120 Sports was an
internet television service, operated as a joint venture between
Time Inc.,
Silver Chalice,
MLB Advanced Media, and the
National Hockey League. The service produced and streamed sports news and highlight content catered towards digital platforms and a young adult audience
History
120 Sports was announced on February 20, 2014 by
Time Inc. as a branch of its magazine ''
Sports Illustrated'', with financial backing by
MLB Advanced Media, the
National Hockey League, and
Silver Chalice. Initially, the service focused on streaming sports news and highlights, particularly from its partners as well as the
NBA
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
and
NASCAR. The name of the service came from its original concept, as these videos would be only two minutes long.
On June 25, 2014, 120Sports launched a daily schedule of live studio programming; president Jason Coyle stated that the service wanted to "create a daily habit, where you'll check us multiple times a day and have as long a viewing session as possible". The service was designed to appeal to
millennials. To avoid succumbing to
regional bias, the network hired reporters from across the country; executive vice president Matt Carstens stated 120 Sports "wanted to have a work base that is diverse in every way — diverse in the sports they follow, diverse in the teams they follow — to prevent any sort of bias".
A morning show, ''120 Morning Run'', was launched on July 2, 2014. It is hosted by Chicago sports talk veterans Laurence Holmes and Dylan McGorty.
On April 13, 2017, it was announced that Silver Chalice had partnered with
Sinclair Broadcast Group to merge
Campus Insiders, 120 Sports, and Sinclair's syndication service and linear digital television channel
American Sports Network into a new multi-platform sports network known as
Stadium
A stadium ( : stadiums or stadia) is a place or venue for (mostly) outdoor sports, concerts, or other events and consists of a field or stage either partly or completely surrounded by a tiered structure designed to allow spectators to stand o ...
.
References
{{reflist
Sports television networks in the United States
2014 establishments in the United States
2017 disestablishments in the United States