İhap Hulusi Görey (November 28, 1898, in

Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the Capital city, capital of Egypt and its largest city, home to 10 million people. It is also part of the List of urban agglomerations in Africa, largest urban agglomeration in Africa, List of ...

– March 27, 1986, in

Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...

), was the first Turkish

graphic Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, ...

artist best known for his illustrations on posters and labels of several Turkish brands in the Republican era.

Early life

Ihap Hulusi's father was a well-known architect in Cairo and he wanted his son become a successful diplomat. For this Ihap Hulusi was sent to English schools in Cairo. However, his primary interest was in

painting Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and ai ...

. In the meantime, he took lessons in painting by mail from

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. In 1920, after graduating from the high school, Ihap Hulusi went to

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha ...

, Germany, and studied painting for five years specializing in illustrations. Following his return, İhap Hulusi's father enrolled him to the Ministry of Foreign Affairs in Istanbul against his will. So Ihap Hulusi dropped off after a while and devoted himself to commercial graphic art.

Career

Ihap Hulusi's first work was the illustration for a toothpaste advertisement poster. In 1929 he established his first workshop in Istanbul and designed 1930 the famous bottle label for the Turkish liquor Raki brand "Kulüp Rakısı". This artwork on the bottle label is still in use today. With the

Latin alphabet The Latin alphabet or Roman alphabet is the collection of letters originally used by the ancient Romans to write the Latin language. Largely unaltered with the exception of extensions (such as diacritics), it used to write English and th ...

reform Reform ( lat, reformo) means the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The use of the word in this way emerges in the late 18th century and is believed to originate from Christopher Wyvill's Association movement ...

in 1928, Atatürk commissioned him in 1934 to make illustrations in order to promote the adoption of the new

Turkish alphabet The Turkish alphabet ( tr, ) is a Latin-script alphabet used for writing the Turkish language, consisting of 29 letters, seven of which ( Ç, Ğ, I, İ, Ö, Ş and Ü) have been modified from their Latin originals for the phonetic require ...

. The graphic artwork showed Atatürk teaching the new Turkish alphabet to a little girl, Atatürk's adoptive daughter Ülkü. His first private exhibition was held in 1935 in Istanbul. Several exhibitions followed at home and abroad. Ihap Hulusi Görey got famous and performed illustrations for state and private companies until 1977. He worked uninterruptedly 45 years for the tickets of the Turkish State lottery, which come out three times a month. He designed the bottle labels of various products of the Turkish State Monopoly 35 years long. He illustrated also posters for the famous brands like the

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

whisky Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden ca ...

John Haig,

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

Cinzano Cinzano () is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. History Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "verm ...

and

Fernet Branca Fernet-Branca () is an Italian brand of fernet, a style of '' amaro'' or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie. History Fernet-Branca was formulated in Milan in 1845 by a self-ta ...

. Görey designed also logos for some companies, which helped them get easily recognized and well known. In his late life he was much involved in performing calligraphy. He was called the "man who illustrated the Republic" or the "king of the graphic art". Ihap Hulusi Görey died on March 27, 1986, in Istanbul. He was succeeded by his fourth wife Naşide after 27 years of marriage. Ender Merter, a Turkish advertisement businessman, who collects the works of Ihap Hulusi Görey since 1993, exhibited in 2002 Görey's original drawings, aquarelles, calligraphies and personal belongings in the Rahmi M Koç Museum.

External links

Personal Web site (Turkish)
{{DEFAULTSORT:Gorey, Ihap Hulusi 1898 births 1986 deaths Turkish illustrators Turkish poster artists Egyptian emigrants to Turkey