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General elections were held in
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
on 5 July 1970. Dieter Nohlen (2005) ''Elections in the Americas: A data handbook, Volume I'', p453 The presidential elections were won by
Luis Echeverría Álvarez Luis is a given name. It is the Spanish form of the originally Germanic name or . Other Iberian Romance languages have comparable forms: (with an accent mark on the i) in Portuguese and Galician, in Aragonese and Catalan, while is archai ...
, who received 86% of the vote. In the Chamber of Deputies election, the
Institutional Revolutionary Party The Institutional Revolutionary Party ( es, Partido Revolucionario Institucional, ; abbr. PRI) is a political party in Mexico that was founded in 1929 and held uninterrupted power in the country for 71 years, from 1929 to 2000, first as the Nati ...
won 178 of the 213 seats, as well as winning all 64 seats in the Senate election. Voter turnout in the legislative elections was 64.4%.


Designation of the PRI presidential candidate

Among the many individuals considered by President Díaz Ordaz to succeed him were
Alfonso Corona del Rosal Alphons (Latinized ''Alphonsus'', ''Adelphonsus'', or ''Adefonsus'') is a male given name recorded from the 8th century (Alfonso I of Asturias, r. 739–757) in the Christian successor states of the Visigothic kingdom in the Iberian peninsula. ...
( Head of the Federal District Department),
Luis Echeverría Álvarez Luis is a given name. It is the Spanish form of the originally Germanic name or . Other Iberian Romance languages have comparable forms: (with an accent mark on the i) in Portuguese and Galician, in Aragonese and Catalan, while is archai ...
(
Secretary of the Interior Secretary of the Interior may refer to: * Secretary of the Interior (Mexico) * Interior Secretary of Pakistan * Secretary of the Interior and Local Government (Philippines) * United States Secretary of the Interior See also

*Interior ministry ...
) and Emilio Martínez Manatou ( Secretary of the Presidency). According to
Jorge G. Castañeda Jorge is a Spanish Language, Spanish and Portuguese Language, Portuguese given name. It is derived from the Greek name Γεώργιος (''Georgios'') via Latin ''Georgius''; the former is derived from (''georgos''), meaning "farmer" or "earth ...
, Díaz Ordaz arrived at a final decision in the aftermath of the 1968
Tlatelolco massacre On October 2, 1968 in the Tlatelolco section of Mexico City, the Mexican Armed Forces opened fire on a group of unarmed civilians in the Plaza de las Tres Culturas who were protesting the upcoming 1968 Summer Olympics. The Mexican government and ...
, in which the Army killed a multitude of unarmed protesters in Mexico City after months of student protests across the country. The massacre was a turning point in Mexican history, and the exact responsibility of the officials involved in it continues to be debated, with many asserting that the Secretary of the Interior, Echeverría, was the one who ordered the troops to shoot at the protesters. With the 1970 elections ahead, Díaz Ordaz "disqualified" both Corona del Rosal and Martínez Manatou from becoming the PRI presidential candidates: in the former's case, because Díaz Ordaz feared that, in the aftermath of the Tlatelolco massacre, Corona del Rosal would be rejected by the population due to his military background; while in the case of Martínez Manatou, he was seen as too close to the dissident sectors that had been behind the 1968 movement. Therefore, Díaz Ordaz decided on Echeverría, who didn't have a military background but had unmistakably been a loyal hardliner not just during the events of 1968, but during the entire Díaz Ordaz administration. In an extraordinary move, during his annual Address to the Congress on 1 September 1969, President Díaz Ordaz assumed the full "personal, ethical, social, judicial, political and historical responsibility" for the government's decisions during the 1968 events. This was interpreted by many as the definitive signal that the President had decided on Echeverría to be his successor, as Díaz Ordaz was assuming complete responsibility for the repression, clearing Echeverría of any culpability. Indeed, two months later, on 8 November 1969 the PRI formally announced that Echeverría would be the party's candidate for the 1970 presidential elections. Before being nominated as presidential candidate, Echeverría had never held a popularly elected post; he would be the first in a series of PRI presidential candidates (and thus Presidents of Mexico) until 1993, who had never been elected to any office before receiving the presidential nomination.


Campaign

In addition to being nominated by the PRI, Echeverría was also nominated by the Authentic Party of the Mexican Revolution (PARM) and the Popular Socialist Party (PPS), two traditional PRI satellites. The coordinator of the Echeverría campaign was
Alfonso Martínez Domínguez Alfonso Martínez Domínguez (January 7, 1922 – November 6, 2002) was a Mexican governor of Nuevo León from 1979 to 1985. Personal life Son of physician Alfonso Martinez de la Garza and Margarita Rafaela Dominguez Samaniego; grandson of ...
, who was also President of the PRI. The only opposition candidate in the presidential race was Efraín González Morfín, a former legislator, nominated by the right-wing National Action Party (PAN) Whereas Echeverría had been a hardliner during the Díaz Ordaz administration, and had been known as a discreet bureaucrat during his entire career, upon becoming the Presidential candidate he radically changed his image, adopting a populist rhetoric towards the peasants and the students; this was likely to shake off the accusations that he had been responsible for the Tlatelolco massacre. As
Enrique Krauze Enrique Krauze (Mexico City, September 16, 1947) is a Mexican historian, essayist, editor, and entrepreneur. He has written more than twenty books, some of which are: ''Mexico: Biography of Power'', ''Redeemers'', and ''El pueblo soy yo'' (''I a ...
puts it, Echeverría became "immediately obsessed with making people forget that he had ever done it." A confusing incident on November 1969 (shortly after Echeverría was officially nominated as the PRI presidential candidate) provoked controversy and almost led to Echeverría being replaced. During a visit to the
Universidad Michoacana de San Nicolás de Hidalgo Michoacan University of Saint Nicholas of Hidalgo (UMSNH) is a public university in Morelia, Michoacán, Mexico, and the oldest institution of higher education in the Americas. The University grants law, economics, computer science, medicine, ar ...
(popularly known as the "Nicolaita University"), Echeverría gave an address that had a mixed reception among the students present. Shortly after finishing the address and as the candidate prepared to leave the building, one of the students shouted demanding everyone present to keep a minute of silence in memory of the students massacred in Tlatelolco. Echeverría and his aides were shocked, and he agreed to keep a minute of silence "for the dead, for both the students and the soldiers who died in Tlatelolco", after which the entire audience, including Echeverría, kept the minute of silence. The military chiefs, including the Secretary of the Defense
Marcelino García Barragán Marcelino is a surname that originated in Spain. There are also several families with the Marcelino surname in Philippines, Portugal, and the Americas (North, Central, and South). *San Marcelino, Zambales, San Marcelino, is a 1st class municipalit ...
, were outraged by the incident and expressed their indignation to president Díaz Ordaz, stating that the Armed Forces would no longer support Echeverría and demanding that he be replaced as the party's candidate. Nonetheless, Díaz Ordaz stood by Echeverría, who the next day gave an address in which he praised the Armed Forces. In early January 1970, Echeverría and García Barragán met at the latter's ranch in Autlán to definitely put aside the conflict. Traditionally, PRI presidential candidates would undertake extensive tours of the national territory during their campaigns, and Echeverría in particular visited more than 900 towns, was seen in person by 10 million people and traveled more than 56,000 kilometers on his campaign bus, which he named "
Miguel Hidalgo Don Miguel Gregorio Antonio Ignacio Hidalgo y Costilla y Gallaga Mandarte Villaseñor (8 May 1753  – 30 July 1811), more commonly known as Miguel Hidalgo y Costilla or Miguel Hidalgo (), was a Catholic priest, leader of the Mexican ...
" after the independence hero. Echeverría was notorious for usually wearing
guayabera The guayabera (), also known as ''camisa de Yucatán'' (Yucatán shirt), is a men's summer shirt, worn outside the trousers, distinguished by two vertical rows of closely sewn pleats running the length of the front and back of the shirt. Typical ...
s on his tours and campaign rallies. Echeverría promised that his government would not be "neither to the
right Rights are legal, social, or ethical principles of freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convention, or ethical ...
nor to the left, but upward and onward". The tensions with the students continued, and on one occasion, Echeverría defended the jailing of the students who had participated in the 1968 protests, stating that no one had been arrested "for writing a novel or a poem or for his way of thinking". Echeverría was also contrary to the implementation of policies to lower the high
population growth rate Population growth is the increase in the number of people in a population or dispersed group. Actual global human population growth amounts to around 83 million annually, or 1.1% per year. The global population has grown from 1 billion in 1800 to ...
(which was then of 3.5% per year), stating that the size of families was "a private matter for parents to decide" and that it wasn't "a proper area for the state". There were many songs written for the Echeverría campaign; two of them, "Corrido de Luis Echeverría" and "Arriba y Adelante" were recorded by popular
ranchera Ranchera () or canción ranchera is a genre of traditional music of Mexico. It dates to before the years of the Mexican Revolution. Rancheras today are played in virtually all regional Mexican music styles. Drawing on rural traditional folk musi ...
singer Francisco "Charro" Avitia.


Results


President


By state


Senate

Four other senators from the governing PRI took their seats in a by-election in 1975 to conclude the 1970-1976 term.


Chamber of Deputies


Notes


References

{{Mexican elections Presidential elections in Mexico
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
General A general officer is an officer of high rank in the armies, and in some nations' air forces, space forces, and marines or naval infantry. In some usages the term "general officer" refers to a rank above colonel."general, adj. and n.". OED ...
Legislative elections in Mexico Election and referendum articles with incomplete results