1800Mattress.com (formerly known as 1-800-Mattress, Dial-A-Mattress and Dial-A-Mattress Operating Corps) was an American bedding retailer headquartered in Hicksville,

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for the

phoneword Phonewords are mnemonic phrases represented as alphanumeric equivalents of a telephone number. In many countries, the digits on the telephone keypad also have letters assigned. By replacing the digits of a telephone number with the correspondin ...

).How 1-800-Mattress Turned zzzz's into $$$$!
''The New York Enterprise Report''. Retrieved 2011-08-11.

History

1800mattress.com was founded as Dial-A-Mattress in 1976 by furniture store employee Napoleon Barragan. His idea for the business was inspired by an advertisement for Dial-A-Steak, a business that sold meat over the telephone. From its beginnings as a basement operation, 1979 saw the first Dial-A-Mattress ads on television and in October 1988, Dial-A-Mattress started promoting their toll-free 800 number in broadcast ads. Having quickly eclipsed the furniture store where Barragan originally worked, the company went national in 1994 and later the name was changed to 1-800-Mattress corresponding with the familiar "1-800-Mattress" jingle written by Andy Vallario, the President and chief creative officer of Media Results, Inc. Part of the company's growth was spurred by referrals and a familiarity with the brand, largely due to the catchy jingle and brand awareness. In 2005, near the company's peak when it was the leading bedding telemarketing company in the US, 1800mattress had more than 300 employees with annual sales in excess of $100 million. It had nearly 50 showrooms and 250 distributors nationwide. On March 23, 2009, 1-800-Mattress filed for Chapter 11 bankruptcy protection pending a proposed merger with former rival,

Sleepy's Sleepy's was a retail mattress chain with over 1,000 stores, primarily situated in the northeastern United States. The company was founded in New York City in 1931. Sleepy's was acquired by Mattress Firm in December 2015 and all stores were re ...

and later that year the merger was completed and 1-800-Mattress officially became 1800Mattress.com. In 2015, Sleepy's was acquired from

Mattress Firm Mattress Firm Inc. is an American mattress store chain founded on July 4, 1986. The headquarters of the company is located in Houston, Texas. Business Before its bankruptcy in 2018, the company operated over 3,600 locations in 48 U.S. states. ...

for $780 million; Sleepy's retail stores became Mattress Firm, and 1800Mattress.com remained in use. In 2019, Mattress Firm appointed John Eck as its new CEO. As of 2021, the 1800Mattress.com brand was retired and the website now redirects to Mattress Firm.

References

{{Reflist

External links

1800mattress.com
Mattress retailers of the United States 800-Mattress Direct sales companies American companies established in 1976 Retail companies established in 1976 Retail companies disestablished in 2021 1976 establishments in New York (state)

History

See also

References

External links