Żubr beer (
Polish for ''Bison'') is a Polish
lager brewed by the
Kompania Piwowarska SA. It was formerly known as Dojlidy, the name of
the brewery in the
Białystok
Białystok is the largest city in northeastern Poland and the capital of the Podlaskie Voivodeship. It is the tenth-largest city in Poland, second in terms of population density, and thirteenth in area.
Białystok is located in the Białystok Up ...
district of
Dojlidy, where it is produced.
Brand
Żubr has been brewed since the Dojlidy Brewery opened in 1768. The
Białystok
Białystok is the largest city in northeastern Poland and the capital of the Podlaskie Voivodeship. It is the tenth-largest city in Poland, second in terms of population density, and thirteenth in area.
Białystok is located in the Białystok Up ...
based brewery was bought by the
SABMiller
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...
subsidiary
Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.
Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.
Marketing
It is available throughout Poland, and is also available in many
off-licences in the UK, due to demand for the beer from the Polish population in Britain. It is currently the second most popular beer in Poland, with 14% market control. It is rare in the United States, although it has recently started to be sold around the Chicago area by various retailers.
The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or
European bison.
Prażubr, Bizon and Prabizon
In April 2016, Kompania Piwowarska launched another special beer on the market. Prażubr is an unpasteurized lager with moderate bitterness and an alcohol content of 5% vol. It is available in returnable bottles and in 500 ml cans. His recipe was developed at the Dojlidy Białystok brewery. The product's name refers to the steppe bison – a mammal from the Pleistocene period, related to today's European bison. Advertising spots also emphasize the similarity between these species.
See also
*
Polish beer
*
Kompania Piwowarska
References
Beer in Poland
Beer brands of Poland
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