''10 My Me'' (stylized as ) is Japanese pop girl group

Morning Musume , formerly simply and colloquially referred to as , are a Japanese girl group, holding the second highest overall single sales (of a female group) on the Oricon charts as of February 2012, with the Oricon record of most top ten singles with an ...

's tenth studio album. It was released March 17, 2010 in both a regular and limited edition. The normal edition came with a photocard, depicting a similar picture to the limited edition cover. The limited edition was packaged with a bonus DVD and had a different, black cover. The title of the album is a pun: "10 My Me" is read as in Japanese, which literally means "tenth album". The album contains vocals from former member

Koharu Kusumi is a Japanese actress, model, television personality, singer, and voice actress. In 2005, she became the only seventh generation member of the Japanese girl group Morning Musume, a part of Hello! Project. While Kusumi was in Morning Musume, she p ...

who graduated from the group in December 2009; she is not credited.10 My Me Booklet.

Writing and development

On December 30, 2009, along with the announcement of then-forthcoming release of their forty-second single, " Onna ga Medatte Naze Ikenai", it was also announced that the group would be releasing their tenth studio album on March 17, 2010. According to Tsunku, "Genki Pikappika!" was originally chosen as the opening track for the album; however, he felt that "Moonlight Night (Tsukiyo no Ban da yo)" was a better choice. The Chinese version of "Ame no Furanai Hoshi de wa Aisenai Darō?" was included in the album as a chance to give the two Chinese members, Junjun and

Linlin Qian Lin (born March 11, 1991), better known in Japan as , is a Chinese singer. She is a former Morning Musume member and leader of the Hello! Project sub-group Shin Minimoni. She was announced to be joining as the eighth generation of Morning ...

, a chance to shine and challenge the other members.

Singles

" Shōganai Yume Oibito" was released as the album's lead single in Japan on May 13, 2009 and topped the

Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in Nov ...

single chart. This became their first number-one single since 2006's "

Aruiteru is the thirty-first single of J-pop group Morning Musume, released on November 8, 2006. "Aruiteru" sold approximately 55,694 copies and reached number one in both the daily and weekly Oricon charts. There are three different versions of the singl ...

" and extended their record for having the most number-one singles for a female group. The second single was " Nanchatte Ren'ai", released on August 12, 2009, nearly 3 months after the release of "Shōganai Yume Oibito". It debuted at number-two on the Oricon single chart. This made them the second group to have forty Top 10 singles since their debut after Japanese pop boy band

SMAP SMAP was a Japanese boy band, composed of Masahiro Nakai, Takuya Kimura, Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori. The group was created in 1988 by music producer Johnny Kitagawa, founder of Johnny & Associates, originally as a six-pi ...

, who accomplished this feat back in October 2006. The third single, " Kimagure Princess", was released on October 28, 2009 and would be the last single for Koharu Kusumi, who joined the group as the only seventh generation member in 2005. "Kimagure Princess" debuted at number four on the Oricon charts. " Onna ga Medatte Naze Ikenai" was the last single from the album, released on February 10, 2010. The single debuted at number five on the charts.

Promotion

In order to promote the album, Morning Musume appeared on various TV shows such as, ''Samma no Mamma'', ''MuJack'', and ''

Waratte Iitomo was a Japanese variety show aired every weekday on Fuji TV. The show was hosted by Tamori (Kazuyoshi Morita) and ran from 1982 to 2014. The show was produced in the Studio Alta building in Shinjuku, Tokyo. The show featured a series of regular mem ...

''. The group appeared at a 3D fashion concert and performed their 2000 hit song "

Ren'ai Revolution 21 is Morning Musume's 11th single, and was released December 13, 2000. It sold a total of 986,040 copies and peaked at number two on the Oricon Charts. The lead vocals of this single are Natsumi Abe and Maki Goto. This single also marks the last wi ...

Risa Niigaki is a Japanese actress and singer. She was a fifth-generation member of the Japanese pop group Morning Musume. She joined Morning Musume in 2001 along with 3 others- Ai Takahashi, Asami Konno and Makoto Ogawa. She grew up in Yokohama after movin ...

and

Aika Mitsui is a Japanese singer. She is a member of Hello! Project and a former member of the J-pop group Morning Musume, joining as a member of the eighth generation from the audition in Japan during December 2006. Mitsui's audition process was documented ...

also worked part-time as cashiers for two hours at

Tower Records Tower Records is an international retail franchise and online music store that was formerly based in Sacramento, California, United States. From 1960 until 2006, Tower operated retail stores in the United States, which closed when Tower Records ...

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on the day of the album's release. The album was further promoted by their spring

concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often concert tours are named to differentiate different tours by the same artist and to associate a specific to ...

, titled ''Pikappika!'', which began on March 19, 2010.

Track listing

Chart performance

On the day of its release, ''10 My Me'' debuted at number seven on the

daily chart. At the end of the week, the album debuted at number nine on the weekly chart with 12,103 copies sold.

Charts

Personnel

*Akiko – Hair & make-up *Kazuyoshi Araki – A&R *Yutaka Asahina – Producer's assistant *Shirohide Azuma – Art direction & design *Misako Fukuda – Sales promotion *Shin Hashimoto – Label manager *Miyuki Ito – Promotion * Junjun – Vocal *Koji Kamada – Director *

Eri Kamei is a Japanese pop singer and model. She is a former member of the Japanese pop group Morning Musume. She joined in late 2003 as a sixth generation member along with Miki Fujimoto, Sayumi Michishige, and Reina Tanaka. She graduated on December 1 ...

– vocal *Kazuhito Kawata – sales promotion *Ayaka Kitayama – Producer's assistant *Shinnosuke Kobayashi – Recording coordination *

(uncredited) – vocal *

– vocal *Yasuji Yasman Maeda – Mastering engineer *Kazumi Matsui – Recording engineer *

Sayumi Michishige is a Japanese singer, actress and model. She is a former sixth-generation member and former leader of the J-pop group Morning Musume. Following the departure of fifth-generation member Risa Niigaki on October 12, 2013, Michishige has the longe ...

– vocal, backing vocal *

– vocal *Shuhei Miyachi – promotion *Yoji Mochida – Artist producer *Tomoko Nakamura – promotion *

– vocal *Kōichi Nishikata – Chief producer *Yusuke Ogawa – Assistant engineer *Toshiya Ohta – hair & make-up *Haruka Okayasu – promotion *Makoto Okuguchi – photographer *Yuichi Otsubo – recording engineer *Mitsuhiro Sagara – producer's management *Hiroharu Saito – hair & make-up *Yasuhiro Saito – Art direction & design *Yukina Saito – Management *Yukio Seto – Label producer *Maki Shoji – Promotion desk *Hiromi Sugusawa – Sales promotion desk *Takauki Suzuki – management *

Ai Takahashi (born September 14, 1986) is a Japanese singer and actress formerly associated with the Hello! Project and is best known as the leader of Morning Musume and Hello! Project until 2011. She is also a former member of its popular subgroup Mini Moni ...

– vocal, backing vocal *Satoru Takase – Stylist *Sho Takimoto – art direction & design *

Reina Tanaka is a Japanese singer and actress. She is the leader of the Japanese rock band Lovendor. From 2002 to 2013, she was one of the main vocalists of the girl group Morning Musume and participated in other music acts under the Hello! Project name. ...

– vocal *

Tsunku , known professionally as , is a Japanese singer, record producer, and songwriter. He is the lead singer of the rock band Sharam Q. As a songwriter, Tsunku is the primary producer for Morning Musume and other Hello! Project acts, such as Coconut ...

–

Record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...

, writer, composer *Shiina Ueki – A&R coordination desk *Nobuyasu Umemoto – producer's management *Ryo Wakizaka – recording engineer *Chihiro Watanabe – promotion *Eito Watanabe – hair & make-up *Atsushi Yamaguchi – assistant engineer *Naoki Yamazaki –

Executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...

*Takeshi Yanagisawa – recording engineer *Sayaka Yoshida – promotion desk

Release history

References

External links

''10 My Me'' Hello! Project page

Tsunku blog entry about 10 My Me
{{Authority control 2010 albums Morning Musume albums Zetima albums Japanese-language albums Albums produced by Tsunku