''We Boom'' is the third
extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. of South Korean–Chinese boy band
NCT Dream
NCT Dream () is the third sub-unit of the South Korean boy band NCT, formed by SM Entertainment in 2016. They were initially intended to be the teenaged unit of NCT with an admission-and-graduation system, in which members would leave after rea ...
, the third and teen-aged sub-unit of the South Korean boy band
NCT. Released by
SM Entertainment
SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
and Dreamus digitally on July 26, 2019, and later physically three days later, the EP consists of six tracks, and is the first release of the unit to not contain any
Mandarin
Mandarin or The Mandarin may refer to:
Language
* Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country
** Standard Chinese or Modern Standard Mandarin, the official language of China
** Taiwanese Mandarin, Stand ...
version for the lead single.
[NCT Dream Face Themselves in New Music Video for 'Boom'](_blank)
/ref> SM founder Lee Soo-man
Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational South Korean entertainment company based in Seoul. He has also been referred ...
continued as the release's executive producer
Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
, while several songwriters and producers, such as Ryan S. Jhun
Ryan S. Jhun ( ko, 라이언 전) is a South Korean songwriter and producer. Jhun is known for his work with various K-pop soloists and idol groups, getting his start through acts from SM Entertainment such as Shinee, Super Junior, f(x), Taeyeon ...
, Yoo Young-jin
Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, ...
, Sonny J Mason, Deez, Moonshine, Cazzi Opeia
Moa Anna Maria Carlebecker (born 10 November 1988), better known by her stage name Cazzi Opeia is a Swedish DJ, artist, singer and songwriter.
Life and career
1988–2015: Early life and career beginnings
Moa Anna "Cazzi Opeia" Carlebecker w ...
, Benjamin Ingrosso
Benjamin Daniele Wahlgren Ingrosso (born 14 September 1997) is a Swedish singer, songwriter and record producer. As a child, he appeared in the leading role in several musicals, and in 2006 he won Lilla Melodifestivalen with the song "Hej Sofia ...
, Livvi Franc
Olivia Charlotte Waithe (born 31 May 1988), better known by her stage name Livvi Franc, is a British Barbadian singer-songwriter.
Early life
Franc was born in Harrogate, North Yorkshire, England to an English mother and a Bajan father. Franc ...
, Louis Schoorl
Louis Schoorl (born 23 December 1976) is a Dutch-born Australian songwriter, composer, producer and multi-instrumentalist.
Career
Based in Sydney, Australia, Schoorl has written or produced for 5 Seconds of Summer, Taylor Henderson, Jessica ...
, Bobii Lewis, Jamil `Digi` Christmas, MZMC, and others, contributed both lyrics and production to the extended play. It was the unit's first major release as a sextet, following the graduation of member Mark
Mark may refer to:
Currency
* Bosnia and Herzegovina convertible mark, the currency of Bosnia and Herzegovina
* East German mark, the currency of the German Democratic Republic
* Estonian mark, the currency of Estonia between 1918 and 1927
* Fi ...
in December 2018.
Commercially, the extended play experienced success in South Korea; it became the unit's third chart-topper on the Gaon Album Chart, their first release to receive a Platinum certificate by KMCA, and subsequently the best-selling release by an NCT unit in 2019. In the United States, the EP earned the unit their best sales week to date while becoming the group their second and third top-ten entry on the ''Billboard'' World Albums and ''Billboard'' Heatseekers Albums
Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
, respectively. In conjunction to the EP's promotion, "Boom" was released as the lead single, to where it peaked at number ninety on the Gaon Digital Chart
The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
, while barely missing out the top ten on the ''Billboard'' World Digital Songs chart. The song, however, was the unit's first entry on the New Zealand Hot Singles chart, debuting at number forty, and has since become one of the unit's signature songs. The unit has since performed several songs from the extended play on ''The Dream Show'' and their Beyond LIVE
Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series first established in April 2020 by South Korean entertainment company SM Entertainment in partnership with Naver. It is the first paid ...
concert in May 2020.
Background and release
On July 8, 2019, it was announced that NCT Dream was preparing for a summer comeback. On July 17, it was revealed that NCT Dream would return with their third EP ''We Boom'' and the lead single "Boom" on July 26. Teaser photos were released for each member from July 17 to June 22. The music video teaser was released on July 24 and the full music video on July 26.
The EP was released digitally on July 26, 2019, through several music portals, including MelOn
A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...
, iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
and Spotify
Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
. The music video for the title song ''Boom'' was released the same day. The physical version was released on July 29.
Reception and promotion
The EP title song ''Boom'' was described as a piece of urban Hip hop, featuring "powerful verses - a bridge in the latter half of the song that features expressive back-to-back belts by Haechan and Renjun and leads into a warm-toned display by Jisung."
The group started promoting their title track "Boom" on July 26 together with "Stronger". They first performed the lead single on KBS' ''Music Bank
Music Bank may refer to:
* ''Music Bank'' (TV program), a South Korean music program by KBS
**''Music Bank World Tour
The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'', followed by performances on MBC's ''Show! Music Core
''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. ...
'' and SBS' ''Inkigayo
''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
''.
The album became NCT Dream best sold album up till then, selling more than 300,000 units after a month of release. It also debut on Billboard World albums chart at #7 and NCT Dream was at #3 on Billboard Social 50 Chart. NCT Dream received two wins for "Boom" on ''The Show'' on August 6, 2019, and on August 20, 2019, respectively. ''We Boom'' later became the best selling album released by any NCT sub-unit up until and in the year of 2019.
The Dream Show
The Dream Show is NCT Dream's first solo concert which lasted from November 2019 to March 2020.
Tour dates
Cancelled tour dates due to Covid-19
Track listing
Credits adapted from Naver
Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to in ...
Charts
Album
Weekly charts
Year-end charts
Singles
"Boom"
Certifications and sales
Accolades
Awards and nominations
Music program awards
Release history
References
{{NCT (band)
2019 EPs
Korean-language EPs
NCT Dream albums
SM Entertainment EPs
IRiver EPs