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The 1970 Tidewater 300 was a
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
Grand National Series The name NASCAR Grand National Series refers to former names of the following NASCAR series: *National-level stock car series: **NASCAR Cup Series (known as NASCAR Grand National Series between 1950 to 1970, then the NASCAR Winston Cup Grand Nation ...
event that was held on Sunday, November 22, 1970, at Langley Field Speedway in Hampton, Virginia. The race car drivers who used General Motors vehicles would be humiliated at the end of the race because they failed to win any races during the 1970 NASCAR Grand National Series season. NASCAR was on a big remeasuring kick during that year. They found out that a lot of tracks were slightly bigger or smaller than originally advertised. Bristol and Martinsville still use the measurements that were discovered in 1970. Between 1950 and 1970, the most dominant drivers in the NASCAR Grand National Series were Richard Petty (with 119 wins), David Pearson (with 58 wins), and Lee Petty (with 53 wins).


Background

Langley Speedway is a paved short track measuring 0.395 miles in length, it is one of the flattest tracks in the region with only six degrees of banking in the corners and four degrees on the straights.


Race report

Considered to be the 48th event of the 1970 season, this race was the final race of an unregulated stock car racing organization without a corporate sponsor.
Economic An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the ...
issues and the need to increase the total amount of winnings for each qualifying participant required NASCAR to accept a major corporate sponsor to bankroll what will become multimillion-dollar purses by the end of the 20th century. Like all races done before the 1973 oil crisis, the stock cars were considered to be the same vehicles that the drivers drove to the racetrack in. Homologation rules would remain strict until approximately 1975 when the NASCAR teams would abandon the Detroit factories and set up their own race car factories in the South Carolina area. The race was decided in a time of one hour and forty minutes.
Bobby Allison Robert Arthur Allison (born December 3, 1937) is a former American professional stock car racing driver and owner. Allison was the founder of the Alabama Gang, a group of drivers based in Hueytown, Alabama, where there were abundant short tracks ...
was declared the race winner. There were two cautions (for ten laps) and 3,200 people attended this 300 lap (118.5 miles) race. Speeds approached as the average and for the pole position speed. The margin of victory was only one hundred yards (the equivalent of a football field as used by the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
). Other top participants were
Benny Parsons Benjamin Stewart Parsons (July 12, 1941 – January 16, 2007) was an American NASCAR driver, and later an announcer/analyst/pit reporter on SETN, TBS, ABC, ESPN, NBC, and TNT. He became famous as the 1973 NASCAR Winston Cup Series champion, ...
(with his first career pole position),
Pete Hamilton Peter Goodwill Hamilton (July 20, 1942 – March 21, 2017) was an American professional stock car racing driver. He competed in NASCAR for six years, where he won four times in his career (including the 1970 Daytona 500), three times driving ...
, John Sears,
James Hylton James Harvey Hylton (August 26, 1934 – April 28, 2018) was an American stock car racing driver. He was a two-time winner in NASCAR Winston Cup Series competition and was a long-time competitor in the ARCA Racing Series. Hylton finished second i ...
, Neil Castles,
Elmo Langley Elmo Harold Langley (August 21, 1928 – November 21, 1996) was a NASCAR driver and owner. Langley primarily used the number 64 on his race cars during his NASCAR career. Racing career Langley began his racing career racing modified cars in Vir ...
, J.D. McDuffie, Frank Warren, and
Jabe Thomas Cerry Ezra "Jabe" Thomas (May 12, 1930 – June 4, 2015) was a NASCAR Grand National/Winston Cup Series driver who competed from the mid-1960s through the late 1970s. His son Ronnie was also a NASCAR Cup Series driver; competing from 1977 to 1989 ...
. This was the biggest racing grid of any race on the site at Langley with 30 drivers competing at the start. However, only twenty of them managed to complete the race. The top prize of the race was $1,635 ($ when adjusted for inflation) and the prize for thirtieth place was $200 ($ when adjusted for inflation). Total winnings were considered to be $10,015 ($ when adjusted for inflation). Benny Parsons and Bobby Allison were constantly competing for the lead in parts of the race. Most of the vehicles that failed to finish the race were due to problems in their
engine An engine or motor is a machine designed to convert one or more forms of energy into mechanical energy. Available energy sources include potential energy (e.g. energy of the Earth's gravitational field as exploited in hydroelectric power ...
. Roy Tyner would race his final NASCAR Cup series race here while Rodney Bruce would make his only NASCAR Grand National Series appearance. Notable crew chiefs for this race included
Junie Donlavey Wesley Christian "Junie" Donlavey Jr. (April 8, 1924June 9, 2014), a native of Richmond, Virginia, was the owner of Donlavey Racing; he began fielding the team in 1950. He drove for his team at first, but soon gave way to other drivers. Donlavey ...
,
Harry Hyde Harry Hyde (January 17, 1925 – May 13, 1996) was a leading crew chief in NASCAR stock car racing in the 1960s through the 1980s, winning 56 races and 88 pole positions. He was the 1970 championship crew chief for Bobby Isaac. He inspired t ...
, Lee Gordon and
Don Lawrence Donald Southam Lawrence (17 November 1928 – 29 December 2003) was a British comic book artist and author. Lawrence is best known for his comic strips '' The Rise and Fall of the Trigan Empire'' in the British weeklies '' Ranger'' and '' Loo ...
. Unfortunately, it would also be the last race ever for Langley Field. Even though the race was more than 300 miles, it was not considered to be modern enough for the evolving vehicles of what would become the ''NASCAR Winston Cup Series'' the following year. Many of the "pioneer race courses" did not survive NASCAR's abbreviated schedule as the organizers believed that the older tracks were not modern enough for the faster and newer vehicles.


Qualifying


Finishing order

# Bobby Allison (No. 22) # Benny Parsons† (No. 72) # Pete Hamilton (No. 32) # John Sears† (No. 4) # James Hylton† (No. 48) # Neil Castles (No. 06) # Elmo Langley† (No. 64) # J.D. McDuffie† (No. 70) # Frank Warren (No. 79) # Jabe Thomas† (No. 25) #
Friday Hassler Raymond "Friday" Hassler (July 29, 1935 – February 17, 1972) was a NASCAR Grand National and Winston Cup Series driver. Career Hassler made his debut in 1960 but only drove a handful of races per year until 1967 when he drove 21 of the 49 race ...
† (No. 39) # Bill Champion† (No. 10) #
Joe Frasson Joseph "Joe" Frasson (September 3, 1935November 21, 2016) was a NASCAR Winston Cup Series driver.' ...
† (No. 8) #
Jim Vandiver Jim Vandiver (December 13, 1939June 18, 2015) was a NASCAR Winston Cup Series driver who raced from 1968 to 1983. As an independent driver, he had limited financial resources but enjoyed a level of success that relatively few independent drivers ...
(No. 97) # Henley Gray (No. 19) #
Bill Shirey Bill Shirey (born February 28, 1932) is a retired NASCAR Winston Cup Series driver. Career Shirey accomplished three finishes in the "top ten" ( 1970 Richmond 500, 1971 Asheville 300, and 1971 Kingsport 300) and has driven for 9588 laps - the eq ...
(No. 74) # Rodney Bruce (No. 78) # Bill Holar (No. 88) #
Wendell Scott Wendell Oliver Scott (August 29, 1921 – December 23, 1990) was an American stock car racing driver. He was one of the first African-American drivers in NASCAR and the first African-American to win a race in the Grand National Series, NASCAR's h ...
† (No. 34) # Dave Marcis (No. 26) # Joe Phipps* (No. 65) # Jimmy Crawford*† (No. 02) #
Bobby Isaac Robert Vance Isaac (August 1, 1932 – August 14, 1977) was an American stock car racing driver. Isaac made his first NASCAR appearance in 1961, and quickly forged a reputation of one of the toughest competitors of the 1960s and 1970s. He was most ...
*† (No. 71) # Cecil Gordon*† (No. 24) # Ben Arnold* (No. 54) #
Roy Tyner William Leroy "Roy" Tyner (January 3, 1934 – February 23, 1989) was a Native American ''NASCAR Grand National'' driver from Red Springs, North Carolina, United States. NASCAR career Driver Tyner participated in the 1968 Fireball 300 in addi ...
*† (No. 92) # Bill Dennis* (No. 90) # Larry Baumel* (No. 68) #
Don Tarr Donald James Tarr (11 March 1910 – 4 June 1980) was a Welsh international hooker who played club rugby for Swansea and Cardiff, county rugby for Hampshire and invitational rugby for the Barbarians. Tarr was a career naval officer, reaching t ...
* (No. 37) # Dick May*† (No. 67) ''† signifies that the driver is known to be deceased''
''* Driver failed to finish race''


Timeline

Section reference: * Start of race: Benny Parsons started with the pole position. * Lap 2: Dick May fell out with engine failure. * Lap 4: Don Tarr fell out with engine failure. * Lap 17: Larry Baumel's vehicle developed transmission problems. * Lap 28: Bill Dennis fell out with engine failure. * Lap 35: Bobby Allison took over the lead from Benny Parsons. * Lap 51: Handling issues forced Roy Tyner to exit the race. * Lap 66: Ben Arnold fell out with engine failure. * Lap 87: Cecil Gordon managed to lose his vehicle's rear end. * Lap 106: Bobby Isaac managed to lose his vehicle's rear end. * Lap 108: Ignition problems forced Jimmy Crawford out of the race. * Lap 190: Benny Parsons took over the lead from Bobby Allison. * Lap 196: Transmission issues made Joe Phipps finish outside the "top 20." * Lap 202: Bobby Allison took over the lead from Benny Parsons. * Finish: Bobby Allison was officially declared the winner of the event.


Post-race issues


Sponsorship

After years of not needing a primary sponsor, the
Big Tobacco Big Tobacco is a name used to refer to the largest companies in the tobacco industry. According to the World Medical Journal, the five largest tobacco companies are: Philip Morris International, British American Tobacco, Imperial Brands, Japan T ...
conglomerate
R. J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco comp ...
would become the main sponsor the following season with their '' Winston'' cigarette brand. Using their once-abundant
profit margin Profit margin is a measure of profitability. It is calculated by finding the profit as a percentage of the revenue. \text = = There are 3 types of profit margins: gross profit margin, operating profit margin and net profit margin. * Gross Pro ...
they acquired while getting America's adult smokers to use their products on a habitual basis, the new primary sponsor would help bring NASCAR into its "modern era." This would bring about the unintended consequences of non-automotive sponsors into the sport. An increasing level of media coverage outside of the American Deep South would also help to bring the sport into the modern era. Giveaway products in later years like
T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s,
knives A knife ( : knives; from Old Norse 'knife, dirk') is a tool or weapon with a cutting edge or blade, usually attached to a handle or hilt. One of the earliest tools used by humanity, knives appeared at least 2.5 million years ago, as evidenced ...
, and cigarette lighters were often used as merchandise items handed out by American variety stores. All the customer had to was purchase a carton of Winston cigarettes and the bonus item would be added free of charge. All other cigarette products would not allow the customer to acquire free NASCAR merchandise because only the Winston brand was considered the official tobacco product of NASCAR. Unlike the more expensive items like jackets, merchandise from the main sponsor often dealt with NASCAR in general and never with a specific driver.


Distant changes

Reynolds' premier cigarette brand would remain as NASCAR's top sponsor until 2004 when a telecommunications company known as ''
Nextel Communications Nextel Communications, Inc. was an American wireless service operator that merged with and ceased to exist as a subsidiary of Sprint Corporation, which would later be bought by T-Mobile US and folded into that company. Nextel in Brazil, and forme ...
'' would take over due to declining North American tobacco sales in the 21st century. This would force the ''Winston Cup Series'' (also known as the ''Winston Cup Grand National Series'' prior to circa 1985) to change its name to the ''Nextel Cup Series''. Computer games released from 2005 to the present day (i.e., NASCAR 2005: Chase for the Cup, NASCAR SimRacing) were allowed to use the name of NASCAR's premier racing series without having to use an ambiguous title because tobacco was no longer involved in its sponsorship. After a few years, the Nextel company would merge with another telecommunications company to form the ''
Sprint Nextel Sprint Corporation was an American telecommunications company. Before it Merger of Sprint Corporation and T-Mobile US, merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 ...
'' company. This new corporate sponsor would take over primary sponsorship starting in
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
(making it necessary to change the name of the ''Nextel Cup Series'' into the ''Sprint Cup Series'').


References

{{authority control Tidewater 300 Tidewater 300 NASCAR races at Langley Field Speedway