12BET

12BET (also known as 壹贰博) is an online gaming brand that specialises in providing Sports Betting and Casino products and services in multiple languages across European and Asia Pacific markets. 12BET is well-known brand in Asia while it ranking 17th globally according to eGaming Review Magazine's Annual Power 50Ranking.

History

12BET, a brand that is run by Pacific Sea Invests, started its full operation in 2007. It is licensed and regulated by Cagayan Economic Zone Authority of the Philippine Government. First Cagayan Leisure and Resort Corporation also owns a remote UK license under PACIFIC SEA MARKETING INTERNATIONAL LTD, a British Virgin Islands company, managed and regulated by the Gambling Commission in Great Britain.

Sponsorship

12BET started in 2007 and since then, they have been well known brand with a rich history of sponsoring reputed sports events and various Football clubs as follows:

2018

* Table tennis team World cup – 1-year deal – Official Partner

2017

* Taekwondo GP – 2-year deal – Official Partner
* Badminton World Championships – 1-year deal – Official Partner
* West Bromwich Albion F.C. – 1-year deal – Official Sleeve and Training Wear Partner
* World Cup of Pool – 1-year deal – Title Sponsor

2016

* Leicester City F.C.- 1-year deal – Official Betting Partner
* Arsenal F.C. – 3 years deal – Official Betting Partner

2015

* Swansea City F.C.– 1-year deal – Official Betting Partner

2014

* Badminton All England Championships – 1-year deal – official partner
* Hull City F.C. – 1-year deal – Front of shirt sponsor
* Coventry – 1-game deal (FA Cup V Arsenal) – Front of shirt sponsor

2013

* Crystal Palace F.C. – 1-year deal – Stadium Sponsor

2011

* Wigan Athletic F.C. – 3-year deal – Front of shirt sponsor

2010

* Snooker UK Championship – Title sponsor
* World Open Snooker – Title sponsor
* West Bromwich Albion F.C. – 1 season deal – Club Partner
* Birmingham City F.C. – 1 season deal – Club Partner
* Newcastle United F.C. – 2-year deal – Official Betting Partner

2009

* Sevilla F.C. – 2-year deal – Front of shirt sponsor

Awards

In the prestigious eGaming Review Magazine's Power Ranking, 12BET have moved up to 17^th Best Online Gaming Operator in the world from their previous ranking of 28^th because of its best and competitive odds and extensive coverage of the world's biggest sporting events.

Controversy

Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace management appeased its fans by stating that the stadium's name will not be changed.

Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologised and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

References

External links

*{{official website, https://www.12bet.com

Online gambling companies of the Isle of Man
British companies established in 2007
Gambling companies established in 2007