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''1859 Oregon's Magazine'' is a bi-monthly lifestyle magazine based in Bend, Oregon whose mission is to "Live, Think, Explore". Named for Oregon's year of statehood, the publication was established in
Bend, Oregon Bend is a city in and the county seat of Deschutes County, Oregon, United States. It is the principal city of the Bend Metropolitan Statistical Area. Bend is Central Oregon's largest city, with a population of 99,178 at the time of the 2020 U.S ...
in the summer of 2009, largely the brainchild of Kevin Max and Heather Johnson."''1859:'' About Us,"
www.1859magazine.com/


Publication details


Launch

''1859 Oregon's Magazine'' is run by a small staff in Bend, Oregon. Kevin Max is the chief content officer. Kevin Max, a New York City financial journalist, relocated to Oregon and founded the magazine. While working as a journalist around the state, Max was inspired by historic buildings dating back to the year of Oregon's statehood, 1859, and by the prominence of the year on the Oregon flag. Despite the difficult economic situation prevalent at the time of its 2009 launch — a moment at which American magazines were experiencing a 26% decline in ad revenue over previous-year figures — ''1859 Oregon's Magazine'' experienced initial success powered by its placement in
Borders Books Borders Group, Inc. (former NYSE ticker symbol BGP) was an American multinational book and music retailer based in Ann Arbor, Michigan, United States. In its final year, the company employed about 19,500 people throughout the U.S., primarily in ...
,
Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
, and the grocery chain
Whole Foods Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA ...
.Courtney Sherwood
"Ex-''Bend Living'' Staffers Launch Lifestyle Magazine,"
''Portland Business Journal,'' June 21, 2009.
The magazine's debut issue saw a total of 30,000 copies produced. ''1859'' found its niche covering statewide arts and culture, adventure and exploration, and focussing on Oregon as a whole rather than any single region or city. The magazine grew from a quarterly to a bi-monthly publication in 2012 and in 2017 Max launched a sister publication, ''1889 Washington's Magazine'', a journal of statewide culture in Washington state. Statehood Media continues to expand upon its original mission statement exploring statewide culture and community.


Content

''1859'' relies upon
freelance writer ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...
s and photographers for a majority of its content. Other regular content features are produced by members of the publication's staff. The magazine covers stories dealing with the length and breadth of the state of Oregon, from the
Pacific Coast Pacific coast may be used to reference any coastline that borders the Pacific Ocean. Geography Americas Countries on the western side of the Americas have a Pacific coast as their western or southwestern border, except for Panama, where the Pac ...
to high desert of Eastern Oregon. The magazine deals with both geographical and biographical material, including both contemporary and historical content. The publication has been characterized as "a ''
National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
'' for the state of Oregon." The publication touts Oregon for "a wealth of recreational, ecological, historical and entrepreneurial intrigue," including residents who are "pioneers in the sustainable movement, bike geeks and techies, Native Americans and cowboys, financiers and vintners."


Sustainability philosophy

''1859'' has been outspoken in its promotion of the concept of sustainability, making use of soy-based ink, and supporting Oregon wildlife protection by means of a campaign through which half of the magazine's subscription price was targeted to the conservation group
Oregon Wild Oregon Wild, formerly the Oregon Natural Resources Council, is an American conservation organization based in Portland, Oregon, with offices in Eugene and Bend. The group is notable for having had a case, ''Marsh v. Oregon Natural Resources Coun ...
."1859 Magazine: A special subscription deal to help support Oregon Wild,"
Oregon Wild, www.oregonwild.org/


Honors

In April 2011, ''1859'' was nominated for a Maggie Award in the category "Best New Quarterly Magazine" by the Maggie Awards Committee of the Western Publishing Association in Los Angeles."Maggie Award Nomination for 1859 Magazine Design,"
Friction, Inc., April 26, 2011, www.frictioninc.com/
The nomination, based upon inspection of publication's Autumn 2010 issue, was based upon ten specific editorial aspects involving cover design, layout, typography, and editorial content. ''1859 Oregon's Magazine'' won the 68th Annual Maggie Awards Best Consumer Publication and Best State/Regional Publication in 2020. Its sister publication, ''1889 Washington's Magazine'', took Best Special Interest Publication 2020.


References


External links


''1859 Oregon's Magazine'' magazine official website
www.1859magazine.com/
''1889 Washington's Magazine'' magazine official website
www.1889mag.com/
''Statehood Media'' official website
https://statehoodmedia.com/ {{DEFAULTSORT:1859 2009 establishments in Oregon Local interest magazines published in the United States Magazines established in 2009 Magazines published in Oregon Bend, Oregon