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Danielle Balbuena (born June 13, 1997), better known by her stage name 070 Shake, is an American hip hop recording artist. 070 Shake is a part of the musical collective 070, who have released a mixtape together titled ''The 070 Project: Chapter 1'' (2016). Shake released her debut
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
, ''
Glitter Glitter is an assortment of small, reflective particles that come in a variety of shapes, sizes, and colors. Glitter particles reflect light at different angles, causing the surface to sparkle or shimmer. Glitter is similar to confetti, sparkle ...
'', in March 2018. In 2018, 070 Shake gained attention for her guest appearances and involvement with
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's production work in
Wyoming Wyoming () is a state in the Mountain West subregion of the Western United States. It is bordered by Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho to the west, Utah to the southwest, and Colorado to the s ...
, featuring on songs "
Ghost Town Ghost Town(s) or Ghosttown may refer to: * Ghost town, a town that has been abandoned Film and television * ''Ghost Town'' (1936 film), an American Western film by Harry L. Fraser * ''Ghost Town'' (1956 film), an American Western film by All ...
" and "
Violent Crimes A violent crime, violent felony, crime of violence or crime of a violent nature is a crime in which an offender or perpetrator uses or threatens to use harmful force upon a victim. This entails both crimes in which the violent act is the objecti ...
" from West's album '' Ye'', as well as appearing on
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 201 ...
's '' Daytona'' and
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air ( ...
' ''
Nasir Nasir ( ar, ناصر, translit=Nāṣir) is a masculine given name, commonly found in Arabic which can mean "helper" or "one who gives victory" (grammatically the Stem I masculine singular active participle of consonantal verb root ''n-ṣ-r''). ...
''. Shake released her debut studio album '' Modus Vivendi'' on January 17, 2020.


Career


2015–2016: Early years

070 Shake was born in
North Bergen, New Jersey North Bergen is a township in the northern part of Hudson County, New Jersey, United States. As of the 2020 U.S. census, the township had a total population of 63,361. The township was founded in 1843. It was much diminished in territory by ...
and is of Dominican descent. Balbuena attended
North Bergen High School North Bergen High School is a four-year comprehensive public high school, serving students in ninth through twelfth grade from North Bergen, in Hudson County, New Jersey, United States, operating as part of the North Bergen School District. T ...
, where she played on the school's
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
team.Kuperinsky, Amy
"070 Shake, breakout star from Kanye West album, comes home to N.J. for victory lap"
NJ Advance Media for
NJ.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
, June 20, 2018, updated January 30, 2019. Accessed January 15, 2020. "Shake attended North Bergen High School not long before she was signed to Kanye West's record label, G.O.O.D. (Getting Out Our Dreams) Music, in 2016. In 2015, she was still a shooting guard on the Bruins girls basketball team."
Prior to her music career, Shake wrote poetry. Shake began her music career in late 2015, recording the songs "Proud" and "Swervin". Shake's stage name is derived from her affiliation with the 070 music collective; 070 coming from
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
's 070 ZIP Codes. By 2018, the 070 crew was noted to have 11 members including artists and producers. By 2016, Shake was earning hundreds of thousands of streams on
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...
. Soon after posting several songs on SoundCloud, Shake attracted the attention of
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...
-based promoter and social media personality YesJulz. After hearing "Proud" specifically, YesJulz reached out to Shake on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, quickly signing on to be her manager. Shake broke through with "Trust Nobody", released early in that year. In August, Shake collaborated with fellow 070 members Ralphy River, Hack, and Tree on the single "Honey". The song featured production from frequent collaborators The Kompetition, a three-person production group. "Honey" simultaneously premiered on ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' and 1 AM Radio on
Dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
. ''
Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down producti ...
'' commented that the track " oundedtailor made to rock on dance floors everywhere." Also in 2016, Shake signed with
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's
GOOD Music GOOD Music (also known simply as GOOD, stylized as G.O.O.D. Music; a backronym for Getting Out Our Dreams) is an American record label founded by rapper Kanye West in 2004. The label signed an exclusive long-term worldwide label agreement with t ...
label. GOOD Music found out about Shake through Julz, as she played some of Shake's music at a Yeezy fitting, interesting the label's president,
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 201 ...
. After signing Shake, the label picked up her "Trust Nobody" track and re-released it in September. Shake spent October and November opening up for English rock band
The 1975 The 1975 are an English pop rock band formed in 2002 in Wilmslow, Cheshire. Now based in Manchester, the band consists of lead vocalist and rhythm guitarist Matthew "Matty" Healy, lead guitarist Adam Hann, bassist Ross MacDonald, and drummer ...
during the American leg of their 2016 tour. On December 8, 070 released their first mixtape, ''The 070 Project: Chapter 1''.


2017–present: ''Glitter'', collaborations with Kanye West and ''Modus Vivendi''

Shake modeled for Gypsy Sport's Fall 2017 runway show. She also went on her first headlining tour in April. In a 2017 interview with ''Paper'', Shake mentioned her ''Yellow Girl'' EP would release later that year. However, the project was moved back to release after ''
Glitter Glitter is an assortment of small, reflective particles that come in a variety of shapes, sizes, and colors. Glitter particles reflect light at different angles, causing the surface to sparkle or shimmer. Glitter is similar to confetti, sparkle ...
'', another collaboration with The Kompetition. Her solo debut, the 6-track ''Glitter'' EP was released on March 23, 2018, although it was originally slated for a January 26 release and to include 12 tracks. At the time of ''Glitter''s release, media outlets noted that her lyrical content concentrated on her self-esteem issues, drug use, and sexuality. Shake described ''Glitter'' as "about being in a dark place and finding yourself and figuring it out. It's about being in the lowest of lows type of shit." Shortly prior to ''Glitter''s release, Shake performed at the SXSW music festival. In May, Shake was featured on "Santeria", a track from
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 201 ...
's album '' Daytona''. Shake also had featured vocals on "
Ghost Town Ghost Town(s) or Ghosttown may refer to: * Ghost town, a town that has been abandoned Film and television * ''Ghost Town'' (1936 film), an American Western film by Harry L. Fraser * ''Ghost Town'' (1956 film), an American Western film by All ...
" and "
Violent Crimes A violent crime, violent felony, crime of violence or crime of a violent nature is a crime in which an offender or perpetrator uses or threatens to use harmful force upon a victim. This entails both crimes in which the violent act is the objecti ...
" from
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's album '' Ye''. Michael Sapanora praised the two tracks as "standout cuts" on the album, and ranked "Ghost Town" specifically as the album's best song. ''HotNewHipHop'' praised Shake's performance on "Ghost Town" as the highlight of the song, and called the track the climax of the album. Shake told ''
Pigeons & Planes Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular a ...
'' that "Ghost Town" was nearly left off ''Ye'', as the track was finished on the same day of the album's release. "Ghost Town" also featured vocals from Kid Cudi, another inspiration of Shake's; she shared with ''Pigeons & Planes'', "All my life I grew up listening to Kanye West and Kid Cudi. I've cried to their music. They've definitely changed my life, and saved me from a lot of stuff." Shake's recording experience with West in
Wyoming Wyoming () is a state in the Mountain West subregion of the Western United States. It is bordered by Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho to the west, Utah to the southwest, and Colorado to the s ...
for his ''Ye'' album impacted her thoughts about ''Yellow Girl''; she stated "I don't know if it's going to be called ''Yellow Girl''. I know the songs are definitely changing. The experience I had in Wyoming makes me want to make music on a different level." In 2019, she featured on DJ Khaled's album ''Father of Asahd'' alongside Buju Banton, Sizzla and Mavado on the song "Holy Mountain". Shake released her debut album, '' Modus Vivendi,'' on January 17, 2020. Her second studio album, ''You Can't Kill Me Because I Don't Exist'' is planned for release in early 2022. Its first single, "Lose My Cool" featuring
NLE Choppa Bryson Lashun Potts (born November 1, 2002), known professionally as NLE Choppa (previously YNR Choppa), is an American rapper from Memphis, Tennessee. He rose to fame with his 2019 single " Shotta Flow", which was certified platinum by the RIA ...
, was released on December 3, 2021.


Personal life

Prominently referenced in her music, Shake uses female pronouns when describing lovers. A 2017 ''Vogue'' essay on rising queer stars in rap music mentioned Shake being in a relationship with Sophia Diana Lodato. In a 2018 ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
'' article, Shake said she doesn't like to put labels on her sexuality. "I don't really identify myself as queer or gay or anything. I just like girls."


Discography


Studio albums


EPs


Mixtapes


Instrumental albums


Singles


As lead artist


As featured artist


Other charted songs


Guest appearances


Promotion

Her single "Morrow" is featured in
EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network ...
's ''
FIFA 21 ''FIFA 21'' is an association football simulation video game published by Electronic Arts as part of the '' FIFA series''. It is the 28th installment in the ''FIFA'' series, and was released on 9 October 2020 for Microsoft Windows, Nintendo Sw ...
''. The song "Glitter" from "Glitter EP" is featured in the Netflix Series, On my Block, season 2 episode 1. The song “Lose My Cool” ft. NLE Choppa is featured on NBA 2k22


References


Further reading

* * *


External links

*
070 Shake Agency
{{Authority control 1997 births Living people 21st-century American rappers American female hip hop musicians American female hip hop singers American women singer-songwriters East Coast hip hop musicians GOOD Music artists LGBT people from New Jersey LGBT rappers North Bergen High School alumni People from North Bergen, New Jersey Rappers from New Jersey Singer-songwriters from New Jersey 21st-century American women Alternative R&B musicians 21st-century LGBT people