman's suit of clothing consisting of pants and a matching or coordinating coat or jacket. Formerly, the prevailing fashion for women included some form of a coat, pai ...
s began to replace skirts, black or white tights and nude pantyhose made a comeback.


Late 1990s (1997–1999)


Asian influences

*Beginning in 1997 and continuing into the mid-2000s, Southeast Asian and Indian fashion began to influence and gain greater recognition from the global media due to the establishment of the
Fashion Design Council of India The Fashion Design Council of India (FDCI) is an organisation in India. FDCI is a non-profit independent association of fashion designers formed to propagate the Business of Fashion in India in December 1998. Currently, the office is based in ...
, and the hosting of India Fashion Week in Delhi. Inspired by
Bollywood cinema Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
and a resurgence of interest in
1970s fashion Fashion in the 1970s was about individuality. In the early 1970s, ''Vogue'' proclaimed "There are no rules in the fashion game now" due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts, bel ...
, designers in India adapted and repurposed the
saree A sari (sometimes also saree or shari)The name of the garment in various Languages of South Asia, regional languages include: * as, শাৰী, xārī, translit-std=ISO * bn, শাড়ি, śāṛi, translit-std=ISO * gu, સાડી ...
, churidar and kurta into the Anarkali
ballgown A ball gown, ballgown or gown is a type of evening gown worn to a ball or a formal event. Most versions are cut off the shoulder with a low décolletage, exposed arms, and long bouffant styled skirts. Such gowns are typically worn with an opera- ...
from the early 1990s onwards. By the late 1990s, kurta
tunic A tunic is a garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the knees. The name derives from the Latin ''tunica'', the basic garment worn by both men and women in Ancient Rome ...
s were turned into short dresses, and
Manish Arora Manish Arora is an Indian fashion designer based in New Delhi. In early 2011, he was appointed creative director of the womenswear collection of the French fashion house Paco Rabanne, although he left the company in May 2012. Born and brought ...
designed garish Hindu "God printed T-shirts" for both locals and global tourists. British, Asian and American designers also incorporated ethnic chic fabrics, such as khadi, paisley, silk or Indonesian Batik into Western-inspired clothing patterns such as shirts and blouses featuring traditional embroidery. This type of clothing was worn not only by the immigrant Bangladeshi, Pakistani and Indian diaspora in Britain, but also by many non-Indian women.


1970s revival

*From 1997 onwards, many British and American designers started to take cues from the
disco fashion Fashion in the 1970s was about individuality. In the early 1970s, Vogue (magazine), ''Vogue'' proclaimed "There are no rules in the fashion game now" due to overproduction flooding the market with cheap synthetic clothing. Common items included ...
of the mid–late 1970s. Particularly common were black or dark red
pleather Artificial leather, also called synthetic leather, is a material intended to substitute for leather in upholstery, clothing, footwear, and other uses where a leather-like finish is desired but the actual material is cost prohibitive or unsuitab ...
pants, animal print clothing, halter tops, metallic clothing, crop tops,
tube top A tube top, colloquially known in the UK as a boob tube, is a shoulderless, sleeveless women's garment that wraps around the upper torso. It is generally tight over the breasts, and usually uses elastic bands at its top and bottom to prevent it fr ...
s, maxi coats,
maxi skirt A skirt is the lower part of a dress or a separate outer garment that covers a person from the waist downwards. At its simplest, a skirt can be a draped garment made out of a single piece of fabric (such as pareos). However, most skirts are fi ...
s, knee boots sometimes with knee socks slouch at the top, and boot-cut dress pants. By 2001, popular mainstream trends included tight shirts,
bell bottoms Bell-bottoms (or flares) are a style of trousers that become wider from the knees downward, forming a bell-like shape of the trouser leg. These are similar to flared jeans. History Naval origins In the early 19th century, when a standardized uni ...
,
platform shoes Platform shoes are shoes, boots, or sandals with an obvious thick sole, usually in the range of . Platform shoes may also be high heels, in which case the heel is raised significantly higher than the ball of the foot. Extreme heights, of bot ...
, fleeces,
cropped Cropping is the removal of unwanted outer areas from a photographic or illustrated image. The process usually consists of the removal of some of the peripheral areas of an image to remove extraneous trash from the picture, to improve its framin ...
tank tops,
Union jack The Union Jack, or Union Flag, is the ''de facto'' national flag of the United Kingdom. Although no law has been passed making the Union Flag the official national flag of the United Kingdom, it has effectively become such through precedent. ...
motifs inspired by the
Cool Britannia Cool Britannia was a name for the period of increased pride in the culture of the United Kingdom throughout the mid and second half of the 1990s, inspired by Swinging London from 1960s pop culture. This loosely coincided with John Major's conse ...
movement, and military inspired clothing, such as flak jackets with camouflage patterns. *In the late 1990s, bright colors began to make a comeback in mainstream fashion, as a backlash against the darker tones associated with the
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
and
skater subculture Skate punk (also known as skatecore and skate rock) is a skater subculture and punk rock subgenre that developed in the 1980s. Originally a form of hardcore punk that had been closely associated with skate culture, skate punk evolved into a mor ...
. Popular colors included
plum A plum is a fruit of some species in ''Prunus'' subg. ''Prunus'.'' Dried plums are called prunes. History Plums may have been one of the first fruits domesticated by humans. Three of the most abundantly cultivated species are not found i ...
,
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
, and
navy A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval warfare, naval and amphibious warfare; namely, lake-borne, riverine, littoral zone, littoral, or ocean-borne combat operations and ...
, all of which replaced black, which had become ubiquitous. Other fashion trends popular from 1997 to 1999 included glamour wear, high-waisted miniskirts, plastic
choker A choker is a close-fitting necklace worn around the neck, typically 14 inch to 16 inch in length. Chokers can be made of a variety of materials, including velvet, plastic, beads, latex, leather, metal, such as silver, gold, or platinum, etc. The ...
s,
knee socks Knee highs are hosiery that cover the feet and legs up to the knee. A fashion accessory for casual and classic cool or warm weather apparel. Typically worn by women in many societies, they are sometimes worn with modern semi-formal attire. Unlike ...
associated with the school girl look, tight pants,
slip dress A slip dress is a woman's dress that closely resembles an underslip or petticoat. It is traditionally cut on the bias, with spaghetti straps. The slip dress looked like an undergarment, but was intended to be seen, and through the use of lace an ...
es, turtle-neck sweaters, conservative chic, capri pants, high-waisted trousers, and cardigans. *More formal styles intended for the workplace or special occasions (such as a
cocktail party A cocktail party is a party at which cocktails are served. It is sometimes called a cocktail reception. A cocktail party organized for purposes of social or business networking is called a mixer. A cocktail hour is sometimes used by manag ...
) included
silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of fibroin and is produced by certain insect larvae to form cocoons. The best-known silk is obtained from the coc ...
blouse A blouse (blau̇s, 'blau̇z, ) is a loose-fitting upper garment that was worn by workmen, peasants, artists, women, and children.The Concise Oxford English Dictionary It is typically gathered at the waist or hips (by tight hem, pleats, parter ...
s in neutral colors or animal prints, tailored
pantsuit A pantsuit, also known as a trouser suit outside the United States, is a woman's suit of clothing consisting of pants and a matching or coordinating coat or jacket. Formerly, the prevailing fashion for women included some form of a coat, pai ...
s and skirt suits inspired by the 1980s, collarless coats, and the little black dress, with or without subtle embroidery.


Casual chic

* From 1998 to 2001, the unisex casual chic look gained mainstream appeal, with dark stonewash jeans,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, spaghetti strap crop tops,
tracksuits A tracksuit is an article of clothing consisting of two parts: trousers and a jacket usually with front zipper. It was originally intended for use in sports, mainly for athletes to wear over competition clothing (such as running shirt and shorts ...
,
sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...
, and other athletic clothing. Denim's popularity was at an all-time high in Europe, with designer denim jackets and matching jeans rocketing in prices. Other common, more affordable brands included
Mudd Mudd is a surname. Notable people with the surname include: * Daniel Mudd (born 1956), American CEO, son of Roger Mudd * David Mudd (1933–2020), English politician * Harvey Seeley Mudd (1888–1955), American mining engineer, namesake of Harvey ...
,
JNCO JNCO, short for "Judge None Choose One", is a Los Angeles, California-based clothing company specializing in boys' and men's jeans. History JNCO was founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Re ...
, and Evisu, a Japanese denim brand which launched in the 1980s. The most popular trainers were white or black and manufactured by
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
, Skechers, and Nike. Running shoes with built in air pumps were popular among both sexes. Leather had largely replaced canvas, and soles were made of foam rather than solid rubber. * In the US and Britain, popular accessories included large
hoop earring An earring is a piece of jewelry attached to the ear via a piercing in the earlobe or another external part of the ear (except in the case of clip earrings, which clip onto the lobe). Earrings have been worn by people in different civilizations an ...
s, shoes with rounded toes,
flip flops Flip-flops are a type of light sandal, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both side ...
, jelly shoes, rhinestone-encrusted hip belts, embellished slippers, beaded wristbands and lariats, Alice bands,
pashmina Pashmina (, ) refers to, depending on the source, a term for cashmere wool of the Changthangi cashmere goat,Janet Rizvi: ''Pashmina: The Kashmir Shawl and Beyond''. Marg Foundation, 2009. ISBN 978-8185026909. for fine Indian cashmere woolRobert R ...
s, fascinators, gold jewelry,
moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional panel o ...
loafers,
running shoe Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
s, jelly bracelets, bandanas, and novelty
Wellington boots The Wellington boot was originally a type of leather boot adapted from Hessian boots, a style of military riding boot. They were worn and popularised by Arthur Wellesley, 1st Duke of Wellington. The "Wellington" boot became a staple of pr ...
with leopard print or zebra stripe patterns.


Men's fashion


Early 1990s (1990–1992)


Casual clothing

* Continuing on from the late 1980s, many young men in the US, UK and Europe wore tapered and cuffed high waisted jeans or pants styled plain or pleated with matching denim jackets, Champion brand, Stone Island or
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
sweatshirts, polo shirts with contrasting collars, short
Harrington jacket A Harrington jacket (originally known only as a Baracuta jacket or a G9) is a lightweight, waist-length jacket made of cotton, polyester, wool or suede. Designs often incorporate traditional Fraser tartan or checkerboard-patterned lining. His ...
s, grey
Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
sweaters with prominent logos, oversized
Guess A guess (or an act of guessing) is a swift conclusion drawn from data directly at hand, and held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certainty. A guess is als ...
denim shirts, brightly colored windcheaters especially in yellow or green,
Hush Puppies Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories. Hush Puppies uses a ...
shoes, Sperrys boat shoes, white Sperrys sneakers, V neck sweaters,
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
shorts, white athletic socks worn with black or brown
loafer Slip-ons are typically low, lace-less shoes. The style which is most commonly seen, known as a loafer or slippers in American culture, has a moccasin construction. One of the first designs was introduced in London by Wildsmith Shoes, called the W ...
s, triple striped tube socks usually folded over at the top, slouch socks, pastel colored three button
sportcoat A sport coat, also called a sport jacket (or sports coat or sports jacket in American English), is a men's smart casual lounge jacket designed to be worn on its own without matching trousers, traditionally for sporting purposes. Styles, fabric ...
s, graphic print T-shirts,
tracksuit A tracksuit is an article of clothing consisting of two parts: trousers and a jacket usually with front zipper. It was originally intended for use in sports, mainly for athletes to wear over competition clothing (such as running shirt and shorts ...
tops with a vertical contrasting stripe down the sleeve,
sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...
,
bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...
s,
pale denim Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
drainpipe jeans Slim-fit pants or skinny jeans (when made of denim) are tight trousers that have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" in circumference, depending on size. Other names for this style includ ...
as worn by Ewan McGregor in ''
Trainspotting Trainspotting may refer to: * Trainspotting (hobby), an amateur interest in railways/railroads * ''Trainspotting'' (novel), a 1993 novel by Irvine Welsh ** ''Trainspotting'' (film), a 1996 film based on the novel *** ''Trainspotting'' (soundtr ...
'', shiny red or blue
rayon Rayon is a semi-synthetic fiber, made from natural sources of regenerated cellulose, such as wood and related agricultural products. It has the same molecular structure as cellulose. It is also called viscose. Many types and grades of viscose f ...
monkey jackets, grey or tan
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s with
shoulder pad Shoulder pads are a type of fabric-covered padding used in men's and women's clothing to give the wearer the illusion of having broader and less sloping shoulders. In the beginning, shoulder pads were shaped as a semicircle or small triangle and ...
s, and wool
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s with contrasting sleeves. Short shorts were popular in the early years of the decade, but were replaced with looser and baggier basketball shorts in 1993 when hip-hop fashion went mainstream. Teva sandals were popular in 1993, its trend even endured to early 2000s.


Grunge look

* From 1991 until 1997, flannel shirts became very popular in the US and Australia, due to their use among the
skater subculture Skate punk (also known as skatecore and skate rock) is a skater subculture and punk rock subgenre that developed in the 1980s. Originally a form of hardcore punk that had been closely associated with skate culture, skate punk evolved into a mor ...
and
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
bands including
Nirvana ( , , ; sa, निर्वाण} ''nirvāṇa'' ; Pali: ''nibbāna''; Prakrit: ''ṇivvāṇa''; literally, "blown out", as in an oil lampRichard Gombrich, ''Theravada Buddhism: A Social History from Ancient Benāres to Modern Colombo.' ...
or
Mudhoney Mudhoney is an American rock band formed in Seattle, Washington, in 1988, following the demise of Green River. Its members are singer and rhythm guitarist Mark Arm, lead guitarist Steve Turner, bassist Guy Maddison and drummer Dan Peters. Orig ...
,. Unlike the fitted
Western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garmen ...
s of the 1970s which fastened with pearl snaps, the flannel shirts of the 1990s were padded and loose-fitting for optimum warmth. Men also wore
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
jeans, patterned wool sweaters with
turtlenecks A polo neck, roll-neck (United Kingdom, South Africa), turtleneck (United States, Canada), or skivvy (Australia, New Zealand, United States) is a garment—usually a sweater—with a close-fitting collar that folds over and covers the n ...
underneath, black
Schott Perfecto Perfecto is a secondary brand of "lancer fronted" leather motorcycle jackets designed by Irving Schott and manufactured by American clothing company Schott NYC. The first jacket was introduced in 1928,Fashion in Popular Culture: Literature, Me ...
leather jacket A leather jacket is a jacket-length coat that is usually worn on top of other apparel or item of clothing, and made from the tanned hide of various animals. The leather material is typically dyed black, or various shades of brown, but a wide ra ...
s,
sheepskin Sheepskin is the Hide (skin), hide of a Domestic sheep, sheep, sometimes also called lambskin. Unlike common leather, sheepskin is Tanning (leather), tanned with the Wool, fleece intact, as in a Fur, pelt.Delbridge, Arthur, "The Macquarie Dictiona ...
coats,
olive green Olive is a dark yellowish-green color, like that of unripe or green olives. As a color word in the English language, it appears in late Middle English. Shaded toward gray, it becomes olive drab. Variations Olivine Olivine is the typical ...
anoraks, corduroy
sportcoat A sport coat, also called a sport jacket (or sports coat or sports jacket in American English), is a men's smart casual lounge jacket designed to be worn on its own without matching trousers, traditionally for sporting purposes. Styles, fabric ...
s, grey
sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...
and
fingerless glove A glove is a garment covering the hand. Gloves usually have separate sheaths or openings for each finger and the thumb. If there is an opening but no (or a short) covering sheath for each finger they are called fingerless gloves. Fingerless glov ...
s. * In the US, popular accessories included
Converse All Stars Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", "All Stars", and "Chucky Ts") is a model of casual shoe manufactured by Converse (a subsidiary of Nike, Inc. since 2003) that was i ...
, hi-top Nike's,
trapper hat An ushanka ( rus, уша́нка, p=ʊˈʂankə, from , "ears"), also called an ''ushanka-hat'' ( rus, ша́пка-уша́нка, p=ˈʂapkə ʊˈʂankə), is a Russian fur cap with ear-covering flaps that can be tied up to the crown of the cap, ...
s, bucket hats,
baseball caps A baseball cap is a type of soft cap, hat with a rounded crown and a stiff bill projecting in front. The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of releva ...
, baggy, graphic T-shirts, oversized sweatshirts, tuques, combat boots,
Dr. Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, Dr ...
, and Aviator sunglasses.


Mid 1990s (1993–1996)


Cool Britannia and 1970s revival

* Around 1995/1996, 1960s
mod Mod, MOD or mods may refer to: Places * Modesto City–County Airport, Stanislaus County, California, US Arts, entertainment, and media Music * Mods (band), a Norwegian rock band * M.O.D. (Method of Destruction), a band from New York City, US ...
clothing and longer hair were popular in Britain, Canada, and the US due to the success of Britpop. Men wore
Aloha shirt The aloha shirt (), also referred to as a Hawaiian shirt, is a style of dress shirt originating in Hawaii. They are collared and buttoned dress shirts, usually short-sleeved and made from printed fabric. They are traditionally worn untucked, but ...
s, brown leather jackets,
velvet Weave details visible on a purple-colored velvet fabric Velvet is a type of woven tufted fabric in which the cut threads are evenly distributed, with a short pile, giving it a distinctive soft feel. By extension, the word ''velvety'' means ...
blazers, paisley shirts, throwback pullover baseball jerseys, and graphic-print T-shirts (often featuring
dragon A dragon is a reptilian legendary creature that appears in the folklore of many cultures worldwide. Beliefs about dragons vary considerably through regions, but dragons in western cultures since the High Middle Ages have often been depicted as ...
s, athletic logos or numbers). Real fur went out of fashion and fake fur became the norm. * The 1970s became a dominant theme for inspiration on men's apparel in 1996. Among these clothing styles were coats with fur- or faux fur-trimmings, jackets with bold shoulders and wide lapels, and boot-cut slacks. This continued into the 2000s (decade). Casual clothes such as trousers, sweaters, and denim jackets were worn with shirts made of satin, PVC, and terry cloth. Both pastel colors and bold patterns were popular and successfully replaced black. * Desirable accessories during the mid-1990s included loafers, desert boots, chelsea boots, gold jewellery,
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
, chunky
digital watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...
es, solid colored ties, shoulder bags, and black/neon colored high-top sneakers replaced combat boots.


Modern preppy

*
Preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
clothing was popular in the US, where wealthy young men wore khaki slacks, canvas
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
, and navy blue blazers with breast-pocket
monogram A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos. A series o ...
or gold buttons bearing a
family crest A crest is a component of a heraldic display, consisting of the device borne on top of the helm. Originating in the decorative sculptures worn by knights in tournaments and, to a lesser extent, battles, crests became solely pictorial after t ...
. In general, 1990s preppy was more casual than the almost dandified look of the 1980s as young men abandoned ascots and Oxford shoes in favor of
Nantucket Reds Nantucket Reds are a style of trousers distributed by Murray's Toggery Shop on the island of Nantucket. The pants were featured in '' The Official Preppy Handbook''. Description ''Nantucket Reds'' were originally inspired by cotton trousers worn i ...
, nautical-striped T-shirts, boat shoes i.e. Sperrys, loafers, white style casual sneakers, slouch socks, and
madras cloth Madras is a lightweight cotton fabric with typically patterned texture and tartan design, used primarily for summer clothing such as pants, shorts, lungi, dresses, and jackets. The fabric takes its name from the former name of the city of Che ...
or gingham short-sleeved shirts. Desirable brands included Gap,
Old Navy Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its ...
and
Abercrombie & Fitch Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of Februar ...
.


Hip-Hop

* In Europe and North America, hip-hop fashion went mainstream in 1992, with oversized
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s,
baggy jeans Wide-leg jeans, colloquially called baggy pants, are a style of clothing that were popular from the early 1990s to the early 2010s. The quintessential brand of " hip-hop"-style wide-leg jeans comes from the Los Angeles–based JNCO ("Judge None ...
,
bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...
s, Baja Jackets, and
tracksuits A tracksuit is an article of clothing consisting of two parts: trousers and a jacket usually with front zipper. It was originally intended for use in sports, mainly for athletes to wear over competition clothing (such as running shirt and shorts ...
popular among young men as casual wear. Simultaneously, industrial and military styles crept into mainstream fashion, with machinery pieces becoming accessories. Baseball caps started being worn forwards again. * The
eight-ball jacket The eight-ball or 8-ball jacket is a style of leather jacket created by San Francisco–based designer Michael Hoban in 1990. The style is characterized by bright color-blocking and large black and white decals on the back and sleeves, made to l ...
created by designer
Michael Hoban Brian Michael Stanislaus Hoban (7 October 1921 in British Guiana – 6 July 2003), was a teacher of classics, and Headmaster of Harrow School from 1971–81. His father died when he was a small child and he spent two years in an orpha ...
became popular in hip-hop fashion, particularly the East Coast hip hop scene of New York City. The style is characterized by bright
color-blocking Color-blocking is thought of as the exploration of taking colors that are opposites on the color wheel and pairing them together to make interesting and complementary color combinations. It is commonly associated in fashion as a trend that originat ...
and large black and white decals on the back and sleeves, made to look like the eight ball used in some
cue sports Cue sports are a wide variety of games of skill played with a cue, which is used to strike billiard balls and thereby cause them to move around a cloth-covered table bounded by elastic bumpers known as . There are three major subdivisions of ...
. * Southern hip hop provided a platform for Fashion designers and musical artists to collaborate forming an influential
subculture A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, poli ...
of anti fashion and
alternative fashion Alternative fashion or Alt fashion is fashion that stands apart from mainstream commercial fashion. Alternative fashion includes the fashions of specific subcultures such as emo, scene, goth subculture, hip hop, cyberpunk, kawaii, cottagecore, ...
designs, especially the popular recycled clothing worn by Arrested Development and Goodie Mob. * Due to its association with rappers, sportswear became acceptable to wear in public throughout the mid to late 1990s, especially oversized T-shirts, baseball caps and sweaters bearing the
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Amer ...
logo, tennis shoes,
hoodies A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...
, jean shorts, khaki cargo pants, baggy basketball shorts, chinos,
tracksuit A tracksuit is an article of clothing consisting of two parts: trousers and a jacket usually with front zipper. It was originally intended for use in sports, mainly for athletes to wear over competition clothing (such as running shirt and shorts ...
s and black
bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...
s with orange linings. From 1995 onwards, men wore overalls, straight leg jeans, plaid pants, flat-front chinos, khaki pants, and camouflage pants worn ironically by anti-war protesters. * In the late 1990s ski goggles became a popular accessory in hip hop fashion.


Late 1990s (1997–1999)


African fashion

*During the mid and late 1990s, the silk Madiba shirt became popular in South Africa and the wider global community. From 1996 to 1998, traditional African clothing began to face serious competition from cheap imported mitumba clothing as a consequence of the Kenyan and Tanzanian government's easing of trade restrictions during the early to mid 1990s. By the end of the decade, the safari jacket associated with
kleptocrat Kleptocracy (from Greek κλέπτης ''kléptēs'', "thief", κλέπτω ''kléptō'', "I steal", and -κρατία -''kratía'' from κράτος ''krátos'', "power, rule") is a government whose corrupt leaders (kleptocrats) use political ...
dictator
Mobutu Sese Seko Mobutu Sese Seko Kuku Ngbendu Wa Za Banga (; born Joseph-Désiré Mobutu; 14 October 1930 – 7 September 1997) was a Congolese politician and military officer who was the president of Zaire from 1965 to 1997 (known as the Democratic Republic o ...
of the
Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
and the previous South African
Apartheid Apartheid (, especially South African English: , ; , "aparthood") was a system of institutionalised racial segregation that existed in South Africa and South West Africa (now Namibia) from 1948 to the early 1990s. Apartheid was ...
regime had declined in popularity, and was replaced as formal wear by the dashiki suit. Variants in green, yellow and black were worn as an alternative to the business suit by many African-Americans for Kwanzaa. African art began to influence and gain greater recognition on account of the Festival de la Mode Africaine (FIMA). These influences started to make their way into fashion shows all over, for reference
New York fashion week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
, 1998. In this show models were wearing sheath-like dresses made of loosely knitted yarn and
denim jackets A denim jacket, also called a jean jacket or trucker jacket, is a jacket made from denim. Introduced in the United States in the late 19th century, it has been a popular type of casual apparel with both men and women and has been described as an ...
with large fake fur collars. Loose threads dangled from some of the garment's seams and other garments had the labels sewn on the outside of the collars.


Streetwear

* By the late 1990s, the grunge look became unfashionable, and there was a revival of interest in more stylish clothes, with name brand designers such as
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
and
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
making a comeback. In Europe, jeans were more popular than ever before. From 1997 to 1998 brighter colors came into style, including
plum A plum is a fruit of some species in ''Prunus'' subg. ''Prunus'.'' Dried plums are called prunes. History Plums may have been one of the first fruits domesticated by humans. Three of the most abundantly cultivated species are not found i ...
,
charcoal Charcoal is a lightweight black carbon residue produced by strongly heating wood (or other animal and plant materials) in minimal oxygen to remove all water and volatile constituents. In the traditional version of this pyrolysis process, cal ...
,
olive The olive, botanical name ''Olea europaea'', meaning 'European olive' in Latin, is a species of small tree or shrub in the family Oleaceae, found traditionally in the Mediterranean Basin. When in shrub form, it is known as ''Olea europaea'' ...
,
wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...
, and shades such as "camillia rose", "blazing orange", "whisper pink", "hot coral", and a light-grayish blue called "wind chime". * Much of men's fashion in 1997 was inspired by the 1996 film Swingers, leading to the popularization of the "dressy casual" look. Such apparel included blazers, black or red leather jackets and
bowling shirt Bowling is a target sport and recreational activity in which a player rolls a ball toward pins (in pin bowling) or another target (in target bowling). The term ''bowling'' usually refers to pin bowling (most commonly ten-pin bowling), thoug ...
s in either a variety of prints or a solid color, and loose-fitting flat-front or pleated khaki chinos or jeans. Around this time it became fashionable to leave shirts untucked.


Business wear

* In Europe, single-breasted three and four button
notch lapel Lapels ( ) are the folded flaps of cloth on the front of a jacket or coat below the collar and are most commonly found on formal clothing and suit jackets. Usually they are formed by folding over the front edges of the jacket or coat and sewing t ...
suits in grey or navy blue, together with leather jackets based on the same cut as blazers, began to replace the double breasted 1980s power suits. The wide neckties of the early 1990s remained the norm, but the colors became darker and stripes and patterns were less common. In
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, the
Nehru suit The Nehru jacket is a hip-length tailored coat for men or women, with a mandarin collar, and with its front modelled on the Indian achkan or sherwani, a garment worn by Jawaharlal Nehru, the prime minister of India from 1947 to 1964. History ...
and Mao suit declined in popularity in favor of conventional Western business wear.
Tweed cloth Tweed is a rough, woollen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is usually woven with a plain weave, twill or herringbone structure. Colour effects in the yarn may be obtained ...
and houndstooth
sportcoat A sport coat, also called a sport jacket (or sports coat or sports jacket in American English), is a men's smart casual lounge jacket designed to be worn on its own without matching trousers, traditionally for sporting purposes. Styles, fabric ...
s went out of fashion due to their association with older men. Dress shoes (usually in black) included
chelsea boot Chelsea boots are close-fitting, ankle-high boots with an elastic side panel. They often have a loop or tab of fabric on the back of the boot, enabling the boot to be pulled on. The boot dates back to the Victorian era, when it was worn by both me ...
s with rounded or square toes, wingtips, and monkstraps. * In America, an increasing number of men began to dress
smart-casual Smart casual is an ambiguously defined Western dress code that is generally considered casual wear but with smart (in the sense of "well dressed") components of a proper lounge suit from traditional informal wear. For men, this interpretati ...
and business casual, a trend kickstarted by
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
of
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
. At more formal events such as weddings or proms, men often wear boxy three or four button, single-breasted suits with a brightly colored
tie Tie has two principal meanings: * Tie (draw), a finish to a competition with identical results, particularly sports * Necktie, a long piece of cloth worn around the neck or shoulders Tie or TIE may also refer to: Engineering and technology * Ti ...
and an often matching dress shirt. Another trend was to wear black shirts, black ties, and black suits. Black leather reefer jackets and
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s were also fashionable in the late 1990s, the latter inspired by The Matrix.


Youth fashion


General trends

* The dominant youth clothing fad at the beginning of the 1990s was fluorescent clothing, Hoop earrings, and plaid shirts. Popular colors for girls included coral, hot pink, bright mint, hot red, yellow, orange, and turquoise. In Britain and the US, girls wore oversized tee shirts, mid calf dresses with
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
, oversized v-neck sweaters over a turtleneck,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, triple striped tube socks usually folded over at the top, black or white lace trimmed bike shorts with
babydoll A babydoll is a short, sleeveless, loose-fitting nightgown A nightgown, nightie or nightdress is a loosely hanging item of nightwear, and is commonly worn by women and girls. A nightgown is made from cotton, silk, satin, or nylon and may be ...
dresses, belts worn with dresses, skater dresses, dress shorts worn with tights and
ballet flats Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the slip ...
, tights with slouch socks, crew neck T-shirts, Keds, Converse Chuck Taylor All-Stars,
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
,
leotards A leotard () is a unisex skin-tight one-piece garment that covers the torso from the crotch to the shoulder. The garment was made famous by the French acrobatic performer Jules Léotard (1838–1870). There are sleeveless, short-sleeved, and lo ...
,
bodysuit A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch, and sometimes the legs, hands, and feet, and cannot be used as a swimsuit. The style of a basic bodysuit is similar to a one-piece swimsuit a ...
s and pantywaist tops worn with
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
or skirts, long sleeved T-shirts, Nike Tempo athletic shorts,
Mom Jeans Mom jeans is an informal term for high-waisted women's jeans that were first fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by adult American women and considered "old" by younger women. High ...
and colored
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
especially in medium and dark green, red, and purple, and leggings with slouch socks, oversized tops, and sneakers especially Keds. It was not uncommon to see mothers dressed right along with their daughters in the leggings outfits and jeans outfits. Boys wore
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
shorts, jean jackets,
tartan Tartan ( gd, breacan ) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours. Tartans originated in woven wool, but now they are made in other materials. Tartan is particularly associated with Sc ...
shirts, tapered
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
, colored
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
in bright and light mint green, red, and purple colors
sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...
,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
and single, double or triple stripe athletic socks sometimes folded down at the top especially the triple striped ones worn with everything from shorts to rolled jeans and khakis. In the Southern Suburbs of Chicago during the late 1980s and early 1990s, Z Cavaricci pants and IOU sweatshirts were worn by members of the middle/upper-middle class. * For much of the 1990s, particularly the middle years, teenage boys and girls bought and wore very simple clothes, such as
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, shortalls, athletic shorts, dress shorts, high waisted ankle length jeans and pants plain or pleated. flannel shirts, grey knitted sweaters, and
backpacks A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...
. Popular stores selling these items included Gap and
Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...
. In the late 1990s, American teenage girls imitated the look of British girl group All Saints, which consisted of
baggy jeans Wide-leg jeans, colloquially called baggy pants, are a style of clothing that were popular from the early 1990s to the early 2010s. The quintessential brand of " hip-hop"-style wide-leg jeans comes from the Los Angeles–based JNCO ("Judge None ...
, T-shirts, sweatshirts, tanktops, and trainers, as well as cargo pants, and crop tops. * For many younger children, the 1990s was the
Golden Age The term Golden Age comes from Greek mythology, particularly the ''Works and Days'' of Hesiod, and is part of the description of temporal decline of the state of peoples through five Ages of Man, Ages, Gold being the first and the one during ...
of
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
films with T-shirts and sweaters featuring characters such as Simba,
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
, Belle,
Aladdin Aladdin ( ; ar, علاء الدين, ', , ATU 561, ‘Aladdin') is a Middle-Eastern folk tale. It is one of the best-known tales associated with ''The Book of One Thousand and One Nights'' (''The Arabian Nights''), despite not being part of ...
, and Winnie the Pooh. Tartan trousers, striped shirts, long sleeved polo shirt,
Champion (sportswear) Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation ...
crew neck sweatshirts worn over a turtleneck, colored
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
in bright mint, red, aqua and purple colors, d high waisted ankle length jeans and pants plain or pleated. athletic shorts especially
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
shorts,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, continuing from the 80s triple striped tube socks usually folded over at the top through the early 90s, and sweaters were worn by young boys and girls in the UK and the US. Blue denim and railroad stripe
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
and
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
were also popular for girls, as seen on television and commercials throughout the decade, and for teenagers, some of whom would leave either strap hanging loose. Common outfits for
tween Preadolescence is a stage of human development following middle childhood and preceding adolescence.New Oxford American Dictionary. 2nd Edition. 2005. Oxford University Press. It commonly ends with the beginning of puberty. Preadolescence is ...
s and teenage girls, was to wear an oversized tee, a
Champion A champion (from the late Latin ''campio'') is the victor in a challenge, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, an ...
brand
sweatshirt A sweatshirt is a long-sleeved pullover shirt fashioned out of thick, usually cotton cloth material. Sweatshirts are almost exclusively casual attire and hence not as dressy as some sweaters. Sweatshirts may or may not have a hood. A sweatshirt w ...
over a turtleneck, a
babydoll A babydoll is a short, sleeveless, loose-fitting nightgown A nightgown, nightie or nightdress is a loosely hanging item of nightwear, and is commonly worn by women and girls. A nightgown is made from cotton, silk, satin, or nylon and may be ...
dress with opaque tights or bike shorts, shorts with black opaque tights or
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
, white slouch socks, and either Keds,
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
such as the Sperry Top-Sider or Eastland brands, white Sperry sneakers, Rockport dress sneakers or Converse
sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
.


Subcultures of the 1990s


Grunge

* The new wave and heavy metal fashion of the 1980s lasted until 1992, when
Grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
and
hip hop fashion Hip hop fashion (also known as rap fashion) is a style of dress originating from Urban Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. All have contributed various ...
took over in popularity. By the mid-1990s the grunge style had gone mainstream in Britain and the US, resulting in a decline in bright colors from 1995 until late 1999, and was dominated by
tartan Tartan ( gd, breacan ) is a patterned cloth consisting of criss-crossed, horizontal and vertical bands in multiple colours. Tartans originated in woven wool, but now they are made in other materials. Tartan is particularly associated with Sc ...
flannel shirts, stonewashed blue
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
, and dark colors such as
maroon Maroon ( US/ UK , Australia ) is a brownish crimson color that takes its name from the French word ''marron'', or chestnut. "Marron" is also one of the French translations for "brown". According to multiple dictionaries, there are var ...
,
forest green At right is displayed the color forest green. ''Forest green'' refers to a green color said to resemble the color of the trees and other plants in a forest. This web color, when written as computer code in HTML for website color display, is w ...
,
indigo Indigo is a deep color close to the color wheel blue (a primary color in the RGB color space), as well as to some variants of ultramarine, based on the ancient dye of the same name. The word "indigo" comes from the Latin word ''indicum'', m ...
,
brown Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing or painting, brown is usually made by combining the colors orange and black. In the RGB color model used ...
,
white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...
and
black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have o ...
. * Grunge fashion remained popular among the
skater subculture Skate punk (also known as skatecore and skate rock) is a skater subculture and punk rock subgenre that developed in the 1980s. Originally a form of hardcore punk that had been closely associated with skate culture, skate punk evolved into a mor ...
until the late 1990s as the hard-wearing, loose-fitting clothing was cheap and provided good protection. Members of the subculture were nicknamed grebos or moshers and included those who did not skate.


Psychobilly, punk and skater

* Hardcore punk fashion, which began in the 1970s, was very popular in the 1990s, especially among the
skater subculture Skate punk (also known as skatecore and skate rock) is a skater subculture and punk rock subgenre that developed in the 1980s. Originally a form of hardcore punk that had been closely associated with skate culture, skate punk evolved into a mor ...
. Common items for
pop punk Pop punk (or punk pop) is a rock music genre that combines elements of punk rock with power pop or pop. It is defined for its emphasis on classic pop songcraft, as well as adolescent and anti-suburbia themes, and is distinguished from other pu ...
and
nu metal Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu met ...
fans included bright colored/blond tipped spiky hair, long under sleeves, black hoodies, and baggy pants in black, mint blue, or red
Royal Stewart tartan The Royal Stewart or Royal Stuart tartan is the best-known tartan retrospectively associated with the royal House of Stewart, and was also the personal tartan of Queen Elizabeth II. The sett was first published in 1831 in the book ''The Scottish ...
. * In the US,
psychobilly Psychobilly is a rock music fusion genre that fuses elements of rockabilly and punk rock. It's been defined as "loud frantic rockabilly music", it has also been said that it "takes the traditional countrified rock style known as rockabilly, ram ...
bands Reverend Horton Heat and Rocket from the Crypt popularized brothel creepers,
gas station A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasoline ...
shirt A shirt is a cloth garment for the upper body (from the neck to the waist). Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. I ...
s and dark-colored bowling shirts during the late 1990s.


Rave culture and clubwear

* Popular fashion themes of the rave subculture during the early 1990s included plastic aesthetics, various fetish fashions especially PVC miniskirts and tops, DIY and tie dye outfits, vintage 1970s clothing, second-hand optics, retro sportswear (such as Adidas tracksuits), and outfits themed around sex (showing much skin and nudity, e.g. wearing transparent or crop tops), war (e.g. in the form of combat boots or camouflage trousers), postmodernism and science fiction themes. In the early 1990s the first commercial rave fashion trends developed from the underground scene, which were quickly taken up by the fashion industry and marketed under the term ''clubwear''. Common raver fashion styles of the 1990s included tight-fitting nylon shirts, tight nylon quilted vests, bell-bottoms, neoprene jackets, studded belts, platform shoes, jackets, scarves and bags made of
flokati A flokati rug is a woven wool rug. They are shaggy in appearance, and are thick and soft. Modern wool or synthetic rugs may be purchased in a variety of colours. Name The word comes from the Aromanian ''floc'', from Latin ''floccus''.Λεξικ ...
fur, fluffy boots and
phat pants Phat pants, phatties, or phats are a style of pants that are fitted at the waist, but get increasingly wide down the legs, covering the feet entirely due to their width. Phat pants can be made out of a variety of materials, however denim, fau ...
, often in bright and
neon color Fluorescence is the emission of light by a substance that has absorbed light or other electromagnetic radiation. It is a form of luminescence. In most cases, the emitted light has a longer wavelength, and therefore a lower photon energy, tha ...
s. * Common unisex hairstyles included neon colored
spiky hair Liberty spikes is hair styled into long, thick, upright spikes. The style, now associated with the punk subculture, is so named because of the resemblance to the diadem crown worn by the Statue of Liberty, itself inspired by the Roman goddess Libe ...
, natural dreadlocks, undercut hairstyles, and synthetic hairpieces, and many ravers in the US and Europe wore tattoos and
body piercing Body piercing, which is a form of body modification, is the practice of puncturing or cutting a part of the human body, creating an opening in which jewelry may be worn, or where an implant could be inserted. The word ''piercing'' can refer to ...
s. Widespread accessories included wristbands and collars, whistles, pacifiers, feather boas,
cyberpunk Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting that tends to focus on a "combination of lowlife and high tech", featuring futuristic technological and scientific achievements, such as artificial intelligence and cyber ...
inspired goggles,
glow stick A glow stick, also known as a light stick, chem light, light wand, light rod, and rave light, is a self-contained, short-term light-source. It consists of a translucent plastic tube containing isolated substances that, when combined, make light ...
s, and record bags made of truck tarpaulins.(PDF version)
/ref>


Hip-Hop

* The early 1990s saw widespread interest in hip hop and
gangsta rap Gangsta rap or gangster rap, initially called reality rap, emerged in the mid- to late 1980s as a controversial hip-hop subgenre whose lyrics assert the culture and values typical of American street gangs and street hustlers. Many gangsta rappe ...
due to the influences of MC Hammer,
Tupac Shakur Tupac Amaru Shakur ( ; born Lesane Parish Crooks, June 16, 1971 – September 13, 1996), also known as 2Pac and Makaveli, was an American rapper. He is widely considered one of the most influential rappers of all time. Shakur is among the Li ...
,
Eazy-E Eric Lynn Wright (September 7, 1964 – March 26, 1995), known professionally as Eazy-E, was an American rapper who propelled West Coast rap and gangsta rap by leading the group N.W.A and its label, Ruthless Records. He is often referred t ...
,
Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...
,
N.W.A N.W.A (an abbreviation for Niggaz Wit Attitudes) was an American hip hop group whose members were among the earliest and most significant popularizers and controversial figures of the gangsta rap subgenre, and the group is widely considered ...
,
Wu-Tang Clan Wu-Tang Clan is an American hip hop group formed in Staten Island, New York City, in 1992. Its original members include RZA, GZA, Ol' Dirty Bastard, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, and Masta Killa. Close affili ...
, and Public Enemy. The sagging trend began in the early 1990s and continued until the
2010s File:2010s collage v21.png, From top left, clockwise: Anti-government protests called the Arab Spring arose in 2010–2011, and as a result, many governments were overthrown, including when Libyan dictator Muammar Gaddafi was Death of Muammar Gadd ...
.
Wide leg jeans Wide-leg jeans, colloquially called baggy pants, are a style of clothing that were popular from the early 1990s to the early 2010s. The quintessential brand of " hip-hop"-style wide-leg jeans comes from the Los Angeles–based JNCO ("Judge None ...
,
Plaid Plaid () may refer to: Fabric * Full plaid, a cloth made with a tartan pattern, wrapped around the waist, cast over the shoulder and fastened at the front * A synonym for tartan in North America * A plaid shirt, typically of flannel and worn du ...
,
Khakis The color khaki (, ) is a light shade of tan with a slight yellowish tinge. Khaki has been used by many armies around the world for uniforms and equipment, particularly in arid or desert regions, where it provides camouflage relative to sandy ...
, Locs glasses,
bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...
s,
tracksuits A tracksuit is an article of clothing consisting of two parts: trousers and a jacket usually with front zipper. It was originally intended for use in sports, mainly for athletes to wear over competition clothing (such as running shirt and shorts ...
and baseball caps and snapback hats worn backwards became popular among hip hop fans together with gold chains,
sovereign ring A sovereign ring is a ring which typically has a gold sovereign as a primary decorative feature, with the obverse face as the visible detail. The coin may be either genuine or replica tender, and may be either a sovereign or half sovereign. Sov ...
s, and
FUBU FUBU (, ) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.Keith Perrin interviewed by Ian ...
T-shirts. By the end of the decade,
hip hop fashion Hip hop fashion (also known as rap fashion) is a style of dress originating from Urban Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. All have contributed various ...
had influenced many global subcultures, especially the British
chav "Chav" (), also "charver", "scally" and "roadman" in parts of England, is a British term, usually used in a pejorative way. The term is used to describe an anti-social lower-class youth dressed in sportswear. * * * * "Chavette" is a related te ...
s with their tracksuits and white trainers, the
sneakerhead Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is ...
s of America and Asia, and the
ICP ICP may refer to: Business * ICP srl, Italian manufacturer of automotive equipment and kit aircraft *Ideal customer profile: see Qualified prospect * International Comfort Products Corporation, US air conditioning and heating company * Indonesi ...
fans known as
Juggalo A juggalo (feminine juggalette, or juggala in Spanish) is a fan of the hip hop group Insane Clown Posse or any other hip hop group signed to Psychopathic Records. Juggalos have developed their own idioms, slang, and characteristics. Th ...
s with their all-black outfits and
evil clown The evil clown is a subversion of the traditional comic clown character, in which the playful trope is instead depicted in a more disturbing nature through the use of horror elements and dark humor. The modern archetype of the evil clown was ...
corpse paint Corpse paint is a style of black and white makeup used mainly by black metal bands for concerts and band photos. The makeup is used to make the musicians appear inhuman, corpse-like, or demonic, and is perhaps "the most identifiable aspect of the ...
.


Britpop

* In the mid-1990s,
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
, Madchester, and Britpop bands Blur, Stone Roses, and
Oasis In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environment'ksar''with its surrounding feeding source, the palm grove, within a relational and circulatory nomadic system.” The location of oases has been of critical imp ...
resulted in a revival of 1970s fashions, including
Mod haircut The wings haircut, also known the Mod haircut, flippies, flow, Justin Bieber haircut, or skater hair is a popular hairstyle used in the skateboarding, surfer, mod, and preppy community. Typically long, the style can range from long and drooping b ...
s, aviator sunglasses, denim jackets, green parkas,
harrington jacket A Harrington jacket (originally known only as a Baracuta jacket or a G9) is a lightweight, waist-length jacket made of cotton, polyester, wool or suede. Designs often incorporate traditional Fraser tartan or checkerboard-patterned lining. His ...
s,
velvet Weave details visible on a purple-colored velvet fabric Velvet is a type of woven tufted fabric in which the cut threads are evenly distributed, with a short pile, giving it a distinctive soft feel. By extension, the word ''velvety'' means ...
sportcoat A sport coat, also called a sport jacket (or sports coat or sports jacket in American English), is a men's smart casual lounge jacket designed to be worn on its own without matching trousers, traditionally for sporting purposes. Styles, fabric ...
s, striped shirts, Ben Sherman polo shirts, T-shirts bearing the RAF roundel, and
Union Jack The Union Jack, or Union Flag, is the ''de facto'' national flag of the United Kingdom. Although no law has been passed making the Union Flag the official national flag of the United Kingdom, it has effectively become such through precedent. ...
motifs including the dress worn by the
Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vict ...
' Geri Halliwell.


Goth

*During the mid to late 1990s,
gothic fashion Gothic fashion is a clothing style marked by dark, mysterious, antiquated, homogenous, and often genderless features. It is worn by members of the Goth subculture. clothing, Dress, typical gothic fashion includes dyed black hair, exotic hairsty ...
peaked in popularity among American, German and British teenagers seeking to break from the mainstream. Black leather
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s, frilly poet shirts,
winklepickers Winklepickers, or winkle pickers, are a style of shoe or boot worn from the 1950s onward, especially popular with British rock and roll fans such as teddy boys. The feature that gives both the boot and shoe their name is the very sharp and long ...
, velvet blazers, long black hair,
fetish clothing Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are by definition not worn by the majority of people; if everyone wears an it ...
, and tight pants were a common sight on both sexes, and girls often wore Victorian inspired
corset A corset is a support garment commonly worn to hold and train the torso into a desired shape, traditionally a smaller waist or larger bottom, for aesthetic or medical purposes (either for the duration of wearing it or with a more lasting effe ...
s, lace gloves, Demonia boots, and short leather skirts.


Preppy

* The conservative
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
look of the 1980s remained popular among wealthy teenagers in the Eastern US until the late 1990s, when many members of the subculture began adopting elements of
hip hop fashion Hip hop fashion (also known as rap fashion) is a style of dress originating from Urban Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. All have contributed various ...
. Typical clothing for preppies of the 1990s included khaki chinos, and high waisted ankle length jeans and pants plain or pleated. vy blue blazers,
Oxford shirt A dress shirt, button shirt, button-front, button-front shirt, or button-up shirt, is a garment with a collar and a full-length opening at the front, which is fastened using buttons or shirt studs. A button-down or button-down shirt is a dress ...
s,
brogues The brogue (derived from the Gaeilge (Irish), and the Gaelic ( Scottish) for "shoe") is a style of low-heeled shoe or boot traditionally characterised by multiple-piece, sturdy leather uppers with decorative perforations (or "broguing") and s ...
, Keds worn with everything especially
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
, slouch socks and oversized sweatshirts, sweaters and tees,
boat shoes Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the applic ...
,
ballet flats Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the slip ...
, coach jackets,
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such parti ...
s,
mom jeans Mom jeans is an informal term for high-waisted women's jeans that were first fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by adult American women and considered "old" by younger women. High ...
,
shortalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, jeans worn with a
leotard A leotard () is a unisex skin-tight one-piece garment that covers the torso from the crotch to the shoulder. The garment was made famous by the French acrobatic performer Jules Léotard (1838–1870). There are sleeveless, short-sleeved, and lo ...
or
bodysuit A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch, and sometimes the legs, hands, and feet, and cannot be used as a swimsuit. The style of a basic bodysuit is similar to a one-piece swimsuit a ...
as a top, shorts or skirts worn with blazers (for girls), shorts suit with dress shorts with tights underneath,
ballet flats Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the slip ...
and a top and jacket, sweater over a
turtleneck A polo neck, roll-neck (United Kingdom, South Africa), turtleneck (United States, Canada), or skivvy (Australia, New Zealand, United States) is a garment—usually a sweater—with a close-fitting collar that folds over and covers the n ...
, and
Champion A champion (from the late Latin ''campio'') is the victor in a challenge, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, an ...
crew neck sweatshirts worn over a
turtleneck A polo neck, roll-neck (United Kingdom, South Africa), turtleneck (United States, Canada), or skivvy (Australia, New Zealand, United States) is a garment—usually a sweater—with a close-fitting collar that folds over and covers the n ...
. A typical outfit included
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. ...
with an oversized v neck sweater over a turtleneck,
slouch socks Slouch socks (slouchy socks) are a type of sock featuring a heavy non-elastic upper that may be pushed down into heavy folds around the ankles or pulled up to the knee In humans and other primates, the knee joins the thigh with the leg and con ...
, and Keds, Sperrys boat shoes or Sperrys white sneakers. Neat, well-groomed hairstyles were popular among upper elementary, middle school, high school and college age girls, including the
bangs Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a List of model car brands, model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in I ...
, straightened hime cut side bunches, or high regular ponytails worn with
scrunchies A scrunchie (or scrunchy) is a fabric-covered elastic hair tie used to fasten medium to long hair types. Large, elaborate styles and diminutive, unassuming forms are available in many different colors, fabrics, and designs. History The scrunc ...
and
headbands A headband is a clothing accessory worn in the hair or around the forehead, usually to hold hair away from the face or eyes. Headbands generally consist of a loop of elastic Elastic is a word often used to describe or identify certain types ...
many times in combination with bangs.


Hairstyles of the 1990s


Women's hairstyles

Women's hair in the early 1990s continued in the big, curly style of the 1980s. High and High sided
ponytail A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that point ...
s continued through most of the decade, especially when playing sports and at the gym. These were worn with a scrunchie until the mid-1990s when hair ties began to replace scrunchies. Scrunchies became popular once again in the late 2010s.
Bangs Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a List of model car brands, model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in I ...
remained big throughout the decade, especially the "mall bangs" poofy style associated with the early 1990s. From 1994 and through 2000s they got smaller and somewhat flatter and less poofy and laid closer to the forehead. The pixie cut and
Rachel haircut The Rachel haircut, commonly known as simply "The Rachel", is an eponymous hairstyle popularized by American actress Jennifer Aniston. Named after Rachel Green, the character she played on the American sitcom '' Friends'' (1994-2004), Aniston deb ...
, based on the hairstyles of
Jennifer Aniston Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...
in ''
Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...
'' and Marlo Thomas in ''
That Girl ''That Girl'' is an American sitcom that ran on ABC from September 8, 1966 to March 19, 1971. It starred Marlo Thomas as the title character Ann Marie, an aspiring (but only sporadically employed) actress, who moves from her hometown of Brewster ...
'', were popular in America from 1995 onwards. Around the same time red hair also became a desirable color for women, as well as feathered bangs, and mini hair-buns. From 1995 until 2008, dark-haired women tended to dye their hair a lighter color with blonde highlights (popularized by
Jennifer Aniston Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...
). In the late 1990s, the Bob cut was well-desired, popularized and rejuvenated by Victoria Beckham of the
Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vict ...
. This late 90s-style bob cut featured a center, side, or zig-zag parting, as opposed to the thick bangs of the early 1990s. The Farrah Fawcett hairstyle made a comeback, with highlights going hand-in-hand with this revival. Other late 1990s haircuts included "Felicity curls" (popularized by Keri Russell in the hit TV show '' Felicity''), the Fishtail Half-Up, and pigtails, as well as the continuation of mid 1990s hairdos.


Children's and teenager's hairstyles

For teenage boys longer hair was popular in the early to mid-1990s, including collar-length curtained hair, Long, unkempt grunge hair, blond surfer hair popular among some Britpop fans, and dreadlocks. During the mid-1990s, the much-ridiculed bowl cut became a fad among skaters, while hip-hop fans wore a variant of the flattop known as the
hi-top fade Hi-top fade is a haircut where hair on the sides is cut off or kept very short while hair on the top of the head is grown long. The hi-top was a trend symbolising the golden age of hip hop and urban contemporary music during the 1980s and the ea ...
. In the late 1990s, hair was usually buzzed very short for an athletic look, although a few grunge fans grew their hair long in reaction to this. For teenage girls and younger children, hair was worn long with heavily teased bangs called "mall bangs" which were long fringes covering the forehead. From 1994 and through 2000s they got smaller and somewhat flatter and less poofy and laid closer to the forehead.
Alice band An Alice band is a type of hair accessory. It can consist of flexible horseshoe-shaped plastic or elastic material forming a loop. The band is designed to fit over the head and hold long hair away from the face, but let it hang freely at the back. ...
s, headbands and scrunchies of various styles and colors (especially red, navy blue polka dot, plaid and neon) were popular with American girls throughout the early and mid 1990s, and they frequently wore them with twin
pigtails A woman with long pigtails and braids. In the context of hairstyles, the usage of the term pigtail (or twin tail or twintail) shows considerable variation. The term may refer to a single braid, but is more frequently used in the plural ("p ...
, or high or high side
ponytail A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that point ...
s and
bangs Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a List of model car brands, model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in I ...
. Beginning in the late 1990s and continuing into the 2010s, straightened hair and variants of the
French braid A French braid, also called a French plait, is a type of braided hairstyle. The three-strand gathered plait includes three sections of hair that are braided together from the crown of the head to the nape of the neck. Description In the simples ...
became popular in Europe.


Men's hairstyles

The 1990s generally saw the continued popularity of longer hair on men, especially in the United States, Scandinavia and Canada. In the early 1990s, curtained hair, mullets, and
ponytail A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that point ...
s were popular. Other trends included flattops,
hi-top fade Hi-top fade is a haircut where hair on the sides is cut off or kept very short while hair on the top of the head is grown long. The hi-top was a trend symbolising the golden age of hip hop and urban contemporary music during the 1980s and the ea ...
s, and
cornrows Cornrows are a traditional style of braids in which the hair is braided very close to the scalp, using an underhand, upward motion to make a continuous, raised row. Cornrows are often done in simple, straight lines, as the term implies, but they ...
. In the mid-1990s, men's hairstyle trends90s Outfits
/ref> went in several different directions. Younger men who were more amenable had adopted the
Caesar cut The Caesar cut is a hairstyle with short, horizontally straight cut bangs. The hair is layered to around 2–5 cm (1-2 inches) all over. It is named after the Roman Emperor Tiberius Caesar Augustus, whose images frequently depict him weari ...
, either natural or dyed. This style was popularized by
George Clooney George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of List of awards and nominations received by George Clooney, numerous accolades, including a British Academy Film Awards, British Academy Film A ...
on the hit TV show ER in season two, which premiered in mid 1995. More rebellious young men went for longer, unkempt "grunge" hair, often with a center parting. The curtained hairstyle was at its peak in popularity, and sideburns went out of style. Meanwhile, most professional men over 30 had conservative 1950s style bouffant haircuts,
regular haircut A regular haircut, in Western fashion, is a men's and boys' hairstyle that has hair long enough to comb on top, a defined or deconstructed side part, and a short, semi-short, medium, long, or extra long back and sides. The style is also known by o ...
s, or the Caesar cut. In the late 1990s, it was considered unstylish and unattractive for men and boys to have longer hair. As a result, short hair completely took over. From 1997 onwards, aside from curtained hair (which was popular throughout the decade),
spiky hair Liberty spikes is hair styled into long, thick, upright spikes. The style, now associated with the punk subculture, is so named because of the resemblance to the diadem crown worn by the Statue of Liberty, itself inspired by the Roman goddess Libe ...
, bleached hair, crew cuts, and variants of the quiff became popular among younger men. Dark haired men dyed their spikes blonde or added wavy blonde streaks, a trend which continued into the 2000s. Variants of the surfer hair was popular among rock musicians during that time period. For African-American men, the
cornrows Cornrows are a traditional style of braids in which the hair is braided very close to the scalp, using an underhand, upward motion to make a continuous, raised row. Cornrows are often done in simple, straight lines, as the term implies, but they ...
(popularized by former NBA player
Allen Iverson Allen Ezail Iverson (; born June 7, 1975) is an American former professional basketball player. Nicknamed "the Answer", he played 14 seasons in the National Basketball Association (NBA) at both the shooting guard and point guard positions. Iver ...
) and buzz cut were a popular trend that continued into the 2000s.


Makeup and cosmetic trends

Women's makeup in the early 1990s primarily consisted of dark red lipstick and neutral eyes. Around 1992 the "grunge look" came into style among younger women and the look was based on dark red lipstick and smudged eyeliner and
eyeshadow Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. ...
. Both styles of makeup continued into 1994, but went out of style the next year. The trends in makeup shifted in the mid-1990s. In 1995, nude shades became desirable and women had a broader color palette in brown. Another makeup trend that emerged was matte lipsticks, with deep shades of red and dark wine colors worn as part of night makeup. Blue-frosted eye shadow became fashionable, and was eventually integrated into the Y2K makeup of the late 1990s/early 2000s (decade). Gothic makeup had broken into the mainstream, having been made up of vamp lipstick (or even black lipstick), heavy mascara and eyeliner, often purple-tinted eye shadow (or else very dark blue), and extremely pale foundation. The Gothic makeup remained relevant in the later years of the decade. By 1999, glittery, sparkling makeup had come into style. This was called "Y2K makeup", consisting of facial glitter and lip gloss. Blue-frosted eye shadow remained a staple of late 1990s makeup, although silver was ideal look. Dark eyeliner was considered bodacious. Pale, shiny lips became desirable, as lip gloss largely replaced lipstick. An alternative for those who did not like metallics were purples and browns. Goth makeup and Y2K makeup continued into the early
2000s File:2000s decade montage3.png, From top left, clockwise: The World Trade Center on fire and the Statue of Liberty during the 9/11 attacks in 2001; the euro enters into European currency in 2002; a statue of Saddam Hussein being toppled durin ...
.


Gallery

A selection of images related to the period. File:Hans Stefanson 1991.jpg, Swedish teenager with
mullet haircut The mullet is a hairstyle in which the hair is cut shorter at the front, top and sides, but is longer at the back. Etymology According to the ''Oxford English Dictionary'', use of the term ''mullet'' to describe this hairstyle was "apparently ...
and abstract printed jumper, 1991. File:Nirvana around 1992.jpg, Grunge clothing, popular from 1991 to 1996. (
Kurt Cobain Kurt Donald Cobain (February 20, 1967 – April 5, 1994) was an American musician who served as the lead vocalist, guitarist and primary songwriter of the rock band Nirvana. Through his angst-fueled songwriting and anti-establishment persona ...
, 1992) File:Red catsuit.jpg, The
catsuit A catsuit is a one-piece form-fitting garment that covers the torso and the legs, and frequently the arms. They are usually made from stretchable material, such as lycra, chiffon, spandex (after 1959), latex, or velour, but may use less elasti ...
became a trend in the late 1990s. Normally made of
latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latexes are found in nature, but synthetic latexes are common as well. In nature, latex is found as a milky fluid found in 10% of all flowering plants (angiosperms ...
, PVC, or spandex, it was often worn with high-heeled boots. File:Snoqualmie Moondance dancers 03.jpg, Dancers at United States, America's Snoqualmie Moondance Festival in 1992 File:Dasich.jpg, The German electronic rock duo Das Ich, 1993. Their aspect shows the influence of the gothic fashion, goth look which returned in the 1990s. File:Hi-top fade.jpg, African-American teenager with Hitop fade, popular in the early 1990s. File:La minimanía.jpg, Argentine fashion spread focused on miniskirts, 1994. File:Galafoto.jpg, Dutch high school prom, 1994 File:Choker.jpg, Chokers, popular in the mid and late-1990s File:Lois McMaster Bujold (1996).jpg, Lois McMaster Bujold with pixie cut and denim western shirt, 1996 File:Hawaii Gov Cayetano and Hillary Clinton, September 1995.JPEG, US First Lady Hillary Clinton wearing straw panama hat, 1995 File:Slapbracelet.jpg, Slap bracelet worn by young girls in the early-1990s File:A classic Black pair of Converse All Stars resting on the Black & White Ed. Shoebox (1998-2002).JPG, Converse All Stars, popular in the early 1990s File:James Lavelle 1997.jpg, Electronic musician and DJ James Lavelle dressed in nightclub, club attire, 1997. File:MA-1 Jacket in petrol.jpg, Bomber jacket with orange lining, popular from the mid-late 1990s File:Lots of high school friends.jpg, Group of high school students, 1997 File:IngridStandingInBlack.jpg, Woman dressed in black
maxi skirt A skirt is the lower part of a dress or a separate outer garment that covers a person from the waist downwards. At its simplest, a skirt can be a draped garment made out of a single piece of fabric (such as pareos). However, most skirts are fi ...
, top and hat, 1995. File:Hip-Hop Mode Beispiel 1.jpg, Baseball jackets were popular among hip-hop fans in the mid-1990s File:Dress Loafers Women's Mid '90s.JPG, Women's side gusset shoes popular during the mid and late 1990s among preppy and hip-hop subculture. File:Mid '90s Go-go Boot.jpg, Go-go boots became fashionable again in 1995. They were worn by women of the hip-hop, alternative, and dance subcultures. File:Heavy shoe style 1997.JPG, Block-heeled shoes, popular from 1995 until 2001. File:Black Barbour bucket hat.jpg, Black Barbour bucket hat. File:Aintzane Esther and Estitxu (cropped).jpg, Woman wearing cropped top and bell-bottomed pants, 1997. File:Sallie Ann Glassman wall.jpg, Woman with
Rachel haircut The Rachel haircut, commonly known as simply "The Rachel", is an eponymous hairstyle popularized by American actress Jennifer Aniston. Named after Rachel Green, the character she played on the American sitcom '' Friends'' (1994-2004), Aniston deb ...
, late 1990s. File:Eduardo Frei 1998.jpg, Double breasted Office suit, power suit with large
shoulder pad Shoulder pads are a type of fabric-covered padding used in men's and women's clothing to give the wearer the illusion of having broader and less sloping shoulders. In the beginning, shoulder pads were shaped as a semicircle or small triangle and ...
s worn in the European workplace, 1998 File:Assyrian youth, 1998.jpg, Group of young children displaying various fashion trends, Amman, 1998 File:Amman evangelical church, 1999.jpg, Church members exhibiting assorted fashion trends, Amman, 1998 File:TwoWomeninGlassesandBandanas.jpg, Two women wearing bandanas, 1999. File:Spijkerbroek van gebleekt blauw katoenen denim met scheuren bij het zitvlak en omgeslagen pijpen “Levi’s”, objectnr 25677(1).JPG, Blue wide-leg jeans. File:British Knights.JPG, A pair of British Knights File:Pinkpolo.jpg, Polo shirt with popped collar. File:1970s maxi skirt in Liberty print, with tooled leather shoulder bag and black T-shirt (cropped).jpg, Long
maxi skirt A skirt is the lower part of a dress or a separate outer garment that covers a person from the waist downwards. At its simplest, a skirt can be a draped garment made out of a single piece of fabric (such as pareos). However, most skirts are fi ...
in a Liberty floral print.


See also

*2000s in fashion *1980s in fashion


References

{{DEFAULTSORT:1990s In Fashion 1990s fashion, 1990s decade overviews