() was a luxury vehicle division of Japanese automaker Mazda that operated between 1991 and 1997 in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

only. Its inception as a brand emerged in the late 1980s when Mazda diversified its sales channels in the Japanese market with the launch of three new marques. The company created Autozam,

Eunos Eunos may refer to: * Eunos (automobile), a brand of vehicles made by Mazda * Eunos Group Representation Constituency, a defunct GRC ward in Singapore * Eunos MRT station, an above-ground Mass Rapid Transit station in Singapore * The alternative na ...

, and , in addition to the Mazda and Ford brands already marketed there. This selective marketing experiment ended in the mid-1990s due to economic conditions, largely attributed to the collapse of the

Japanese asset price bubble The was an economic bubble in Japan from 1986 to 1991 in which real estate and stock market prices were greatly inflated. In early 1992, this price bubble burst and Japan's economy stagnated. The bubble was characterized by rapid acceleration ...

in 1991. As a brand, encompassed most, if not all dealers formerly under the "Mazda Auto Store" dealership network established in 1959 when the Mazda R360 was introduced. Pronounced like the French word ''infini'', the name is written with a tilde over the lowercase Greek ''ε'' (as in ''ɛ̃''), and can therefore be assumed to be IPA, the pronunciation symbols taught in Japan, and sometimes used in product naming. The marque was a luxury-oriented brand, as opposed to the more mainstream, fun to drive Eunos brand, traditional Mazda, and entry level Autozam. The vehicles sold didn't comply with Japanese government exterior and engine displacement

regulations Regulation is the management of complex systems according to a set of rules and trends. In systems theory, these types of rules exist in various fields of biology and society, but the term has slightly different meanings according to context. For ...

which classed all vehicles sold as as exclusive luxury products. The length of the MS-6 was the same as the MS-8 at . Both shared the V6 2.0 L, while the MS-6 offered the convenience of a hatchback bodystyle, and the MS-8 offered space efficiency of bench seats for both front and rear passengers and the open-air feeling of a hardtop sedan bodystyle. The name and logo are not to be confused with several limited-edition second generation (FC) RX-7s, the "Infini" edition (marked with an

infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions amo ...

sign "∞"), from the late 1980s. From 1991 until 1997, when the dealership was integrated into Mazda locations,

Citroën Citroën () is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded in March 1919 by André Citroën. Citroën is owned by Stellantis since 2021 and previously was part of the PSA Group after Peugeot acquired ...

products were sold to Japanese buyers, as well as Mazda's Eunos locations. Currently, there are a few Japanese Mazda dealerships that still maintain the sales channels, but sell Mazda-branded products.Mazda Japan Efini Yokohamanishi
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Models

* MS-6 hatchback — 1991–1994 (based on Mazda Cronos sedan; Mazda 626 hatchback for export) * MS-8 sedan — 1992–1997 (only unique model to the brand) * MS-9 sedan — 1991–1993 (rebadged Mazda Sentia) * RX-7 coupe — 1991–1997 (rebadged Mazda RX-7) * MPV minivan — 1991–1997 (rebadged Mazda MPV) * Citroën XM * Citroën Xantia

References

External links

Mazda RX-7 History (via Internet Archive)
{{DEFAULTSORT:Efini Cars of Japan Mazda Luxury motor vehicle manufacturers Japanese luxury motor vehicle marques Vehicle manufacturing companies established in 1991 Vehicle manufacturing companies disestablished in 1997