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The 1975 New Zealand general election was held on 29 November to elect MPs to the 38th session of the
New Zealand Parliament The New Zealand Parliament ( mi, Pāremata Aotearoa) is the unicameral legislature of New Zealand, consisting of the King of New Zealand ( King-in-Parliament) and the New Zealand House of Representatives. The King is usually represented by h ...
. It was the first general election in New Zealand where 18- to 20-year-olds and all permanent residents of New Zealand were eligible to vote, although only citizens were able to be elected. The National Party, led by
Rob Muldoon Sir Robert David Muldoon (; 25 September 19215 August 1992) was a New Zealand politician who served as the 31st Prime Minister of New Zealand, from 1975 to 1984, while leader of the National Party. Serving as a corporal and sergeant in t ...
, won 55 of the 87 seats over the Labour Party, led by Bill Rowling. The election saw the defeat of the Third Labour Government after only three years in office and the formation of the Third National Government.


Background

The incumbent Labour Party, following the sudden death of Labour leader
Norman Kirk Norman Eric Kirk (6 January 1923 – 31 August 1974) was a New Zealand politician who served as the 29th prime minister of New Zealand from 1972 until his sudden death in 1974. Born into poverty in Southern Canterbury, Kirk left school at ...
, was led by Bill Rowling, a leader who was characterised as being weak and ineffectual by some political commentators. Labour's central campaign was the so-called "
Citizens for Rowling The Citizens for Rowling campaign was a failed campaign to stop Robert Muldoon winning the 1975 New Zealand election. It was named after then Labour Prime Minister Bill Rowling in the lead-up to the 1975 general election. Members of the campaig ...
" petition which attacked National leader
Robert Muldoon Sir Robert David Muldoon (; 25 September 19215 August 1992) was a New Zealand politician who served as the 31st Prime Minister of New Zealand, from 1975 to 1984, while leader of the National Party. Serving as a corporal and sergeant in th ...
's forthright leadership style. This campaign was largely seen as having backfired on Labour. The National Party responded with the formation of "Rob's Mob". As former Minister of Finance in the previous National government, Muldoon focused on the economic impact of Labour's policies; National's campaign advertising suggested that Labour's recently introduced compulsory personal superannuation scheme would result in the government owning the New Zealand economy by using the worker's money, akin to a communist state. Muldoon argued that his New Zealand superannuation scheme could be funded from future taxes rather than an additional tax on current wages. In July 1974, Muldoon as opposition leader had promised to cut
immigration Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, and ...
and to "get tough" on law and order issues. He criticized the Labour government's immigration policies for contributing to the economic recession and a housing shortage which undermined the New Zealand "way of life." During the 1975 general elections, the National Party had also played an electoral advertisement that was later criticized for stoking negative racial sentiments about Polynesian migrants. The campaign also achieved notoriety due to an infamous television commercial featuring "Dancing Cossacks", which was produced by
Hanna Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
on behalf of National's ad agency Colenso. A consummate orator and a skilled television performer, Muldoon's powerful presence on screen increased his popularity with voters.


MPs retiring in 1975

Four National MPs and Three Labour MPs intended to retire at the end of the 37th Parliament.


Opinion polling


Results

The final results saw
National National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, c ...
win 55 seats, and
Labour Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...
32 seats. Thus
Robert Muldoon Sir Robert David Muldoon (; 25 September 19215 August 1992) was a New Zealand politician who served as the 31st Prime Minister of New Zealand, from 1975 to 1984, while leader of the National Party. Serving as a corporal and sergeant in th ...
replaced Bill Rowling as
Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister is not ...
, ending the term of the Third Labour government, and beginning the term of the Third National government. The party seat numbers were an exact opposite of the
1972 Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, me ...
election. No minor parties won seats, though the election saw the best ever result for New Zealand's first
green Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 Nanometre, nm. In subtractive color systems, used in painting and color printing, it is created by ...
political party, Values. There were 1,953,050 electors on the roll, with 1,603,733 (82.11%) voting. While Muldoon would be re-elected twice, this would be the only time between 1969 and
1990 File:1990 Events Collage.png, From left, clockwise: The 1990 FIFA World Cup is played in Italy; The Human Genome Project is launched; Voyager I takes the famous Pale Blue Dot image- speaking on the fragility of Humankind, humanity on Earth, Astroph ...
that National polled more votes than Labour. Notable electorate results included the election of two
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the C ...
MPs to general seats; the first time that any Māori had been elected to a non- Māori electorate since James Carroll in 1893. The MPs in question were
Ben Couch Manuera Benjamin Rīwai Couch (27 June 1925 – 3 June 1996) was a New Zealand politician and rugby union player. He was a team-member of the All Blacks and the New Zealand Māori rugby union team in the 1940s. Early life Couch was born in 19 ...
in
Wairarapa The Wairarapa (; ), a geographical region of New Zealand, lies in the south-eastern corner of the North Island, east of metropolitan Wellington and south-west of the Hawke's Bay Region. It is lightly populated, having several rural service ...
and
Rex Austin William Rex Austin (23 May 1931 – 23 June 2022) was a New Zealand politician of the National Party. Biography Austin was born in Riverton, Southland, in 1931. Of Māori descent, he affiliated to Ngāi Tahu, Waitaha and Kāti Māmo ...
in Awarua. In and , Labour was first on election night but lost when special votes were counted.


Votes summary

The table below shows the results of the 1975 general election: Key , - , colspan=8 style="background-color:#FFDEAD" , General electorates , - , - , colspan=8 style="background-color:#FFDEAD" ,
Māori electorates In New Zealand politics, Māori electorates, colloquially known as the Māori seats, are a special category of electorate that give reserved positions to representatives of Māori in the New Zealand Parliament. Every area in New Zealand is ...
, - Table footnotes:


Notes


References

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External links


Mr Nathan the National candidate for Island Bay below a defaced poster (photo)
{{New Zealand elections November 1975 events in New Zealand 1975 elections in New Zealand 1970s in New Zealand