''Bran New Kiss'' (Korean: '브랜드 뉴 키스') is the fifth

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

released by

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

boy band A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform Love song, love songs marketed towards girls and young ...

U-KISS U-KISS ( ko, 유키스; ja, ユーキス) is a South Korean boy band formed in 2008. Their name is an acronym, standing for Ubiquitous Korean International Idol Super Star. The group's current lineup is composed of Soohyun, Hoon, Kiseop and ...

. It is the first EP to feature new members Hoon and AJ.

Background and release

In November 2010, the band's management announced that U-KISS had been recording new tracks for an upcoming EP. On March 30, 2011, the group released their fifth EP, ''Bran New Kiss'' with the lead single "0330". This was the first single that featured the two new band members, AJ and Hoon. The music video for the EP's single, "0330" was released March 29, the same day as the digital download, via YouTube. An alternate version of the music video for "0330", noted as a "Drama Version", was released on April 1 via

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

. Some lines of the song were composed by new band member, AJ who is fluent in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

and has a background in song writing. According to AJ in an interview, "''r'' squared ''pi'' is the circle that we're inside together...the place where we are, like the memories that we made...so don't deny our ''r'' squared ''pi'' is like 'don't deny our circle'...our hidden circle we made together". The song's music video is tells the story of the main character pretending that his girlfriend is still alive after she died at 03:30 hours.

Shin Dongho Shin Dong-ho (born June 29, 1994) is a former South Korean singer who acquired fame as a singer of the boy group U-KISS. Dongho was the most active member of the group, appearing in a great many reality shows and other productions. He joined U ...

is the main actor for the music video. It starts with a piano in the middle of the forest with a clock switching to 03:30. Romantic scenes follow as the song goes on, but in the middle of the video, a short flash back shows that Dongho is just pretending or dreaming or remembering that he is with the girl. He doesn't want to accept her death so he lives on, pretending that she is still with him. His friends go along with it, knowing that it is hard for him, but they don't want to see their friend suffer. They try to teach Dongho to move on and begin a new life. He then accepts that she is gone and faces the reality. At the climax of the song, U-KISS is standing on the roof top of a building in the autumn and the video ends with a dream, with Dongho teaching the girl in white how to play the

piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...

. A different version of the video was released on April 3, 2011 which focuses more on the

drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been ...

of the story. However, there are no major differences noted between the two videos. The digital version of the album was released on March 30, 2011 and the physical on April 1 in South Korea. The song was first performed on Mnet's ''M-Countdown'' on March 31, and on other shows such as Music Core and Music Bank. On April 15, 2011,

performed "0330" on KBS's ''Yoo Hee-yeol's Sketchbook''. ''Bran New Kiss'' made it to number 2 on South Korea's Gaon Weekly Albums Chart and "0330" landed at number 27 on Gaon's Weekly Digital Songs Chart. A Japanese version of the EP was released on August 24, 2011 in 3 versions: 2 CD+DVD versions and one CD-only. The CD-only edition comes with a Japanese version of the single "0330". The album debuted on the Japanese

Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in Nov ...

chart at number 5 on the first day of release, climbing to number 3 the following day. On August 3, 2011, U-KISS performed the Japanese version of "0330" on a Japanese show, ''Bomber-E''.

Track listing

Charts

Sales and certifications

Release history

References

External links

Official website

{{Authority control 2011 EPs U-KISS EPs Kakao M EPs Korean-language EPs