The 1975 New Zealand general election was held on 29 November to elect MPs to the
38th session of the
New Zealand Parliament
The New Zealand Parliament ( mi, Pāremata Aotearoa) is the unicameral legislature of New Zealand, consisting of the Monarchy of New Zealand, King of New Zealand (King-in-Parliament) and the New Zealand House of Representatives. The King is u ...
. It was the first general election in New Zealand where 18- to 20-year-olds and all permanent residents of New Zealand were eligible to vote, although only citizens were able to be elected.
The
National Party, led by
Rob Muldoon, won 55 of the 87 seats over the
Labour Party, led by
Bill Rowling. The election saw the defeat of the
Third Labour Government after only three years in office and the formation of the
Third National Government.
Background
The incumbent Labour Party, following the sudden death of Labour leader
Norman Kirk, was led by
Bill Rowling, a leader who was characterised as being weak and ineffectual by some political commentators. Labour's central campaign was the so-called "
Citizens for Rowling
The Citizens for Rowling campaign was a failed campaign to stop Robert Muldoon winning the 1975 New Zealand election. It was named after then Labour Prime Minister Bill Rowling in the lead-up to the 1975 general election. Members of the campaign ...
" petition which attacked National leader
Robert Muldoon's forthright leadership style. This campaign was largely seen as having backfired on Labour.
The National Party responded with the formation of "Rob's Mob". As former Minister of Finance in the previous National government, Muldoon focused on the economic impact of Labour's policies; National's campaign advertising suggested that Labour's recently introduced compulsory personal superannuation scheme would result in the government owning the New Zealand economy by using the worker's money, akin to a communist state. Muldoon argued that his New Zealand superannuation scheme could be funded from future taxes rather than an additional tax on current wages.
In July 1974, Muldoon as opposition leader had promised to cut
immigration
Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, a ...
and to "get tough" on law and order issues. He criticized the Labour government's immigration policies for contributing to the economic recession and a housing shortage which undermined the New Zealand "way of life."
During the 1975 general elections, the National Party had also played an electoral advertisement that was later criticized for stoking negative racial sentiments about Polynesian migrants.
The campaign also achieved notoriety due to an
infamous television commercial featuring "Dancing Cossacks", which was produced by
Hanna Barbera on behalf of National's ad agency Colenso.
A consummate orator and a skilled television performer, Muldoon's powerful presence on screen increased his popularity with voters.
MPs retiring in 1975
Four National MPs and Three Labour MPs intended to retire at the end of the 37th Parliament.
Opinion polling
Results

The final results saw
National win 55 seats, and
Labour 32 seats. Thus
Robert Muldoon replaced
Bill Rowling as
Prime Minister
A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister is ...
, ending the term of the
Third Labour government, and beginning the term of the
Third National government. The party seat numbers were an exact opposite of the
1972 election. No minor parties won seats, though the election saw the best ever result for New Zealand's first
green
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 Nanometre, nm. In subtractive color systems, used in painting and color printing, it is created by ...
political party, Values. There were 1,953,050 electors on the roll, with 1,603,733 (82.11%) voting.
While Muldoon would be re-elected twice, this would be the only time between
1969 and
1990 that National polled more votes than Labour.
Notable electorate results included the election of two
Māori MPs to general seats; the first time that any Māori had been elected to a non-
Māori electorate
Māori or Maori can refer to:
Relating to the Māori people
* Māori people of New Zealand, or members of that group
* Māori language, the language of the Māori people of New Zealand
* Māori culture
* Cook Islanders, the Māori people of the Co ...
since
James Carroll in 1893. The MPs in question were
Ben Couch in
Wairarapa and
Rex Austin in
Awarua.
In and , Labour was first on election night but lost when special votes were counted.
Votes summary
The table below shows the results of the 1975 general election:
Key
, -
, colspan=8 style="background-color:#FFDEAD" , General electorates
, -
, -
, colspan=8 style="background-color:#FFDEAD" ,
Māori electorates
, -
Table footnotes:
Notes
References
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External links
Mr Nathan the National candidate for Island Bay below a defaced poster (photo)
{{New Zealand elections
November 1975 events in New Zealand
1975 elections in New Zealand
1970s in New Zealand